Category: Industry News

  • Medfly Quarantine in Portion of Santa Clara County

    A portion of Santa Clara County has been placed under quarantine for the Mediterranean fruit fly (Medfly) following the detection of two wild female flies in the city of San José. If not stopped, Medflies can devastate fruits and vegetables grown in backyards and on local farms by reproducing and leaving larvae in produce, and the invasive flies can then spread to other regions. A quarantine is a way to minimize damage and stop the risk of spread by restricting the movement of fruits and vegetables.

    CDFA is working collaboratively with the United States Department of Agriculture (USDA) and the Santa Clara County Division of Agriculture on this project.  This project is new and separate from the recently-eradicated Medfly infestation in Alameda County.

    The quarantine area measures approximately 109 square miles, bordered on the north by Trade Zone Boulevard; on the south by Camden Avenue; on the west by San Tomas Expressway; and on the east by Evergreen Valley Community College.  The quarantine will cover parts of the cities of San José, Santa Clara, Campbell, and the town of Los Gatos. A link to the quarantine map may be found here: www.cdfa.ca.gov/plant/medfly/regulation.html

    The quarantine will affect any growers, wholesalers, and retailers of susceptible fruit in the area as well as local residents.  Home gardeners are urged to not move homegrown produce from their property.  However, residents living in the quarantine area may consume or process (i.e. juice, cook, or grind in the garbage disposal) fruit on the property where they were picked or dispose of fruit by bagging and sealing and placing in the garbage (not green waste).  These actions protect against the artificial spread of the infestation to nearby regions where it can affect California’s food supply and backyard gardens.

    Sterile male Medflies are scheduled to be released in the area as part of the eradication effort. The release rate will be 250,000 males per square mile per week in an 84.76 square mile area around the infestation.  The sterile medfly release program has a proven track record of eradication in California.  Sterile male flies mate with fertile wild female flies in the natural environment but produce no offspring.  The fly population decreases as the wild flies reach the end of their natural life span with no offspring to replace them, ultimately resulting in the eradication of the pest.  The sterile male medflies are reared at the joint CDFA/USDA sterile insect rearing facility in Los Alamitos, California, which prepares sterile flies for release everyday over California.

    Additionally, properties within 200 meters of the detection sites are treated with an organic formulation of Spinosad, which originates from naturally-occurring bacteria in soil, to eliminate any mated females and reduce the density of the population.  To further reduce the population, properties within 100 meters of infested properties are subject to host-plant or fruit removal to eliminate eggs and larvae.

    This eradication approach is the standard Medfly program used by CDFA and is the safest, most effective, and most efficient response program available.  CDFA has successfully eradicated each and every detected Medfly infestation in California history, dating back more than 40 years.

    The pest is known to target more than 250 types of fruits and vegetables. Damage occurs when the female lays eggs inside the fruit.  The eggs hatch into maggots, which tunnel through the flesh of the fruit, making it unfit for consumption.  Residents who believe their fruits and vegetables are infested with fruit fly larvae are encouraged to call the State’s toll-free Pest Hotline at 1-800-491-1899 or email reportapest@cdfa.ca.gov.

    While fruit flies and other invasive species that threaten California’s crops and natural environment are sometimes detected in agricultural areas, the vast majority are found in urban and suburban communities.  The most likely pathway for these invasive species to enter our state are by “hitchhiking” in fruits and vegetables brought back illegally by travelers as they return from infested regions of the world or from packages containing fruits and vegetable from other states or countries.  To help protect California’s agriculture and natural resources, CDFA urges travelers to follow the Don’t Pack a Pest program guidelines (www.dontpackapest.com/). 

    To help prevent future introductions, residents are encouraged to:

    • Assist agriculture crews working to protect your garden by allowing them access to your yard to place traps and inspect plants.
    • When entering California from another state or country, avoid bringing agricultural products – including fruits and vegetables.  Help us protect our agriculture, natural resources, and California’s unique biodiversity from invasive fruit flies – please Don’t Pack a Pest (www.dontpackapest.com/).
    • Determine if your property is located within an active quarantine area by visiting www.CAFruitFly.com.
    • Please do not send or receive any homegrown fruit, vegetables, or meat products, as they may contain invasive species that can “hitchhike” in these products.
    • Inspect your garden regularly for signs of invasive fruit flies or maggots and report any findings to CDFA at 1-800-491-1899.

