California Fruit and Vegetable

Category: Fruiting Vegetables

  • The Threat of Branched Broomrape for California Processing Tomato

    Branched broomrape (Phelipanche ramosa), a parasitic weed that was the focus of a $1.5 million eradication effort four decades ago in California, has recently re-emerged in tomato fields in several Central Valley counties. Processing tomatoes are important to the California agricultural economy; the state produced over 90% of the 12 million tons of tomatoes grown in the United States in 2018. Branched broomrape is listed as an “A” noxious weed by the California Department of Food and Agriculture (CDFA); discovery of broomrape in California tomato fields leads to quarantine and crop destruction without harvest, resulting in significant economic loss to growers.

    In countries where broomrape is common, yield reductions caused by this parasitic weed can range from moderate to 80%, depending upon the infestation level, host and environmental conditions. Developing a detailed understanding of the biology of this weed under local conditions is an important step towards developing effective management plans for California. In the latest issue of California Agriculture (a University of California, Agriculture & Natural Resources publication), extension researchers discuss branched broomrape in the context of California production systems, particularly of tomato. They also discuss the potential management practices that could help to prevent or reduce the impacts of branched broomrape in tomatoes and other host crops. Read the full article HERE.

  • NASA Funds Tiny Tomatoes for Vertical Farming on Earth and Space

    Urban agriculture offers many benefits for food production but often has higher costs relative to traditional farming and is limited to only a few crops. By 2050, there will be nine billion people on the planet, but arable land is decreasing. Global food production will need to double to meet food needs, though climate change complicates the problem more.

    Robert Jinkerson, an assistant professor of chemical and environmental engineering at UC Riverside, is working to change this by engineering the size and nutritional value of tomato plants to increase both the diversity and value of crops that can be grown in urban controlled environment agriculture, or CEA.

    Jinkerson has received a $450,000 New Innovator grant from the Foundation for Food & Agriculture Research, or FFAR, to advance this research. FFAR’s New Innovator in Food & Agriculture Research Award provides early career scientists with funding to conduct audacious food and agriculture research.

    “Urban controlled environment agriculture can offer many benefits for the production of crops and is likely to supply more food in the future as worldwide food demand increases,” Jinkerson said.

    Often these urban CEA systems are designed to have plant growth areas stacked vertically to save space. However, this also decreases the height available for plant growth, limiting the size of crops that can be cultivated in vertical farms to small leafy greens.

    “In order to overcome these size limitations and to increase the variety of crops that can be grown in vertical farms, we are engineering tomato plants to have a small stature and are optimized for this unique growing environment,” said Jinkerson, who uses CRISPR/Cas9 gene editing to modulate key genes involved in plant development and architecture.

    In addition to reducing the size of plants, this project will also increase the nutritional value of these crops by increasing their vitamin content, making urban agriculture more profitable.

    The potential applications for these tiny tomatoes don’t end on Earth.

    Jinkerson, along with Martha Orozco-Cárdenas, director of the UCR Plant Transformation Research Center, have been awarded a NASA Space Biology grant to evaluate tomatoes from their prior work on the International Space Station. These plants, also engineered with gene editing technology and dubbed Small Plants for Agriculture in Controlled Environments, or SPACE tomatoes, will be grown in the Advanced Plant Habitat onboard the ISS to determine how these plants grow in microgravity. The SPACE tomatoes will be grown ‘seed-to-seed,’ meaning seeds will be harvested and the next generation grown in space, completing an entire lifecycle. These experiments, which will happen after several years of trials on Earth, will help establish methodologies to grow food on long duration space missions.

    “We are extremely excited to receive support for these projects and hope that the results will help transform the way we produce food here on Earth and beyond,” said Jinkerson.

    About UC Riverside

    The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California’s diverse culture, UCR’s enrollment is more than 24,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of almost $2 billion. To learn more, email news@ucr.edu.

  • Numerous Health Benefits Found in Summer-Favorite Watermelon

    No summer barbecue is complete without fresh watermelon. As the nation moves towards the summer grilling season, you may want to consider how watermelon’s fruit chemistry can affect your overall health. Researchers in the USDA’s Agricultural Research Service (ARS) recently identified over 1,500 small molecules of diverse chemical characters in the fruit, known as phytochemicals. They concluded that eating watermelon is an excellent way to increase your intake of antioxidants, non-protein amino acids and lycopene. This means that every time you eat watermelon, you’ll be improving the health of your cells, organs and nervous system.

