California Fruit and Vegetable

Category: Ag Legislation

  • CA Specialty Crop Representatives Appointed as USDA/USTR Ag Trade Advisors

    On July 17th, U.S. Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer announced the appointment of 25 new members to serve on seven agricultural trade advisory committees, including some of our friends in California. This will bring a greater voice and trade opportunities for specialty crop growers in California.

    The Agricultural Policy Advisory Committee is comprised of senior representatives from across the U.S. agricultural community who provide advice to the U.S. Department of Agriculture and the Office of the U.S. Trade Representative on trade policy matters including the operation of existing trade agreements and the negotiation of new agreements. Members of the six Agricultural Technical Advisory Committees (ATACs) provide technical advice and guidance from the perspective of their specific product sectors.

    The newly appointed advisors will serve until 2024. Each committee will be supplemented by additional appointments over the next four years. Applications are encouraged at any time. A complete list of committee members and application information is available at www.fas.usda.gov/topics/trade-advisory-committees.

    Following is a list of the new advisors, by committee:

    Agricultural Policy Advisory Committee
    Constance Cullman, American Feed Industry Association
    David Puglia, Western Growers
    David Salmonsen, American Farm Bureau Federation

    ATAC for Trade in Animals and Animal Products
    Robert DeHaan, National Fisheries Institute
    Mallory Gaines, American Feed Industry Association
    David Herring, Hog Slat Inc./TDM Farms
    James Parnell, Alabama Farmers Federation
    Maria Zieba, National Pork Producers Council

    ATAC for Trade in Fruits and Vegetables
    William Callis, U.S. Apple Export Council
    Casey Creamer, California Citrus Mutual
    Jodi Devaurs, California Table Grape Commission 
    Jonathan Maberry, Washington Red Raspberry Commission
    Caroline Stringer, California Fresh Fruit Association

    ATAC for Trade in Grains, Feed, Oilseeds and Planting Seeds
    Peter Bachmann, USA Rice Federation
    William Gordon, American Soybean Association
    Derek Haigwood, D.I.D. Farms
    Patrick Hayden, North American Export Grain Association
    Dalton Henry, U.S. Wheat Associates
    Edward Hubbard, Renewable Fuels Association
    Tina Lyons, Double River Forwarding, LLC

    ATAC for Trade in Processed Foods
    Kevin Latner, National Industrial Hemp Council
    Richard (Denton) McLane, McLane Global Trading
    Max Moncaster, National Association of State Departments of Agriculture
    Bernadette Wiltz, Southern United States Trade Association

    ATAC for Trade in Sweeteners and Sweetener Products
    (No new members.)

    ATAC for Trade in Tobacco, Cotton and Peanuts
    Karl Zimmer, Premium Peanut

    Jodi Devaurs

    Regarding the news, Kathleen Nave from the California Table Grape Commission report, “The appointment of Jodi Devaurs, California Table Grape Commission trade policy director, to ATAC where she will serve as a trade advisor to USDA and USTR is important for the California table grape industry and represents an expansion of its direct involvement in trade matters of import.”

    Dave Puglia

    David Puglia from Western Growers shared, “I am honored to be appointed to the Agricultural Policy Advisory Committee. International markets are vital to the growth of the fresh produce industry, accounting for more than $23 billion in fruit, vegetable and tree nut sales in 2019. However, tariff and non-tariff barriers continue to restrict access to key export destinations. I look forward to working with USDA, USTR and my committee colleagues to help formulate durable trade policies that benefit our domestic growers.”

    Casey Creamer

    Casey Creamer from California Citrus Mutual stated, “I’m looking forward to continuing California Citrus Mutual’s service to this important advisory committee.  Trade issues have significantly impacted the citrus industry over the years and I’m glad to make sure our growers have a seat at this important table.”

    Caroline Stringer

    President of the California Fresh Fruit Association, Ian LeMay said, “We appreciate Secretary Perdue’s appointment of Caroline Stringer to the ATAC for fruits and vegetables and look forward to her continuing the long history of representation for CFFA and California agriculture on this important advisory group.”

    Congress established the advisory committee system in 1974 to ensure a private-sector voice in establishing U.S. agricultural trade policy objectives to reflect U.S. commercial and economic interests. The U.S. Department of Agriculture and Office of the U.S. Trade Representative jointly manage the committees. 

  • CA Specialty Crop Representatives Appointed as USDA/USTR Ag Trade Advisors

    On July 17th, U.S. Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer announced the appointment of 25 new members to serve on seven agricultural trade advisory committees, including some of our friends in California. This will bring a greater voice and trade opportunities for specialty crop growers in California.

    The Agricultural Policy Advisory Committee is comprised of senior representatives from across the U.S. agricultural community who provide advice to the U.S. Department of Agriculture and the Office of the U.S. Trade Representative on trade policy matters including the operation of existing trade agreements and the negotiation of new agreements. Members of the six Agricultural Technical Advisory Committees (ATACs) provide technical advice and guidance from the perspective of their specific product sectors.

    The newly appointed advisors will serve until 2024. Each committee will be supplemented by additional appointments over the next four years. Applications are encouraged at any time. A complete list of committee members and application information is available at www.fas.usda.gov/topics/trade-advisory-committees.