    Federal, State and County agricultural officials work year-round to prevent, deter, and eliminate the threat of invasive pests and diseases that can damage or destroy our agricultural products, natural environment, resources, and unique biodiversity.  The efforts are aimed at keeping California’s food supply plentiful, safe, and pest-free.

    Residents with questions about the project may call CDFA’s Pest Hotline at 1-800-491-1899.  To learn more about invasive species and how to protect California’s fruits and vegetables, please visit www.cdfa.ca.gov/plant/fruitfly

  • California Avocado Commission Announces Fall Grower Meetings

    Throughout September, the California Avocado Commission (CAC) will host a series of Fall 2025 District Grower Meetings in various California avocado growing regions. As with last year, CAC Board members will be in attendance to discuss the 2025-26 assessment rate and budget. CAC staff will provide reports on 2024-25 marketing and industry affairs activities, as well as engage with growers regarding communication preferences. Growers will have the opportunity to ask questions and participate in discussions.

    Below are the dates, times and locations for the 2025 District Meetings.

    Fallbrook

    Tuesday, September 9
    9:00 a.m. – 11:00 a.m.
    Fallbrook Public Utility District
    990 East Mission Road
    Fallbrook, CA 92028

    Oxnard

    Wednesday, September 10
    9:00 a.m. – 11:00 a.m.
    Hilton Garden Inn – Adagio Bella Banquet Hall
    2000 Solar Drive
    Oxnard, CA 93036

    San Luis Obispo

    Thursday, September 11
    9:00 a.m. – 11:00 a.m.
    San Luis Obispo County Farm Bureau
    4875 Morabito Place
    San Luis Obispo, CA 93401

  • Bills to Support Central Valley Specialty Crop Producers Reintroduced

    Congressman David Valadao (CA-22) has reintroduced two bipartisan bills to improve the domestic specialty crop industry—the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. California produces the most specialty crops in the country in both quantity and diversity, with over 400 commodities produced in the state per year. These bills would make technology and resources available so they can access new markets and remain competitive.

    Congressman Valadao originally introduced these bills in the 118th Congress.

    “Specialty crops are a cornerstone of Central Valley agriculture, but due to challenges like labor shortages, supply chain disruptions, and rising costs, it’s been difficult for farmers to stay competitive,” said Congressman Valadao. “We need to ensure our growers are best equipped to handle these obstacles, and these bills will give them the tools needed to expand into new markets, invest in modern technology, and continue putting fresh, nutritious food on tables across the country.”

    “CFFA is again proud to have worked with the California Table Grape Commission to co-lead this collaborative effort to promote U.S. produce domestically and help equip our farmers with the tools and technologies they need to thrive in a rapidly changing world. I would like to thank Congressman Valadao for reintroducing these bills that aim to support the modern needs of American agriculture. These bills will support farmers and their employees to ensure that America continues to be a global leader in agricultural production,” said President of the California Fresh Fruit Association, Daniel Hartwig.

    “California table grape growers are grateful to Congressman Valadao for his leadership in reintroducing the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. These measures address two of the most pressing challenges our industry faces—expanding consumer demand and addressing critical labor shortages. Investments in market development will help ensure consumers know when U.S.-grown produce is in season and available, while mechanization assistance will support growers in overcoming labor challenges. Together, these efforts strengthen the competitiveness of U.S. specialty crops, provide consumers with greater access to healthy, nutritious produce, and support the long-term viability of family farms in California and across the nation,”

    said President of the California Table Grape Commission, Ian LeMay.

    Additional co-sponsors include: Rep. Josh Harder (CA-09), Rep. Julia Brownley (CA-26), Rep. Jimmy Panetta (CA-21), and Rep. Doug LaMalfa (CA-01).

    The Specialty Crop Domestic Market Promotion Program Act would create a program that helps specialty crop producers market their products to access American markets. It replicates the popular Market Access Program (MAP) through USDA’s Agriculture Marketing Service (AMS) specifically for specialty crop producers to break into niche domestic markets.

    Read the full text of the bill here.

    The Specialty Crop Mechanization Assistance Act makes it easier for specialty crop producers to remain competitive in the face of labor shortages by making expensive automation technology more accessible to producers. This bill aims to create a reimbursement-based cost-share program which would permit growers and processors to invest more in these time and money-saving technologies.

    Read the full text of the bill here.

  • California Olive IPM Workshop, Sept. 18

    You’re invited to the California Olive IPM Workshop on September 18 from 8:00 a.m.–12:00 p.m. at the California Olive Ranch in Artois, CA. This free, hands-on field day is organized by the Center for Regenerative Agriculture and Resilient Systems, American Olive Oil Producers Association (AOOPA), and the California Olive Ranch, as part of the California Department of Food and Agriculture’s (CDFA) Pollinator Habitat Program grant to advance pollinator-friendly practices.

