California Fruit and Vegetable

Category: Economics

  • Six New Farmers Join the San Joaquin County Agricultural Hall of Fame

    On Thursday, October 19, 2023 at a dinner at the Robert Cabral Ag Center, 6 new members were inducted into the San Joaquin County Agricultural Hall of Fame.  The 2023 San Joaquin Agricultural Hall of Fame Inductees were:

    Dr. Marit Arana, A.L. Gilbert Company

    Eugene “Gene” Wallom, Lodi Farming Inc.
    Marden Wilbur, Lane Ranches
    Edward “Eddie” Alfred Zuckerman, Zuckerman Family Farms
    Marc R. Marchini (Posthumous)
    Chester “Bud” Rolland Murphy (Posthumous)

    The San Joaquin County Ag Hall of Fame honors those who have contributed so much to a great part of our heritage.  Our Agricultural Hall of Fame marks the efforts and history of those who have gone before, those who have graced our homes and enriched our hearts and those who in the days past laid the foundation upon which we build for today and tomorrow.  The agricultural community is a wonderful example of people working together and continuing a tradition that has been handed down throughout the years from people who had to sacrifice a great deal, both personally and physically, to nurture our land and our community.

    Honoree Bios:

    Dr. Marit Arana

    Dr. Marit Arana’s journey into agriculture exemplifies dedication and passion. Despite a non-agricultural background, her love for horses ignited at an early age. Determined to own a horse, she saved $200 by age 8, a promise her parents honored, marking the beginning of her lifelong agricultural involvement.

    Her academic path led her to Cal Poly, San Luis Obispo, where she ultimately, earned a Bachelor of Science in Animal Sciences. She had a short detour while at Cal Poly and earned an AA degree in Animal Health Technology from Hartnell College in Salinas.  Her educational journey continued at California State University, Fresno, where she achieved a Master of Science in Animal Sciences, specializing in equine nutrition and exercise physiology.

    Marit’s educational pursuit culminated in a Ph.D. in Animal Nutrition from the University of Arizona. Post-graduation, she returned to California, working for the University of California Cooperative Extension as the Dairy Farm Advisor for San Joaquin, Sacramento, Yolo, Solano and Contra Costa Counties.

    Marit joined the A.L. Gilbert Company as a nutritionist, and swiftly rose to Head of the Nutrition Department. Her expertise in animal nutrition extended to serving as the National President for the American Registry of Professional Animal Scientists (ARPAS) in 2008-2009. She also has played a pivotal role as Chairman of the California Department of Food and Agriculture’s Feed Inspection Advisory Board since September 2013.

    Marit’s contributions aren’t limited to agriculture. She’s been an active member of the Agricultural Awareness and Literacy Foundation (AAL), supporting consumer education through initiatives like Farmology, which educates children about the origins of their food, particularly those with little agricultural knowledge.

    Her involvement in activities such as the San Joaquin Chapter of California Women for Agriculture, participation in scholarship committees, mentoring students, and engagement with legislators, showcases her extensive impact on agricultural and non-agricultural communities. Her leadership and commitment to mentoring have inspired countless individuals, encouraging the next generation.

    Eugene “Gene” Wallom

    Eugene “Gene” Wallom, born in 1936 in New Glarus, Wisconsin, where he grew up helping his father on his farms from a very young age. Through his hard work and dedication, Gene landed a job and formed a partnership with Dino Cortopassi to from Donco Farm Equipment. This was the beginning of a fifty-five year partnership.

    In 1988, Gene and Cortopassi founded Lodi Farming Inc., a vineyard and orchard operation. They made significant innovations in agriculture, such as double cropping of wheat and kidney beans, no-till farming practices, center pivots, and the invention of a tomato vine trainer. They also built over-the-row equipment for vineyards, allowing two rows to be sprayed, dusted, or trimmed with one pass. Gene was one of the first to plant apples in San Joaquin County, planting the first orchard of Fuji in 1987.

    Soon Lodi Farming Inc. transformed into the largest apple grower in California. Gene was also one of the first to plant cover crops in orchards and vineyards, improving water penetration, soil tilth, and increasing organic matter in the soil. Gene has been a member of the San Joaquin Farm Bureau for over 60 years, serving as a volunteer project leader for the Alpine Victor 4-H Club. He has been a strong supporter of the San Joaquin County Junior Livestock Auction and has been a charter member of the Early Days Gas Engines and Tractors Association. Gene is also a member of the Mid-Valley Apple Association, the Lodi District Grape Growers Association, and the San Joaquin Valley Swiss Club. Gene served in the US Army from 1956-1960 and volunteered as a Lost Wax jewelry making instructor. Gene and his late wife Karen enjoyed traveling, especially on river cruises and he enjoys spending time with family and friends. His innovation, perseverance and devotion to his work has make him an important part of the San Joaquin community.

    Marden Wilber

    Marden Wilber, a graduate of University of California, Davis, has found success by embracing new ideas, working with others, and giving back to his community. In the 1960’s and 1970’s, Marden owned and operated the El Mar Angus herd of purebred Angus cattle. In 1969, he was awarded the American Angus Association’s “Picture Bull of the Breed” and was named California’s Outstanding Young Farmer.

    In 1978, he established a partnership with his father-in-law Kenneth Lane. They started Lane Ranches, a successful cow-calf and stocker operation. In 2003, Marden was honored as the California Livestock Man of the Year at the 59th Grand National Rodeo, Horse, and Stock Show. Marden is a leader in environmental stewardship. He originated and directed flood control projects, and implemented an Agricultural Water Conservation Program.