    The research specifically finds that the antioxidants in watermelon can help your body fight free radicals and slow down cell damage. The fruit’s non-protein amino acids will also help to repair your body tissue, break down food from other meals, and even regulate your blood pressure.

    “Watermelon could be part of the refreshing and healthy fruit options on your summer picnic table,” said USDA-ARS scientist Larry Parnell. “The fruit has gone through many years of evolution, domestication, and selection for desirable qualities—mainly those associated with flesh color, texture and nutrient and sugar content. But our research continues to find that the fruit contains a wide range of nutrients that improve your overall health.”

    Most Americans purchase the sweet dessert watermelon species, Citrullus lanatus, at their local grocery store or farmer’s market.  This species is among the most important vegetable crops grown and consumed throughout the world, with over 100 million tons in annual global production.  The fruit also has more lycopene than a raw tomato, which is linked to healthy eyes, overall heart health and protection against certain cancers. Other nutrients, like carotenoids, flavonoids, carbohydrates and alkaloids, are also found in the flesh, seed, and rind.

    “I worked with Dr. Parnell and the team to develop a pioneering concept of using big data and computational biology to identify and catalog all of the phytochemicals that exist in edible fruit,” said ARS researcher Amnon Levi. “The research to identify the metabolic pathways and genome sequence of genes involved in the production of beneficial phytochemicals could be highly useful for plant scientists and breeders aiming to improve nutrient content in fruits and vegetables.”

    The watermelon’s phytochemicals are human-cell-protecting compounds found in fruit, vegetables, grains and beans. All of these nutrients can contribute to your overall health in numerous ways.

    Watermelon was introduced to Europe via Moorish Spain in the 10th century. Since then, watermelon has been cultivated successfully in warmer Mediterranean regions before being brought to the Americas by European colonists during the 16th century. Today, watermelon is grown in 44 U.S. states, while major production is centered in California, Florida, Georgia and Texas.

    Fruits and vegetables are a part of a healthy, balanced diet, with the recommendation being 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables per day.

    The Agricultural Research Service is the U.S. Department of Agriculture’s chief scientific in-house research agency. Daily, ARS focuses on solutions to agricultural problems affecting America. Each dollar invested in agricultural research results in $17 of economic impact.

  • Fresno County Dominates CA Processing Tomato Production

    The USDA-NASS Pacific Regional Office surveyed California’s tomato processors for their final acreage and tonnage for the 2020 season. The reported data is summarized by county and listed with final 2019 acres, yield and production for comparison.

    In 2020, there were 234,000 acres of processing tomatoes planted in California, a decrease of 1,000 acres compared to 2019. An estimated 228,000 acres were harvested in 2020, unchanged from the previous year. Total 2020 production was 11.31 million tons, 1.1% higher than the 2019 final production of 11.19 million tons.

    Fresno County continued to be the top California county with 3.62 million tons produced. The remaining top five counties include Yolo, Kings, Merced and San Joaquin, accounting for 74% of the total 2020 processing tomato tonnage for California. 

  • New Cherry Ember Tomato Reveals Stripey Charm, Bright Flavor

    Cherry tomatoes are a staple in home gardens, farm fields and local food markets, but growing them can be a challenging undertaking. Now, a new variety from Cornell AgriTech provides improved yield and shelf-life while enhancing both visual and culinary appeal.

    A cross between heirloom tomato varieties, Cherry Ember was developed by Phillip Griffiths, associate professor of horticulture in the School of Integrative Plant Science, part of the College of Agriculture and Life Sciences. The new tomato is now on sale through Fruition Seeds, an organic seed company based in Naples, New York.

    Phillip Griffiths, associate professor of horticulture in the School of Integrative Plant Science

    “One of the problems with cherry tomatoes is that they tend to have thin skins, and so half of them crack on the plant, and the half that you pick crack after a few days,” Griffiths said. “Cherry Ember is a little firmer, with more of the post-harvest characteristics of a grape tomato.”

