Category: Berries

  • Fertilization and Irrigation Strategies Tutorial Planned for Strawberry Growers

    UC Ag and Natural Resources is planning a Pre-Plant Fertilization and Establishment Irrigation Strategies for Strawberry Production

    Growers will gather May 21 at Crisalida Berry Farms in Oxnard to go over insights on establishing strawberries with drip tape versus micro sprinklers, irrigation choices and their influence on crop development, practical approaching to improving water and nutrient use efficiency, how to visualize treatments effects on plots and discuss events. Fertilizer strategies like banded, broadcast and no fertilizer will also be discussed.

    Spanish translation will be provided, along with refreshments. Participants including certified crop adivsers will receive two continuing education units.

  • Bumper Crop Expected for California Blueberries

    The outlook is good this year for California blueberry growers. A bumper crop is expected, along with an early harvest during the warm weather, which will put them on shelves during a strong market window. California Blueberry Commission Executive Director Todd Sanders spoke with Matthew Malcolm from California Ag Network to discuss what’s happening in the blueberry industry. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Getting the Right Chill and Soil Acidity for California Blueberries

    Blueberries are surging in global demand and Central Valley growers are getting in on the action. However, the unique conditions that make the region ideal for growing many crops can pose challenges for blueberry production.

    Blueberries have a winter chill requirement.  The primary type of blueberry grown in California is southern highbush, which is better adapted to the state’s warmer conditions. But even some southern highbush cultivars used in California require 400 – 550 hours below 45ºF for optimal budbreak and fruit production.

    The months-long tule fog in the Central Valley this past winter helped ensure that the full number of chill hours was reached. “The fog acted . . . like an umbrella over the plant,” says Raymond Mireles, Fruit and Almond Advisor for UCCE Fresno and Tulare Counties.

    However, fog alone does not guarantee that blueberry bushes will get enough chill — especially as winters continue to get warmer. Moreover, even if the weather is cold, a sunny day can still interfere with chill accumulation.

    As Mireles explains, even if the air is cold around a bush on a sunny day, the plants — “just sitting out there in the sun — will start to accumulate heat portions and ultimately counteract . . . the accumulation of chill hours.”

    Mireles recommends a few methods to ensure that blueberries get the full chill requirement:

    Cover Crops

    Laying down a cover crop can stabilize soil temperatures. It’s best to plant these when the bushes are dormant. Good cover crops to use with blueberries include:

    ·      Legumes

    ·      Grasses

    ·      Barley

    ·      Oats

    ·      Mixed blends

    It is important to remove these crops before they start seeding. If not, the seeds will sprout and compete with the blueberries for nutrients.

    Years with Lower Chill

    In the event of a winter with less chill accumulation, there are ways growers can compensate and help with budbreak:

    ·      Use hydrogen cyanamide (such as Dormex) on blueberries when less-than-optimal chill is accumulated. This is best applied 30 – 40 days before bloom.

    ·      Mulch with white plastic, woodchips or sawdust to keep temperatures down and help the bushes retain moisture.

    ·      Apply shade cloth to keep the bushes cool.

    ·      Irrigate consistently.

    Kaolin clay can reflect sunlight and reduce surface temperature, but the effect it has on chill accumulation on blueberry is minimal, since chill is driven primarily by ambient air temperatures and will not be significantly affected by clay particles on the bare branches.

    Soil Acidity

    While the alkaline-rich soils of the Central Valley are excellent for growing, blueberries are another story. They require a more acidic soil (a pH of around 4-5.5 is ideal), so steps must be taken to lower the pH levels for blueberry orchards.

    Application of sulfuric acid via irrigation is effective for rapidly reducing pH levels in soil. It is best to begin this process in mid to late March.

    In Summary:

    ·      Plant blueberry varieties with an appropriate number of chill hours for your area.

    ·      Deepen the chill by laying down cover crops, but be sure to remove them before they go to seed.

    ·      In the event of warmer weather preventing chill, use hydrogen cyanamide as a growth regulator.

    ·      Apply mulch, shade cloth and regular irrigation to the crop.

    ·      Apply sulfuric acid to rapidly lower pH to the desired level.

