Category: Blueberries

  • The 2026 Blueberry Convention Is in Your Backyard

    The 2026 Blueberry Convention, Sept. 22-25, is taking place right in your backyard in Monterey!

    Since it’s so close to home, this is an excellent (and convenient) opportunity to connect in-person with industry colleagues, gain valuable insights during education sessions and keynotes, and help shape the future of our industry.

    Here’s what you can look forward to:

    • Get the latest category data and economic outlooks to guide your operations.
    • See the latest tech and ag solutions on Blueberry Lane and Blueberry Row.
    • Find out how our Blueberries GO BIG campaign is driving demand.
    • Learn about our health research focus on cognitive health.
    • Experience the excitement of the Blueberry Boost Accelerator live pitch competition.
    • Attend Blueberry Night at a California gem – the Monterey Bay Aquarium.
    • Join the USHBC Council and NABC Board meetings on Wednesday.

    Get a glimpse into the experience here: youtube.com/watch?v=iH988J9kvss&t=2s

    Then check out the full schedule to plan your experience (like adding the Blueberry Data & Intelligence Summit), then sign up to join us!

    [REGISTER NOW]

    More Ways to Stay in Monterey

    The 2026 Blueberry Convention will take place at the Hyatt Regency Monterey. While the deadline for our group rate has passed, you can contact the Hyatt Regency Monterey directly to check availability and pricing. Be sure to mention the NABC Convention!

    With strong interest in this year’s convention, we’ve expanded our housing options throughout Monterey. See the full list on the “Travel Information” tab on our Blueberry Convention webpage.

  • This Week In Ag – September 2

    Five stories are making headlines across California agriculture this week, from a familiar Central Valley face appearing on pistachio packaging to a new tool aimed at protecting cattle from New World screwworm. Here’s what you need to know in this week’s edition of This Week in Ag.

    Josh Allen Featured on Wonderful Pistachios Packaging

    Firebaugh native and NFL MVP Josh Allen is bringing more attention to one of California’s biggest specialty crops.

    Allen is featured on new limited-edition Wonderful Pistachios packaging rolling out at select retailers. The Buffalo Bills quarterback has a personal connection to the industry as a fourth-generation pistachio farmer.

    This marks the second year of Allen’s partnership with Wonderful Pistachios and also brings back the Josh Allen Scholarship program. The program supports first-generation students from Firebaugh pursuing higher education, providing recipients with up to $12,000 over four years of college.

    Nearly 40 high school seniors were accepted into the scholarship program during its first year.

    Blueberry Industry Votes to Continue U.S. Highbush Blueberry Council

    The U.S. blueberry industry has voted in favor of continuing the work of the U.S. Highbush Blueberry Council.

    The USDA Agricultural Marketing Service announced that a majority of eligible blueberry producers and importers supported continuing the council.

    Created by the industry 26 years ago, USHBC works to increase consumer demand for blueberries, expand opportunities in global markets and provide resources to support the blueberry industry.

    FDA Authorizes Tool to Help Prevent New World Screwworm

    Cattle producers have another tool available as concerns surrounding New World screwworm continue.

    The U.S. Food and Drug Administration issued an Emergency Use Authorization for Bimectin, an ivermectin injection, to help prevent New World screwworm infestations in certain cattle.

    Under the authorization, the product can be administered within 24 hours of birth, at the time of castration or when a wound appears.

    Bimectin is not authorized for this use in lactating dairy cows or calves intended to be processed for veal.

    The FDA said available evidence indicates it is reasonable to believe the product may be effective when used as authorized and that its known and potential benefits outweigh its known and potential risks.

    UC ANR Connect Seeks New Technology for California Agriculture

    UC Agriculture and Natural Resources is looking for agricultural technology that could benefit California growers.

    Applications are open for UC ANR Connect, a grower-informed commercialization program operated by UC ANR Innovate in partnership with Farmhand Ventures.

    Selected companies will receive commercialization support, feedback directly from California growers and agricultural professionals, industry connections and an opportunity to demonstrate their technology during a field day.

    The current application cycle is focused on commercially available technology for permanent and specialty crops, including fresh fruit, table grapes, pistachios, desert vegetables, berries, citrus and avocados.