    Following is a list of the new advisors, by committee:

    Agricultural Policy Advisory Committee
    Constance Cullman, American Feed Industry Association
    David Puglia, Western Growers
    David Salmonsen, American Farm Bureau Federation

    ATAC for Trade in Animals and Animal Products
    Robert DeHaan, National Fisheries Institute
    Mallory Gaines, American Feed Industry Association
    David Herring, Hog Slat Inc./TDM Farms
    James Parnell, Alabama Farmers Federation
    Maria Zieba, National Pork Producers Council

    ATAC for Trade in Fruits and Vegetables
    William Callis, U.S. Apple Export Council
    Casey Creamer, California Citrus Mutual
    Jodi Devaurs, California Table Grape Commission 
    Jonathan Maberry, Washington Red Raspberry Commission
    Caroline Stringer, California Fresh Fruit Association

    ATAC for Trade in Grains, Feed, Oilseeds and Planting Seeds
    Peter Bachmann, USA Rice Federation
    William Gordon, American Soybean Association
    Derek Haigwood, D.I.D. Farms
    Patrick Hayden, North American Export Grain Association
    Dalton Henry, U.S. Wheat Associates
    Edward Hubbard, Renewable Fuels Association
    Tina Lyons, Double River Forwarding, LLC

    ATAC for Trade in Processed Foods
    Kevin Latner, National Industrial Hemp Council
    Richard (Denton) McLane, McLane Global Trading
    Max Moncaster, National Association of State Departments of Agriculture
    Bernadette Wiltz, Southern United States Trade Association

    ATAC for Trade in Sweeteners and Sweetener Products
    (No new members.)

    ATAC for Trade in Tobacco, Cotton and Peanuts
    Karl Zimmer, Premium Peanut

    Jodi Devaurs

    Regarding the news, Kathleen Nave from the California Table Grape Commission report, “The appointment of Jodi Devaurs, California Table Grape Commission trade policy director, to ATAC where she will serve as a trade advisor to USDA and USTR is important for the California table grape industry and represents an expansion of its direct involvement in trade matters of import.”

    Dave Puglia

    David Puglia from Western Growers shared, “I am honored to be appointed to the Agricultural Policy Advisory Committee. International markets are vital to the growth of the fresh produce industry, accounting for more than $23 billion in fruit, vegetable and tree nut sales in 2019. However, tariff and non-tariff barriers continue to restrict access to key export destinations. I look forward to working with USDA, USTR and my committee colleagues to help formulate durable trade policies that benefit our domestic growers.”

    Casey Creamer

    Casey Creamer from California Citrus Mutual stated, “I’m looking forward to continuing California Citrus Mutual’s service to this important advisory committee.  Trade issues have significantly impacted the citrus industry over the years and I’m glad to make sure our growers have a seat at this important table.”

    Caroline Stringer

    President of the California Fresh Fruit Association, Ian LeMay said, “We appreciate Secretary Perdue’s appointment of Caroline Stringer to the ATAC for fruits and vegetables and look forward to her continuing the long history of representation for CFFA and California agriculture on this important advisory group.”

    Congress established the advisory committee system in 1974 to ensure a private-sector voice in establishing U.S. agricultural trade policy objectives to reflect U.S. commercial and economic interests. The U.S. Department of Agriculture and Office of the U.S. Trade Representative jointly manage the committees. 

  • USDA Outlines Opportunities for US Fresh Blueberries in China

    U.S. fresh blueberries was one of several U.S. agricultural products that received new or expanded access under the U.S.-China Economic and Trade Agreement, which was signed on January 15, 2020. This report briefly outlines the market conditions, access regulations, and market entry recommendations for U.S. blueberry exporters. Since consumers have become much more familiar with blueberries recently, exporters are encouraged to take note of consumer expectations for size, color, and brix content. Smaller packages of about 125g are considered the most convenient to purchase, and appropriately sized, for Chinese consumers. 

    Product Description and Access Overview

    Blueberries are not a traditionally consumed fruit in China, however a higher standard of living and an increased awareness of the health benefits from consuming fruit, have led more consumers to seek out new fruits, such as blueberries. Consumers tend to consume blueberries fresh, however they are also consumed in dried snack foods, such as a snack mixture of other dried fruits and tree nuts, or as a standalone snack product. Blueberries are also increasingly being processed into purees and other concentrates for use in processed dairy products, beverages, and yogurts. Chile and Peru are the largest fresh blueberry exporters to China. Fresh blueberries for direct consumption are cultivated based on their brix level (sugar content) and skin composition. Chinese consumers tend to prefer larger blueberries with relatively higher brix levels; a good appearance, firm texture, and longer shelf-life.

    According to a May 21, 2020 U.S. Department of Agriculture, Animal Plant Health Inspection Service (APHIS) announcement, APHIS and China’s General Administration of Customs (GACC) signed a work plan in May 2020 outlining measures U.S. producers must undertake to export blueberries to China. Fresh blueberries from Florida, Georgia, Indiana, Louisiana, Michigan, Mississippi, New Jersey, and North Carolina may be exported to China after treatment. In addition, blueberries from California, Washington, and Oregon to China may be exported “using a systems approach.”

    Domestic Market Overview

    More than 70 percent of domestically produced blueberries in China are consumed fresh. Until 2011, blueberries were traditionally supplied to high-end markets due to lower domestic production and limited imports. As consumer awareness increased and domestic production grew, prices became more affordable for the middle-class. June and July are the peak harvest season for domestic blueberries. Retail prices of domestic blueberries were about $4.00/kg in June and July 2019 and reached a low of $2.00/kg in late July 2019.

    In 2012, China opened its market to imported blueberries from several countries, including Chile, Mexico, Uruguay, Canada, and Peru. Chile and Peru account for over 99 percent of the import market due to free trade agreements and opposite harvest seasons. Blueberries from these two countries are not assessed tariffs compared to the 30 percent most-favored nation (MFN) rate. All other exporters pay the MFN import tariff rate. The peak import sales season is January and February, because these months are the off-season for domestic production and there is strong demand for fresh fruit during China’s Spring Festival holiday period.

    Competitors to U.S. Fresh Blueberries in China

    Chile and Peru are the leading blueberry exporters to China. Because South American producers have a different harvest season for fresh blueberries, Chinese domestic blueberries primarily compete directly with U.S. blueberries due to having similar harvest seasons. In September and October, domestic blueberries are nearing the end of the season and quality drops sharply, while South American blueberry quality is also at the low end. Blueberries are also now being exported from British Colombia, Canada, but production is low and cannot satisfy market demand. The future market is moving toward higher quality imported blueberries with stable supply and a sweet taste.