    In 1999 he established the Fitzgerald Ranch Conservation Bank, to protect and help vulnerable animal species in the area. Throughout his lifetime, Marden served as a leader in the cattle and agriculture industry, serving multiple committees such as the Cal Expo Blue Ribbon Advisory Committee, California Cattlemen’s Association, the San Joaquin County Valley Hay Growers Association and other organizations. He was an original founding member of the California Beef Cattle Improvement Association and the Northern California Angus Association. Marden was involved with the San Joaquin County Multi Species Habitat Conservation and Open Space Plan, the San Joaquin County Board of Supervisors, the State Department of Fish and Game, and the Army Corps of Engineers on various projects to maintain a rural environment in the Clements area.

    Marden has volunteered and worked tirelessly, whether lobbying in Washington D.C., locally, or at the state level, on issues that he feels are critical to the agriculture industry. Marden was a Rotary member for over 25 years and is a Past President. He has served on countless committees involving the Clements community and is a University of California, Davis Alumni Association Member. Today, at the age of 87, Marden is still serving his community for the betterment of agriculture and the environment.

    Edward “Eddie” Alfred Zuckerman

    Edward Alfred Zuckerman, known as “Eddie”, is a third-generation farmer from the San Joaquin County Delta. His journey in agriculture began after earning a bachelor’s in business, when he joined his father in cultivating potatoes on McDonald Island. In 1978, Eddie’s vision diversified the family business as he introduced turf grass, founding the Delta Bluegrass Company.

    Since then, Eddie’s farming enterprise has thrived, expanding to around 8,000 acres with diverse crops such as sod, potatoes, corn, rice, almonds, wine grapes, wheat, barley, alfalfa, and sunflowers. Zuckerman Farms is now one of California’s largest potato growers and packers, serving local, national, and international markets. Delta Bluegrass Company, which he nurtured, is the largest sod grower in Northern California, acclaimed for its premium products. Eddie employs nearly 700 people annually, primarily in San Joaquin County.

    Eddie’s agricultural innovations shine, with Delta Bluegrass Company pioneering drought tolerant Kurapia and introducing native, eco-friendly grasses. His embrace of technology is evident in modern farming practices, utilizing advanced equipment, mobile app-driven irrigation, and robotics.

    Beyond farming, Eddie’s leadership extends to co-founding Delta Growers and serving as President of Turf Producers International. Eddie has served on the board for Central Delta Water Agency for more than 20 years and is very much involved in the ag and urban water matters for the San Joaquin Delta and California. Throughout the years Eddie has also served as a board member of various agricultural organizations, making a significant impact in the ag industry.

    In non-agricultural domains, Eddie’s service is admirable. He’s a National Ski Champion and a generous supporter of charitable organizations like St. Mary’s Dining Hall, Stockton’s Gospel Center Rescue Mission, Bread of Life, Red Rhino, and Uplift Foundation, to name a few.

    Marc R. Marchini

    Marc R. Marchini was born on December 15, 1941 in San Francisco, California and passed away August 7, 2018. Marc had a lasting impact on his brother, daughter, grandchildren, countless students and the community. Throughout high school Marc was involved with FFA and later attended Modesto Junior College. After some time at Fresno State Marc returned to Union Island to work in the family farming operation headed by his father and uncle.

    In 1983, Marc, his brother Paul, and father Angelo formed A. Marchini & Sons (later becoming A.M. Farms) where they predominantly grew asparagus and wine grapes. Throughout his career he participated in numerous research initiatives with the University of California Cooperative Extension (UCCE) helping to improve asparagus cultivation practices, varietal development, pest and disease eradication, and mechanization.

    Marc was a recognized leader in the Delta as well as at the state and national level. Locally, he was active in the San Joaquin Farm Bureau and the Robert Union Farm Center. He also found time to be a trustee on the school boards of Delta Island and Tracy Unified School District. He even played an instrumental part in the planning and building of Merrill F. West High School. Marc sat on the board for the Stockton Asparagus Festival where he took pride in the festival’s famous Asparagus Alley. On the state level, he was involved in the California Asparagus Growers Association and creation of the California Asparagus Commission where he served as Chairman. Nationally, he represented the California asparagus industry by serving as a member of the National Asparagus Council.

    Agriculture was more than a vocation for Marc, it was an advocation. The impact he has made not only on his family but the community will live on.

    Chester “Bud” Rolland Murphy

    Chester “Bud” Rolland Murphy, grew up in Telegraph City on his family cattle ranch and passed away on February 22, 1991. Growing up Bud worked on the family Cow Calf operation while attending Bret Harte High School in Angels Camp, California.

    Soon after graduation, he attended Stockton College, where he studied and obtained a degree in math and engineering. Bud was drafted into the United States Army after college, where he completed four years of service. When Bud returned home, he helped run his family’s beef cattle ranches.

    In the early 1940’s, the family expanded their cattle operation to San Joaquin County. This move gave Bud the opportunity to use his engineering degree to develop the grasslands around Farmington into irrigated farmland that is still used today. Bud also used his engineering education to build over twenty reservoirs and stock ponds with the cooperation of the California Department of Water Resources. These stock ponds were not only used on his own ranches, but also for neighboring ranchers in his community. Bud understood the importance of water storage in this state and served as a longtime, founding member of the Central San Joaquin Water Conservation District.

    At heart, Bud was a cattle rancher, and in the 1970’s-1980’s, he developed a purebred polled Hereford herd. He was one of the first breeders to improve his herd using embryo transplants which won him many champions at major shows throughout California and all over the United States.

    Through all of this he saw the benefits to raising children within the agricultural community. With his wife Erna and their four children, he was a generous supporter of both the Farmington 4-H Club and the Escalon FFA Chapter. He encouraged his own children to be active members in both organizations and he continued to support them well after his family was aged out of the programs and into his late years.
     
    About the Greater Stockton Chamber of Commerce     
    Founded on February 21, 1901, the Greater Stockton Chamber of Commerce speaks for thousands of local businesspeople. For these 122 years, the Chamber has been the authoritative voice in all business matters throughout the Central Valley.  The mission of the Greater Stockton Chamber of Commerce is to aggressively develop and promote an economically vibrant business community.    