    Applications will be accepted through Sept. 18.

    Mike Forbes Named President and CEO of American Pistachio Growers

    American Pistachio Growers has announced new leadership.

    Mike Forbes officially takes over as the organization’s president and CEO on Sept. 1, bringing more than two decades of leadership experience across the food, consumer products and wellness industries.

    Forbes also has agricultural roots. A Wisconsin native, he grew up participating in 4-H and comes from a family of farmers. His career has included positions with McKinsey & Company, Jim Beam, Procter & Gamble and General Mills.

    As president and CEO, Forbes will lead American Pistachio Growers’ efforts to represent American pistachio growers and processors, strengthen domestic and international demand and promote the benefits of American-grown pistachios.

    Stay Up to Date with California Ag Network

    That’s this week’s look at five stories impacting agriculture.

    Follow California Ag Network for more news, industry updates and stories from across California agriculture.

  • Blueberry Industry Votes in Support of USHBC

    The USDA’s Ag Marketing Service (AMS) announced that a majority of eligible blueberry producers and importers voted in favor of continuing the work of the U.S. Highbush Blueberry Council (USHBC). The industry created USHBC 26 years ago to give more U.S. consumers more reasons to buy more blueberries, to expand demand for U.S. blueberries in global markets and to provide services that equip all in the sector for success.

    “When the industry comes together, we make bigger opportunities possible for everyone to build the business, life and legacy they want and I’m thrilled the work of USHBC will continue,” said Ellie Norris, an Oregon blueberry grower and chair of the USHBC. “No other organization can do for the industry what USHBC can do, especially when it comes to driving category growth.”

    The USDA requires USHBC to hold a referendum every five years, and Norris said she and the rest of the board worked closely with staff to ensure eligible voters were well-informed about the past, current and planned efforts and progress made by the industry-led body.

    “We have momentum on our side. Thanks to decades of USHBC marketing informed by health research, U.S. consumers know blueberries are good for them and now they want and expect them year-round.” said Norris. “That said, I recognize not everyone voted ‘yes,’ and I hope those who have different perspectives or new ideas will become more involved in USHBC moving forward. Diverse perspectives are welcome and can make us stronger.”

    According to AMS, 58% of producers and importers representing 84% of the volume of blueberries grown, were in favor of continuing the program.

    “I’m excited about what’s next because the work of USHBC has never been more important than it is today,” said Brittany Lee, a Florida grower and USHBC vice chair. “The marketplace is certainly filled with pressures, including growing supply, but it’s also filled with promise and there is plenty of room to create more demand.”

    USHBC’s 2026 Blueberry Convention will take place in Monterey, California, Sept. 22-25, and registration remains open for all in the industry.

    “It’s a place to find helpful information, share and discuss future plans and make meaningful connections” said USHBC President Kasey Cronquist. “I hope growers, marketers, suppliers and everyone with an interest in the future success of the industry can join us, because we’ve got more work to do.”

    Story contributed by the U.S. Highbush Blueberry Council

  • California Blueberries Harvested at the Right Moment

    California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.

  • Blueberry Convention Coming to Monterey

    The Blueberry Convention is the largest gathering of the blueberry industry in the U.S. — and this year’s event is packed with insights, connections and experiences designed to help move the industry forward.

    Guests will be able to:

    • Get the latest category data, insights and economic outlooks to guide your operations.
    • See how the Blueberries GO BIG campaign is driving demand.
    • Learn about the organizations’ health research focus on cognitive health.
    • Experience the energy of the Blueberry Boost Accelerator live pitch competition.
    • Join the USHBC Council and NABC Board meetings on Wednesday.

    New for 2026 

    The USHBC and NABC are bringing some new features and opportunities to Monterey this year. Here’s a sneak peek at what’s ahead:

    Tech Tuesday 

    Explore emerging and advancing technologies shaping the future of the blueberry industry during this special education session organized by the BerrySmart Technology Task Force. Over the course of two hours, attendees will gain insight into innovations, tools and ideas designed to support on-farm efficiency, data-driven decision-making and long-term industry progress.

    Blueberry Night at the Monterey Bay Aquarium

    A one-of-a-kind strolling dinner as the blueberry industry takes over the aquarium. Enjoy chef-curated food stations, coastal views and access to incredible exhibits — all in a vibrant setting designed for connection and celebration.