    Growing blueberry consumption is driving expanded domestic cultivation with production increasing from 14,000 tons in 2012 to 180,000 in 2018. Shandong, Guizhou. and Liaoning provinces are the primary producing areas. Industry experts forecast domestic production could exceed one million tons by 2026, surpassing North America as the world’s top producer. Large fruit producers, including Driscoll’s, Costa, Hortifruit, and SA Berry Fruit have made considerable investments in China to cultivate blueberries and other berry fruits. Domestic producers have begun to invest in different varieties which offer improved aroma and a balance of sweet and tart flavors.

    Regulations

    Producers are expected to adhere to GACC’s phytosanitary import requirements. According to GACC’s May 13, 2020, Number 64, announcement, blueberries must come from packing houses or shippers registered and approved by USDA APHIS. All shipments must be accompanied by a phytosanitary certificate issued by USDA APHIS. Fresh blueberries from California, Florida, Georgia, Indiana, Louisiana, Michigan, Mississippi, New Jersey, North Carolina, Oregon, and Washington are eligible to export to China. All exports, except those from California, Oregon, and Washington will need to be fumigated prior to export to China. Specific import regulations are subject to change. Exporters are encouraged to check with their Chinese importer, and USDA APHIS by reviewing their Phytosanitary Export Database (PExD) to confirm the most current import-export regulations.

    Distribution Channels

    Guangzhou and Shanghai are the predominant fresh fruit import destinations as they have the most efficient customs processes, are situated on popular ocean freight routes, and have well established domestic transport networks. Fresh fruit imports have traditionally been handled by importers and regional distributors, however large retail chains with advanced logistics and transport efficiencies are increasingly seeking to source directly from exporters and importers to eliminate distributor networks. Retail outlets typically use free tastings, gift boxes, colorful displays, and nutritional information to expand sales of fresh fruits.

    Fresh blueberry exporters should also pay attention to how e-commerce platforms are gaining market share and changing the traditional importer-distributor-retailer network. Beginning in 2014, e-commerce platforms started focusing on offering fresh food to consumers. E-commerce fresh product sales grew 42 percent, exceeding $2.9 billion in 2018. Major platforms, such as Tmall, JD, and MissFresh enjoy first- mover advantages on traffic and sales, but there are many other niche platforms, such as Benlai and Chunbo that focus less on volume and more on brand recognition and an improved customer experience. E-commerce contacts reported that the industry has been reluctant to directly import fresh berries due to logistical challenges and cost, although some have air shipped orders to fill the gap when the domestic harvest season ends and South American blueberries have not yet arrived by ocean freight. Most platforms still choose to work with importers or distributors to ensure that products are fresh and reduce their risk for loss of these highly perishable products. Contacts also reported that blueberries, if not cautiously handled in delivery, can result in a very high customer complaint rate, therefore they only seek to source products with a firm texture.

    Industry Outreach and Market Entry Recommendations

    Trade Shows

    Asia Fruit Logistica is the largest Asian fruit industry show. This year, it will be held in Singapore, September 16 to 18, 2020 (it is usually held in Hong Kong, however the organizers moved it to Singapore due to COVID-19). Each year the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-products (CFNA) organizes the International Fruit Conference, which focuses mainly on the China market. In 2020, it is expected to be held sometime in in September to December, pending COVID-19 developments. For more information about the conference, please contact chinafruit@cccfna.org.cn.

    Major Chinese Trade/Industry Associations

    China’s Chamber of Commerce of Import and Export of Foodstuffs, Native Produce ,and Animal By- Products (CFNA) is the primary food trade industry association in China. It was established in 1988 under the Ministry of Commerce and with a membership exceeding 6,500 companies. CFNA organizes fruit industry conferences and activities and publishes industry data. They also serve as the primary facilitator between the Chinese government (e.g., GACC) and importers. The key CFNA contact for fresh products is Mr. Lu Kun, lukun@cccfna.org.cn.

    The China Agricultural Wholesale Markets Association (CAWA) is a national association established in 1968 under the Ministry of Commerce. In China, more than 70 percent of agricultural products are distributed through wholesale markets. CAWA has China’s largest 300 wholesale markets as its members, and the largest five wholesale markets in each province. CAWA organizes conferences and national/regional trade shows. The key CAWA contact is Ms. Wang Lijuan at wanglijuan@cawa.org.cn or international@cawa.org.cn.

    Market Entry Recommendations

    Attractive size, packaging, and sweet flavored varieties will help U.S. products gain market share in China. To meet market demand, Chile and Peru have been able to provide appropriately sized blueberries, setting the standard for consumer expectations. U.S. blueberries are expected to be in highest demand after June when Chinese production drops and South American products have not yet arrived in the market. In China, blueberries are generally graded into three levels; 12 to 14 millimeters (mm), 14 to 16 mm, and 16 mm or more. Products are typically sold in 125 gram (g) packages. These smaller packages are convenient to purchase and appropriately sized for smaller Chinese families. Exporters may also highlight the size and high sugar content on the package (and to importers during sale discussions). Importers are expected to seek U.S. varieties which are over 12 degrees brix and larger than 16 mm.

    While this report focused on fresh blueberries, food processors are also seeking dried and frozen berry imports for use in dairy beverages, bakery products, and snack foods. Please refer to most recent USDA FAS GAIN China Food Processing Ingredient Report for more information about opportunities for frozen and processed blueberries.