  • Watermelon Board Announces Winners of Retail Merchandising Contest

    The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest – the 15th since its’ inception – continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility.

    Marketing efforts considered in judging included category visibility, point-of-sale materials, good visual merchandising, messaging nutritional benefits, recipes and/or selection education and use of print, online and/or digital platforms. This year’s winners used mixed marketing tactics ranging from eye-catching in-store displays and take-home materials for store customers to social posts that shared watermelon nutrition, fun facts and recipe ideas.

    This year’s winners included:

    Grand Prize: Heritage Co-Op – Brandon, Manitoba, Canada

    Second Place: Greer’s Hurley Market – Hurley, MS

    Third Place: KJ’s Market – Hephziba, GA

    Grand Prize-winning display – Heritage Co-Op – Brandon, Manitoba, Canada

    Honorable Mentions: Gelson’s Market #23 – La Canada, CA; Port Hueneme Commissary – Port Hueneme, CA; United Grocery Outlet– Shelbyville, TN

    “This year’s entries were all incredibly creative, showcasing watermelon’s health and versatility through point-of-sale materials,” said Juliemar Rosado, Director of Retail and International Marketing at NWPB. “The winners this year emphasized consumer education, highlighting selection and recipes. In addition, whole and fresh cut watermelons were merchandised to reach more consumer archetypes.”

    “Members of the Co-operative Retailing System have participated in the NWPB contest for many years, and we are excited that Heritage Co-op in Brandon Manitoba is a recipient of the Grand Prize this year,” said Joshua Hubert, Produce Retail Operations Manager at Federated Co-operatives Limited. “Each year, FCL and its Member Co-ops highlight watermelon through flyer and in-store features, and we encourage participation in the NWPB contest each year. We recognize that exciting and engaging displays continue to delight guests and drive in store experience. The NWPB display contest is an excellent opportunity for CRS Members to highlight their merchandising skills and highlight our focus on seasonal produce favorites. We are so proud of the Heritage Co-op team and their display, a big congratulations to them!”

    More than $10,000 in cash and prizes will be awarded to winners, including $5,000 for Heritage Co-Op as the grand prize winner. As second place winner, Greer’s Hurley Market will receive $2,500; KJ’s Market as third place will receive $1,000 and each of the three honorable mentions listed above will receive $500.

    Second Place Winner – Greer’s Hurley Market – Hurley, MS
    Third Place winner – KJ’s Market – Hephziba, GA
    Honorable Mention – Port Hueneme Commissary – Port Hueneme, CA

    About National Watermelon Promotion Board

    The National Watermelon Promotion Board (NWPB), based in Winter Springs, Florida, was established in 1989 as an agricultural promotion group to promote watermelon in the United States and in various markets abroad. Funded through a self-mandated industry assessment paid by more than 700 watermelon producers, handlers and importers, NWPB mission is to increase consumer demand for watermelon through promotion, research and education programs.

    A serving of nutrient-dense watermelon provides an excellent source of Vitamin C (25% DV), a source of Vitamin B6 (8% DV), and a delicious way to stay hydrated (92% water), with only 80 calories per 2-cup serving. Watermelon consumption per capita in the United States was nearly 15.5 pounds in 2022. Watermelon consumption in the United States was nearly 5.2 billion pounds in 2022. The United States exported an additional 328 million pounds of watermelon. For additional information, visit www.watermelon.org.

  • Get Ready To Go ‘Nuts’ At Madera’s Pomegranate Fruit & Nut Festival

    The vibrant agricultural spirit of Madera is once again in the spotlight as we gear up for the 12th Annual Madera Pomegranate, Fruit & Nut Festival. Mark your calendars for this family-friendly extravaganza, scheduled for Saturday, November 4, from 10:00 A.M. to 5:00 P.M. at the Madera District Fairgrounds. The best part? Admission and parking are entirely free!

    Excited about this year’s event, Debi Bray, President and CEO of the Madera Chamber of Commerce, stated, “We are thrilled to honor Madera’s finest – from agriculture to live music, local products and delectable cuisine. Let’s remember that November is National Pomegranate Month, making this the perfect time to celebrate the pomegranate’s legacy in our beloved region.”

    Attendees can look forward to a delightful day brimming with pomegranate food and drink along with other fruit and nut goodies. The festival offers good music and entertainment with over 100 vendors and exhibitors as well as chef-led cooking demonstrations that are always a hit.

    The excitement does not stop there! Alongside the delectable pomegranate and nut-inspired treats, the festival boasts an array of thrilling extras:

    Ohana Comic Con: Comic book and pop culture enthusiasts are in for a treat as the Ohana Comic Con returns with an epic costume contest, keeping attendees entertained all day. Come in costume to compete! (No admission fee!)

    Live Music by Jaded: Get ready to groove with live music from 1:00 P.M. to 5:00 P.M.

    Classic Car Show: Feast your eyes on a dazzling array of classic cars, a spectacle that is free for all. (No admission fee!)

    The Kids’ Zone: Keeping the little ones entertained is a priority, with inflatable fun, games, pony rides, and camel rides for the children to enjoy throughout the day. (No admission fee!)

    MadTown Robotics: Championship-winning students will demonstrate their creative abilities and competitive expertise in robotics. The MadTown Robotics team are two-time world champions; they won first in 2019 and again in 2023 at the FIRST Charged Up Robotics Competition. (No admission fee!)

    Muay Thai Boxing Competition: Witness the intense action of Muay Thai, a martial art/combat sport originating in Thailand. Participants of all ages from across the region will be competing. (Admission fee applies.)

    ValleyStealz Streetwear & Thrift Expo: Streetwear enthusiasts are in for a treat as ValleyStealz hosts an event featuring a range of streetwear from shoes to jerseys and vintage finds.