    While blueberry cultivation in California poses unique challenges, it is proving to be an increasingly profitable crop, making it worth the time and effort.

    By Donald Promnitz, Editor

  • Ventura County Stands Out as Climate ‘Hot Spot’

    UC experts shared data, tips and tools for Ventura County growers to prepare for exceptional rates of warming in the region

    Ventura County is an agricultural hub renowned for premium produce, like strawberries and avocados. But, based on recent climate data, this coastal region is earning a new, unwelcome reputation.

    “Ventura County turns out to be one of the fastest warming counties in the entire United States,” said Daniel Swain, a climate scientist with University of California Agriculture and Natural Resources.

    Swain recently shared this news during a public workshop on climate change and agriculture hosted by UC ANR in Camarillo. His presentation, available in person and online, featured maps to help the audience visualize how parts of the globe are heating up at uneven rates. Even against the backdrop of a warming North America, Ventura stands out.

    “This is the most up-to-date global warming map you could possibly get… and it’s even more red and orange than it was last year, meaning the warming, of course, is even greater,” Swain said.

    The causes of global climate change are well-established by scientists – human activity, like burning fossil fuels, has led to an accumulation of greenhouse gases that trap heat in Earth’s atmosphere.

    But explaining Ventura’s exceptional rate of warming is more complicated and likely involves a variety of factors that amplify the effects of climate change. According to Swain, one factor may be the county’s relatively recent urban development over the last fifty years, compared with its older, previously built-out neighbors, like Los Angeles and Santa Barbara counties.

    When natural vegetation gets replaced with concrete and pavement, the land loses its built-in cooling system and absorbs more heat, leaving cities especially vulnerable to bake with global temperatures rising. This phenomenon, known as the “urban heat island effect,” may be a growing problem in Ventura.

    Swain also points to recent warming of the Pacific Ocean as another influence on local weather. (Yes, climate change is likely behind that trend as well). Taken together, these variables help explain why all of Ventura’s warmest years have occurred in the last decade, compared with the county’s milder climate in the early 20th century.

    With all this talk of hotter weather, it might seem like Ventura and the rest of California, “will perpetually shrivel up like a raisin in the sun,” Swain said. But that’s not necessarily correct.

    Climate models predict average rainfall to stay roughly the same, but all get dumped out in a few big storms, rather than sprinkled over an entire rainy season. Californians are witnessing that prediction come true in extensive flooding events this winter.

    “The water is still going to be there, but we’re just going to have to learn to manage it in increasingly inconvenient and ill-timed bursts,” Swain said.

    Shifting Winds on Ventura’s Farms

    The trends Daniel Swain highlighted in global climate data have not gone unnoticed by Ventura’s farmers, a population working in especially close contact with the land.

    Following presentations from Swain and other UC scientists, the event assembled a panel of farmers experienced in growing avocados, lemons, strawberries, coffee, lettuce, nursery stock and cattle.

    The first question, posed by moderator Ben Faber, a UC Cooperative Extension advisor, asked the group to recount the most memorable natural disasters of their farming careers. Every grower had a story – they had weathered frosts, fires, floods, heat waves and wind storms.

    “Recently, we had a mudslide that just destroyed our irrigation system,” said Lisa Tate Soury, coffee, avocado and lemon grower and owner of Rancho Filoso, one of several farms run by her family in the Ventura area.

    Inspired by close-to-home climate disasters, her 12-year-old son, Tate Soury, delivered a written statement to the workshop audience listening, both in-person and online.

    “Damage isn’t happening once in a while anymore. It’s happening almost every year,” Soury said. “A few degrees hotter might not sound like much, but it really is… it slowly wears crops down over time.”

    Panelists shared tips for adapting to these new uncertainties, like investing in generators and satellite internet to keep systems running during power outages. Others touched on the silver linings of climatic shifts, like extended growing seasons. William Terry, a local grower, hasn’t faced a major frost in over a decade. That’s enabled him to grow crops like celery and cilantro over winter in historically colder pockets of the county.

    “We’re seeing success growing certain crops in areas that might have been riskier in my dad and grandfather’s time. From my own experience, that feels significant,” Terry said.

