Tag: avocado growers

  • LA Times Report Highlights Corruption in Mexico’s Avocado Region

    The California Avocado Commission said a new Los Angeles Times report detailing pervasive violence and intimidation in Mexico’s major avocado-producing region underscores the urgent need for USMCA import limits on Mexican avocados to protect US growers, safeguard the U.S. food supply and prevent criminal organizations from destroying a vitally important sector of American agriculture.

    The Times report, “Avocados were a lifeline — and then a bitter fruit,” chronicles the experience of families in San Ángel Zurumucapio, Michoacán, where avocado production brought new economic opportunity but where growers have also faced extortion, kidnappings and violence. Residents ultimately organized armed self-defense groups to protect their community.

    “The human toll described by the Los Angeles Times is heartbreaking, and Mexican farmers being threatened, extorted, or caught in cartel violence deserve our sympathy and support. California growers should not have to compete against a Mexican avocado supply chain exploited by cartels that can distort markets and undermine U.S. production,” said Ken Melban, president of the California Avocado Commission. “When criminal organizations can extort growers and influence the supply chain, American farmers are left competing in a market shaped by forces far outside normal agricultural competition. That’s why CAC is calling for a seasonal TRQ, to keep trade open while protecting American growers from market-disrupting import surges during our harvest season.”

    — Story contributed by the California Avocado Commission 
  • California Avocado Harvest on Track for 330M Pound Drop

    The California Avocado Commission’s mid-season forecast confirmed that the projected harvest still aligns with its original estimate of 330 million pounds of avocados. California’s volume ramped up significantly in May and June to satisfy consumer demand, bolstered by the Commission’s increased focus on customized support for retailers who merchandise

    fresh, in-season California avocados.

    “We have had very positive responses from retailers about this year’s demand-building marketing programs and a renewed emphasis on customized programs for retailers,”

    said CAC President Ken Melban. “We’re seeing impressive results in distribution and seasonal commitments.”

    CAC’s retail support programs this season include customized display bins and signage featuring California avocado growers, in-store and online digital advertising, Connected TV/streaming video, digital coupons, sales contests, ad flyers, demos and social media outreach.

    Customer-specific programs include social media series, e-newsletter integrations and activations with local influencers. California avocado consumer advertising continues to support the brand through the summer in targeted markets. In addition to Connected TV/streaming video, digital and out-of-home media will reach target consumers with CAC’s Voice of the Grower campaign, an authentic evolution of CAC’s marketing efforts that showcases growers talking about their avocados in their own words.

    Performance of targeted ads via an online shopping delivery service are exceeding the Commission’s expectations.

    “This year’s crop of fresh, responsibly farmed California avocados is showing good sizing with outstanding quality,” said Melban. “With about 100 million pounds still to be harvested, now is an excellent time for retailers to promote this locally grown fruit and to support domestic agricultural production.”

    Story contributed by the California Avocado Commission

  • USDA Assistance for Specialty Crop Farmers Program Accepting Applications

    The California Avocado Commission is encouraging its growers to apply for aid from the USDA Assistance for Specialty Crop Farmers (ASCF) program

    For growers who submitted their 2025 eligible acres before the April 24 deadline, the ACSF has allocated $1.6 billion through a one-time bridge payment for specialty crops not covered through the Farm Bridge Assistance program. Payment limitations are set at $250,000 and the program has an adjusted gross income limitation of $900,000. The program is designed to provide financial support to allow specialty crop growers pay for production and marketing inputs in the face of significant market disruptions during the 2025 growing season.

    To be eligible, producers must be a U.S. citizen or resident alien and have reported eligible acres for the 2025 crop year by April 24. Avocado growers are considered tier 2 at $255 per acre.

    Pre-filled applications are available for growers who reported their 2025 crop acreage report by the deadline. Producers also can request their pre-filled application from their local Farm Service Agency office beginning June 8. Completed applications can be returned in person, via email or fax or electronically using Box and One-span.

    The deadline to apply is August 7, 2026. — Story contributed by the California Avocado Commission