California Fruit and Vegetable

Tag: Madera Pomegranate

  • New POM® Antioxidant Super Tea Flavors Named Best Flavored Tea And Best Ready-To-Drink Beverage

    Just in time for summer, POM Wonderful® is excited to announce two award wins for its newest POM Antioxidant Super Tea flavors, Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea. Pomegranate Orange Blossom White Tea has been selected as a winner in PEOPLE Magazine’s 2021 Food Awards for “Best Flavored Tea,” while Pomegranate Elderberry Boost Tea has won gold for “Best Ready to Drink Beverage” in this year’s Delicious Living magazine’s 2021 Best Bite Awards for both Retailer and Consumer choice.

    Each bottle of POM Antioxidant Super Tea is powered by the antioxidant goodness of pomegranate juice and a bright blend of gently brewed teas, so each taste is like a delicious sip of sunshine. Launched in March 2021, Pomegranate Elderberry Boost Tea is a bold trio of flavors that combines the antioxidant power of pomegranate and elderberry with a boost of black tea, while Pomegranate Orange Blossom White Tea is a harmonious combination of crisp white tea, orange blossom, and the antioxidant goodness of pomegranate.

    The PEOPLE Magazine’s 2021 Food Awards highlight the best new food and drink products offering convenience and great taste at supermarkets nationwide. To determine the best new products of the year, hundreds of products were tested by PEOPLE’s test kitchen, editorial staff, and a panel of chefs and experts.

    The ninth annual Delicious Living Best Bite Awards recognizes the best food products that prioritize flavor and clean ingredients, voted on by natural health shoppers (Consumer Choice Awards), as well as natural health retailers (Retailer Choice Awards). Products rated highest in quality, purity, ingredients, efficacy, and innovation are rewarded to help consumers evaluate and select the best food choices in a market that continues to explode with options.

    “We’re thrilled to expand the POM Tea lineup in time for summer, bringing refreshing new flavors with floral notes and antioxidant goodness to brighten up beverage options,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “These accolades for our new POM Antioxidant Super Tea flavors solidify the strong consumer demand we’ve seen across the board for POM Wonderful products that harness the power of antioxidants.”

    Overall, the new additions to the POM Antioxidant Super Tea portfolio have contributed to a significant increase in sales volume (+45%) since their launch as consumers search for delicious and refreshing ready- to-drink beverage options with a functional benefit. The entire POM Antioxidant Super Tea lineup—which also includes Pomegranate Lemonade Tea, Pomegranate Honey Green Tea, and Pomegranate Peach Passion White Tea—is available at retailers nationwide and online, allowing consumers to brighten up their day with antioxidant goodness.

    For consumers looking to expand their summer cocktail lineup, the POM Tea Spritz and POM Tea Sea of Cortez feature the award-winning POM Antioxidant Super Tea flavors, and are perfect for any summer soiree.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends and teas. We grow, handpick and juice our own pomegranates to ensure the highest quality.

    POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr. 

  • 9th Annual Madera Pomegranate, Fruit and Nut Festival

    The 9th annual Madera Pomegranate, Fruit and Nut Festival takes place Saturday, November 2, from 10:00a.m. – 5:00 p.m. at the Madera District Fairgrounds.  Admission and parking are free.  The unique, vibrant and fun event brings in visitors from all over the world to experience the best of the Central Valley’s local pomegranate and nut products.  The event is organized by the Madera Tourism Alliance, a committee of the Madera Chamber of Commerce.

    The festival features a full day of delicious pomegranate products, assorted local nut vendors, live entertainment, cooking demonstrations from local chefs, educational briefings on pomegranates, arts & crafts, and fun for the whole family.  Check out last year’s Pomegranate Festival Video –  https://youtu.be/ATqn5N-wwOY.

    “On behalf of the Madera Chamber, I would like to invite everyone to come out and join us for this fun-filled event. It’s a great outing for the entire family, ” Debi Bray, President/CEO, stated. “The Tourism Alliance Committee and Chamber staff is working hard to bring yet another great event to our community this year.”

    This year the festival welcomes Ohana Comic Con, featuring the world of comic book culture.  The event will be held in Women’s World, and as a part of the festival there will be no charge to attendees.  Fans often dress in costume when attending Comic Con and Ohana will host a costume contest in the afternoon.  This year’s Halloween costumes can be put to good use for this year’s festival attire!

    Ohana has also announced the participation of two featured celebrities; C. Andrew Nelson is an award-winning artist, actor, writer, consultant, and motivational speaker.  Andrew is probably best known for having played the iconic character of Darth Vader in the Special Edition re-release of the original Star Wars trilogy as well as in the Rebel Assault II and Dark Forces games from LucasArts.

    Actor Robert Allen Mukes, tops out at 6’10” and uniquely stands out from his fellow actors.  His most current projects include HBO’s TV series Westworld; the movies Coffin 2, Valentine DayZ, and Bone Tomahawk; and Showtime’s award-winning series Weeds, in which he played the memorable Alaskan bounty hunter, Abumchuk. He is most known for his role as Rufus Jr in Rob Zombie’s 2003 House of 1000 Corpses.

    This year, the live entertainment includes the Wheels Up band

    Festival highlights include:-

    • NEW this year is Ohana Comic Con. 
    • New this year Good Times Quarter Midget Race Car Show in Kids Zone
    • Pomegranate and Nut Inspired Foods and Products to taste and purchase.
    • Learn about the flavors of Pomegranates and Local Nuts such as almonds, pistachios, and walnuts through live cooking demonstrations.
    • Kid Zone that includes art, activities and games, children’s stage, educational information about local agriculture and interactive displays featuring law enforcement.
    • Live music entertainment
    • Classic Car Show
    • 100 plus vendors and exhibitors featuring pomegranate and nut products as well as a variety of other items

    The momentum is building and exciting things are falling into place for this year’s Madera Pomegranate, Fruit and Nut Festival. The annual event celebrates what Madera does best! Agriculture is Madera’s #1 industry, and the event takes place during November, which is National Pomegranate Month. Event Chair Nicki Rincon, encourages everyone to come out and join the fun.

    To learn more about the festival, visit www.PomegranateFestival.com or www.Facebook.com/PomegranateFestival, or call the Madera Chamber of Commerce at 559-673-3563.