    UC Experts Offer Customized Climate Guidance

    Despite the disasters they’ve contended with, several panelists pointed to short term considerations about labor and economics as their top priorities, rather than long term problems related to climate change.

    Tapan Pathak, Cooperative Extension specialist in climate adaptation in agriculture at UC Merced, has heard that sentiment before and addressed growers’ concerns during a talk at the workshop. According to his research, climate change has documented economic consequences worth paying attention to, like increased pest pressure and heat-related damages.

    “How can we better integrate climate and weather information so that it’s more useful to growers?” Pathak asked. Based on focus groups he’s conducted, farmers have answered. “There is a clear need for crop-specific information rather than generic averages.”

    To meet that need, Pathak developed a free decision-making website called CalAgroClimate, which puts weather forecasts into a context farmers can use statewide. By filling in details about their location and crops, farmers receive tailored information about heat, frost, crop phenology, pests and agroclimate indicators to guide their business.

    A later presentation unveiled two online irrigation planning tools tailor made for Ventura County farmers. UC advisors Ben Faber and Andre Biscaro teamed up with IGIS program coordinator Andy Lyons to build programs that pull data from local weather stations to give growers individualized watering schedules. Following the app’s guidance will improve water use and plant health – valuable results as dry seasons drag on for longer.

    “We don’t want to put on more water than the crop needs… we want to apply just the right amount,” Faber said.

    One of the calculators serves avocado growers, while the other was designed for celery, strawberries, cabbage, broccoli and cauliflower.

    In addition to online tools, Ventura County farmers also have access to UC experts who can personally help them adopt new practices and obtain relief funding after a crisis. That includes UC Cooperative Extension advisor Lilian Thaoxaochay, who covers disaster resiliency, planning and policy. She introduced herself, provided an overview of support programs available to farmers and opened the door for future one-on-one conversations.

    “Part of my position is to walk through these resources with you,” Thoaxaochay said. “You don’t have to do these things alone.”

    Other speakers at the workshop included personnel from the Ventura County Agricultural Commission, Farm Bureau of Ventura County and the Farm Service Agency of the U.S. Department of Agriculture. Recordings of the presentations can be found on the Ventura UC Cooperative Extension’s YouTube channel. — By UC Ag & Natural Resources

  • Opportunities Emerge for California Blueberries

     

    Blueberries have become a global industry with growing demands creating opportunities for California growers, thanks in large part to the adoption of improved cultivars. David Magaña from Rabobank spoke with Matthew Malcolm of Malcolm Media Ag Publishing about his findings at the World Ag Expo. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor, Simplot for their industry support.

  • Export Market Registration Now Open for 2026 Shipping

    The blueberry export facility registration period for the 2026 shipping season is now open! Any company planning to export to Vietnam, the Philippines, China, Chile or South Africa in 2026 must be registered and approved for export by USDA’s Animal and Plant Health Inspection Service (APHIS).

    To register your facility, complete this form by Friday, December 19.

    Complete this form if you are:

    Registering an export facility for the first time. APHIS will contact you to confirm approval.

    Updating the contact information for a previously approved facility.

    You do not need to complete this form for a previously approved facility if there are no changes to the previous registration. Previously approved facilities will automatically be re-registered for the 2026 shipping season.

    For specific questions, please email us at mail@ushbc.org and a member of our staff will get back to you as soon as possible.

    USHBC’s export programs help the industry more effectively export and market all forms of blueberries in countries and regions with the highest volume potential. For more information about global market development initiatives, click the button below.

  • Pluff & Bonny Named Winners in Blueberry Boost Accelerator Pitch Competition

    The U.S. Highbush Blueberry Council (USHBC) crowned Pluff as the $20,000 grand prize winner and Bonny as the $10,000 runner-up of the first-ever Blueberry Boost Accelerator Pitch Competition, held earlier this month at The Blueberry Convention 2025 in Seattle. The competition marked the finale of the Blueberry Boost Accelerator, a nine-week program developed by USHBC in partnership with innovation advisory firm VentureFuel to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient across food, beverage and beyond.