    Its thicker skin and meatier flesh helps keep the fruit from cracking both in the field and after being harvested — even during high rainfall seasons, which pose problems for thinner skins.

    “The increased shelf-stability is a very important attribute of this variety,” Griffiths said, “especially when combined with high yield, desirable aesthetics and a smaller, single-bite size.”

    When Petra Page-Mann saw Cherry Ember at one of Griffiths’ field trials in 2019, it stood out like a “luminescent gem.” As the co-owner of Fruition Seeds, she has seen increased grower interest in unique color and flavor combinations. With its metallic gold stripes, rich taste and ease to grow, Page-Mann was eager to add the new variety to their sales portfolio, but it still needed a name.

    Last fall, she launched a naming contest on Fruition Seeds’ Instagram account with Griffiths’ support. They sorted through more than a thousand suggestions before holding the final runoff vote, where Cherry Ember emerged as a clear winner.

    Cherry Ember tomatoes dazzle growers with their metallic gold stripes and thick, crack-resistant skin. Photo by Fruition Seeds/Provided.

    “It’s a great introduction to life beyond the red tomato,” Page-Mann said. “It’s like a classic red tomato in terms of flavor, but there are brighter notes, especially if you let it sit on the vine. Then you get bright fruit flavors.”

    Cherry Ember also gives growers something to look forward to as early as mid-July since it ripens just 65 days after being planted and continues to grow until the first frost.

    “We love Griff’s creativity with visuals and flavors, as well as his focus on regional adaptation,” Page-Mann said. “We’ve trialed dozens of his tomatoes over the past few years, and they are a dream to grow and sell in New York.” — By Erin Rodger, Senior Manager of Marketing & Communications, Cornell AgriTech

  • CA Utilized Vegetable Production Value Shows Slight Decline

    California leads the nation in vegetable production, accounting for 39% of the U.S. vegetable acreage. The value of California’s 2020 utilized vegetable production dropped 0.9% to $7.68 billion compared to 2019’s value of $7.74 billion according to the USDA National Agricultural Statistics Service, Pacific Regional Field Office.

    Despite the decrease in state’s overall total value of utilized production, crops showing an increase included broccoli, cantaloupe, lettuce of all types, sweet potatoes, and tomatoes. California fresh market and processing vegetable growers planted 939,700 acres of principal vegetable crops in 2020, down 3% from 2019. Utilized production totaled 433.8 million hundred weight up slightly from 2019’s 431.7 million hundred weight.

    USDA NASS recently posted the Vegetables 2020 Summary for vegetables grown during the 2020 crop year in California and across the U.S. The report includes survey data collected for acreage, production, marketing year price and value collected on an annual basis for 26 vegetable and melon crops in the U.S. Questionnaire content, survey timetables, and survey administration are state specific. Data are gathered by telephone interviews, mail-out/mail-back, faxed questionnaires, and personal interviews.

    Family favorites grown in California include artichokes, broccoli, carrots, garlic, tomatoes, and more. For a copy of the full report, visit Vegetables 2020 Summary. Just interested in California? Here are comments on 2020 crops where The Golden State is the largest producer. The data reflects U.S. numbers:

    Artichokes: Total production in 2020 totaled 812,000 cwt, down 15% from 2019. Planted area was estimated at 5,900 acres, down 11% from the previous year. Area harvested, at 5,800 acres, was down 12% from 2019. The value of the crop totaled $62.6 million, 16% below the previous season. Utilized production totaled 792,500 cwt, all of which was for the fresh market. In California, artichokes enjoyed a routine spring with strong supplies and steady demand. The March increase could be attributed to consumers pushing the demand for healthy vegetables. The pandemic temporarily impacted labor availability and elevated production costs, but generally favorable weather resulted in good quality and production.

    Broccoli: Total production in 2020 totaled 15.8 million cwt, down 5% from 2019. Planted area was estimated at 100,900 acres, down 4% from the previous year. Area harvested, at 100,300 acres, was also down 4% from 2019. The value of the crop totaled $875 million, 3% more than the previous year. Utilized production totaled 15.8 million cwt, of which 15.3 million cwt was for the fresh market and 25,060 tons for processing. In California, the pandemic caused a variety of changes in the marketplace. Most notably was the decreased demand from the food service industry for broccoli. Growers plowed under broccoli due to limited demand by the hospitality industry.

