California Fruit and Vegetable

Tag: California Fruit and Vegetable Magazine

  • Prune Board Looks to Seize on Good Harvest

    Prune growers enjoyed a more sizable harvest than last year, with excellent quality despite the early start. It now comes down to getting the word out about buying and consuming California prunes. Kiaran Locy from the California Prune Board spoke with Matthew Malcolm with California Ag Network to discuss efforts to promote and market their crop. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

  • Cherry Growers Have Down Year in 2026

    It was a rough year for cherry growers. High temperatures in March caused bloom to occur weeks earlier than normal and in a shortened window, leading to inadequate pollination that slashed the crop to half its normal size. Chris Zanobini, executive director for the California Cherry Board, spoke to Matthew Malcolm with California Fruit & Vegetable about the harvest. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

  • California Blueberries Harvested at the Right Moment

    California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.

  • Olive Oil Explodes in Demand with Record Crop

    The Olive Oil Conference was a massive success that mirrored the outlook of the industry. Demand is skyrocketing for olive oil and acreage is expanding as California growers brought in a record harvest. Executive Director for the Olive Oil Commission of California Todd Sanders spoke with Matthew Malcolm from California Ag Network to discuss the latest in the industry. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Ag Theft Risk Rises with Climbing Diesel Prices

    With the cost of diesel climbing, it is causing a chain reaction, raising the costs of copper wire and other materials. This is leading to an increased risk of gas and copper theft on farms. At the Nisei Farmers League Annual Meeting, Fresno County Sheriff’s Office Detective Jared North talked with Matthew Malcolm of California Ag Network about how growers can protect themselves from theft. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Outlook Optimistic for California Strawberry Growers

    The forecast is bright for strawberry growers in California, with steady demand and record acreage reported in Santa Maria accompanied by strong production on the Central Coast. Rabobank Analyst David Magaña discussed these developments with Matthew Malcolm from California Ag Network. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Citrus Season Update

    Citrus growers in California are seeing an early bloom with unprecedented warm weather, and are experiencing challenges with tariffs and trade issues. However, the mood remains optimistic. Julia Inestroza, Board Chair for the California Mutual, spoke with Matthew Malcolm of California Ag Network to discuss the growing season at the California Citrus Showcase in Visalia. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Groundwater Markets Tested in Mojave Basin

    As growers navigate SGMA, different avenues are being explored for access to the needed water for crops, including groundwater markets. This has been experimented with in the Mojave Basin, resulting in stabilized implementation  and aggregate gains, but also a consolidation of water rights. At the World Ag Expo, UC Cooperative Extension Associate Professor Ellen Bruno discussed the findings on groundwater markets with Matthew Malcolm at California Ag Network. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Spider Mite Management Methods

    Spider mites can be a difficult pest for date growers, especially with how high up in the trees the fruit is. However, new methods of spider mite management are being studied at UC Riverside, including the use of predatory mites. Entomology specialist Bodil Cass spoke with Matthew Malcolm from Malcolm Media Ag Publishing at the World Ag Expo to discuss their findings. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • UCCE Investigates New Marketable Potato Varieties that Suit California Growers Well

    While the University of California does not have an official potato breeding program, the cooperative extension has close ties and collaborations with other universities and private companies that do, and Kern County has become quite the hub for trialing new potato varieties to determine whether they are suitable for the warm and dry climate of the West.  Jaspreet Sidhu, Vegetable Crops Farm Advisor heads up these informative trials and spoke with Matthew Malcolm on California Ag Network about the most recent results at her annual Potato Variety Trial Field Day. Watch this brief interview and read the full results in the current issue of California Fruit & Vegetable Magazine.