    Additional Considerations

    According to the April 28, 2016 Foreign Non-governmental Organization (FNGO) Management Law, China requires all FNGOs, including agricultural trade and marketing associations, to register before undertaking certain marketing activities (e.g., public gatherings, promotions, trainings, conferences). The requirements include securing a Chinese sponsor organization, and registering a permanent office or filing for a temporary activity permit. This process typically takes up to six months to complete. Certain activities may exempt from this law, and it does not apply to for-profit businesses and governmental organizations. For more information about the Law, see the USDA GAIN report China’s Foreign NGO Management Law: A Review for U.S. Agricultural Trade Associations. — By Christopher Bielecki, USDA Foreign Ag Service

    For more information about this report, please contact:

    Agricultural Trade Office in Beijing

    U.S. Embassy in Beijing
    Phone: (86-10) 8531-3950
    atobeijing@fas.usda.gov

     

  • CA Prune Board Authorized to Continue for Another Five Years

    Following a successful public hearing, the California Prune Board (CPB) has been authorized by the California Department of Food and Agriculture (CDFA) to continue for another five years through July 31, 2025 – without the need for an industry referendum. At the hearing, prune growers and processors voiced unanimous support for the CPB, along with sharing numerous examples of the board’s favorable results on behalf of the California Prune industry.

    “The CPB continuation is a major win for California Prune growers, processors and handlers,” said Joe Turkovich, California Prune grower and Chairman of the California Prune Board. “The board’s work is vitally important to the success of the prune industry. It has carefully considered strategic priorities that will continue building industry momentum for the next five years and beyond.”

    California Prune Board: Delivering Leadership and Value
    The hearing comes amid industry headwinds facing California agriculture in general, such as rising labor costs and increasing regulations. Additionally, the California Prune industry has specific challenges including a global market driven by low prices and smaller, inferior quality imported fruit.

    “We have navigated through many challenges and are currently addressing others – such as tariffs that create major impediments to growing markets – all while knowing there are many challenges around the corner. Yet, we believe in the values the industry has together set forth,” said Donn Zea, Executive Director of the California Prune Board. “Our board and committee members are dedicated to the industry’s success and bring integrity and unique perspective to each discussion. The CPB team around the world is both humbled and proud to join them for the hard work that lies ahead.”

    Together, we have achieved much as a board and as an industry, added Zea, citing examples such as:

    • Securing more than $50 million in United States Department of Agriculture (USDA)/Agricultural Marketing Service (AMS) purchases of California Prunes during a three-year timeframe (2017 – 2019) for school nutrition programs and food banks
    • Dedicating more than $1.25 million during the past three years to nutrition research to scientifically validate the remarkable health benefits of California Prunes for gut and bone health, as well as
      overall wellness
    • Investing more than $1.3 million during the past three years to crop production research, including important findings and advancements related to mechanical pruning, rootstock anchorage, new varietal development, and pest and disease control
    • Securing $11.4 million in federal grant funding for export programs, while partnering with the Foreign Agricultural Service (FAS) each year to defend, grow and develop international markets
    • Being recognized by FAS as “highly effective” in CPB proposal quality, strategic execution, and financial and regulatory compliance
    • Developing an extensively researched, thoroughly vetted new California Prunes brand to unite the global industry under a cohesive banner to communicate the one-of-a-kind premium nature of California Prunes

    California Prune Board: Building on the Momentum, Advancing Priorities
    With input from numerous industry members and under the leadership of the CPB executive committee, the board has outlined key priority areas to rally the industry’s efforts. Focus areas include:

    • Nutrition research
    • Trade policy and market support
    • Industry unification
    • Production research
    • Global visibility expansion for California Prunes

    “We have listened intently to California Prune growers and handlers to identify these priority areas that will inform our focus, guide our decisions, and ultimately, make a positive and sustained difference for the global California Prune industry,” said Zea.

    California is the world’s largest producer of prunes providing about 40 percent of the world’s supply and more than 90% of the U.S. supply. Today, there are more than 40,000 bearing acres of California Prune orchards concentrated in the Sacramento and San Joaquin Valleys.

    ABOUT THE CALIFORNIA PRUNE BOARD
    Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.

  • Study Finds 82 Percent of Avocado Oil Rancid or Mixed With Other Oils

    Consumer demand is rising for all things avocado, including oil made from the fruit. Avocado oil is a great source of vitamins, minerals and the type of fats associated with reducing the risk of heart disease, stroke and diabetes. But according to new research from food science experts at the University of California, Davis, the vast majority of avocado oil sold in the U.S. is of poor quality, mislabeled or adulterated with other oils.

    In the country’s first extensive study of commercial avocado oil quality and purity, UC Davis researchers report that at least 82 percent of test samples were either stale before expiration date or mixed with other oils. In three cases, bottles labeled as “pure” or “extra virgin” avocado oil contained near 100 percent soybean oil, an oil commonly used in processed foods that’s much less expensive to produce.

    “I was surprised some of the samples didn’t contain any avocado oil,” said Selina Wang, Cooperative Extension specialist in the Department of Food Science and Technology, who led the study recently published in the journal Food Control. “Most people who buy avocado oil are interested in the health benefits, as well as the mild, fresh flavor, and are willing to pay more for the product. But because there are no standards to determine if an avocado oil is of the quality and purity advertised, no one is regulating false or misleading labels. These findings highlight the urgent need for standards to protect consumers and establish a level playing field to support the continuing growth of the avocado oil industry.”

    Testing domestic and imported brands  

    Wang and Hilary Green, a Ph.D. candidate in Wang’s lab, analyzed various chemical parameters of 22 domestic and imported avocado oil samples, which included all the brands they could find in local stores and online. Wang and Green received a $25,000 grant from Dipasa USA, part of the Dipasa Group, a sesame-seed and avocado-oil processor and supplier based in Mexico.

    “In addition to testing commercial brands, we also bought avocados and extracted our own oil in the lab, so we would know, chemically, what pure avocado oil looks like,” Wang said.

    Test samples included oils of various prices, some labeled extra virgin or refined. Virgin oil is supposed to be extracted from fresh fruit using only mechanical means, and refined oil is processed with heat or chemicals to remove any flaws.