    Cabbage: Total production in 2020 totaled 23.7 million cwt, up 6% from 2019. Planted area was estimated at 60,600 acres, down 3% from the previous year. Area harvested, at 58,600 acres, was down 3% from 2019. The value of the crop totaled $428 million, 16% less than the previous season. Utilized production totaled 23.6 million cwt, of which 19.1 million cwt was for the fresh market and 224,241 tons for processing. In California, weather during the planting in the fall of 2019 and through head development in 2020 was favorable. No reports of pathogen impact were reported for the crop.

    Cantaloupes: Total production in 2020 totaled 11.3 million cwt, a slight increase from 2019. Planted areas was estimated at 41,000 acres, down 15% from the previous year. Area harvested, at 40,600 acres, down 15% from 2019. The value of the crop total was $296 million, an increase of 24% from previous year. The utilized production was 11.3 million cwt, all of which was for the fresh market. In California, lack of rainfall during the spring months and high temperatures during the summer months provided ideal growing conditions for cantaloupes compared to last year.

    Carrots: Total production in 2020 totaled 31.1 million cwt, down 6% from 2019. Planted area was estimated at 69,900 acres, down 4% from the previous year. Area harvested, at 69,700 acres, was down 3% from 2019. The value of the crop totaled $716 million, 7% less than the previous year. Utilized production totaled 31.1 million cwt, of which 22.3 million cwt was for the fresh market and 441,787 tons for processing. In California, the largest producing State, the carrot market was steady through the spring of the year. In the heavily farmed central portion of the Cuyama Valley, where a lot of California’s carrots are grown, the water table continued to drop in 2020.

    Cauliflower: Total production in 2020 totaled 9.0 million cwt, down 11% from 2019. Planted area was estimated at 42,500 acres, down 6% from the previous year. Area harvested, at 42,200 acres, was down 7% from 2019. The value of the crop totaled $346 million, 25% less than the previous season. Utilized production totaled 8.9 million cwt, of which 8.8 million cwt was for the fresh market and 2,724 tons for processing. In California, growers have seen dramatic movement of cauliflower during the pandemic. This year has seen generally shrinking volume from the beginning of February, and lower volume than the previous two year since the beginning of March. Pricing is below the prior two years and continues decreasing, although price has not stabilized, the rate of decrease has slowed.

    Celery: Total production in 2020 totaled 16.1 million cwt, up 2% from 2019. Planted area was estimated at 29,200 acres, up 4% from the previous year. Area harvested, at 28,800 acres, increased 2% from the previous year. The value of the crop totaled $359 million, down 24% from previous year. Utilized production for 2020 totaled 16.1 million cwt, up 2% from 2019.
    In California, growers reported higher production but price dropped considerably.

    Garlic: Total production in 2020 totaled 3.46 million cwt, down 10% from 2019. Planted area was estimated at 24,700 acres, unchanged from the previous year. Area harvested, at 24,700 acres, was unchanged from 2019. The value of the crop totaled $264 million, 12% less than the previous season. Utilized production totaled 3.46 million cwt, of which 1.21 million cwt was for the fresh market and 112,385 tons for processing. In California, producers were tempered by soil borne pathogens that reduced yield in some areas, though overall the growing season experienced favorable weather.

    Honeydew: Total production in 2020 totaled 2.36 million cwt, down 9% from 2019. Planted area was estimated at 7,600 acres, down 25% from the previous year. Area harvested, at 7,600 acres, was also down 25% from 2019. The value of the crop totaled $49.2 million, down 11% from the previous season. Utilized production totaled 2.36 million cwt, all of which was for the fresh market. In California, lack of rainfall during the spring months and high temperatures during the summer months provided ample growing conditions for honeydew compared to last year.

    Head lettuce: Total production in 2020 totaled 40.7 million cwt, down 3% from 2019. Planted area was estimated at 114,000 acres, down 2% from the previous year. Area harvested, at 112,900 acres, was down 3% from 2019. The value of the crop totaled $1.25 billion, 12% less than the previous season. Utilized production totaled 40.7 million cwt, all of which was for the fresh market. In California, the largest producing State, higher than normal temperatures in the central valley resulted in substantial losses. In the coastal region, warm weather and wildfires affected supplies later in the year. Significant occurrences of crop disease also contributed to a tight market, prompting concerns of shortages in other parts of the country. Some producers in Arizona and California have allowed some head lettuce to die in the field or to be disced under, due to decreased sales to food service companies.

