California Fruit and Vegetable

Tag: CFFA

  • California Fresh Fruit Association Announces New Director of Government Relations

    The California Fresh Fruit Association (CFFA) is pleased to announce the hiring of Clayton Smith, as its new Director of Government Relations. He comes to the Association after serving as a Legislative Assistant in the United States House of Representatives.

    CFFA Board Chairwoman Melissa Frank of the Wonderful Company stated, “On behalf of CFFA’s leadership, we are thrilled to welcome Clayton to the Association. His experience working in Washington, DC, along with his background and education will be of great value to our membership.”

    Association President Daniel Hartwig added, “I am delighted to welcome Clayton to the CFFA team. He brings extensive professional experience working on issues such as water, labor and trade and I am confident he will be a strong voice for our membership in Sacramento and Washington, DC. I am confident that Clayton will work collaboratively in conjunction with our current staff to continue to serve the needs of the California fresh fruit industry.“

    Clayton is a graduate of Oklahoma State University, where he earned his bachelor’s degree in Agricultural Business. He served as an intern for CFFA the summer following his college graduation. Clayton’s first day at the Association was Monday, July 7.

  • California Fresh Fruit Association Names Daniel Hartwig New President

    Today, Wayde Kirschenman, the Chairman of the California Fresh Fruit Association (CFFA) Board of Directors announced that Daniel Hartwig has been selected to serve as the Association’s new president. Hartwig will succeed Ian LeMay, who has held the position since 2019 and will depart CFFA to assume the role of President/CEO of the California Table Grape Commission.

    Chairman Kirschenman stated, “We are excited to welcome Daniel to the CFFA team and look forward to him continuing the long legacy of strong leadership on behalf of the California fresh fruit industry.” He continued, “Our Board engaged in a thorough search process to fill this important role and we are confident that Daniel’s experience in both association management and within the private agriculture sector have prepared him to serve our membership well. I’d also like to take this opportunity to thank Ian for his leadership and the positive impact he has made over the nine years as a CFFA team member. Ian’s service is greatly appreciated by our entire membership, and we are glad to know that he will remain within the fresh fruit family while he serves at the Commission.”

    Hartwig has extensive experience in both the private sector and within agriculture associations. Since 2014, Hartwig has been employed by Woolf Enterprises, first as a Procurement Manager and most recently as their Director of Sustainability. From 2008 to 2014, Hartwig served as the Vice President of Grower Relations for the Nisei Farmers League. Beyond work, he has also served on the Board of the Fresno County Farm Bureau, most recently as the organization’s Board President from 2020-2022. Additionally, Hartwig is a recent graduate of the California Agricultural Leadership Program (Class 49).

    “I could not be more thrilled to join the great team at CFFA,” said Hartwig. “I have always had a deep admiration for the work done by the Association’s staff and the leadership of the board. I also look forward to working with our partners in the industry to continue to protect agriculture from the many threats before us.”

    Hartwig will begin his tenure as CFFA President on December 4. Daniel and his wife Jennifer reside in Fresno with their two children, Brooke, and Colby.

    ABOUT THE ASSOCIATION
    For more than 87 years the California Fresh Fruit Association has been the primary government relations organization serving the fresh fruit industry. It is a voluntary public policy organization that works on behalf of our members – growers, shippers, marketers, and associates – on issues that specifically affect member commodities: fresh grapes, kiwis, pomegranates, cherries, blueberries, peaches, pears, apricots, nectarines, interspecific varieties, plums, apples and persimmons. It is the Association’s responsibility to serve as a liaison between regulatory and legislative authorities by acting as the unified voice of our members. The challenges are countless for growers, shippers and marketers as they strive to remain viable in an ever-changing market. Increasing regulatory requirements make it difficult to flourish, regardless of the size of the operation.