    Fifteen of the samples were oxidized before the expiration date. Oil loses its flavor and health benefits when it oxidizes, which happens over time and when exposed to too much light, heat or air. Six samples were mixed with large amounts of other oils, including sunflower, safflower and soybean oil.

    Only two brands produced samples that were pure and nonoxidized. Those were Chosen Foods and Marianne’s Avocado Oil, both refined avocado oils made in Mexico. Among the virgin grades, CalPure produced in California was pure and fresher than the other samples in the same grade.

    A push for standards

    Ensuring quality is important for consumers, retailers, producers and people throughout the avocado oil industry. Retailers want to sell quality products, shoppers want to get their money’s worth and honest producers want to keep fraudulent and low-quality oil out of the marketplace.

    But since avocado oil is relatively new on the scene, the Food and Drug Administration has not yet adopted “standards of identity,” which are basic food standards designed to protect consumers from being cheated by inferior products or confused by misleading labels. Over the last 80 years, the FDA has issued standards of identity for hundreds of products, like whiskey, chocolate, juices and mayonnaise. Without standards, the FDA has no means to regulate avocado oil quality and authenticity. 

    Avocado oil isn’t the only product without enforceable standards. Honey, spices and ground coffee are other common examples. Foods that fetch a higher price are especially ripe for manipulating, especially when adulterations can be too subtle to detect outside a lab.

    Wang is working to develop faster, better and cheaper chemical methods to detect adulteration so bulk buyers can test avocado oil before selling it. She is also evaluating more samples, performing shelf-life studies to see how time and storage affect quality, and encouraging FDA officials to establish reasonable standards for avocado oil.

    Wang has experience collaborating with industry and the FDA. Ten years ago, she analyzed the quality and purity of extra virgin olive oil and discovered that most of what was being sold in the U.S. was actually a much lower grade. Her research sparked a cascade of responses that led California to establish one of the world’s most stringent standards for different grades of olive oil. The FDA is working with importers and domestic producers to develop standards of identity for olive oil.

    “Consumers seeking the health benefits of avocado oil deserve to get what they think they are buying,” Wang said. “Working together with the industry, we can establish standards and make sure customers are getting high-quality, authentic avocado oil and the companies are competing on a level playing field.”

    Tips for consumers

    • The flavor of virgin avocado oil can differ by varieties and region. In general, authentic, fresh, virgin avocado oil tastes grassy, buttery and a little bit like mushrooms.
    • Virgin avocado oil should be green in color, whereas refined avocado oil is light yellow and almost clear due to pigments removed during refining.
    • Even good oil becomes rancid with time. It’s important to purchase a reasonable size that can be finished before the oil oxidizes. Store the oil away from light and heat. A cool, dark cabinet is a good choice, rather than next to the stove.  
    • How do you know if the oil is rancid? It starts to smell stale, sort of like play dough.
    • When possible, choose an oil that’s closest to the harvest/production time to ensure maximum freshness. The “best before date” is not always a reliable indicator of quality.

    – By Diane Nelson, UC Davis

  • CA Farmers Can Now Apply for Financial Assistance through Coronavirus Food Assistance Program

    Agricultural producers can now apply for USDA’s Coronavirus Food Assistance Program (CFAP), which provides direct payments to offset impacts from the coronavirus pandemic. The application and a payment calculator are now available online, and USDA’s Farm Service Agency (FSA) staff members are available via phone, fax and online tools to help producers complete applications. The agency set up a call center in order to simplify how they serve new customers across the nation.

    “We know California producers are facing a tough time now, and we are making every effort to provide much needed support as quickly as possible,” said Connie Conway, state executive director for FSA in California. “FSA is available over the phone and virtually to walk you through the application process, whether it’s the first time you’ve worked with FSA, or if you know us quite well.”

    Applications will be accepted through August 28, 2020. Through CFAP, USDA is making available $16 billion for vital financial assistance to producers of agricultural commodities who have suffered a five-percent-or-greater price decline due to COVID-19 and face additional significant marketing costs as a result of lower demand, surplus production, and disruptions to shipping patterns and the orderly marketing of commodities.

    “We also want to remind producers that the program is structured to ensure the availability of funding for all eligible producers who apply,” Conway said.

    In order to do this, producers will receive 80 percent of their maximum total payment upon approval of the application. The remaining portion of the payment, not to exceed the payment limit, will be paid at a later date nationwide, as funds remain available.

    Producers can download the CFAP application and other eligibility forms from farmers.gov/cfap. Also, on that webpage, producers can find a payment calculator to help identify sales and inventory records needed to apply and calculate potential payments.

    Additionally, producers in search of one-on-one support with the CFAP application process can call 877-508-8364 to speak directly with a USDA employee ready to offer assistance. This is a good first step before a producer engages the team at the FSA county office at their local USDA Service Center.

    Applying for Assistance

    Producers of all eligible commodities will apply through their local FSA office. Those who use the online calculator tool will be able to print off a pre-filled CFAP application, sign, and submit to your local FSA office either electronically or via hand delivery. Please contact your local office to determine the preferred method. Find contact information for your local office at farmers.gov/cfap.

    Documentation to support the producer’s application and certification may be requested after the application is filed. FSA has streamlined the signup process to not require an acreage report at the time of application and a USDA farm number may not be immediately needed.

    Additional Commodities

    USDA is also establishing a process for the public to identify additional commodities for potential inclusion in CFAP. Specifically, USDA is looking for data on agricultural commodities, that are not currently eligible for CFAP, that the public believes to have either:

    1. suffered a five percent-or-greater price decline between mid-January and mid-April as a result of the COVID-19 pandemic,
    2. shipped but subsequently spoiled due to loss of marketing channel, or
    3. not left the farm or remained unharvested as mature crops.