    Leaf lettuce: Total production in 2020 totaled 15.6 million cwt, up 25% from 2019. Planted area was estimated at 62,900 acres, up 9% from the previous year. Area harvested, at 61,700 acres, was also up 8% from 2019. The value of the crop totaled $800 million, 23% more than the previous season. Utilized production totaled 15.6 million cwt, all of which was for the fresh market. In California, some growers did not harvest their fields during the spring in response to market conditions, but demand improved as the year progressed. There was a small amount of heat damage to the crop, but yields were up significantly from the previous year. Quality was reported to be fair and demand was strong enough to keep prices up. However, some producers in Arizona and California have allowed some leaf lettuce to die in the field or to be disced under, due to decreased sales to food service companies.

    Romaine lettuce: Total production in 2020 totaled 30.3 million cwt, up 11% from the 2019 total. Planted area was estimated at 93,100 acres, up 4% from the previous year. Area harvested, at 91,500 acres, was up 4% from 2019. The value of the crop totaled $948 million, 8% more than the previous season. Utilized production totaled 30.3 million cwt, all of which was for the fresh market. In California, there were quality issues in the late summer crop as instances of Sclerotinia and Impatiens Necrotic Spot Virus were found in the Central Coast region. In November, there was a voluntary recall of Romaine lettuce due to a potential outbreak of E.coli. Overall, yields were up from a year ago. Some producers in Arizona and California have allowed Romaine lettuce to die in the field or to be disced under, due to decreased sales to food service companies.

    Onions: Total production in 2020 totaled 75.2 million cwt, up 8% from 2019. Planted area was estimated at 134,700 acres, up 2% from the previous year. Area harvested, at 132,800 acres, was up 3% from 2019. The value of the crop totaled $878 million, 12% less than the previous year. Utilized production totaled 73.5 million cwt, of which 49.5 million cwt was for the fresh market and 1.20 million tons were for processing. In California, the largest producing State, growers reported the summer being too hot too early. Later in the summer there wasn’t enough sun when wildfires blanketed the state in smoke for months.

    Bell peppers: Total production in 2020 totaled 11.7 million cwt, up 1% from 2019. Planted area was estimated at 38,100 acres, up 1% from the previous year. Area harvested, at 37,100 acres, was up 1% from 2019. The value of the crop totaled $479 million, 11% less than the previous year. Utilized production totaled 11.7 million cwt, of which 8.22 million cwt was for the fresh market and 171,808 tons for processing. In California, the summer turned very hot early, which quickly turned bad as fires ravaged through large portions of the state burning cropland and producing a thick layer of smoke blocking the sun for months. Some producers had to divert peppers intended for fresh market to processors as state lockdowns caused stoppages in the supply chain.

    Spinach: Total production in 2020 totaled 7.23 million cwt, down 24% from 2019. Planted area was estimated at 56,800 acres, down 14% from the previous year. Area harvested, at 56,200 acres, was also down 14% from 2019. The value of the crop totaled $439 million, 28% less than the previous season. Utilized production totaled 7.23 million cwt, of which 6.45 million cwt was for the fresh market and 39,204 tons for processing. In California, the largest producing State, the coastal regions experienced damaging cold temperatures in early spring, bringing yields down below last year. Acreage decreased after some growers responded to a drop in demand by plowing under their fields.

    Sweet potatoes: Total production in 2020 totaled 30.7 million cwt, down 4% from 2019. Planted area was estimated at 158,000 acres, up 7% from the previous year. Area harvested, at 156,800 acres, was up 7% from 2019. The value of the crop totaled $726 million, 10% more than the previous season. Utilized production totaled 30.6 million cwt, of which 23.9 million cwt was for the fresh market and 331,638 tons for processing.

