California Fruit and Vegetable

Tag: Ocean Mist Farms

  • Ocean Mist® Farms Announces Lori Bigras As Communications Manager

    Ocean Mist Farms, the leading grower and marketer of fresh artichokes in North America, is pleased to announce veteran agricultural industry marketer Lori Bigras has joined Ocean Mist Farms as Communications Manager. With this hiring, Ocean Mist Farms has brought on an experienced professional with over twenty years in the produce industry.

    In her new role, Bigras will be responsible for leading the day-to-day management of Ocean Mist Farms social media marketing initiatives. She will also manage all trade and consumer public relations activities, develop, write, and manage the company’s bi-weekly fresh produce blog, and create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.

    “I’m so excited to join the marketing team at this almost 100-year-old legacy company and industry giant,” said Bigras. “This role will allow me to use my experience to help elevate both consumer and trade brand awareness for Ocean Mist Farms.”

    Prior to accepting the position, Bigras has worked for industry-leading agriculture companies in the fresh segment for much of her career. She studied business and marketing at Vermont College (Montpelier, VT) and UCSC (University of California, Santa Cruz) where she studied design. A native New Englander, Bigras has called Santa Cruz, Calif. home since the 80’s.

    “The experience Lori brings to this position is unmatched,” said Mark Munger, Director of Sales & Marketing at Ocean Mist Farms. “With her proven track record and experience in produce marketing and the agricultural industry at large, Lori will bring immediate value to Ocean Mist Farms and the marketing department.”

    About Ocean Mist Farms

    Ocean Mist Farms, a fourth-generation family-owned business in Castroville, CA, the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation, and sustainability. The company’s full line of 30+ fresh vegetables include their award-winning green and purple artichokes, as well as their Season & Steam value-added line of products. To stay up to date on the 2023 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com. For great recipe inspiration and preparation tips, consumers can follow the brand on Pinterest, Facebook, Instagram, LinkedIn and Twitter.

  • Ocean Mist® Farms Declares Excellent Quality, Volume On Spring Artichokes

    Ocean Mist Farms, the leading year round producer of fresh California artichokes, is expecting an outstanding 2023 spring crop of artichokes from their northern California growing region in Castroville.

    “The storms that devastated parts of California during the winter months put the season behind about 4 weeks,” said Ben Wilson, Ocean Mist Farms artichoke commodity manager. “That being said, we have recovered nicely, and are seeing outstanding quality artichokes focused primarily on large sizes – jumbos/12-count.”

    “We are excited to see the way our spring crop has lined up this year across our entire family of artichoke offerings,” continued Wilson. “We are expecting excellent quality and plentiful volumes of both our conventional and organic green artichokes, as well as our proprietary and sought-after purple artichoke variety.”

    Ocean Mist Farms Sr. Director of Marketing, Mark Munger

    Sr. Director of Marketing, Mark Munger noted, “Our spring crop peak is an excellent opportunity for our customers. Our research shows that when retailers create displays with a variety of packs, products, and colors, it generates excitement with consumers resulting in increased sales.”

    This abundant volume ensures retailers will have:

    • Promotable volumes through the end of May
    • Great promotional opportunities with multiple artichoke products
    • Availability on various packs and sizes

    Ocean Mist Farms is currently running the “Gold Standard” promotion, which is a national consumer sweepstakes aimed to get consumers primed and excited about the spring artichoke season.

    To learn more about Ocean Mist Farms, visit www.oceanmist.com. To receive weekly trade information, please sign up HERE.

    About Ocean Mist Farms

    Ocean Mist Farms, a fourth-generation family-owned business in Castroville, CA, the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation, and sustainability. The company’s full line of 30+ fresh vegetables include their award-winning green and purple artichokes, as well as their Season & Steam value-added line of products. To stay up to date on the 2023 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit www.oceanmist.com. For great recipe inspiration and preparation tips, consumers can follow the brand on Pinterest, Facebook, Instagram, LinkedIn and Twitter.

  • Ocean Mist® Farms Launches Annual Gold Standard Artichoke Promotion

    Ocean Mist Farms, the leading grower and marketer of fresh artichokes in North America, announces the launch of its annual spring promotion conveying the health and nutrition benefits and accolades of their famous Gold Standard artichokes. The Gold Standard Giveaway will run from April 24 – June 1, giving participants the opportunity to win one Grand Prize VISA gift card valued at $1,000 or one of five VISA gift cards valued at $100.

    With this promotion, Ocean Mist Farms is highlighting their artichoke expertise to ensure their trade partners are aware of all that goes into the Gold Standard distinction, as well as shine a light on the exceptional nutritional qualities of fresh artichokes.

    “Throughout each year, we are proud to share our Gold Standard artichokes,” said Mark Munger, senior director of marketing at Ocean Mist Farms. “Ocean Mist Farms artichokes are THE Gold Standard for providing immune-boosting nutrition and a top source of fiber, with one whole cooked artichoke packing nearly 7 grams of fiber — about a third of the daily minimum target. Thissuperior nutrition profile, coupled with Ocean Mist Farms rich legacy and artichoke expertise, bring the Gold Standard to your produce department.”

    For nearly 100 years, Ocean Mist Farms has cultivated premium quality artichokes – including many patented proprietary varieties – in the coveted microclimate and nutrient-rich soil of Castroville, CA. This is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in April.

    Decades of farming proficiency and excellence, coupled with their exceptional harvesting practices and land stewardship, further define this brand as worthy of the Gold Standard designation. Ocean Mist Farms is supporting retail sales for the Gold Standard promotion with a variety of marketing activations.

    On-pack messaging will reinforce shopper awareness of Ocean Mist Farms branded artichokes and their Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of their Destini locator tool found on www.oceanmist.com.

    About Ocean Mist Farms

    Ocean Mist Farms, a fourth-generation family-owned business located in Castroville, CA., and the largest grower of fresh artichokes in North America, is committed to delivering the highest standards in the industry for food safety, product quality, customer service, innovation, and sustainability. The company’s full line of over 30 fresh vegetables includes the award-winning Season & Steam line. To stay up to date on the 2023 artichoke season, follow Ocean Mist on Instagram. To learn more about Ocean Mist Farms, visit https://www.oceanmist.com/. For recipe inspiration and preparation tips, follow the brand on Facebook,Instagram, LinkedIn and Twitter.