Category: Blueberries

  • Strong Demand and Prices Expected for California Blueberries This Season

    California blueberry growers are gearing up for harvest, and market trends appear to be in their favor this season with strong demand and lower global competition, according to David Magaña, Raboresearch Senior Analyst of Horticulture at Rabobank. David met with Matthew Malcolm on California Ag Network to highlight opportunities for the California blueberry market heading into the season. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • 2025 Blueberry MRL Memo and Guidance Now Available


    The 2025 International Blueberry Maximum Residue Levels (MRL) Memo and accompanying MRL Guidance is now available on the U.S. Highbush Blueberry Council (USHBC) website for growers and exporters.

    The International Blueberry MRL Memo, prepared by USHBC partner Bryant Christie Inc., contains the following information:

    • Data from the U.S. Monitoring Residue Program and Pesticide Residue Screening Program in key markets.
    • Pesticides and markets for which available residue data suggests the possibility of MRL violations.
    • The MRL status of pesticides registered for use on blueberries in key markets.

    The memo is available in a PDF report organized per market and includes established MRLs, as well as an analysis of residue detections that could exceed the established MRL in that market. Additionally, the report is available in an excel spreadsheet organized by active ingredient.

    The 2025 MRL guidance and “stoplight” charts reflect the following changes since winter 2024:

    • Canada raised (harmonized) the MRL for sulfoxaflor (Transform) to 2 ppm from the default of 0.1 ppm.
    • The EU raised (harmonized) the MRL for mefentrifluconazole (Cevya) to 5 ppm  from 0.01 ppm.
    • The Japanese MRL for iprodione of 15 ppm expired and is now 0.01 ppm. The USHBC has received a grant to conduct field trials to collect residue data required to seek a higher MRL.
    • The Philippines raised the MRL for zeta-Cypermethrin (Mustang) from no existing MRL, to 1.5 ppm (Codex).
    • The U.S. set a tolerance of 1.5 ppm for flonicamid (Beleaf). Canada’s MRL is 1.5 ppm, the EU’s MRL is 0.8 ppm, and Korea’s MRL is 1 ppm.

    The stoplight guidance reflects the most cautious interpretations of the decline curve graphs that were generated in 2013-2015 for SWD insecticides; 2016-2018 for select fungicides; and 2021-2023 for insecticides, miticides and fungicides. This tool was developed to aid blueberry growers in selecting materials to manage key pests close to harvest with a particular export market in mind. Selected markets have been included, some of which have more restricted MRLs or tolerances than required by the U.S. for particular materials. The MRLs used to develop this tool are published at bcglobal.bryantchristie.com/db as of March 8, 2025.

    To access the updated Blueberry MRL Memo and Database and the 2025 Blueberry MRL Charts and accompanying guidance, please visit the Exporter Dashboard on the USHBC website.

    Acknowledgements

    This work was originally made possible through funding by a USDA Technical Assistance for Specialty Crops grant through the USHBC, Michigan Department of Agriculture and Rural Development through the Strategic Growth Initiative and MBG Marketing, Oregon Blueberry Commission, Washington Blueberry Commission, Washington State Commission on Pesticide Registration, WSDA Specialty Crop Grant from 2013 through 2015 and a donation from two Oregon blueberry growers. 

    The 2025 Blueberry MRL Guidance was funded by the North American Blueberry Council and the U.S. Highbush Blueberry Council, and prepared by Camille Holladay at Synergistic Pesticide Laboratory, LLC.

  • U.S. Highbush Blueberry Council Accepting Nominations

    Current terms for U.S. Highbush Blueberry Council (USHBC) State Members and USHBC Importer #2, #3 and #4, and Exporter #2 (Canada) will end on December 31, 2025. Nominations will take place over the next few months to fill these 12 positions on the council. Nomination requests for USHBC State and Exporter Member positions will be handled by each country or state commission, except Florida, which will be sent by the USHBC to growers in Florida this March. The nomination packet will include a USHBC Nomination Application Form and instructions, and a USHBC Information Sheet. Nomination packet information will also be posted on the USHBC website at ushbc.blueberry.org/forms/.

    The USHBC Industry Engagement Committee will be accepting nominees in 2025 to be considered by the committee for the Importer #2, #3 and #4 Member positions, as well as Alternates, on the council. The nomination period opens March 21, 2025. Nominees for these positions are sought for a three-year term beginning on January 1, 2026. The committee will present the recommended slate of nominees to the USHBC. Once approved, the Industry Engagement Committee will submit a final list of candidates for member and alternate to the U.S. Secretary of Agriculture, along with two additional candidates for each of the three positions for the secretary’s final appointment consideration.

    Blueberry industry members interested in being considered for the USHBC Exporter or State Member and Alternate positions are encouraged to reach out directly to your country or state commission, respectively. Those interested in Importer Member and Alternate positions should complete the nomination application form (OMB No. 0581-0093) and email it to elections@blueberry.org, which must be received by the USHBC office no later than Friday, April 18, 2025.

    All members of the blueberry industry are encouraged to attend and participate in USHBC meetings and are asked to also consider future service with the USHBC as an appointed committee member. Please contact the USHBC office via email at elections@blueberry.org if you have questions concerning the USHBC or need more information about USHBC members or alternate positions.

