California Fruit and Vegetable

Tag: POM

  • New Digital Campaign Kick-starts Pomegranate Season, Showcasing POM Wonderful Pomegranate Fresh Arils as “Insta-Antioxidants”

    POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth. Unveiled in the campaign is new branding for POM Wonderful Pomegranate Fresh Arils, the No. 1 aril brand in total sales, brand awareness, and velocity in the U.S.

    Previously known as POM POMS, the new branding and packaging coupled with the digital campaign helps to reinforce the connection for consumers that POM Wonderful Pomegranate Fresh Arils are sourced straight from POM Wonderful pomegranates, making it easy to enjoy pomegranate arils as a snack or to elevate a variety of dishes, especially during the holidays.

    The digital campaign, part of a multi-million-dollar marketing investment, includes >$1MM in new digital marketing. The efforts consist of two brand-new epicurean and antioxidant campaigns, highlighting POM Wonderful Pomegranate Fresh Arils as the easy way to enjoy pomegranates. With just a snap of a finger, getting antioxidants is easier than ever with POM Wonderful Pomegranate Fresh Arils. Through the “Insta-Antioxidants” digital campaign, a whole POM Wonderful pomegranate is harvested at peak freshness and quickly transformed into a POM Pomegranate Arils cup, then directly into a kitchen creation, showing the ease with which consumers can enjoy POM Pomegranate Arils.

    “We are thrilled to kick off our 2021 season with new branding supported by our biggest digital marketing campaign, showcasing the ease of enjoying antioxidants with POM Wonderful Pomegranate Fresh Arils,” said Stacey Anker, director of marketing, POM Wonderful. “With the holidays approaching, we hope to inspire consumers to use POM Arils in their holiday spreads to add the perfect pop of ruby-red color and antioxidant goodness.”

    The POM Wonderful Pomegranate Fresh Arils epicurean campaign will focus on delicious recipes that include strong pomegranate flavors. From appetizers to desserts and cocktails, consumers will be inspired to use POM Wonderful Pomegranate Fresh Arils in their favorite dishes this holiday season. New recipes will be posted on the POM Wonderful social media accounts, as well as the POM Wonderful website.

    “As the No 1. arils brand sold nationwide, we are excited to see POM drive category growth and raise consumer awareness for snacking and epicurean uses of fresh pomegranates,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “With the “Insta-Antioxidant” campaign, we hope to showcase how quickly and easily consumers can enjoy pomegranate arils, while also benefiting from the antioxidant power of POM.”

    The campaign was created by The Wonderful Company’s in-house creative team, Wonderful Agency, and includes digital advertisements on Facebook, Instagram, Pinterest and Snapchat,”as well as shopper marketing, consumer public relations, new POS materials, and a November FSI.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends, and teas. We grow, handpick, and juice our own pomegranates to ensure the highest quality. POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter, and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

  • POM Wonderful® Launches National Cocktail Contest To Support Local Bars Following Pandemic Closure

    Today, POM Wonderful® is excited to launch a social media cocktail contest dedicated to supporting local bars that were impacted by pandemic closures. The competition will put bartenders’ mixology skills to the test as they create cocktails using POM Wonderful 100% Pomegranate Juice. Five winners will each designate a deserving bar to receive a $10,000 cash prize and year’s supply of POM Juice.

    Mixologists across the country are encouraged to highlight the sweet-yet-tart taste of POM Juice and enter the #POMCocktailContest. Entrants will be tasked with developing a signature POM-inspired cocktail and sharing a photo of their creation on Instagram along with the recipe, tagging @POMWonderful and nominating a local bar. Entries will be judged on presentation, creativity, diversity of ingredients, and the extent to which POM Juice is featured.

    On October 1, 10 finalists will be chosen, and their cocktails will be featured on the @POMWonderful Instagram page. Consumers will have the opportunity to vote for their favorite POM cocktail by “liking” the photo to determine the semi-finalists. Five winners will be selected on October 11. The winners’ nominated bars will receive a $10,000 cash prize to help them recover from pandemic hardships, along with a year’s supply of POM Juice to incorporate into cocktails.