    Meet, Eat and Explore 

    An open lunch in the heart of the convention action. With seating throughout the common areas near Blueberry Lane and Blueberry Row, it’s the perfect chance to grab a bite, connect with exhibitors and spend time with fellow attendees.

    Blueberry Boardroom

    The Blueberry Boardroom will offer a dedicated space to meet with colleagues, host team conversations or hold business meetings throughout the event. Advance booking is encouraged.

    Blueberries & Beyond: A Central Coast Tour 

    The convention will wrap up with an on-the-ground look at agriculture in the Monterey area. This industry tour will give guests the opportunity to explore blueberry-related production, while also experiencing the broader agricultural landscape of California’s Central Coast.

    Guests also have access to favorites from past events, including the Blueberry Boost Accelerator live pitch competition (back by popular demand), the NABC Awards and the USHBC Elizabeth White Award, the BerryFit Club 5k and yoga, keynotes and education sessions.

    Story contributed by the U.S. Highbush Blueberry Council and the North American Blueberry Council

  • UC ANR Hosting Berry Production Workshop in SD County

    UC Ag and Natural Resources is hosting a berry production workshop in Escondido. Whether it’s backyard and container-grown production, or commercial, field-grown operations, growers can learn the essentials of cultivating, managing and the economics of growing strawberries, blackberries and blueberries in San Diego County.

    The workshop will cover site selection, planting, irrigation, pest management, harvesting and market considerations for berry production at any scale. Practices, strategies, and challenges for production of strawberries and cane berries

    Issues and strategies for container-grown blueberries in San Diego County. Challenges for commercial, field-grown production of blueberries in San Diego County Economic consideration for berry production, tasting and value-added product development with berries will also be discussed.

    Registration is $40 per person. The deadline is 5 p.m. June 15, or earlier if capacity is reached.

    Day of walk-ups will not be admitted. Registration includes educational materials, continental breakfast and tasting of berries and berry products.

    Registration Link: https://surveys.ucanr.edu/survey.cfm?surveynumber=49412

              

    For questions about registration, contact Lupe Ibarra at (858)822-7711 or llibarra@ucanr.edu. For questions about the program, contact Ramiro Lobo at (858)243-4608 or relobo@ucanr.edu. — Story contributed by UC Ag and Natural Resources

  • Bumper Crop Expected for California Blueberries

    The outlook is good this year for California blueberry growers. A bumper crop is expected, along with an early harvest during the warm weather, which will put them on shelves during a strong market window. California Blueberry Commission Executive Director Todd Sanders spoke with Matthew Malcolm from California Ag Network to discuss what’s happening in the blueberry industry. Watch this quick video and learn more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Simplot for their industry support.

  • Getting the Right Chill and Soil Acidity for California Blueberries

    Blueberries are surging in global demand and Central Valley growers are getting in on the action. However, the unique conditions that make the region ideal for growing many crops can pose challenges for blueberry production.

    Blueberries have a winter chill requirement.  The primary type of blueberry grown in California is southern highbush, which is better adapted to the state’s warmer conditions. But even some southern highbush cultivars used in California require 400 – 550 hours below 45ºF for optimal budbreak and fruit production.

    The months-long tule fog in the Central Valley this past winter helped ensure that the full number of chill hours was reached. “The fog acted . . . like an umbrella over the plant,” says Raymond Mireles, Fruit and Almond Advisor for UCCE Fresno and Tulare Counties.

    However, fog alone does not guarantee that blueberry bushes will get enough chill — especially as winters continue to get warmer. Moreover, even if the weather is cold, a sunny day can still interfere with chill accumulation.

    As Mireles explains, even if the air is cold around a bush on a sunny day, the plants — “just sitting out there in the sun — will start to accumulate heat portions and ultimately counteract . . . the accumulation of chill hours.”

    Mireles recommends a few methods to ensure that blueberries get the full chill requirement:

    Cover Crops

    Laying down a cover crop can stabilize soil temperatures. It’s best to plant these when the bushes are dormant. Good cover crops to use with blueberries include:

    ·      Legumes

    ·      Grasses

    ·      Barley

    ·      Oats

    ·      Mixed blends

    It is important to remove these crops before they start seeding. If not, the seeds will sprout and compete with the blueberries for nutrients.