    In addition to these attractions, over 100 vendors will be at the event, offering a treasure trove of artisanal arts, crafts and so much more!

    Join us at the 12th Annual Pomegranate, Fruit & Nut Festival on November 4th for a day filled with flavor, fun and festivities. Admission is free, so make sure to bring your family and friends for an unforgettable day celebrating the heart of Madera’s agricultural heritage.

    For more information, please visit www.pomegranatefestival.com or contact the Madera Chamber of Commerce at (559) 673-3563.

    About the Madera Pomegranate, Fruit & Nut Festival

    The Madera Pomegranate, Fruit & Nut Festival is an annual celebration of Madera’s rich agricultural heritage, highlighting the pomegranate and local nut production. The festival brings the community together for a day of entertainment, education and culinary delights, all in the heart of California’s Central Valley.

    About Visit Yosemite | Madera County

    Formed in 1985, Visit Yosemite | Madera County’s mission is to draw the millions of Yosemite National Park visitors to its gateway’s many businesses and attractions. We invite visitors to take a journey from the Fossil Discovery Center to the Madera Wine Trail and onward to the High Sierra. Discover incredible dining, talented tradespersons, four seasons of water sports at Bass Lake, the Yosemite Mountain Sugar Pine Railroad and mighty adventures right up to the massive Giant Sequoia trees. Madera County is the gateway to so much more.

  • Application Deadline Approaching for On-Farm Water Recharge Incentive Funding

    It’s very important for California farmers to know that not only will there be more funding available in the next round of the NRCS Environmental Quality Incentives Program (EQIP), but the application deadline is coming much earlier this year. And for growers that are interested in getting some incentive funding for participating in on-farm groundwater recharge, applications are due by Nov. 3rd. Watch this brief interview with Wendy Rash from NRCS to learn more.

    Please thank this video’s sponsor afimilk for their industry support.

  • Outbreak Investigation of Salmonella in California Onions

    The U.S. Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC), in collaboration with state and local partners, are investigating an outbreak of Salmonella Thompson infections linked to fresh diced onions from Gills Onions of Oxnard, California.

    Based on epidemiological data collected by CDC, 14 of 19 cases with information available reported exposure to fresh diced onions before becoming ill. Additionally, based on traceback data collected by FDA, FDA determined that onions processed at Gills Onions were available at points of service where people ate prior to becoming ill.

    In response to this investigation, Gills Onions has voluntarily recalled diced yellow onion, diced onions & celery, diced mirepoix, and diced red onions.

    The investigation is ongoing to determine the source of contamination and whether additional products are linked to illnesses. FDA will update this advisory should additional consumer safety information become available.

    Read the full update

  • GSA Honors Miles & Garland Reiter, and Luis & Lucille Scattini with E.E ‘Gene’ Harden Lifetime Achievement Award

    At its Fall Recognition Event held on Friday, October 6, the Grower Shipper Association of Central California (GSA) awarded Miles and Garland Reiter and posthumously Luis and Lucille Scattini with the E.E. ‘Gene’ Harden Lifetime Achievement Award. The award is given to individuals who made an extraordinary contribution and created a lasting legacy benefitting Central Coast agriculture.

    Proceeds from the event, including both a silent and a live auction, will go to causes selected by the Reiter and Scattini Families, including the Sustainable Conservation and Special Olympics-Monterey County.

    Miles and Garland Reiter were also honored with the E.E ‘Gene’ Harden Lifetime Achievement Award (photo courtesy of Letty Sloma Photography).

    The Reiter’s:

    Miles’ and Garland’s father was one of the founding members of Driscoll’s, a company with a mission to continually delight berry consumers through alignment with its customers and its berry growers.

    Under Miles’ guidance, Driscoll’s has become a leader in all four berry categories with year-round supply and a global expansion effort that includes the Americas, Europe, Middle East and Africa, China, and Australia. The Driscoll’s model emphasizes the success of its growers as it provides fresh and nutritious fruit for consumers.

    Under Garland’s leadership, Reiter Affiliated Companies (RAC) expanded global berry production operations and partnerships with Driscoll’s, grew its farming operations and pioneered new varieties.

    Garland set an example with RAC’s philanthropy efforts, including a landmark diabetes and obesity intervention program for farm worker communities in the U.S. and Mexico, as well as being the first agricultural company in the nation to provide private, primary and preventative health clinics for their farm employees.

    “The positive impact that Miles and Garland have had on the berry industry in California has been tremendous and generational,” says Christopher Valadez, GSA president. “That impact has extended to benefit Central Coast communities as an economic driver from both companies and through their significant philanthropic efforts. GSA is proud to honor Miles and Garland with this award for their numerous professional and philanthropic accomplishments.”

    The Scattini’s:

    The Scattini family’s farming history dates back over a century with a legacy started by Lucille’s parents, Jimmy and Marie King of Castroville. Together, Luis and Lucille grew Luis Scattini & Sons into a premium grower of cool-season vegetables, most notably artichokes. Today, their grandchildren operate the family farming company as well as serve in leading roles for other agricultural operations. The fourth and fifth Scattini generations continue to embody their grandparents’ values of integrity, respect and pride.

    “We honor our region’s past by posthumously acknowledging the legacy of Luis and Lucille Scattini with the Harden Award,” Valadez says. “The hard work and resilience of local families, like the Scattini’s, is why the Salinas Valley continues to thrive today and reflects the importance of remembering their contributions to agriculture and their community.” — Grower-Shipper Association of Central California

  • Detection of Deadly Citrus Disease Triggers Quarantine in Ventura County; First HLB Detection in County

    The California Department of Food and Agriculture (CDFA) has declared a quarantine in Ventura County following the detection of the citrus disease Huanglongbing (HLB), or citrus greening, in two citrus trees on one residential property in the city of Santa Paula. These detections are the first HLB-positive trees in Ventura County. CDFA is working with the United States Department of Agriculture and the Ventura County Agricultural Commissioner on this cooperative project.