    Participants will gain practical knowledge on pollinator habitat establishment, biological pest control, regenerative practices in olive groves, and the latest research on olive knot management.

    This event also offers continuing education opportunities, including 3 hours of American Society of Agronomy (ASA) CEUs (approved) and 1 hour of California Department of Pesticide Regulation (DPR) CEUs (requested).

    Availability is limited—click the link below or scan the QR code on the flyer to register today: Register Here

    Membership Opportunities

    AOOPA advocates for fair trade rules and market access, supports industry growth and promotes quality standards all consumers can trust. As we continue to work on behalf of the American olive oil producers and consumers, we ask that you support our efforts by maintaining your membership and sharing membership opportunities with other industry leaders and affiliate businesses

    For a list of membership opportunities please visit our us at aoopa.org or contact us at info@aoopa.org with any questions you may have about AOOPA. All applications are subject to approval by the Board of Directors. Memberships are paid on an annual basis.

  • The Wonderful Company Ranks No. 1 on PEOPLE®’s List of Companies that Care

    The Wonderful Company has taken the coveted No. 1 spot on the 2025 PEOPLE® Companies That Care list, rising from No. 3 last year. The $6 billion enterprise, with 10,000 employees worldwide and a portfolio of well-known healthy brands, earned the recognition for its commitment to employees, communities, and the environment. This commitment is rooted in the vision of founders Lynda and Stewart Resnick, whose philanthropic giving, along with their foundations and company, accounts for more than $2.5 billion and focuses extensively on the communities where Wonderful employees and their families live and work.

    Based in Los Angeles, The Wonderful Company is one of the largest privately held companies in the United States and among the world’s largest agriculture companies. With operations spanning the Central Valley and wine regions of California, Texas, New Jersey, Arizona, Oregon, Oklahoma, Arkansas, and the countries of Mexico and Fiji, its family of brands include Wonderful Pistachios, FIJI Water, POM Wonderful, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Landmark, and Lewis Cellars wines. To qualify for the PEOPLE® list, thousands of anonymous employee survey responses provided input attesting to The Wonderful Company’s culture, leadership, and relationships with workers.

    In bestowing the top honor, PEOPLE® highlighted The Wonderful Company’s signature Career Pathways program, which empowers students to obtain an associate’s degree upon graduating from one of seven partner high schools in the Central Valley. Students also receive critical work- based learning experiences by participating in job shadows, career workshops, and paid internships at Wonderful. Since 2018, more than 1,600 students have graduated from the program with an associate’s degree.

    Wonderful Career Pathways Graduation

    “In the Central Valley of California, our people do the hard work of feeding our nation. Their children deserve every opportunity,” says Lynda and Stewart Resnick, owners of The Wonderful Company. “Wonderful Career Pathways is one of the many ways we are committed to ending the cycle of poverty by taking a holistic view and focusing on the social determinants of a healthy society. This program empowers students to enter college with 60 credits and a two- year head start on classes – or graduate high school and step right into higher-paying jobs in health care, education, and agriculture. And, Wonderful is with them every step of the way.

    Over the past decade, The Wonderful Company and the Resnicks, along with their foundations have committed over $1 billion in the Central Valley, home to more than 3,000 of their employees. Wonderful offers free health care services to its full-time workforce in the Central Valley, including preventive care, physical therapy, prescriptions and more. Every meal served at its onsite cafeterias is fresh, nutritious, and cooked from scratch. They also support 5,000 students across 70 schools, including two public charter schools the Resnicks founded, and over 1,000 Wonderful Scholars, many of whom are employees’ children, with tutoring, academic coaching, emotional support, up to $40,000 each in college scholarships, and more. To learn more about Wonderful’s award-winning CSR and philanthropy, please visit csr.wonderful.com.

    “Witnessing the innovative spirit with which these companies invest in their employees, communities, and the world is trulyinvigorating,” says Charlotte Triggs, PEOPLE GM and editor- in-chief. “Their commitment reflects our mission, to feature what happens when ordinary people do extraordinary work.”

    Earlier this year, The Wonderful Company was also named one of Fortune® magazine’s 100 Best Companies to Work For. It was recognized again as one the Best Places To Work in the Central Valley by Best Companies Group for its commitment to the well-being of its workforce.

