Tag: Food Innovation

  • Turning Food Scraps into Opportunities

    For every juicy tomato or crunchy almond California grows, there’s a pile of pulp, hulls or scraps that often goes to waste. A new online tool, created by University of California, Davis researchers, tracks those agricultural byproducts aiming to find innovative ways to put them to use.

    The Byproduct Database, maintained by the AI Institute for Next Generation Food Systems, is an ongoing research project that includes a catalog of byproducts like fruit skins and nut shells, and potential ways to reuse them across different industries.

    Edward “Ned” Spang, principal investigator and associate professor with the Department of Food Science and Technology, said about one third of the food produced worldwide, doesn’t get eaten. The database consolidates information about food waste in one place, detailing what the various leftovers are made of and where they’re available in the state. Spang believes it could help guide decisions on reducing waste by potentially turning these materials into new products for food, cosmetics or pharmaceutical industries.

    “In the food production space, there’s a lot of edible material, or potentially valuable material, that’s been overlooked for a long time as waste,” Spang said. “So, the questions we are trying to understand include: ‘How much of this material is out there? What is it composed of? Where is it? When is it available?’”

    Tomatoes, almonds, pistachios and pomegranates

    The pilot phase of the database currently features four major crops: tomatoes, almonds, pistachios and pomegranates. As the research team continues to gather data, they will update the site to include other crops and byproducts, including wine grapes, stone fruits and citrus. In collaboration with Ilias Tagkopoulos with the Department of Computer Science, Spang is looking into developing and applying AI tools to expand the site faster and with less manual work.

    For pistachios, the website illustrates that the largest byproduct is the hull, which is often discarded, and that undersized pistachios could be a valuable resource if there was a market for it. The website helps outline the various byproducts for potential upcycling, where leftovers are transformed into new ingredients. Local companies are already developing new products using materials such as brewers’ spent grain (a byproduct of beer production), okara (a fibrous byproduct from soymilk production) and grape pomace (leftovers from winemaking).

    Researchers are looking at where food gets lost in the field and at the processing plant. With tomatoes, some get damaged on the vine, others get tossed out for not meeting quality standards. Spang said those leftovers, or side streams, are opportunities for upcycling.

    “It’s a material that’s already been cultivated, harvested and processed, so anything you do that’s economically productive means that all the resources embedded in that material, like fertilizer, water and energy, were not wasted in vain,” said Spang, who also directs the Robert Mondavi Institute of Wine and Food Science. “It is a real win-win opportunity.”

    Finding new uses

    The skin and pulp of a tomato contain lycopene, an antioxidant known for its health benefits. Users of the website can visualize where these leftover tomato parts, and its valuable lycopene, are found, helping to imagine new ways to make use of this healthy compound.

    “We expect our primary user to be entrepreneurs who are looking for new business models in upcycling, or who might have an advanced extraction technology to derive value from some of these overlooked materials,” Spang explained. “But producers and growers would also benefit as new revenue streams deliver value up and down the food supply chain.”

    The database will soon include cost estimates and economic variables to help users make more informed decisions. This will allow them to assess factors like how much lycopene is in a byproduct, its value per milligram and the costs associated with extracting it.

    New space for agricultural innovation on campus

    The research project is funded by a grant from the Resnick Agricultural Innovation Research Fund, created by a $50 million gift by Lynda and Stewart Resnick, co-owners of The Wonderful Company. Part of that donation also establishes the Resnick Center for Agricultural Innovation, currently under construction on campus, that will include a large space for biomass staging and extraction, a process to pull valuable compounds from fruits, vegetables and grain residues.

    Food waste happens, but this work is helping build a food system that wastes less and supports sustainability, which Spang hopes will excite everyone.

    “We have to be a little more creative with our food system,” he said. “We can make our current food system more productive by investigating novel upcycling ideas and processing systems that create more revenue for producers and hopefully deliver more value to consumers as well.” — By Tiffany Dobbyn, College of Agricultural and Environmental Sciences, UC Davis, tadobbyn@ucdavis.edu

  • Pluff & Bonny Named Winners in Blueberry Boost Accelerator Pitch Competition

    The U.S. Highbush Blueberry Council (USHBC) crowned Pluff as the $20,000 grand prize winner and Bonny as the $10,000 runner-up of the first-ever Blueberry Boost Accelerator Pitch Competition, held earlier this month at The Blueberry Convention 2025 in Seattle. The competition marked the finale of the Blueberry Boost Accelerator, a nine-week program developed by USHBC in partnership with innovation advisory firm VentureFuel to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient across food, beverage and beyond.