    The disease was detected in plant material taken from one orange and one lime tree in a residential neighborhood in the Santa Paula area of Ventura County. These detections follow the confirmation of a Candidatus Liberibacter asiaticus (CLas)-positive Asian citrus psyllid (ACP) sample taken from the find site.

    CDFA crews will be working to remove and dispose of the infected trees and are conducting a mandatory survey of every property within 250 meters of the detection site. After the survey is complete, all host plants in the 250-meter area around the detection site will be treated to suppress the disease vector, the ACP. By taking these steps, a critical reservoir of the disease and its vectors will be removed, which is essential to protect the surrounding citrus from this deadly disease.

    These detections establish a mandatory five-mile citrus HLB quarantine area around the find site. The quarantine area is bordered on the north by Ojai Road; on the south by E Los Angeles Avenue; on the west by Wells Road; and on the east by Balcom Canyon Road. The quarantine prohibits the sale of all host nursery stock and the movement of all host plants or plant parts within a five-mile radius of the finds. The quarantine applies to residents and commercial operations alike. These detections will also place parts of Ventura County into Bulk Citrus Regional Quarantine Zone 6, which will require any commercial citrus growers to apply an additional mitigation step(s) to move fruit within or from this zone. Production and retail nurseries within the five-mile quarantine are being contacted by CDFA and will be issued a hold notice preventing the sale of nursery stock host plants. Visit CDFA’s Map and Quarantines page for more details.

    Growers in Ventura County should contact Grower Liaisons Sandra Zwaal at szwaal2@gmail.com or Cressida Silvers at cressidasb@gmail.com for additional information about these detections. In response to the HLB detections in Santa Paula, a grower meeting was held on Wednesday, Oct. 4. Stay tuned to Citrus Insider for details or reach out to the Grower Liaisons for more information.

    An HLB quarantine area currently exists in parts of Los Angeles, Orange, Riverside, San Bernardino and San Diego counties, where more than 6,300 residential trees have tested positive for the disease and have been removed. — California Citrus Pest & Disease Prevention Program

  • 51st Half Moon Bay Art & Pumpkin Festival Marks 51 Epic Years

    No matter what’s happening around us, one lovely constant remains at this time of year—the coastal communities wondrous and highly-anticipated autumn season is upon us and, on the picturesque coast around the World Pumpkin Capital of Half Moon Bay, it’s always stunningly spectacular. The dazzling journey is its own reward … the breathtaking views of seaside farm country dotted with vast, rolling fields of orange, scarecrows, barns and pick-your-own pumpkin patches. It’s the perfect time of year and the perfect place to celebrate the simple beauty and bounty of the fall season, and Half Moon Bay does it like nobody else. The world-famous Half Moon Bay Art & Pumpkin Festival is the season’s signature event, drawing hordes of visitors to the “World Pumpkin Capital” for an epic festival on historic Main Street. This year’s 51st annual festival will be held on October 14-15 from 9 a.m. to 5 p.m. Admission is free.

    Massive, mind-boggling, Volkswagen-sized weigh-off champion pumpkins on display, the mesmerizing and remarkably talented “Picasso of pumpkin carvers” sculpting and shaping monster pumpkins into one-of-a-kind masterpieces, harvest-inspired crafts by America’s top artists, the Sunday-only “Made on the Coast” Locals’ Block featuring fine art and live music, delicious seasonal food and drinks, the richest/creamiest/tastiest pumpkin pie on the planet, four stages of blockbuster entertainment, everyone’s favorite home-spun parade, the Xfinity Take 5 Lounge with giant screen TV, ultra-thrilling bungee jumping and waterballerz, enchanting events and contests for the whole family, selfies and fun with the delightfully rotund, playful and mischievous Pumpkin Festival mascot “Gourdy”, the never-ending search for the Great Pumpkin, and a bumper crop of 3,000+ tons of the beloved orange orb waiting to be picked from one of the many rustic pumpkin patches around town are among the extraordinary, not-to-be forgotten attractions.

    SAFEWAY WORLD CHAMPIONSHIP PUMPKIN WEIGH-OFF KICKS THINGS OFF, OCTOBER 9: COVETED TITLE AND $30K WORLD RECORD MEGA-PRIZE AT STAKE

    The Big Week starts off with the World’s Greatest Gourd Growers and their massive orbs doing battle in the SAFEWAY WORLD CHAMPIONSHIP PUMPKIN WEIGH-OFF, the Super Bowl of weigh-offs, on Monday, October 9 (7 a.m., on the IDES Grounds, 735 Main Street, Half Moon Bay). Organizers, in association with title sponsor Safeway, will celebrate the world’s greatest gourd growers with the world’s biggest prize money pool. Using a pay-by-the-pound system, the ginormous top prize of $9/pound will be awarded to the 2023 weigh-off champion. Also at stake are thousands of dollars in super hefty prize money doled out to the top 20 plus the big carrot: a $30,000 total mega-prize for a new world record pumpkin entered at Half Moon Bay (the current world record is 2,702.8 pounds set at a 2021 weigh-off in Italy). Two-time champion Travis Gienger of Anoka MN took home the top prize and set a new North American record with his rhinoceros-sized 2,560-pound mega-gourd that obliterated a formidable field of heavyweight contenders in winning the 2022 Safeway World Championship Pumpkin Weigh-Off. Gienger and a host of accomplished veteran growers are expected to contend for the coveted title. The Goliath grand champion mega-gourd, along with the top four heaviest weigh-off pumpkins, will be displayed at the Pumpkin Festival, October 14-15.