    “The bar community played an important role in the beginnings of POM Wonderful 100% Pomegranate Juice, bringing to life the iconic POMtini and pomegranate margarita. With so many bars impacted by COVID-19 closures, we wanted to rally behind those who have supported us,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “Through a friendly competition and unique POM cocktails, we hope to bring some hope, excitement and flavor to the bars and bartenders that have had a challenging year.”

    As a cocktail ingredient, POM Juice adds a unique burst of flavor and antioxidant goodness, perfect for those looking for a better-for-you mixer. To learn more about the contest and for official rules, please visit POMCocktails.prizelogic.com. For cocktail inspiration and information about POM Wonderful, please visit POMWonderful.com, on Facebook at /POMWonderful, and Instagram at @POMWonderful.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends, and teas. We grow, handpick and juice our own pomegranates to ensure the highest quality. POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visitwww.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

  • New POM® Antioxidant Super Tea Flavors Named Best Flavored Tea And Best Ready-To-Drink Beverage

    Just in time for summer, POM Wonderful® is excited to announce two award wins for its newest POM Antioxidant Super Tea flavors, Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea. Pomegranate Orange Blossom White Tea has been selected as a winner in PEOPLE Magazine’s 2021 Food Awards for “Best Flavored Tea,” while Pomegranate Elderberry Boost Tea has won gold for “Best Ready to Drink Beverage” in this year’s Delicious Living magazine’s 2021 Best Bite Awards for both Retailer and Consumer choice.

    Each bottle of POM Antioxidant Super Tea is powered by the antioxidant goodness of pomegranate juice and a bright blend of gently brewed teas, so each taste is like a delicious sip of sunshine. Launched in March 2021, Pomegranate Elderberry Boost Tea is a bold trio of flavors that combines the antioxidant power of pomegranate and elderberry with a boost of black tea, while Pomegranate Orange Blossom White Tea is a harmonious combination of crisp white tea, orange blossom, and the antioxidant goodness of pomegranate.

    The PEOPLE Magazine’s 2021 Food Awards highlight the best new food and drink products offering convenience and great taste at supermarkets nationwide. To determine the best new products of the year, hundreds of products were tested by PEOPLE’s test kitchen, editorial staff, and a panel of chefs and experts.

    The ninth annual Delicious Living Best Bite Awards recognizes the best food products that prioritize flavor and clean ingredients, voted on by natural health shoppers (Consumer Choice Awards), as well as natural health retailers (Retailer Choice Awards). Products rated highest in quality, purity, ingredients, efficacy, and innovation are rewarded to help consumers evaluate and select the best food choices in a market that continues to explode with options.

    “We’re thrilled to expand the POM Tea lineup in time for summer, bringing refreshing new flavors with floral notes and antioxidant goodness to brighten up beverage options,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “These accolades for our new POM Antioxidant Super Tea flavors solidify the strong consumer demand we’ve seen across the board for POM Wonderful products that harness the power of antioxidants.”

    Overall, the new additions to the POM Antioxidant Super Tea portfolio have contributed to a significant increase in sales volume (+45%) since their launch as consumers search for delicious and refreshing ready- to-drink beverage options with a functional benefit. The entire POM Antioxidant Super Tea lineup—which also includes Pomegranate Lemonade Tea, Pomegranate Honey Green Tea, and Pomegranate Peach Passion White Tea—is available at retailers nationwide and online, allowing consumers to brighten up their day with antioxidant goodness.

    For consumers looking to expand their summer cocktail lineup, the POM Tea Spritz and POM Tea Sea of Cortez feature the award-winning POM Antioxidant Super Tea flavors, and are perfect for any summer soiree.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends and teas. We grow, handpick and juice our own pomegranates to ensure the highest quality.

    POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.