    Years with Lower Chill

    In the event of a winter with less chill accumulation, there are ways growers can compensate and help with budbreak:

    ·      Use hydrogen cyanamide (such as Dormex) on blueberries when less-than-optimal chill is accumulated. This is best applied 30 – 40 days before bloom.

    ·      Mulch with white plastic, woodchips or sawdust to keep temperatures down and help the bushes retain moisture.

    ·      Apply shade cloth to keep the bushes cool.

    ·      Irrigate consistently.

    Kaolin clay can reflect sunlight and reduce surface temperature, but the effect it has on chill accumulation on blueberry is minimal, since chill is driven primarily by ambient air temperatures and will not be significantly affected by clay particles on the bare branches.

    Soil Acidity

    While the alkaline-rich soils of the Central Valley are excellent for growing, blueberries are another story. They require a more acidic soil (a pH of around 4-5.5 is ideal), so steps must be taken to lower the pH levels for blueberry orchards.

    Application of sulfuric acid via irrigation is effective for rapidly reducing pH levels in soil. It is best to begin this process in mid to late March.

    In Summary:

    ·      Plant blueberry varieties with an appropriate number of chill hours for your area.

    ·      Deepen the chill by laying down cover crops, but be sure to remove them before they go to seed.

    ·      In the event of warmer weather preventing chill, use hydrogen cyanamide as a growth regulator.

    ·      Apply mulch, shade cloth and regular irrigation to the crop.

    ·      Apply sulfuric acid to rapidly lower pH to the desired level.

    While blueberry cultivation in California poses unique challenges, it is proving to be an increasingly profitable crop, making it worth the time and effort.

    By Donald Promnitz, Editor

  • Ventura County Stands Out as Climate ‘Hot Spot’

    UC experts shared data, tips and tools for Ventura County growers to prepare for exceptional rates of warming in the region

    Ventura County is an agricultural hub renowned for premium produce, like strawberries and avocados. But, based on recent climate data, this coastal region is earning a new, unwelcome reputation.

    “Ventura County turns out to be one of the fastest warming counties in the entire United States,” said Daniel Swain, a climate scientist with University of California Agriculture and Natural Resources.

    Swain recently shared this news during a public workshop on climate change and agriculture hosted by UC ANR in Camarillo. His presentation, available in person and online, featured maps to help the audience visualize how parts of the globe are heating up at uneven rates. Even against the backdrop of a warming North America, Ventura stands out.

    “This is the most up-to-date global warming map you could possibly get… and it’s even more red and orange than it was last year, meaning the warming, of course, is even greater,” Swain said.

    The causes of global climate change are well-established by scientists – human activity, like burning fossil fuels, has led to an accumulation of greenhouse gases that trap heat in Earth’s atmosphere.

    But explaining Ventura’s exceptional rate of warming is more complicated and likely involves a variety of factors that amplify the effects of climate change. According to Swain, one factor may be the county’s relatively recent urban development over the last fifty years, compared with its older, previously built-out neighbors, like Los Angeles and Santa Barbara counties.

    When natural vegetation gets replaced with concrete and pavement, the land loses its built-in cooling system and absorbs more heat, leaving cities especially vulnerable to bake with global temperatures rising. This phenomenon, known as the “urban heat island effect,” may be a growing problem in Ventura.

    Swain also points to recent warming of the Pacific Ocean as another influence on local weather. (Yes, climate change is likely behind that trend as well). Taken together, these variables help explain why all of Ventura’s warmest years have occurred in the last decade, compared with the county’s milder climate in the early 20th century.

    With all this talk of hotter weather, it might seem like Ventura and the rest of California, “will perpetually shrivel up like a raisin in the sun,” Swain said. But that’s not necessarily correct.

    Climate models predict average rainfall to stay roughly the same, but all get dumped out in a few big storms, rather than sprinkled over an entire rainy season. Californians are witnessing that prediction come true in extensive flooding events this winter.

    “The water is still going to be there, but we’re just going to have to learn to manage it in increasingly inconvenient and ill-timed bursts,” Swain said.