    THE GREAT PUMPKIN PARADE

    A longtime festival favorite, the Great Pumpkin Parade (Sat. 12 noon) is the ultimate old-fashioned, home-spun parade featuring the mighty weigh-off champion pumpkin and grower, marching bands, classic cars, fantastic floats, and a Mardi Gras-style procession of costumed ghouls, gargoyles, goblins, ghosts and assorted surprises. Saturday, 12 noon on Main Street.

    FINE ART, HARVEST-INSPIRED CRAFTS

    Buyers and browsers will find thousands of handcrafted items in well-stocked booths covering several city blocks. It’s an ideal opportunity to meet 250 of America’s top artists and craft makers who will be offering their latest creations with great variety and price points to satisfy every budget. Featuring original work in sculpture, paintings, photography, glass, ceramics, textiles, jewelry, leather, wood, metal and mixed media, the festival is considered among the top art shows in the country. Hand-blown glass pumpkins, beautiful vases, flatware, clocks, dishes, wall and table decorations, paperweights, stained and beveled glass, etchings, sculptures, photography, oil and watercolor paintings, beadwork, gold and silver jewelry, vests, handbags, hats, wallets, footwear, windchimes, and waterfalls will be among the thousands of one-of-a-kind items available.

    ENTERTAINMENT EVERYWHERE

    Four stages of sensational entertainment for all ages will transform Half Moon Bay into the Bay Area’s entertainment hotspot for a weekend during the city’s monster Pumpkinpalooza. Performing on the IDES Main Stage are Terri Hiatt, Terrie Odabi, Steely Dead, Three On The Tree, Sean Carscadden, Pardon The Interruption, and Jim Stevens & Friends. The Ritz-Carlton South Stage at the Gazebo will feature Casual Coaltion, the Jacob Benning Trio, John Elliot and the Band of Supervisors, Maestro Vaughan’s Campfire Quartet, and Clay Eagle Bell. The Made on the Coast Music Stage at Mac Dutra Park features John Lester, Walter Anderson and the Half Moon Bay High School Marching Band, Midnight Flyer, David Walker & Moxoa, Michelle Lambert, and The Aguilar Blumenfeld Project. Street musician Bob Culbertson will mesmerize listeners with his 10-string acoustic Chapman Stick. The Safeway Family Stage features the amazing, three-wheeling comic explosion known as Bob at Large, House of Samba Kids, Martin & The Green Guitar, award-winning children’s singer-songwriter Megan Schoenbohm, sensational bluegrass band West Coast Ramblers, and tons of kid-friendly fun and games.

    FABULOUSLY FESTIVE FOOD

    Dig in! And, while you do, help fatten the coffers of community groups while savoring mouthwatering pumpkin-infused treats like pumpkin pancakes, pumpkin pie, pumpkin bread, pumpkin muffins, pumpkin cake rolls, pumpkin cheesecake, pumpkin cookies, pumpkin ice cream, pumpkin milkshake smoothies, chicken pumpkin sausages, pumpkin ravioli, pumpkin spiced cotton candy, macaroni and cheese with pumpkin seeds and spice, chicken and pork tamales with pumpkin mole sauce, and nachos with pumpkin salsa. Then, move onto the next course with coastal favorites like Brussels sprouts steeped in a zesty marinara sauce, and artichoke hearts steamed with an aromatic blend of garlic, olive oil, and herbs. Plus traditional favorites like Portuguese linguisa, bratwurst and Italian sausage sandwiches, hot beef sandwiches, corn dogs, garlic fries, steamy clam chowder in sour dough bread bowls, hamburgers, veggie burgers, grilled corn on the cob, garlic fries, root beer floats, kettle corn, and caramel apples!

    DELECTABLY DELICIOUS CRAFT BEER, PREMIUM WINE AND CRAFT COCKTAILS

    Enjoy tasty varietals from Half Moon Bay Winery including Rosé of Dolcetto and this year’s limited-edition festival-label Monterey Red Blend, and world-class seasonal craft brews like Pumpkin Harvest Ale, refreshing Kolsch pale ale and delicious hop-happy Full Swing IPA from Half Moon Bay Brewing Company plus Elysian Night Owl Pumpkin Ale, Elysian Space Dust IPA, Stella Artois, Golden Road Mango Cart, and Big Wave Golden Ale.

    For another refreshing alternative, festivalgoers can enjoy refreshing, low-carb, gluten-free Nutrl Vodka Seltzers – watermelon and pineapple. On the spirits side, enjoy delicious craft cocktails from 10 Barrel – Classic Margaritas and Moscow Mules. Hydrate with a bottle of PathWater, 100% responsibly and locally sourced water in an aluminum reusable bottle. Sip your favorite beverage in a beautiful, collector-item wine glass or beer mug adorned with the classic festival logo.

    FARMER MIKE, THE PICASSO OF PUMPKIN CARVERS

    Farmer Mike, the “Picasso of Pumpkin Carvers”, has been a top draw and the Pumpkin Festival’s official carving expert for over 35 years. On his Pumpkin Festival stage, Farmer Mike has created whimsical faces, movie characters like MEGAMIND, a Wells Fargo stage coach, Puff the Magic Dragon, and even enshrined Pigeon Point Light House into the shell of a pumpkin. The Atlantic Giant variety of pumpkins he carves range in size from 300 pounds to more than 1,500 pounds. Most of his incredible detail work is done using a folding buck knife and a variety of simple chisels. He loves to interact with his audience, providing carving tips and answering questions. Be sure to stop by to see Farmer Mike carving one of his masterpieces.