    More information about this process is available on farmers.gov/cfap. 

    More Information

    To find the latest information on CFAP, visit farmers.gov/cfap or call 877-508-8364.

    USDA Service Centers are open for business by phone appointment only, and field work will continue with appropriate social distancing. While program delivery staff will continue to come into the office, they will be working with producers by phone and using online tools whenever possible. All Service Center visitors wishing to conduct business with the FSA, Natural Resources Conservation Service, or any other Service Center agency are required to call their Service Center to schedule a phone appointment. More information can be found at farmers.gov/coronavirus.

  • CA Farmers Can Now Apply for Financial Assistance through Coronavirus Food Assistance Program

    Agricultural producers can now apply for USDA’s Coronavirus Food Assistance Program (CFAP), which provides direct payments to offset impacts from the coronavirus pandemic. The application and a payment calculator are now available online, and USDA’s Farm Service Agency (FSA) staff members are available via phone, fax and online tools to help producers complete applications. The agency set up a call center in order to simplify how they serve new customers across the nation.

    “We know California producers are facing a tough time now, and we are making every effort to provide much needed support as quickly as possible,” said Connie Conway, state executive director for FSA in California. “FSA is available over the phone and virtually to walk you through the application process, whether it’s the first time you’ve worked with FSA, or if you know us quite well.”

    Applications will be accepted through August 28, 2020. Through CFAP, USDA is making available $16 billion for vital financial assistance to producers of agricultural commodities who have suffered a five-percent-or-greater price decline due to COVID-19 and face additional significant marketing costs as a result of lower demand, surplus production, and disruptions to shipping patterns and the orderly marketing of commodities.

    “We also want to remind producers that the program is structured to ensure the availability of funding for all eligible producers who apply,” Conway said.

    In order to do this, producers will receive 80 percent of their maximum total payment upon approval of the application. The remaining portion of the payment, not to exceed the payment limit, will be paid at a later date nationwide, as funds remain available.

    Producers can download the CFAP application and other eligibility forms from farmers.gov/cfap. Also, on that webpage, producers can find a payment calculator to help identify sales and inventory records needed to apply and calculate potential payments.

    Additionally, producers in search of one-on-one support with the CFAP application process can call 877-508-8364 to speak directly with a USDA employee ready to offer assistance. This is a good first step before a producer engages the team at the FSA county office at their local USDA Service Center.

    Applying for Assistance

    Producers of all eligible commodities will apply through their local FSA office. Those who use the online calculator tool will be able to print off a pre-filled CFAP application, sign, and submit to your local FSA office either electronically or via hand delivery. Please contact your local office to determine the preferred method. Find contact information for your local office at farmers.gov/cfap.

    Documentation to support the producer’s application and certification may be requested after the application is filed. FSA has streamlined the signup process to not require an acreage report at the time of application and a USDA farm number may not be immediately needed. 

    Additional Commodities

    USDA is also establishing a process for the public to identify additional commodities for potential inclusion in CFAP. Specifically, USDA is looking for data on agricultural commodities, that are not currently eligible for CFAP, that the public believes to have either:

    1. suffered a five percent-or-greater price decline between mid-January and mid-April as a result of the COVID-19 pandemic,
    2. shipped but subsequently spoiled due to loss of marketing channel, or
    3. not left the farm or remained unharvested as mature crops.

    More information about this process is available on farmers.gov/cfap.

    More Information

    To find the latest information on CFAP, visit farmers.gov/cfap or call 877-508-8364.

    USDA Service Centers are open for business by phone appointment only, and field work will continue with appropriate social distancing. While program delivery staff will continue to come into the office, they will be working with producers by phone and using online tools whenever possible. All Service Center visitors wishing to conduct business with the FSA, Natural Resources Conservation Service, or any other Service Center agency are required to call their Service Center to schedule a phone appointment. More information can be found at farmers.gov/coronavirus.

  • USDA Announces Details of Direct Assistance to Farmers

    U.S. Secretary of Agriculture Sonny Perdue today announced details of the Coronavirus Food Assistance Program (CFAP), which will provide up to $16 billion in direct payments to deliver relief to America’s farmers and ranchers impacted by the coronavirus pandemic. In addition to this direct support to farmers and ranchers, USDA’s Farmers to Families Food Box program is partnering with regional and local distributors, whose workforces have been significantly impacted by the closure of many restaurants, hotels, and other food service entities, to purchase $3 billion in fresh produce, dairy, and meat and deliver boxes to Americans in need.

    “America’s farming community is facing an unprecedented situation as our nation tackles the coronavirus. President Trump has authorized USDA to ensure our patriotic farmers, ranchers, and producers are supported and we are moving quickly to open applications to get payments out the door and into the pockets of farmers,” said Secretary Perdue. “These payments will help keep farmers afloat while market demand returns as our nation reopens and recovers. America’s farmers are resilient and will get through this challenge just like they always do with faith, hard work, and determination.”

    Beginning May 26, the U.S. Department of Agriculture (USDA), through the Farm Service Agency (FSA), will be accepting applications from agricultural producers who have suffered losses.

    Background:

    CFAP provides vital financial assistance to producers of agricultural commodities who have suffered a five-percent-or-greater price decline due to COVID-19 and face additional significant marketing costs as a result of lower demand, surplus production, and disruptions to shipping patterns and the orderly marketing of commodities.

    Farmers and ranchers will receive direct support, drawn from two possible funding sources. The first source of funding is $9.5 billion in appropriated funding provided in the Coronavirus Aid, Relief, and Economic Stability (CARES) Act to compensate farmers for losses due to price declines that occurred between mid-January 2020, and mid-April 2020 and provides support for specialty crops for product that had been shipped from the farm between the same time period but subsequently spoiled due to loss of marketing channels. The second funding source uses the Commodity Credit Corporation Charter Act to compensate producers for $6.5 billion in losses due to on-going market disruptions.