  • Congressman Valadao Introduces Package of Bipartisan Bills to Support Specialty Crop Producers

    Today, Congressman David G. Valadao (CA-22) introduced two bipartisan bills to improve the domestic specialty crop industry – the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. Specialty crops are a cornerstone of California agriculture – the state produces the most specialty crops in the country both in quantity and diversity, with over 400 different commodities produced in the state per year.

    “Our specialty crop producers in California have faced many challenges over the last few years. From supply chain backlogs at our ports, rising input costs, labor shortages, and drought – farmers have continued growing our nation’s food despite these obstacles,” said Congressman Valadao. “Specialty crop producers face unique challenges, and we need to ensure they are better equipped to handle them. These bills make technology and resources available to our specialty crop producers so they can access new markets and remain competitive.”

    “American farmers produce some of the best quality and nutritious food in the world. Our fresh fruit and vegetable industries are critical to our food security and rural economies,” said Congressman LaMalfa. “I’m pleased to join my colleagues in cosponsoring these important pieces of legislation for our specialty crop producers and California agriculture.”

    “California produces over half of the nation’s fresh produce. But supply chain disruptions, COVID-19, and the drought have made it more difficult for specialty crop producers to put food on America’s dinner table,” said Congressman Costa. “I’m proud to support these pieces of legislation to equip producers with the tools they need to access new markets and safeguard our food supply chain.”

    “CFFA is proud to have worked with the California Table Grape Commission to co-lead this effort to expand the promotion of the U.S. specialty crop industry domestically. Many healthy specialty crops are grown in the U.S. and should be enjoyed by all Americans. The Specialty Crop Domestic Market Promotion and Development Program Act of 2023 will enhance the opportunity of American growers, including CFFA members, to better market their produce to U.S. consumers. CFFA thanks Congressman Valadao and Congressman Costa for their bipartisan partnership to support American farmers and consumers,” said President of the California Fresh Fruit Association Ian Lemay.

    California Fresh Fruit Association President Ian LeMay (Photo by Matthew Malcolm)

    “CFFA is proud to have worked with the California Table Grape Commission to co-lead this collaborative effort to help equip farmers with the tools and technologies they need to thrive in a rapidly changing world. I would like to thank Congressman Valadao and Congressman Costa for their partnership to support the needs of American agriculture. This bill will not only support farmers, but also their employees, to ensure that America continues to a global leader in agricultural production,” said President of the California Fresh Fruit Association Ian Lemay.

    The Specialty Crop Domestic Market Promotion Program Act would create a program that helps specialty crop producers market their products to access American markets. It replicates the popular Market Access Program (MAP) through USDA’s Agriculture Marketing Service (AMS) specifically for specialty crop producers to break into niche domestic markets. Rep. Valadao was joined in introduction of the bill by Reps. Darren Soto (FL-09), Jim Costa (CA-21), and Doug LaMalfa (CA-01).

    Read the full text of the bill here.

    The Specialty Crop Mechanization Assistance Act makes it easier for specialty crop producers to remain competitive in the face of labor shortages by making expensive automation technology more accessible to producers. This bill aims to create a reimbursement-based cost-share program which would permit growers and processors to invest more in these time and money-saving technologies. Rep. Valadao was joined in introduction of the bill by Reps. Jim Costa (CA-21), Jimmy Panetta (CA-19), and Dough LaMalfa (CA-01).

    Read the full text of the bill here.

  • California Fresh Fruit Association Continues to Support Growers for Over 100 Years

    Every summer, people around the country enjoy luscious fruits like apricots, table grapes, kiwis, peaches and plums. And since California is the nation’s largest producer of each of these commodities, there’s a good chance those fruits were grown right here in the Golden State.

    Working to protect the interests of growers of these and several other permanent fruit crops is the California Fresh Fruit Association (CFFA). With roots dating back to 1921, it’s one of the oldest agricultural trade associations in California, said Courtney Razor, CFFA’s Director of Member Services and Communications.