    GIANT PUMPKIN PHOTOS

    How often do you get to see and touch a staggeringly-massive, hard-to-believe, larger-than-life 1-ton pumpkin let alone get to have your photo taken alongside something so extraordinary? Thanks to the festival’s partnership with Silicon Valley Community Foundation, photos with the grand champion gourd will be available. Your awesome one-of-a-kind photo will be snapped and instantly printed for a special take-home keepsake. The cost is $20 per 4×6 print, with discounts for multiple copies or poses. All proceeds benefit the Cabrillo Education Foundation (CEF), a non-profit for the sole benefit of the students attending our seven local Coastside public schools. The photo booth is at the corner of Main and Miramontes Streets.

    COSTUME CONTEST

    Hundreds of ghosts, goblins, ghouls and more model their ingeniously creative Halloween attire in the Costume Contest, a popular time-honored festival tradition before walking in the big parade. The costume contest is open to all ages with individual and group divisions. Saturday, 10 a.m. in front of Half Moon Bay Library, at Church and Correas Streets.

    PIE-EATING CONTESTS

    Get up close and personal for this hilarious test of unbridled power-eating. Huge, gasping audiences gather to witness this stunning spectacle with each participant devouring and “wearing” a delicious 8” Safeway pumpkin pie heaped high with whipped cream. Aside from power-eating, panache and style go a long way with audience judges. “To me, the pie eating contest embodies the essence of Pumpkin Festival,” said Wilbur Collins, the spiritual and emotional leader of the contest organizing team for many years. “It encourages participation, it’s loads of fun, and it’s open to everyone. Seeing kids with face and hair full of gooey pumpkin pie, whipped cream and a big smile, it’s a truly sight to behold.” On both Saturday and Sunday, age 11 and under at 2 p.m, age 12 and over at 2:15 p.m. in the Family Fun Zone in the Bank of America parking lot, 620 Main Street.

    PUMPKIN CARVING

    Non-competitive Pumpkin Carving will be available on Sunday in the Family Fun Zone at Bank of America, 620 Main Street. It is not a contest, there’s no judging or awards … it’s simply for fun. Pumpkins and carving knives are provided. Create your very own masterpiece Sunday between 10 a.m. and 1 p.m.

    XFINITY TAKE 5 LOUNGE

    Sports fans have a place to kick back and catch NFL and NCAA football and MLB playoff games on a giant LED screen in the Xfinity Take 5 Lounge. It’s the perfect spot to take a break. Couch potatoes and sports fans will find the comfort and enjoyment of their own living room without ever leaving the event. The Xfinity Take 5 Lounge is a place where festivalgoers can escape the teeming crowds, relax and hang out with friends while watching their favorite sporting events on a giant LED TV, a 9′ x 12′ screen with picture-perfect quality. Top that off with a tasty Pumpkin Harvest Ale, refreshing Kolsch or hoppy Full Swing IPA from Half Moon Bay Brewing Company and an Italian sausage or bratwurst sandwich with zesty marinara sauce fired up by the Coastside Adult Day Health Center and you’ve got a flat-out winner.

    ADDITIONAL ATTRACTIONS

    Up and down the street, festivalgoers will be captivated by an array of amazing attractions. See the spectacular display of the top 4 pumpkins from the weigh-off. Catch massive air on the ultra-thrilling bungee jump. Splish, splash, run, jump, bounce and slide around on the super fun waterballerz. Express yourself with creative body art at the High School Art Department’s face painting booth. Enter the Wilkinson School Sensory Fun Zone and play around with kinetic sand tables, a playdough station, a bead blow-up sensory pool with floating boats, express yourself chalk art zone, and spin-the-wheel game.

    “MADE ON THE COAST”, LOCAL ARTISTS BLOCK 

    The coastal area is brimming with exceptional artistic talent. “Made On The Coast” (MOTC), a group of local artists and a sub-committee of the Pumpkin Festival, returns with their popular one-day pop-up show, Sunday, October 15th. The centerpiece of the “Made on the Coast” Locals’ Block will once again be the artists’ booths, showcasing top-quality arts and crafts from local painters, photographers, potters, jewelers, fabric artists, glassblowers, furniture-makers, and more—as well as live demonstrations.

    PANCAKE BREAKFAST BOTH DAYS

    To launch your memorable day with a super-tasty carbo-load, the High School Varsity Boys Basketball Team will fire up the griddle to host the traditional Pancake Breakfast complete with unlimited buttermilk or pumpkin pancakes, gobs of butter and maple syrup, three grilled sausage links, and a choice of fresh orange juice, hot coffee or tea. Cost is $15 per person. Advance tickets are available on Eventbrite. Advance ticketholders will have their own line and less waiting time. Saturday and Sunday morning from 7 to 11 a.m. in the City Hall parking lot, Main Street at Kelly Avenue. Get Pancake Breakfast tickets in advance and skip the long line!

    PUMPKIN RUN PRESENTED BY SENIOR COASTSIDERS

    The Pumpkin Run will be held on Sunday (various starting times from 7:15-8:20 a.m.) at Hatch School (490 Miramontes Avenue). The Pumpkin Run features a Half Marathon plus a 5k, 10k, and Kid’s Fun Run, all to benefit Senior Coastsiders. The Virtual Pumpkin Run will be available from October 1-14. Pumpkin Run Info-line: 650-712-7322. Run info and registration

    THE HALF MOON BAY BEAUTIFICATION COMMITTEE

    The Pumpkin Festival was created by the newly formed Main Street Beautification Committee in 1971 as a means for restoring historic downtown Half Moon Bay. That first year, buildings were painted, trees were planted and a legend was born. Since then, the festival has helped raise several million dollars for civic projects and community service organizations throughout the coast.

    VEHICLE PARKING

    There will be parking at the south end of Main Street at Metzgar, Half Moon Bay High School (Main St. just north of Hwy. 92), Our Lady of the Pillar Church and the Community Center/Shoreline Station complex, both located on Kelly Avenue just east of Highway 1. Many parking lots are operated by local non-profit groups who charge a nominal parking fee. There is also very limited free parking on several side streets.