    Tomatoes: Total production in 2020 totaled 241 million cwt, up 1% from 2019. Planted area was estimated at 280,000 acres, down 1% from the previous year. Area harvested, estimated at 272,900 acres, was down slightly from 2019. The value of the crop totaled $1.66 billion, 4% more than the previous season. Utilized production totaled 239 million cwt, of which 12.6 million cwt was for the fresh market and 11.3 million tons for processing. In California, there were no major issues during planting, but higher than average temperatures in late spring affected early crop yields. Inconsistent weather patterns throughout the growing season prompted short interruptions in the flow of ripe tomatoes. Wildfires that raged through the state in late summer and early fall slowed the processing tomato harvest. Crop quality varied by region and disease pressure was low. Due to a lack of rain, water availability continued to be a concern.

    For more agricultural statistics, visit www.nass.usda.gov.

  • USDA Announces National Watermelon Promotion Board Appointments

    The U.S. Department of Agriculture today announced the appointment of nine members to serve on the National Watermelon Promotion Board. The appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023.

    Members newly appointed or reappointed are:

    • District 1 Producer: Kyler Bishop, Punta Gorda, Florida
    • District 1 Producer: Chad Chastain, Punta Gorda, Florida
    • District 1 Handler: Stephen R. Nichols, Lakeland, Florida
    • District 1 Handler: Rob Gibson, Vero Beach, Florida
    • Importer: Matthew N. Tanner, Pompano Beach, Florida
    • Importer: Christopher M. Dyer, Mission, Texas
    • Importer: Christian Murillo, Nogales, Arizona
    • Importer: Jeff Fawcett, Edinburg, Texas
    • Public Member: Craig A. Stokes, San Antonio, Texas

    The National Watermelon Promotion Board now has 30 members composed of 10 producers, 10 handlers, nine importers and one public member. Approximately one-third of the board members are appointed each year. Members can serve up to two consecutive three-year terms.

    More information about the National Watermelon Promotion Board, including a roster of members, is available on the Agricultural Marketing Service (AMS) National Watermelon Promotion Board webpage and on the board’s website at www.watermelon.org.

    Since 1966, Congress has authorized industry-funded research and promotion boards to provide a framework for agricultural industries to pool their resources and combine efforts to develop new markets, strengthen existing markets and conduct important research and promotion activities. AMS provides oversight to 21 boards. The oversight ensures fiscal accountability and program integrity, and is paid for by industry assessments.

  • Thank a California Cantaloupe Farmworker

    Once again, a successful California Cantaloupe season has just about come to an end. While we’ll miss having our favorite sunny, sweet and safe melon this Winter and Spring, it’s nice to know we can count on seeing them in stores once again come April.

    Another thing we’ve learned we can count on is the return of our hardworking farmworkers each season. Cantaloupes are 100% harvested by hand. That means that without the hard work of farmworkers these melons would not make it out of the field and into your homes.

    “Farmworkers are critical to what we do”, says Garrett Patricio, President of Westside Produce.  “When you look at the food you eat, whether it’s melons, leafy greens or other vegetables, most of them are still hand harvested. So if you enjoy fresh produce I think you should go out and thank a farmworker.”

    California farmworkers are truly essential to us all. With over a third of the country’s vegetables and two-thirds of the country’s fruits and nuts grown in California, our farmworkers play a critical role in feeding the nation.

    And our California cantaloupe farmworkers do so in a way that ensures only the safest melons end up on your table. California cantaloupe farmworkers follow strict food safety guidelines and all California cantaloupe growers, packing operations, and cooling facilities in the state undergo mandatory government food safety audits.

    “Our farmworkers follow all food safety policies and general safety policies to ensure you’re getting the safest melons harvested that day”, says Salvador Alaniz, Director of Harvest and Quality Control at Westside Produce.

    Getting cantaloupes to consumers isn’t an easy task. There’s no denying the fact that it’s hard work harvesting melons and it takes a whole team to successfully complete the job each season.

    Rosa Meza, Director of Food Safety says that the key to success is mutual respect. She explains that she has earned the respect of the farmworkers by making frequent, in person visits to the fields to talk with workers and lead by example.

    “The one thing that everyone needs to take away from this is that we can’t do this alone”, says Meza. “I’m a part of this group. I’m a part of the farmworkers, I’m a part of the facility workers. It takes everyone to come together, be the example, follow the rules and do it as a team.”