    Through dedicated mentorship, strategic guidance and industry connections, the program equipped four startup brands and their founders with the insights, tools and network to accelerate commercialization and long-term growth. Mentors and speakers included experts from leading organizations across the blueberry and consumer packaged goods (CPG) industries.

    The four participants in the cohort and October 9 pitch competition were:Bonny (New York), a prebiotic fiber supplement powder; Farmer Bob’s “Beyond Berries™” (Salem, Ore.), an upcycled frozen berry product fused with dates; Pluff (Orlando, Fla.), a high-protein whipped mousse dessert; and Sorbatto’s“Blue Cream” (Wapato, Wash.), a dairy-free frozen dessert made from 75% highbush blueberries.

    Pitches were evaluated by a live panel of industry experts, including Kasey Cronquist, president, U.S. Highbush Blueberry Council; George Daines, director of sales and business development, Cultivate CPG; Amira Khatib, vice president, Bluestein Ventures; Jeff Malensky, president, Oregon Berry Packing Inc.; and Kellie Peaslee, supplier manager, KeHE Food Distributors.

    Pluff captured the judges’ attention with its whipped, mousse-style, blueberry-flavored dessert that delivers 20 grams of protein and just 4 grams of sugar per serving.

    “Being in this cohort really opened my eyes to different ways blueberries can be utilized, and I’m happy that I’m one of those innovators who can showcase the value that blueberries bring, especially in the protein and wellness product industry,” said founder Dylan Paul. “To be recognized as the grand prize winner is incredible. The $20,000 will put us in the right position to scale and get into retail, which is our number one goal in the next six to 12 months.”

    Bonny, runner-up and recipient of the $10,000 prize, uses blueberries as a natural flavoring agent in its prebiotic fiber powders.

    “Being part of this cohort opened my eyes to the innovation happening in the blueberry food product industry.  It’s amazing what people are doing with blueberries,” said Jessica Postiglione, founder and CEO. “It feels amazing to be runner-up for the pitch competition — this means so much for our business. The funds will go directly toward inventory, which is critical as we continue to grow.”

    In addition to pitching live, all four companies exhibited on The Blueberry Convention’s  Blueberry Row, sampling with attendees and connecting directly with blueberry growers, handlers, marketers and other industry stakeholders.

    “This program underscores the incredible innovation happening at the intersection of food, beverage and agriculture,” said USHBC’s Cronquist. “We extend our sincere congrats to these founders, who are reimagining what’s possible with blueberries — taking them from the fruit we all know and love to a true hero ingredient across categories. The Blueberry Convention provided an excellent forum for our industry to experience this innovation firsthand by engaging directly with these entrepreneurs, tasting their products and seeing their passion and creativity come alive on the main stage.”

    “Our winners — and the full cohort — demonstrate how creativity becomes commerce when startups and industry leaders collaborate,” said Fred Schonenberg, founder and CEO of VentureFuel. “Blueberries have become a launchpad for innovation — fueling new ideas, new products and new ways for consumers to experience this extraordinary fruit.” For more information on the program and this year’s winners, visit blueberryboostaccelerator.com.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • Blueberry Leadership Program Graduates Third Class of Fellows, Opens Applications for Class 4

    The U.S. Highbush Blueberry Council (USHBC) is proud to announce the graduation of the third class of fellows in its Blueberry Industry Leadership Program. The graduation took place today at The Blueberry Convention in Seattle.

    The event marks the culmination of one year of hands-on learning, immersive industry experiences and professional development designed to cultivate the next generation of leaders in the blueberry industry.

    “The Blueberry Industry Leadership Program is more than a year of training — it’s an investment in the future of our industry. By equipping emerging leaders with the skills, experiences and networks they need to succeed, we’re ensuring that blueberries remain at the forefront of agriculture, innovation and global growth for generations to come,” said Amanda Griffin, vice president of engagement and education for the USHBC and the North American Blueberry Council (NABC).