    Through dedicated mentorship, strategic guidance and industry connections, the program equipped four startup brands and their founders with the insights, tools and network to accelerate commercialization and long-term growth. Mentors and speakers included experts from leading organizations across the blueberry and consumer packaged goods (CPG) industries.

    The four participants in the cohort and October 9 pitch competition were:Bonny (New York), a prebiotic fiber supplement powder; Farmer Bob’s “Beyond Berries™” (Salem, Ore.), an upcycled frozen berry product fused with dates; Pluff (Orlando, Fla.), a high-protein whipped mousse dessert; and Sorbatto’s“Blue Cream” (Wapato, Wash.), a dairy-free frozen dessert made from 75% highbush blueberries.

    Pitches were evaluated by a live panel of industry experts, including Kasey Cronquist, president, U.S. Highbush Blueberry Council; George Daines, director of sales and business development, Cultivate CPG; Amira Khatib, vice president, Bluestein Ventures; Jeff Malensky, president, Oregon Berry Packing Inc.; and Kellie Peaslee, supplier manager, KeHE Food Distributors.

    Pluff captured the judges’ attention with its whipped, mousse-style, blueberry-flavored dessert that delivers 20 grams of protein and just 4 grams of sugar per serving.

    “Being in this cohort really opened my eyes to different ways blueberries can be utilized, and I’m happy that I’m one of those innovators who can showcase the value that blueberries bring, especially in the protein and wellness product industry,” said founder Dylan Paul. “To be recognized as the grand prize winner is incredible. The $20,000 will put us in the right position to scale and get into retail, which is our number one goal in the next six to 12 months.”

    Bonny, runner-up and recipient of the $10,000 prize, uses blueberries as a natural flavoring agent in its prebiotic fiber powders.

    “Being part of this cohort opened my eyes to the innovation happening in the blueberry food product industry.  It’s amazing what people are doing with blueberries,” said Jessica Postiglione, founder and CEO. “It feels amazing to be runner-up for the pitch competition — this means so much for our business. The funds will go directly toward inventory, which is critical as we continue to grow.”

    In addition to pitching live, all four companies exhibited on The Blueberry Convention’s  Blueberry Row, sampling with attendees and connecting directly with blueberry growers, handlers, marketers and other industry stakeholders.

    “This program underscores the incredible innovation happening at the intersection of food, beverage and agriculture,” said USHBC’s Cronquist. “We extend our sincere congrats to these founders, who are reimagining what’s possible with blueberries — taking them from the fruit we all know and love to a true hero ingredient across categories. The Blueberry Convention provided an excellent forum for our industry to experience this innovation firsthand by engaging directly with these entrepreneurs, tasting their products and seeing their passion and creativity come alive on the main stage.”

    “Our winners — and the full cohort — demonstrate how creativity becomes commerce when startups and industry leaders collaborate,” said Fred Schonenberg, founder and CEO of VentureFuel. “Blueberries have become a launchpad for innovation — fueling new ideas, new products and new ways for consumers to experience this extraordinary fruit.” For more information on the program and this year’s winners, visit blueberryboostaccelerator.com.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • Innovative Startups Selected for Blueberry Boost Accelerator’s Inaugural Cohort

    The U.S. Highbush Blueberry Council (USHBC), in partnership with VentureFuel, have announced the four companies selected for the inaugural cohort of the Blueberry Boost Accelerator. Each startup was chosen by a selection panel of blueberry industry leaders for its bold use of blueberries in innovative products that span wellness, fun snacking formats and better-for-you indulgence — offering novel, exciting ways for consumers to enjoy blueberries.

    The Blueberry Boost Accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, this inaugural cohort exemplifies the future of the power of blueberries.

    The 2025 Blueberry Boost Accelerator cohort includes:

    Bonny Prebiotic Fiber Powder (New York, NY) — A clean-label, prebiotic fiber powder with a blueberry-infused flavor, designed to support gut health and make fiber fun, flavorful and functional.

    Farmer Bob’s “Beyond Berries™” (Salem, OR) — A playful, frozen, nutrient-dense fruit snack made with upcycled blueberries and raspberries, and naturally sweet dates, reshaped into a new-to-market format that’s fun, naturally sweet and family-friendly.