    Watch and share the following video tribute to farmworkers: https://www.youtube.com/watch?v=oWHTB6hBuYY&feature=emb_logo

  • Watermelon Board Fall-Winter Marketing Tactics

    On the heels of strategic planning and virtual Board meeting, which took place October 23, National Watermelon Promotion Board (NWPB) is entering in to the fall and winter months well-positioned to strengthen demand for watermelon. Considering more than 30% of watermelon is consumed in the fall/winter months, year-round promotion is an integral part of NWPB programs.

    While each department at the Board has a different audience – including consumer, foodservice, retail and international – consistent programming strategies throughout the fall and winter months will focus on leveraging partnerships, serving as a resource, educating about watermelon’s health and versatility benefits, and maximizing social platform engagement. Not an exhaustive list, activity highlights by department include:

    Communications

    “How do you WINTERmelon” consumer social campaign utilizing influencer partnerships and earned media PR tactics to visualize watermelon in the winter usage ideas and versatility benefits

    • National paid feature syndication with winter-focus “Add Fruit Flavors to Fun Holiday Desserts” suggesting watermelon in nontraditional winter kitchen dishes
    • Dietitian education, inspiration and “edutainment” through FNCE virtual expo and culinary demo, highlighting RD Toolkit, Zero Food Waste and Watermelon Flavor Pairings
    • New launch of Jump with Jill multimedia educator portal with lesson worksheets built on existing watermelon partner videos for teachers and parents at home or in classrooms
    • Influencer social partnerships with Produce for Kids/Healthy Family Project, Kim Rose Dietitian, Fannetastic Food, Ana Quincoces and Pam Smith highlighting versatility and health benefits of watermelon year round
    • Shooting new TV commercial content focusing on both wellness and happiness, to be advertised on YouTube and other streaming content channels

    Foodservice
    • Print, digital and social media advertising with predominant foodservice publications to reach foodservice operators traditionally reached at events
    • New yield tool showcasing dice, wedge, juice and other formats yield from different watermelon sizes so chefs can easily switch between mini and seedless watermelon
    • Chef’s Roll partnership to create technique and recipe videos featuring popular watermelon formats including dice, wedge, juice, julienne rind, etc. to be shared through Chef’s Roll and used by the NWPB to educate and inspire operators
    • Virtual Flavor Experience conference to highlight watermelon’s year-round availability and versatility on foodservice menus
    • Partner with StarChefs to host a recipe contest to engage with no less than 200 chefs, build our recipe database and spotlight champions of watermelon
    Retail & International Marketing
    • Year-round retailer activations via domestic and international retail account management team
    • Continued distribution of Retail Kit in print and digital formats
    • Independent grocer outreach via Live. Balanced wellness activation kit planned for early 2021
    • Retail dietitian and retailer education outreach through virtual platforms
    • Presence at virtual conferences, trade shows and networking events“For many years, the NWPB has been tasked with promoting watermelon all twelve months of the year,” said Mark Arney, Executive Director for the NWPB. “Watermelon’s health benefits and versatility lends itself to everything from Halloween carvings to holiday punch to elevated usage ideas.”The next NWPB Board meeting, where staff will recommend marketing programs and the Board will vote on a budget for the 2021-2022 year, will take place virtually on Saturday, March 6, 2021. For more information or specifics about individual departments, contact Stephanie Barlow, Senior Director of Communications at sbarlow@watermelon.org. 

  • Evaluating Biological Fungicides Against Fruit Rot in Strawberry

    Several crown, fruit, and foliar diseases cause significant yield losses to strawberry.  Gray mold or Botrytis fruit rot caused by Botrytis cinerea, mucor fruit rot by Mucor spp., and Rhizopus fruit rot by Rhizopus spp. are common fungal diseases in California.  Botrytis cinerea is more prevalent and damaging fungus among these pathogens warranting regular fungicidal applications.  Fungal spores survive in plant debris and soil and infection can occur before flower initiation.  Both flowers and fruits are subjected to infection.  Severely infected flowers fail to develop into fruits.  Infection on developing or ripe fruit occurs as brown lesions, usually under calyxes.  Infected areas rot and become dry and leathery under dry conditions or produce a thick, gray mat of spores under cool, moist conditions.