    “CFFA is a public policy organization that advocates on behalf of 13 permanent, fresh fruit commodities, everything from blueberries to stone fruit to table grapes,” Razor said. “We advocate for our grower and shipper members at the local, state and federal levels on a vast array of issues including but not limited to labor, water, trade and food safety.”

    Statewide, the association has about 350 members from Lake County to the Coachella Valley, with the bulk of operations clustered between Madera and Kern counties.

    Keith Hesterberg, President and CEO of Fresno Madera Farm Credit, said without CFFA members, consumers would have much less fresh fruit.

    “According to state statistics, California growers lead the nation in the production of apricots, figs, table grapes, kiwis, nectarines, peaches, persimmons, plums and pomegranates – and second nationally in blueberries and cherries,” Hesterberg said. “In fact, the state is basically the sole source of American production of kiwis, nectarines, clingstone peaches and plums. Farm Credit is proud to support many different commodities like fresh fruit that are such important parts of California agriculture.”

    Farm Credit Alliance members AgWest Farm Credit, American AgCredit, CoBank and Fresno Madera Farm Credit are proud supporters of CFFA. The organizations are part of the nationwide Farm Credit System – the largest provider of credit to U.S. agriculture.

    Razor said water supply and implementation of the state’s groundwater management system were key priorities, even in this extremely wet water year.

    On the labor front, CFFA members were disappointed in the passage of AB 2183 last year, which permits so-called “card check” voting for union representation instead of secret-ballot elections that allow workers to vote without fear of coercion. She said the association has been working with other ag organizations to educate members about how to comply with the new requirements. The group is also supportive of technological research and mechanization with the goal of making farm practices more efficient.

    She credits the Association for rising to the occasion during the COVID-19 pandemic to ensure CFFA members and their employees had access to personal protective equipment and vaccinations so growers could provide safe working environments and ensure fruit could be harvested and transported to consumers.

    Razor also thanked Farm Credit for its sponsorship of CFFA’s 87th Annual Meeting, which was held in March this year at The Lodge at Torrey Pines near San Diego.

    “The California Fresh Fruit Association is extremely grateful to Farm Credit for their continued partnership and support in helping us make the event a success each year. At our 2023 Annual Meeting, we had 225 members in attendance who heard from keynote speakers about priorities taking place this year at the state Capitol and in Washington, D.C. as lawmakers begin preparations for the Farm Bill,” she said.

    Mark Littlefield, President and CEO of AgWest Farm Credit, said supporting organizations advocating for California agriculture is an important priority for Farm Credit’s philanthropical efforts.

    “The issues CFFA works on are absolutely critical to the success of our state’s fruit growers – indeed, all of California’s farmers and ranchers,” Littlefield said. “Without water, a labor force and the ability to export crops overseas, the industry that feeds the nation and the world could not exist, which is why it’s so important that CFFA and other advocacy organizations do such a great job of educating policymakers here in California and in Washington, D.C.”

    About Farm Credit: 

    AgWest Farm Credit, American AgCredit, CoBank and Fresno Madera Farm Credit are cooperatively owned lending institutions providing agriculture and rural communities with a dependable source of credit. For more than 100 years, the Farm Credit System has specialized in financing farmers, ranchers, farmer-owned cooperatives, rural utilities and agribusinesses. Farm Credit offers a broad range of loan products and financial services, including long-term real estate loans, operating lines of credit, equipment and facility loans, cash management and appraisal and leasing services…everything a “growing” business needs. For a link to this article and for more information, visit www.farmcreditalliance.com.

    About the California Fresh Fruit Association:

    The California Fresh Fruit Association is a voluntary public policy organization that represents growers, packers, and shippers of the California table grape, blueberry, kiwi, pomegranate, and deciduous tree fruit communities. CFFA serves as a representative for these growers, shippers, and packers, on issues at both the state and federal levels. More information on the Association can be found at www.cafreshfruit.com.