    Non-Specialty Crops and Wool

    Non-specialty crops eligible for CFAP payments include malting barley, canola, corn, upland cotton, millet, oats, soybeans, sorghum, sunflowers, durum wheat, and hard red spring wheat. Wool is also eligible. Producers will be paid based on inventory subject to price risk held as of January 15, 2020. A payment will be made based 50 percent of a producer’s 2019 total production or the 2019 inventory as of January 15, 2020, whichever is smaller, multiplied by the commodity’s applicable payment rates.

    Livestock

    Livestock eligible for CFAP include cattle, lambs, yearlings and hogs. The total payment will be calculated using the sum of the producer’s number of livestock sold between January 15 and April 15, 2020, multiplied by the payment rates per head, and the highest inventory number of livestock between April 16 and May 14, 2020, multiplied by the payment rate per head.

    Dairy

    For dairy, the total payment will be calculated based on a producer’s certification of milk production for the first quarter of calendar year 2020 multiplied by a national price decline during the same quarter. The second part of the payment is based a national adjustment to each producer’s production in the first quarter.

    Specialty Crops

    For eligible specialty crops, the total payment will be based on the volume of production sold between January 15 and April 15, 2020; the volume of production shipped, but unpaid; and the number of acres for which harvested production did not leave the farm or mature product destroyed or not harvested during that same time period, and which have not and will not be sold. Specialty crops include, but are not limited to, almonds, beans, broccoli, sweet corn, lemons, iceberg lettuce, spinach, squash, strawberries and tomatoes. A full list of eligible crops can be found on farmers.gov/cfap. Additional crops may be deemed eligible at a later date.

    Eligibility

    There is a payment limitation of $250,000 per person or entity for all commodities combined. Applicants who are corporations, limited liability companies or limited partnerships may qualify for additional payment limits where members actively provide personal labor or personal management for the farming operation. Producers will also have to certify they meet the Adjusted Gross Income limitation of $900,000 unless at least 75 percent or more of their income is derived from farming, ranching or forestry-related activities. Producers must also be in compliance with Highly Erodible Land and Wetland Conservation provisions.

    Applying for Assistance

    Producers can apply for assistance beginning on May 26, 2020. Additional information and application forms can be found at farmers.gov/cfap. Producers of all eligible commodities will apply through their local FSA office. Documentation to support the producer’s application and certification may be requested. FSA has streamlined the signup process to not require an acreage report at the time of application and a USDA farm number may not be immediately needed. Applications will be accepted through August 28, 2020.

    Payment Structure

    To ensure the availability of funding throughout the application period, producers will receive 80 percent of their maximum total payment upon approval of the application. The remaining portion of the payment, not to exceed the payment limit, will be paid at a later date as funds remain available.

    USDA Service Centers are open for business by phone appointment only, and field work will continue with appropriate social distancing. While program delivery staff will continue to come into the office, they will be working with producers by phone and using online tools whenever possible. All Service Center visitors wishing to conduct business with the FSA, Natural Resources Conservation Service, or any other Service Center agency are required to call their Service Center to schedule a phone appointment. More information can be found at farmers.gov/coronavirus.

  • USDA Announces Details of Direct Assistance to Farmers

    U.S. Secretary of Agriculture Sonny Perdue today announced details of the Coronavirus Food Assistance Program (CFAP), which will provide up to $16 billion in direct payments to deliver relief to America’s farmers and ranchers impacted by the coronavirus pandemic. In addition to this direct support to farmers and ranchers, USDA’s Farmers to Families Food Box program is partnering with regional and local distributors, whose workforces have been significantly impacted by the closure of many restaurants, hotels, and other food service entities, to purchase $3 billion in fresh produce, dairy, and meat and deliver boxes to Americans in need.

    “America’s farming community is facing an unprecedented situation as our nation tackles the coronavirus. President Trump has authorized USDA to ensure our patriotic farmers, ranchers, and producers are supported and we are moving quickly to open applications to get payments out the door and into the pockets of farmers,” said Secretary Perdue. “These payments will help keep farmers afloat while market demand returns as our nation reopens and recovers. America’s farmers are resilient and will get through this challenge just like they always do with faith, hard work, and determination.”

    Beginning May 26, the U.S. Department of Agriculture (USDA), through the Farm Service Agency (FSA), will be accepting applications from agricultural producers who have suffered losses.

    Background:

    CFAP provides vital financial assistance to producers of agricultural commodities who have suffered a five-percent-or-greater price decline due to COVID-19 and face additional significant marketing costs as a result of lower demand, surplus production, and disruptions to shipping patterns and the orderly marketing of commodities.

    Farmers and ranchers will receive direct support, drawn from two possible funding sources. The first source of funding is $9.5 billion in appropriated funding provided in the Coronavirus Aid, Relief, and Economic Stability (CARES) Act to compensate farmers for losses due to price declines that occurred between mid-January 2020, and mid-April 2020 and provides support for specialty crops for product that had been shipped from the farm between the same time period but subsequently spoiled due to loss of marketing channels. The second funding source uses the Commodity Credit Corporation Charter Act to compensate producers for $6.5 billion in losses due to on-going market disruptions.

    Non-Specialty Crops and Wool

    Non-specialty crops eligible for CFAP payments include malting barley, canola, corn, upland cotton, millet, oats, soybeans, sorghum, sunflowers, durum wheat, and hard red spring wheat. Wool is also eligible. Producers will be paid based on inventory subject to price risk held as of January 15, 2020. A payment will be made based 50 percent of a producer’s 2019 total production or the 2019 inventory as of January 15, 2020, whichever is smaller, multiplied by the commodity’s applicable payment rates.

