California Fruit and Vegetable

Tag: California Fresh Fruit

  • Why California is the Coldest State in the Nation

    At the annual Conference of the California Fresh Fruit Association, keynote speaker Nicola Twilley visited with Matthew Malcolm on California Ag Network to share insights the fresh produce industry in California can learn from a recent book she authored “Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves”. From the history of refrigeration and food preservation to the evolving consumer perception of what is considered fresh, watch this brief interview on an unexpectedly compelling topic.

  • Untimely, New Law in California that Farm Employers Need to be Aware of

    California laws and regulations continue changing, often causing unnecessary hardships on businesses in the state. A new law has passed in California, effective January 1, 2025 (often referred to as the “Captive Audience Meetings” law) that farm employers need to be aware of. Ron Barsamian, legal advisor to the California Fresh Fruit Association, shared the details of this new law, The California Worker Freedom from Employer Intimidation Act, with Matthew Malcolm on California Ag Network and how to safely navigate the changes. Watch this brief interview to learn more.

    Please thank this video’s sponsor SQM Specialty Plant Nutrition for their industry support.

  • New Technologies Featured at World Ag Expo That California Farmers Should Know About

    Boasting over 100,000 attendees from 49 States and 81 countries, the World Ag Expo was another big hit this year.  With  a sea of vendors to navigate across the International Agri-Center grounds in Tulare, it’s hardly feasible for attendees to see it all.  Check out this brief video featuring several companies that Malcolm Media visited with during the event that shared some novel technologies and equipment to support and sustain California farmers needs well into the future.

    Please thank this video’s sponsor afimilk for their industry support.

  • Meal Period Violations, Farm Employers Beware

    Meal break violations are an open door for Class Action & PAGA lawsuits that farmers have been getting impacted by, according to longtime ag labor and employment attorney Ron Barsamian.  Watch this video interview with Ron as he shares what farm employers can do to maintain better records and avoid the costly losses involved in such litigation.

    Please thank this video’s sponsor Ranch Systems for their industry support.

  • Pesticides, Air Quality and Upcoming Statewide Notification System Explained

    California has allocated $10 million to begin the development of a statewide system the provides information to the public about pesticides used around them. DPR is working in partnership with several agricultural commissioners on local pilot projects as part of the development of the system this year. Watch this brief interview with Riverside County Agricultural Commissioner Ruben Arroyo as he explains what this means for the public and agriculture.
     
    Please thank this video’s sponsor Suterra for their industry support.

  • Pesticides, Air Quality and Upcoming Statewide Notification System Explained

    California has allocated $10 million to begin the development of a statewide system the provides information to the public about pesticides used around them. DPR is working in partnership with several agricultural commissioners on local pilot projects as part of the development of the system this year. Watch this brief interview with Riverside County Agricultural Commissioner Ruben Arroyo as he explains what this means for the public and agriculture.
     
    Please thank this video’s sponsor Suterra for their industry support.

  • Evie Smith, New UCCE Staff Research Associate in Orchard Crop Systems

    Have you had a chance to meet Evie Smith, one of our new Staff Research Associates with the UC Cooperative Extension? Watch her brief introduction here to learn about her and the almond, walnut and prune projects she is working on with Sacramento Valley farm advisors.
    Please thank this video’s sponsor Suterra for their industry support.

  • How to Prevent Crown Gall in the Orchard



    Keep getting crown gall in the orchard? Watch this brief interview with Kern County Area Orchard Systems Advisor Mohammad Yaghmour as shares a few simple steps on how to effectively prevent this detrimental infection.  Read more in Pacific Nut Producer and California Fresh Fruit Magazines.
    Please thank this video’s sponsor Trece for their industry support.

  • Six Ways to Improve Pesticide Sprayer Calibration/Coverage

    Are you not seeing the results you expected in your latest fungicide/insecticide application? Watch this brief interview with Peter Ako Larbi from the UC Cooperative Extension who shares several considerations on how growers can improve their pesticide spray coverage in their orchard or vineyard.

  • Prima Wawona Empowers Stone Fruit Retailers with Key Category Data

    Prima® Wawona (prima.com), the largest stone fruit producer in the U.S., has partnered with a leading fresh produce strategic insight and research company to provide retailers with key stone fruit category data. These insights help retailers identify areas of growth and opportunity within the category and allow Prima® Wawona to develop programs specifically tailored to their retail partners. Leveraging Nielsen data from thousands of grocery stores throughout the United States, this service from Prima® Wawona enables retailers to customize their programs and promotions to achieve higher sales performance.

    “Our goal in everything we do is to help our retail partners provide consumers with the right quantities of the highest-quality stone fruit available,” said Ben Vived, Retail Sales Manager at Prima® Wawona. “Our category management program allows us to monitor national trends and analyze category data on a per-retailer basis to provide recommendations and keenly tailored retail programs. For example, we can see if a retailer isn’t experiencing the expected sales volumes on yellow peaches or if there’s a growth opportunity on white nectarines, and work with them to fill gaps and capitalize on opportunities.”

    Prima® Wawona reviews and analyzes data such as margins, the effect of price on sales volumes over time, retailer performance compared to the industry average, sales promotion performance, price gaps and more, segmented by commodity across the stone fruit category.

    “We’re the only producer offering this strategic data service so it’s a game-changer for retailers looking to serve existing customers and attract those who will buy organic—an increasingly important segment of the category,” added Dan Gerawan, CEO of Prima® Wawona. “We’re giving our retail partners insight on factors that drive success in this category, including how other leading retailers are performing, and that’s giving them a competitive edge in their market.”

    Prima® Wawona offers a full line of organic and conventional stone fruit under the Prima® and Sweet2Eat® brands, allowing retailers to meet demand for this important summer fruit category. For more information or to place an order, please call 559-528-4000 or email b.hammack@gerawan.com.

    About Prima® Wawona:

    Prima® Wawona is the largest producer of stone fruit in the U.S. Based in the heart of California’s central San Joaquin Valley, the company is a category leader both in terms of volume, quality, and the unique data insights and services it provides to retail partners to support them and promote their success. Prima® Wawona offers a full line of premium-quality organic and conventional stone fruit and citrus under the Prima®, Sweet2Eat®, Sweet2Eat® Organic and Sweet Value® brands, with a robust stone fruit season running from May through October. Visit prima.com to learn more.