  • Japan Grants Market Access To California Plums

    The United States Department of Agriculture (USDA) announced that Japan has granted market access for California plums. Eliminating the phytosanitary barriers keeping California plums out of the Japanese market required multiple rounds of technical negotiations that were somewhat hampered by the COVID-19 pandemic.

    The California Fresh Fruit Association (CFFA) would like to extend its appreciation to the USDA Animal Plant Health Inspection Service and Agricultural Research Service’s negotiators and experts, as well as the Fresno County and Tulare County Agricultural Commissioner offices for their invaluable contributions to this process.

    There will be strict packing and fumigation protocols in place but given the success of the existing California nectarine program for Japan, California stone fruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

    “Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognize California fruit’s superior quality. As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success,” said Ian LeMay, CFFA President.

    The California Fresh Fruit Association (CFFA) is a voluntary, nonprofit agricultural trade association that represents California’s fresh fruit industry. CFFA promotes California nectarines, peaches, and plums (stone fruit) around the world by reducing trade barriers and expanding markets. The California stone fruit industry, based predominantly in the San Joaquin Valley, is dependent on opening new markets and maintaining access to approximately 50 countries around the world. 

  • Marcy Martin Named CA Citrus Research Board President

    Marcy L. Martin was named today as the new president of the Citrus Research Board (CRB). The appointment was announced by CRB Chairman Dan Dreyer, who said that Martin was selected after a nearly year-long national search for the very best candidate to lead the organization.

    Martin joins the CRB with more than 25 years of experience with California commodity organizations. She most recently served for 14 years as director of trade for the California Fresh Fruit Association (CFFA), where she advocated on behalf of the state’s fresh grape, blueberry, pomegranate and deciduous tree fruit production in governmental, legislative and policy issues. Prior to that, she had been controller of the California Apple Commission for ten years.

    In 2015, then U.S. Department of Agriculture (USDA) Secretary of Agriculture Tom Vilsack appointed Martin to the Agricultural Technical Advisory Committee (ATAC) for Trade in Fruits and Vegetables. In his announcement, Vilsack said of those who were appointed, “They are an invaluable asset as we work to enact trade agreements and trade policies that deliver the greatest economic benefit for U.S. agriculture and for our nation as a whole.”

    “California’s citrus growers, packers and shippers have demonstrated through their keen understanding that an industry must invest in sound research to meet the challenges of a constantly evolving environment, marketplace and consumer,” said Martin. “The Citrus Research Board, industry, staff and research community have stepped up to take on looming challenges, specifically huanglongbing, that have devastated citrus production within other regions, both domestically and globally. This is an area I am passionate about, and I look forward to bringing my experience in the technical and regulatory arena to the team.”

    Dreyer said, “The Board is pleased to have Marcy Martin taking the helm of CRB. Her extensive experience with commodity organizations and local, state and federal regulatory agencies will be a key ingredient to the success of CRB projects and priorities. She comes to the CRB with extensive knowledge of fresh tree fruit production and the agricultural use of plant protection products. Our Board members were impressed by her dedication to and passion for agriculture.”

    “The California citrus industry is an important economic contributor and an icon of the Golden State,” Martin said. “Citrus is part of our American and Californian agricultural footprint – a commodity we need to preserve and foster. I’m honored to be part of this continuing tradition.”

    Martin officially will join the CRB on October 1 and will be based out of the CRB headquarters in Visalia, California. She will take the reins from Interim President Franco Bernardi.

    “We cannot thank Franco enough for his dedicated service to the CRB throughout the past year,” said Dreyer. “He did an excellent job in guiding the organization through a challenging period, and the Board has been truly grateful for his leadership.”
    About the Citrus Research Board
    The CRB administers the California Citrus Research Program, the grower-funded and grower-directed program established in 1968 enabling the State’s citrus producers to sponsor and support needed research. More information about the Citrus Research Board may be found at www.citrusresearch.org.