    Shifting Winds on Ventura’s Farms

    The trends Daniel Swain highlighted in global climate data have not gone unnoticed by Ventura’s farmers, a population working in especially close contact with the land.

    Following presentations from Swain and other UC scientists, the event assembled a panel of farmers experienced in growing avocados, lemons, strawberries, coffee, lettuce, nursery stock and cattle.

    The first question, posed by moderator Ben Faber, a UC Cooperative Extension advisor, asked the group to recount the most memorable natural disasters of their farming careers. Every grower had a story – they had weathered frosts, fires, floods, heat waves and wind storms.

    “Recently, we had a mudslide that just destroyed our irrigation system,” said Lisa Tate Soury, coffee, avocado and lemon grower and owner of Rancho Filoso, one of several farms run by her family in the Ventura area.

    Inspired by close-to-home climate disasters, her 12-year-old son, Tate Soury, delivered a written statement to the workshop audience listening, both in-person and online.

    “Damage isn’t happening once in a while anymore. It’s happening almost every year,” Soury said. “A few degrees hotter might not sound like much, but it really is… it slowly wears crops down over time.”

    Panelists shared tips for adapting to these new uncertainties, like investing in generators and satellite internet to keep systems running during power outages. Others touched on the silver linings of climatic shifts, like extended growing seasons. William Terry, a local grower, hasn’t faced a major frost in over a decade. That’s enabled him to grow crops like celery and cilantro over winter in historically colder pockets of the county.

    “We’re seeing success growing certain crops in areas that might have been riskier in my dad and grandfather’s time. From my own experience, that feels significant,” Terry said.

    UC Experts Offer Customized Climate Guidance

    Despite the disasters they’ve contended with, several panelists pointed to short term considerations about labor and economics as their top priorities, rather than long term problems related to climate change.

    Tapan Pathak, Cooperative Extension specialist in climate adaptation in agriculture at UC Merced, has heard that sentiment before and addressed growers’ concerns during a talk at the workshop. According to his research, climate change has documented economic consequences worth paying attention to, like increased pest pressure and heat-related damages.

    “How can we better integrate climate and weather information so that it’s more useful to growers?” Pathak asked. Based on focus groups he’s conducted, farmers have answered. “There is a clear need for crop-specific information rather than generic averages.”

    To meet that need, Pathak developed a free decision-making website called CalAgroClimate, which puts weather forecasts into a context farmers can use statewide. By filling in details about their location and crops, farmers receive tailored information about heat, frost, crop phenology, pests and agroclimate indicators to guide their business.

    A later presentation unveiled two online irrigation planning tools tailor made for Ventura County farmers. UC advisors Ben Faber and Andre Biscaro teamed up with IGIS program coordinator Andy Lyons to build programs that pull data from local weather stations to give growers individualized watering schedules. Following the app’s guidance will improve water use and plant health – valuable results as dry seasons drag on for longer.

    “We don’t want to put on more water than the crop needs… we want to apply just the right amount,” Faber said.

    One of the calculators serves avocado growers, while the other was designed for celery, strawberries, cabbage, broccoli and cauliflower.

    In addition to online tools, Ventura County farmers also have access to UC experts who can personally help them adopt new practices and obtain relief funding after a crisis. That includes UC Cooperative Extension advisor Lilian Thaoxaochay, who covers disaster resiliency, planning and policy. She introduced herself, provided an overview of support programs available to farmers and opened the door for future one-on-one conversations.

    “Part of my position is to walk through these resources with you,” Thoaxaochay said. “You don’t have to do these things alone.”

    Other speakers at the workshop included personnel from the Ventura County Agricultural Commission, Farm Bureau of Ventura County and the Farm Service Agency of the U.S. Department of Agriculture. Recordings of the presentations can be found on the Ventura UC Cooperative Extension’s YouTube channel. — By UC Ag & Natural Resources

  • Opportunities Emerge for California Blueberries

     

    Blueberries have become a global industry with growing demands creating opportunities for California growers, thanks in large part to the adoption of improved cultivars. David Magaña from Rabobank spoke with Matthew Malcolm of Malcolm Media Ag Publishing about his findings at the World Ag Expo. Watch this quick video and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor, Simplot for their industry support.