    KICKSTAND BICYCLE PARKING 

    Bicycle parking is available in the Straight Wheel Cycling parking lot, at the corner of Kelly and Purissima from 9 a.m. to 5 p.m. both days. Suggested donation is $5 per bicycle. Sea Hugger is managing the “Kickstand” Bicycle Parking as a fundraiser. Sea Hugger is a Half Moon Bay-based nonprofit working to protect and heal the marine environment from plastic pollution through education and action. From sponsoring monthly beach cleanups to promoting conservation laws, Sea Hugger works tirelessly to keep our beautiful ocean and Coastside clean and healthy. Special thanks to Straight Wheel Cycling and The Coastside Mountain Bikers. Get bicycle parking details

    PUBLIC TRANSIT

    Ride SamTrans bus service to the festival – you’re dropped off just steps from the festival! Get public transit details

    RIDE SHARING AND DROP OFFS

    The festival’s designated Ride Sharing and Para Transit drop-off/pick-up location is in the Shoreline Station lot at Highway 1 and Kelly Avenue.

    ACCESSIBLE PARKING

    There will be specially marked accessible parking on Purissima Street between Correas Street and Kelly Avenue.

    STREET CLOSURES

    Main Street will be closed to traffic from Mill Street south to Monte Vista Lane throughout festival weekend. Southbound Main Street will not be accessible from Highway 92 beginning at approximately 7 AM on Saturday. Main Street will re-open at approximately 10 PM on Sunday. Departing the festival, Highway 92 eastbound will not be accessible from Main Street (either from the north or the south). The only way to go eastbound on Highway 92 is from Highway 1.

    DATES/HOURS/LOCATION/DIRECTIONS

    The free-admission festival will be held on October 14-15 from 9 a.m. to 5 p.m. on Main Street between Miramontes and Spruce Streets in Half Moon Bay. To get to Half Moon Bay, take 101 or 280 to Highways 92 or 84 west. You can also get to Half Moon Bay via Highway 1 from both north and south. Get directions from your location.

  • California Avocados Showcased At Flavor Experience Conference

    California Avocado Commission — More than 230 operators from 129+ restaurant brands joined the California Avocado Commission at the Flavor Experience Conference 2023 hosted in San Diego, California from August 20 – 22. The three-day event, hosted in California avocado growing territory, provided CAC with the opportunity to showcase the local terroir, California difference and seasonal availability of the fruit with a targeted audience of west-coast-based multi-unit operators.

    At the event, sponsoring companies presented flavor-forward dishes tapping into current trends to share creative menu concepts with R&D/product innovation, corporate executive chefs, culinary directors, purchasing/supply chain and marketing executives representing national and regional foodservice chains.

    Connecting California avocados to emerging flavor trends being discussed at the conference was a top priority for the Commission’s team. To demonstrate how to add “California” into trend-forward dishes, Chef Jason Hernandez served three California avocado centric meals during the Sunday evening reception. The California Avocado Middle Eastern Black Bean Torta on Bolillo — featuring herb-braised lamb, California avocado crema, vegetables and sliced California avocados — melded Middle Eastern and the untapped mash-up trends. To showcase the Gen Z and familiar/surprising trends, Chef Hernandez created a California Avocado Sesame Caesar Salad that included shredded kale and romaine, California avocado “sesame croutons,” shaved parmesan cheese and a California avocado sesame Caesar dressing. The Avo-CA-bonara was a big hit with attendees. This dish featured California avocado carbonara miso cream sauce, confit bacon, capers and California avocado pieces atop bucatini pasta.

    During the Monday morning grab-and-go breakfast session attendees enjoyed Chef Hernandez’s modified dessert concept — the California Avocado East-Meets-West Key Lime Granola that consisted of California avocado key lime pie topped with granola and fresh avocado.

    During the Sunday evening reception, a crowd gathered around the California Avocado Commission (CAC) table to reach the featured avocado menu items and speak with the CAC team.

    At the Monday reception, the Commission served three on-trend menu applications. The California Avocado Korean Short Rib Parfait showcased the Gen Z, fermentation and mustard trends with California avocado wasabi-mashed potato, white California avocado barbecue sauce, pickled avocado and kimchi slaw served in a waffle cone. To demonstrate the Gen Z, fermentation and MSG trends CAC served a California Avocado Fried Rice Salad featuring pickled avocado, chili crunch, microgreens, kimchi vinaigrette and MSG mixed with California avocado fried rice. As a fat replacement consideration, the Commission served Double Fudge California Avocado Bone Marrow Brownie Bites topped with fresh California avocado and bone marrow whip. This dessert demonstrated the Gen Z and familiar/surprising trends discussed at the conference.

    The Commission also was one of 18 sponsors selected to conduct a 12-minute demo and testing during the conference. Chef Hernandez and CAC Vice President of Marketing Terry Splane spoke to an audience of more than 60 operators about the benefits of in-season California avocados sourced from local growers while walking the attendees through a flavor-pairing exercise that demonstrated how to maximize the flavors of the fruit in a variety of dishes.

    The conference, which reported a 15% increase in operator attendees over the prior year, allowed the Commission to expand its target base of chain contacts for future promotion opportunities and cement existing relationships. To encourage demand for and loyalty to the California Avocados brand, CAC staff also engaged and networked with chain decision makers discussing the California avocado season and opportunities to promote fresh California avocados in 2024.

  • Nisei Farmers League Stands Up for Long Time Farmworker Rights

    There are countless immigrant farmworkers that spend most of their lives laboring to feed the world in states such as California, and struggle without the benefits of citizenship and any clear path to get there. Watch this brief interview with Manuel Cunha, President of the Nisei Farmers League, as he and many others take a stand to support the rights of these many hard working families that are the powerhouse of California agriculture.

    Please thank this video’s sponsor the U.S Department of Agriculture for their industry support.