    To be considered for the PEOPLE® and Fortune® lists, companies must be Great Place To Work Certified™ and have at least 10 U.S. employees.

    About The Wonderful Company’s Corporate Social Responsibility

    The Wonderful Company and its co-owners, Lynda and Stewart Resnick, have a long-standing commitment to investing inthe communities where their employees live and work, especially in California’s Central Valley, home to 3,000 employees. The Resnicks, along with their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across the Central Valley, Fiji, and the world. To learn more about The Wonderful Company, and its core values, visit csr.wonderful.com.

    About the PEOPLE® Companies that Care List

    Great Place To Work selected the 2025 PEOPLE Companies that Care List by gathering and analyzing over 1.3 million confidential survey responses from companies representing more than 8.4 million U.S. employees at Great Place To WorkCertified organizations. Of those, more than 1 million responses came from employees at companies eligible for the list and these rankings are based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey and essays submitted by participating companies. Read the full methodology.

    To get on this list next year, start here.

    About Great Place To Work

    As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ helpcompanies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

    Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.

  • UCCE Investigates New Marketable Potato Varieties that Suit California Growers Well

    While the University of California does not have an official potato breeding program, the cooperative extension has close ties and collaborations with other universities and private companies that do, and Kern County has become quite the hub for trialing new potato varieties to determine whether they are suitable for the warm and dry climate of the West.  Jaspreet Sidhu, Vegetable Crops Farm Advisor heads up these informative trials and spoke with Matthew Malcolm on California Ag Network about the most recent results at her annual Potato Variety Trial Field Day. Watch this brief interview and read the full results in the current issue of California Fruit & Vegetable Magazine.

  • Blueberries GO BIG with New Consumer Marketing Campaign

    Blueberries have long been known and appreciated for their health benefits, and now it’s time to shine a spotlight on blueberries in a big way. The U.S. Highbush Blueberry Council (USHBC) today announced the launch of an exciting marketing campaign with two new ads that celebrate how the small and simple blueberry packs huge benefits in each bite or handful. “Blueberries GO BIG” demonstrates an emotional connection to the fruit in two different but equally captivating scenarios, showcasing the big things that can happen when you grab a boost of blue.

    The two ads can be viewed on Youtube.com/@eatblueberries:

    A Better Way – Up your “coolness” factor and shake up your post-workout recovery.

    Next-Level Snacks – Blueberries come in clutch for your kid’s team at halftime.

    “Blueberries GO BIG” is debuting via a comprehensive paid media campaign directed to a targeted audience of 18 million blueberry consumers, which includes programmatic display, online video (OLV), audio, connected TV (CTV), paid social, paid search and more. A TikTok TopView campaign on July 29, reaching millions of users, showcases a thumb-stopping behind-the-scenes look at one of the ad’s big stunts. USHBC is also partnering with influencers to demonstrate how blueberries “go big” for content creators in their own ways.

    “Our new campaign illustrates the many benefits of blueberries, including health as foundational message, while also giving more air time to attributes like the great taste and easy-to-eat benefits that we know are important to our consumer but are not always focused on as much,” said Kevin Hamilton, USHBC vice president of global marketing and communications. “‘GO BIG’ helps us tell a story that connects to our consumer more emotionally, and highlights the better-for-you snacking opportunities around our fruit.”

    USHBC works to increase demand for blueberries across all channels through marketing promotions, research and resources, all while empowering the industry to make blueberries the world’s favorite fruit. Working with Schafer Condon Carter (SCC), USHBC’s partner agency for brand and consumer marketing, the GO BIG platform is the next phase in the continuous evolution of blueberries as a brand.

    To learn more about the strategy and work behind the campaign, as well as USHBC’s comprehensive marketing and promotions programming, blueberry industry stakeholders are invited to attend The Blueberry Convention, October 8-10, in Seattle.

    For more information, visit Blueberry.org or USHBC.Blueberry.org.

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

  • California Fresh Fruit Association Announces New Director of Government Relations

    The California Fresh Fruit Association (CFFA) is pleased to announce the hiring of Clayton Smith, as its new Director of Government Relations. He comes to the Association after serving as a Legislative Assistant in the United States House of Representatives.

    CFFA Board Chairwoman Melissa Frank of the Wonderful Company stated, “On behalf of CFFA’s leadership, we are thrilled to welcome Clayton to the Association. His experience working in Washington, DC, along with his background and education will be of great value to our membership.”