    Mucor spp. invade the fruit through ruptured skin and cause leaky fruit rot.  Under high humidity, profuse fungal growth of white, tough filaments with black spore-bearing structures is seen covering the fruit.  In the case of Rhizopus fruit rot, discolored, water-soaked spots develop on fruit eventually leading to wilting.  Similar to the Mucor fruit rot, Rhizopus rot also leads to leaky fruits and development of black spore-bearing structures on white mycelia under high humidity.  Both pathogens survive in dead and decaying plant material and can persist in the field.

    In a fall-planted conventional strawberry, growers usually make 12 or more fungicidal applications during a four-month period to control Botrytis and other fruit rots.  Although fungicides with different modes of action are present and growers try to rotate them, fungicide resistance in B. cinerea is common and effective integrated disease strategies are necessary.  Using biostimulants that might improve plant’s ability to withstand diseases and alternating chemicals with biological fungicides could be some options to mitigate chemical fungicide resistance.  Previous studies looked at the response of fruit diseases to various treatments that received biological soil amendments (Dara, 2020a), soil fungicides (Dara, 2020b), or chemical and biological fungicides (Dara, 2019).  This study was conducted to evaluate the efficacy of some biological fungicides along with a chemical fungicide primarily against Botrytis fruit rot.

    Methodology

    This study was conducted at a research strawberry field at the Shafter Research Station.  Strawberry cultivar San Andreas was planted on 31 October 2019.  Other than regular irrigation and fertigation, plants in this study were not treated with any agricultural inputs for agronomic or pest management purposes.  Treatments included i) untreated control, ii) Elevate 50 WDG (fenhexamid) at 8 oz/ac, iii) Serifel (Bacillus amyloliquefaciens) at 8 oz/ac, iv) ProBlad Verde (Banda de Lupinus albus doce – BLAD, a polypeptide from sweet lupine) at 36 fl oz with Cinnerate (cinnamon oil) at 0.25% followed by ProBlad Verde at 36, 43, and 43 fl oz/ac on subsequent applications, and v) ProBlad Verde at 36 fl oz with Cinnerate at 0.25% followed by three subsequent applications of ProBlad Verde at 32 fl oz/ac.  Each treatment had a 3.2′ wide and 14′ long plot with two rows of plants and replicated four times in a randomized complete block design.  Treatments were applied using a CO2-pressurized backpack sprayer using a 45 gpa spray volume on 26 March, 2, 10, and 20 April 2020.  Flowers and fruits were removed from all the plants before the first application.  Fruit was harvested on 14 and 27 April and 2 and 10 May and stored in vented plastic containers for postharvest quality assessment.  The severity of Botrytis and other fruit rots was recorded 3 and 5 days after harvest on a scale of  0 to 4 where 0=no disease, 1=1-25% fruit with fungal infection, 2=26-50% infection, 3=51-75%, and 4=76-100%.  Compared to Botrytis fruit rot, other rots occurred as mixed infections at different times and it was not possible to accurately measure them separately.  Data presented in this study primarily represent Botrytis fruit rot with other fruit rots included on some data sets.  Data were subjected to analysis of variance using Statistix software to compare disease severity for individual harvest dates and their average.

    Results

    Fruit rots occurred from low to moderate levels during the observation period.  Disease severity followed the usual trend with higher levels 5 days after harvest compared to 3 days after harvest.  Compared to untreated control, disease severity was numerically lower in some treatments especially 3 days after harvest, but differences were not statistically significant (P > 0.05) when individual harvest dates or their average were considered.  The average disease severity from four harvests was 0.25 in Elevate and Serifel, 0.50 in ProBlad Verde low rate with Cinnerate, and 0.81 in ProBlad Verde high rate with Cinnerate treatment and untreated control 3 days after harvest.  The average disease severity was 1.13 for Serifel, 1.19 for Elevate and the low rate of ProBlad Verde with Cinnerate, 1.81 for the high rate of ProBlad Verde with Cinnerate, and 2.0 for untreated control 5 days after harvest.  Although statistically significant differences could not be found among treatments, this study indicates the potential of non-chemical alternatives and warrants additional studies for further investigation. -By Surendra Dara