    Livestock

    Livestock eligible for CFAP include cattle, lambs, yearlings and hogs. The total payment will be calculated using the sum of the producer’s number of livestock sold between January 15 and April 15, 2020, multiplied by the payment rates per head, and the highest inventory number of livestock between April 16 and May 14, 2020, multiplied by the payment rate per head.

    Dairy

    For dairy, the total payment will be calculated based on a producer’s certification of milk production for the first quarter of calendar year 2020 multiplied by a national price decline during the same quarter. The second part of the payment is based a national adjustment to each producer’s production in the first quarter.

    Specialty Crops

    For eligible specialty crops, the total payment will be based on the volume of production sold between January 15 and April 15, 2020; the volume of production shipped, but unpaid; and the number of acres for which harvested production did not leave the farm or mature product destroyed or not harvested during that same time period, and which have not and will not be sold. Specialty crops include, but are not limited to, almonds, beans, broccoli, sweet corn, lemons, iceberg lettuce, spinach, squash, strawberries and tomatoes. A full list of eligible crops can be found on farmers.gov/cfap. Additional crops may be deemed eligible at a later date.

    Eligibility

    There is a payment limitation of $250,000 per person or entity for all commodities combined. Applicants who are corporations, limited liability companies or limited partnerships may qualify for additional payment limits where members actively provide personal labor or personal management for the farming operation. Producers will also have to certify they meet the Adjusted Gross Income limitation of $900,000 unless at least 75 percent or more of their income is derived from farming, ranching or forestry-related activities. Producers must also be in compliance with Highly Erodible Land and Wetland Conservation provisions.

    Applying for Assistance

    Producers can apply for assistance beginning on May 26, 2020. Additional information and application forms can be found at farmers.gov/cfap. Producers of all eligible commodities will apply through their local FSA office. Documentation to support the producer’s application and certification may be requested. FSA has streamlined the signup process to not require an acreage report at the time of application and a USDA farm number may not be immediately needed. Applications will be accepted through August 28, 2020.

    Payment Structure

    To ensure the availability of funding throughout the application period, producers will receive 80 percent of their maximum total payment upon approval of the application. The remaining portion of the payment, not to exceed the payment limit, will be paid at a later date as funds remain available.

    USDA Service Centers are open for business by phone appointment only, and field work will continue with appropriate social distancing. While program delivery staff will continue to come into the office, they will be working with producers by phone and using online tools whenever possible. All Service Center visitors wishing to conduct business with the FSA, Natural Resources Conservation Service, or any other Service Center agency are required to call their Service Center to schedule a phone appointment. More information can be found at farmers.gov/coronavirus.

  • Berry People Expands to Support Steady Growth

    Berry People (www.berrypeople.com), a year-round, full-line shipper of branded organic and conventional strawberries, raspberries, blueberries, blackberries, and avocados has created new positions within its organization, added team members, and moved operations to a larger central CA office to accommodate the growth, with team members temporarily working from home until the mitigation of COVID-19 matters.

    Damon Barkdull – Sr. Commodity-Sales Manager

    “We are thankful to be an essential part of the nation’s food supply chain, allowing us to support the people in our Berry People community, including our growers, employees, customers and consumers,” said Jerald Downs, president, speaking of the worldwide effects of COVID-19. “We’re assessing the short and long-term effects of the pandemic, and taking measures to manage business risk, while also ensuring the safety of our field labor, consumers, and everyone in between. Our cloud-based and mobile work environment allow us to continue the quality of service that our buyers and growers expect, and we are effectively managing our supply-chain to support the market’s demands.”

    These business moves are consistent with the company’s long-term strategic plan for continual expansion since launching in 2017. Recent key hires include the addition of an ERP-process analyst, financial controller and regional supply managers. “These specialized roles improve functional efficiency, optimize deployment of resources, tighten risk management, and deepen relationships with growers and suppliers,” said Michael Osumi, VP Supply-Operations.

    “Strong core values and a clear company vision support our intentional organization and job design, so our valued team members convey a unified brand promise to our service providers and customers,” said Downs. “These characteristics support our ‘unity in diversity’ philosophy, leaning into each other’s strengths towards a common goal. Our growth and building balance sheet also enable us to increase our investment activity in technology, genetics, and packaging innovation, which supports our long-term growth and profitability.”

    Michael Osumi – VP Supply-Operations

    “As we approach our third full year in business, our customers can increasingly rely on us for substantially increased volume coverage, and improved continuity across the entire berry and avocado categories, materially reducing the seasonal gaps that are common with young companies like ours,” added Damon Barkdull, senior commodity-sales manager. “With strong business results and overwhelmingly positive customer feedback to date, we never stop looking for better ways to anticipate needs and shorten response times.”

    Berry People and its alliance partners have operations in California, Mexico, Chile, and Peru. The company offers year-round availability of organic and conventional strawberries, raspberries, blueberries, blackberries and avocados through the Berry People and Avo People brands.

    “As we build financial strength, we plan to build our ‘social balance sheet’ as well, increasing our position in and commitment to both the marketplace, and to the communities we work in,” said Downs. “We look forward to giving back to the stakeholders that have embraced our organization, appreciating the fact that

    Jerald Downs – President

    we’re a company whose growth is driven fundamentally by trust.”

    Berry People’s short-term plans include the significant expansion of its summer organic strawberry program and a substantially increased position in the Peruvian avocado and blueberry industries.

    About Berry People:
    Berry People is a year-round, full-line shipper of branded organic and conventional strawberries, blueberries, raspberries, blackberries and avocados, and owner of the Berry People and Avo People brands. Headquartered in Hollister, California, the company’s ownership and key alliance partners hold important production assets in California, Mexico, Chile and Peru. All product is graded and allocated by pallet, and all growers are fully compliant with USDA and FDA regulations on food safety and organic practices. Berry People operates with a strong company ethos along its entire supply chain that emphasizes complementarity, stewardship and empathy. For more information, visit www.berrypeople.com, or www.avopeople.com.