    Association President Daniel Hartwig added, “I am delighted to welcome Clayton to the CFFA team. He brings extensive professional experience working on issues such as water, labor and trade and I am confident he will be a strong voice for our membership in Sacramento and Washington, DC. I am confident that Clayton will work collaboratively in conjunction with our current staff to continue to serve the needs of the California fresh fruit industry.“

    Clayton is a graduate of Oklahoma State University, where he earned his bachelor’s degree in Agricultural Business. He served as an intern for CFFA the summer following his college graduation. Clayton’s first day at the Association was Monday, July 7.

  • Ants Protect Deadly Citrus Disease Vector – New Ant Management Tools

    Ants are known to interfere with biological control of key citrus pests because they feast upon the sugary honeydew produced by small insects. One of these key pests is the invasive asian citrus psyllid that vectors the deadly huanglongbing citrus disease. As California growers diligently work to keep this disease out of citrus orchards, effective ant management is a critical component in the game plan. Ivan Milosavljevic from the California Citrus Research Board met with Matthew Malcolm on California Ag Network to discuss some new game-changing control strategies. Watch this brief interview and read more about it in California Fruit & Vegetable Magazine.

  • California Citrus and Ag Leader Passes

    Joel Andrew Nelsen unexpectedly passed away the morning of Tuesday, July 1, at the age of 78.

    Born in San Diego on September 27, 1946, to Walter and Lorraine Nelsen, Joel led a blessed life. He was known by all for his work ethic, starting as a produce clerk at Lucky Stores when he was 16. He served in the U.S. Navy from 1966 to 1970, serving four tours of duty in Vietnam.

    He returned home to graduate from Cal State University, Fullerton and married the love of his life, Suezette Wingfield, on June 23, 1972. Together, Joel and Suezette had two daughters, Nicole Reynolds and Laura Nelsen. His only grandchild, Conner Joel Reynolds, arrived on September 4, 2012 and became the absolute apple of Joel’s eye.

    After years as a produce manager for Lucky stores, he became CEO of the Fresh Produce Council for 10 years. In 1982, Joel, Suezette and the girls moved to Visalia, where Joel would dedicate the next 37 years of his professional life to leading California Citrus Mutual.

    Fighting never-ending battles on behalf of the citrus industry, Joel set industry standards and became known nationwide as a warrior for his constituency. Regular trips to Sacramento, Washington D.C. and internationally were all part of Joel’s service to the citrus industry. He woke up every morning ready to contribute.

    Thanks to Joel and a very supportive board of directors, CCM became the voice of California citrus. Joel mentored many, and his accomplishments were significant, including passage of the largest tax relief package ever for California agriculture, and preventing the importation of lemons from Argentina to protect California citrus from pest and disease infestations.

    His retirement in 2019 allowed him more time with Suezette and his daughters, enjoying adventures with Conner, playing golf, tasting wine and whiskey, enjoying the Cayucos beach, and walking his dog Katy. It was never lost on Joel how fortunate he was.

    During COVID-19, Joel saw the need for starting Chit Chat on the Cul-de-Sac, a neighborhood friendship and social group. The greatest neighborhood in Visalia continues Chit Chat to this day with get-togethers and events.

    In 2023, American Pistachio Growers asked him to guide their organization through a transition period. True to form, Joel stepped up. He left retirement and became the interim President and CEO for a year.

    The world has lost a great one. His absence will be felt by everyone in his life. He was generous with his time, wisdom, and guidance. Joel will be missed, thought of often, quoted regularly and especially cherished by his loved ones, too many friends to count, Visalia Country Club golf buddies, neighborhood groups, the citrus industry, and his colleagues in government.

    Joel was preceded in death by his mother and father and his nephew, Sean Nelsen.

    He is survived by his wife Suezette, his daughters Nicole (Robert) and Laura Nelsen, along with his wonderful grandson Conner Joel. He is also survived by his brother Steven, nephew Chad (Jennifer), and nieces Jennifer (Sean), Jennifer (Tom) and Jill (Kenny), numerous grand-nieces and grand-nephews, close family friend Darlene Loose, many others that became his family, and of course, Katy.

    In lieu of flowers, Suezette has asked for you to donate to Katy’s rescue, Paw Squad 559 at 1840 Shaw Ave, 105\48 Clovis CA 93611.

    A Celebration of Life for friends and family will be held on July 24, 2025, at 11:00 am at the Visalia Country Club – 625 N Ranch St, Visalia CA 93291.  — Obituary courtesy of Smith Family Chapel.