California Fruit and Vegetable

Tag: California Fruit and Vegetable

  • Western Brassica Growers Troubled by Diamondback Moth Insecticide Resistance

    When a prevalent pest like Diamondback Moth develops insecticide resistance, pest management costs can rise astronomically for farmers and can even lead to food shortages. California Fruit & Vegetable Editor-in-Chief Matthew Malcolm met with CAPCA Board Member Kyle Kuechel from Syngenta to discuss the gravity of the situation, what growers can do to manage resistance issues, and what hope can be offered looking to the future.

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • How to Effectively Control Rats on California Farms in a State of Emergency

    Rats have taken an unusual interest in the specialty crop capital of the nation. Many attribute the cause to the pest multiplying unchecked in orchards and vineyards in the Central Valley that have been abandoned due to water restrictions and economic challenges. This becomes a real problem when the rats move into neighboring farms in active production, tearing up driplines, feeding on crops and damaging trees. Growers are in a state of emergency and have limited tools for managing this pest.  Malcolm Media Editor-in-Chief Matthew Malcolm met with UCCE Wildlife Specialist Roger Baldwin at the California Association of Pest Control Adviser’s annual conference to gain answers on how to knock down populations effectively and keep the pest at bay.  Watch this brief interview and learn more by attending Baldwin’s presentation on rat control at the Grape, Nut & Tree Fruit Expo at the Fresno Fairgrounds on Nov. 14 (register to attend at agexpo.biz).

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.

  • Global Demand Rises for California Figs, Met with Ideal Growing Conditions

    California fig growers have experienced delayed, yet ideal growing conditions this year.  Karla Stockli CEO of the California Fresh Fig Growers Association and California Fig Advisory Board met with Matthew Malcolm on California Ag Network in August to share an outlook for the 2025 crop and some exciting new global market opportunities for both fresh and dried California figs. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • Nation’s Largest Fig Grower Embraces Exciting New Variety

    There is a new fig variety finally being commercially harvested this year in California. Exclusively grown (for the time being) by the nation’s largest fig grower, The Specialty Crop Company, multi-generational Central Valley farmer Erik Herman met with Matthew Malcolm on California Ag Network in August to talk about the performance of the new variety and share some insights on this year’s fig crop and how it’s expected to be received in the market. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • Why California is the Coldest State in the Nation

    At the annual Conference of the California Fresh Fruit Association, keynote speaker Nicola Twilley visited with Matthew Malcolm on California Ag Network to share insights the fresh produce industry in California can learn from a recent book she authored “Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves”. From the history of refrigeration and food preservation to the evolving consumer perception of what is considered fresh, watch this brief interview on an unexpectedly compelling topic.

  • Untimely, New Law in California that Farm Employers Need to be Aware of

    California laws and regulations continue changing, often causing unnecessary hardships on businesses in the state. A new law has passed in California, effective January 1, 2025 (often referred to as the “Captive Audience Meetings” law) that farm employers need to be aware of. Ron Barsamian, legal advisor to the California Fresh Fruit Association, shared the details of this new law, The California Worker Freedom from Employer Intimidation Act, with Matthew Malcolm on California Ag Network and how to safely navigate the changes. Watch this brief interview to learn more.

    Please thank this video’s sponsor SQM Specialty Plant Nutrition for their industry support.

  • Tapping into Growing Market Opportunities for U.S. Blueberries

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Fig Harvest is Here – California Fresh Fig Industry Poised for Growth

    Madera, California, is the nation’s capitol for fig production. Fresh fig harvest is well underway and growers are expecting the best crop they’ve had in years. Karla Stockli CEO of the California Fresh Fig Growers Association and California Fig Advisory Board met with Matthew Malcolm on California Ag Network to share an exciting outlook for the 2024 crop and bright future of the fig industry. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Center for Land-Based Learning Fosters Rising Generation of CA Farmers & Ag Leaders

    Have you heard of the Center for Land-Based Learning? For over 30 years, this nonprofit organization has served California’s agricultural industries by inspiring and educating youth with an interest in food and ag — connecting them with resources and opportunities to pursue a career in farming.  Nicole Curiel, Apprenticeship Program Assistant Manager from the Center met with Matthew Malcolm on California Ag Network to share more about the program and how farmers can get involved. Watch this brief interview to learn more.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.