    Pluff (Orlando, FL) — A high-protein, mousse-style dessert launching with a “Berry Blast” flavor made with freeze-dried blueberries. Pluff delivers indulgent texture and functional nutrition in one high-protein, low-sugar bite.

    Sorbatto’s “Blue Cream” (Wapato, WA) — A dairy-free, allergy-friendly frozen dessert made from 75% highbush blueberries. With no added sugar or water, Blue Cream offers a creamy, fruit-first alternative to traditional ice cream.

    Companies were evaluated across various criteria: volume potential and market relevance; unique value proposition and differentiation (including blueberry prominence); product marketability and PR potential; fundability and scale; and the strength of founding teams.

    “Whether eaten by the handful or in a favorite recipe, blueberries are a delicious and special staple – and we’ve known they have huge potential in ingredient innovation,” said USHBC President Kasey Cronquist. “This cohort of inventive entrepreneurial brands is demonstrating how blueberries can add great taste, excitement and wellness benefits to products across categories. We’re thrilled to be part of the promotion and continued growth of these innovators.”

    The cohort will now enter an nine-week accelerator sprint, receiving weekly one-on-one coaching from VentureFuel, expert sessions with industry leaders, peer roundtables and support with developing marketing materials, including a professionally produced commercial. The program will culminate in a live pitch competition at The Blueberry Convention in Seattle, Oct. 8-10, where the winning company will receive a $20,000 grand prize, and the runner-up will receive $10,000.

    “This cohort shows how startup-driven innovation can introduce blueberries to new consumers in exciting, unexpected ways,” said Fred Schonenberg, founder and CEO of VentureFuel. “These founders are creating products that deliver on what today’s shoppers crave — flavor, function and fun — while unlocking new paths to commercial scale that benefit the entire blueberry category.”

    To learn more about the Blueberry Boost Accelerator, visit blueberryboostaccelerator.com.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • Strong Endorsement from Growers and Processors Results in Continuation of California Prune Board

    Following a successful public hearing and comment period, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2030, reaffirming the industry’s collective commitment to market leadership, innovation, and long-term success. The decision follows a review conducted by CDFA to evaluate whether the Marketing Order should remain in effect. Testimony and evidence from prune growers and handlers overwhelmingly supported the continuation, highlighting CPB’s critical role in delivering impact to the industry.

    The Marketing Order guides strategic promotion, research, and issue management initiatives designed to strengthen the position of California Prunes in an increasingly competitive global marketplace. The program is funded by mandatory assessments from California prune growers and handlers, with activities directed by an industry-elected board under CDFA oversight.

    “This outcome is a reflection of our industry’s shared belief in the future of California Prunes,” said George Sousa, Jr., Chairman of the California Prune Board. “We remain united in our pursuit to promote, protect and grow the value of California Prunes by supporting a stable industry to drive long-term success.”

    The continuation — without requiring a referendum — reflects not only confidence in the board and staff but also trust in the strategic direction it provides. It reinforces the industry’s ability to invest exponentially more in market development, brand value, and consumer demand than any other prune-producing region of the world, setting California Prunes apart through quality, innovation, and sustained consumer demand.

    This renewal ensures that:

    • Promotional programs will continue to be tailored to consumer preferences in key markets around the world, helping to drive consideration and purchase intent for California-origin prunes.
    • California Prunes remains a premium offering to retailers, importers, and food professionals, with a clear value proposition: unmatched quality, consistency, and brand support.
    • Marketing efforts will continue to strengthen the category, by highlighting health, taste, and versatility—inviting new audiences while deepening engagement with loyal consumers.
    • Trade partners benefit from the strength of a fully aligned industry, with growers, handlers, and a dedicated Board actively investing in innovation, nutrition research, and marketing to ensure long-term supply, quality, and market relevance.

    California’s Difference, Backed by Action

    This continuation affirms California’s unique position: no other origin matches its combination of scientific investment, consumer-driven promotion, and strategic trade support. It also underscores the industry’s resolve to lead, not just compete, in an evolving global food landscape.

    “We stand with our trade partners in delivering a product and a program that adds value to their business,” said Donn Zea, Executive Director for the California Prune Board. “This renewal reinforces our commitment to growing the category, protecting premium positioning, and staying responsive to consumer trends—now and into the future.”

    ABOUT THE CALIFORNIA PRUNE BOARD

    The California Prune Board was established in 1980 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of premium prunes with orchards across the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards. California Prunes. Prunes. For life.