According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.
Tag: California Blueberry Season
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Tapping into Growing Market Opportunities for U.S. Blueberries
According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Southern California Gas Company for their industry support.
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California Blueberry Growers Anticipate and Welcome Largest Crop Ever
As blueberry harvest begins in California, watch this brief video of California Fruit & Vegetable Editor Matthew Malcolm interviewing Todd Sanders from the California Blueberry Commission, who anticipates California’s largest harvest of blueberries ever this season.