    As part of their graduation, Class 3 fellows presented their capstone project — a comprehensive educational toolkit for schools designed to teach children about blueberries. This robust resource includes a 16-page activity book, a memory card game, lifecycle videos, kid-friendly recipes, and engaging lessons on how blueberries grow and their health benefits. The toolkit equips teachers and parents with a one-stop shop for blueberry education and reflects the fellows’ shared commitment to growing the next generation of blueberry lovers.

    “Seeing this talented and inquisitive group of individuals continue to evolve into blueberry industry leaders over the past year has been a true privilege,” said Mandy Boarman, industry and community engagement manager for USHBC and NABC. “We have no doubt their passion and expertise will be instrumental in guiding the industry toward a successful future.”

    Blueberry Leadership Program Class 3 Fellows

    • Yvan Berrospi, Family Tree Farms
    • Gabriel Bocock, Bumbleberry Acres
    • Joshua Carlton, JLC Farms
    • Sergio Carrasco, The Fruitist Company
    • Jake Johnson, Fall Creek
    • Stephanie Kleiner, Driscoll’s
    • Peter Machala, Wakefern Food Corp.
    • Brody Schropp, MBG Marketing
    • Zach Semerikov, Scenic Fruit
    • Jessica Silver, United Exports Sales and Marketing

    Applications Now Open for Class 4

    USHBC is now accepting applications for the fourth class of fellows who will begin their leadership journey in March 2026. The program welcomes up to 10 emerging leaders from across the blueberry supply chain who demonstrate a commitment to the industry’s growth and success.

    “Our goal for the upcoming year is to continue identifying and empowering future leaders of the blueberry industry,” said Griffin. “As we begin our fourth year of the program, we’re reminded that leadership in agriculture is built through education, collaboration and a commitment to constant improvement. This program helps foster those values, while creating long-lasting relationships that strengthen our industry.”

    About the Program

    The Blueberry Industry Leadership Program, generously sponsored by Fall Creek, is the first of its kind in the blueberry industry. It features:

    • One year of in-depth leadership development.
    • Exposure to key components of the produce supply chain.
    • Interaction with industry veterans and stakeholders.
    • A capstone project that contributes to the industry’s mission.

    Fellows will participate in a combination of in-person and virtual sessions between March 2026 and September 2027, including four in-person gatherings, culminating in a graduation ceremony at the 2027 Blueberry Convention. To support program costs and materials, each fellow pays a $2,500 participation fee.

    How to Apply

    USHBC is seeking candidates who:

    • Are emerging leaders in agriculture, preferably with blueberry industry experience.
    • Hold mid-level management roles.
    • Have at least five years of experience in agriculture.
    • Demonstrate passion, leadership potential and a commitment to the blueberry industry.

    Applicants must complete an application form and submit a letter of recommendation. They will be evaluated based on leadership potential, career relevance and overall fit. Finalists will be interviewed in June and July 2026, and selections will be announced shortly after.

    Application Deadline: Jan. 1, 2026

    Learn more and apply at: ushbc.org/leadership

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.

  • Introducing Ag & Blueberry Trade 101 – A Four-Part Educational Series

    NABC and the USHBC, in partnership with the Ag Trade Education Council, invite you to join the Trade 101 webinar series – a four-part series designed to deepen your understanding of U.S. trade policy and its impact on agriculture, particularly the blueberry industry.

    Each one-hour workshop will advance your knowledge on trade policy history, recent trade developments, and blueberry imports and exports.

    4 Sessions Provide Practical Insights

    Part 1 (Sept. 29): Explore why trade matters to U.S. agriculture and trace the history of trade law and policy from the nation’s founding through 2015.

    Part 2 (Oct. 14): Examine key developments in U.S. trade during the different administrations, with a focus on policy shifts and priorities.

    Part 3 (Nov. 13): Review the latest trade developments of 2025, including tariffs, trade agreements and legal challenges to presidential authority.

    Part 4 (Dec. 9): Take a deep dive into how global trade has changed the U.S. blueberry industry, looking at the history, legal challenges and current landscape of blueberry imports and exports.

    You’ll walk away with a broad understanding of U.S. trade policy over time and practical insights into how trade directly affects the blueberry industry.

    Don’t miss this first-ever series! Register today.

    LEARN MORE & REGISTER

  • U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.