  • New Appointments to US Highbush Blueberry Council

    Nine members and 10 alternate members have been appointed by U.S. Department of Agriculture (USDA) Secretary Tom Vilsack to serve on the U.S. Highbush Blueberry Council (USHBC). Eighteen appointees will serve a three-year term beginning from Jan. 1, 2025, through Dec. 31, 2027, and one alternate appointee will serve a one-year term ending Dec. 31, 2025.

    The council is composed of 21 members, including 12 growers (four regional representatives and eight representatives from the top eight highbush blueberry-producing states); four importers; four exporters; and one public member. In addition to each council member, an alternate member is also appointed. Council members and their alternates are appointed to three-year terms and can be reappointed for one additional three-year term.

    The blueberry industry is at a crossroads,” shared USHBC president Kasey Cronquist. “Our newly appointed council members are joining at a critical time to help ensure that our united efforts continue.”
    The newly appointed USHBC members are:
    • Western Region Member: Nathan Sakuma, Washington
    • Midwest Region Member: Katelyn Craig, Michigan
    • Northeast Region Member: Brandon J. Raso, New Jersey
    • Southern Region Member: Jody A. McPherson, North Carolina
    • Public Member: William O. Cline, North Carolina
    • Importer Member: Gonzalo de Elizalde, California
    • Exporter Member: Juan Pablo Vogt, Chile
    • Exporter Member: Daniel J. Bustamante, Peru
    • Exporter Member: Miguel Méndez, Mexico

    Newly appointed alternates are:
    • Western Region Alternate: Anne Krahmer-Steinkamp, Oregon
    • Midwest Region Alternate: Kara Lynn-Hartmann Laraway, Michigan
    • Northeast Alternate: Alec Arena, New Jersey
    • Southern Alternate: Dan J. Register, Georgia
    • Public Alternate: Patricio R. Munoz, Ph.D., Florida
    • Importer Alternate: Bonnie Lundblad, New Jersey
    • Exporter Alternate: Ruy Barbosa, Chile
    • Exporter Alternate: José Antonio Castro, Peru
    • Exporter Alternate: Raul Gonzalez Chavez, Mexico

     Alternate member appointed to fill vacancy, with a term ending Dec. 31, 2025:
    • Alternate Member: Brandon Wade, Georgia

    Since 1966, Congress has authorized industry-funded research and promotion boards like USHBC to provide a framework for agricultural industries to pool resources and combine efforts to develop new markets, strengthen existing markets and conduct important research and promotion activities. The Agricultural Marketing Service (AMS) provides oversight to 22 boards. The oversight ensures fiscal accountability, program integrity, and it’s paid for by industry assessments.

    To read USDA’s announcement of these appointments click here.
    About the U.S. Highbush Blueberry Council 

    The U.S. Highbush Blueberry Council (USHBC) is an agriculture research and promotion group that represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and supports the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at blueberrycouncil.org.

  • Tapping into Growing Market Opportunities for U.S. Blueberries

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Transplanted Bees Help Blueberry Fields Flourish

    Pollinating bees are in decline, and those that remain may not be up to the task of pollinating all the crops needed to feed the nation. To help keep food on the table, researchers are looking to native wild bees to take up the slack, especially for blueberries and other fruit crops.

    “Honeybees are considered a universal crop pollinator worldwide, but their populations are in trouble, and they do not always pollinate certain crop plants efficiently,” said Blair Sampson, entomologist with the Agricultural Research Service’s Southern Horticultural Research Laboratory in Poplarville, MS. “Therefore, we [are turning] to wild native bees that share a much longer ecological history with our native North American crops.”

    Some of these native bees can be managed like the honeybee, which means beekeepers and farmers can relocate colonies from their home regions for deployment to where crops are blooming. Native bees are very docile when being handled and they take care of themselves with little need for human involvement. Sampson is studying such a native bee, the chimney bee (also known as the miner bee).

    Male chimney bee resting on a cluster of southern highbush blueberry flowers. (Photo by Blair Sampson, ARS)

    Chimney bees are turning out to be an important find for blueberry growers.

    In addition to the problem of declining populations, honeybees have difficulty pollinating blueberries due to their relatively short tongue and preference for other plants. Another wild bee, the southeastern blueberry bee, is an abundant and efficient specialist pollinator of blueberries throughout the Gulf Coast states. Unfortunately, many growers in lower-lying areas lack these bees or have too few of them in their fields. These blueberry bees cannot be managed, but the chimney bee, a close relative, can be actively managed and moved in to fill the pollinator void.

    While chimney bees are not yet commercially available, relocating them is fairly simple, Sampson said. Gathering chimney bee cocoons from nests in the soil that sticks to the roots of fallen trees or roadside clay outcrops requires careful excavation and skilled handlers, but nesting material can simply be sun-dried clay-rich mud gathered locally. Further, there is no need for specialized tools and costs are minimal.

    Chimney bees must be shipped while in a dormant state, then gently warmed to complete their development and emerge from their cocoons. Further, water and additional nesting material should be available to help them thrive.

    “These bees do not produce enough honey for us, just enough for themselves, hence, chimney bees’ principal role would be as fruit pollinators,” Sampson explained. “However, the chimney bee does show certain qualities that highlight their ideal candidacy for commercial management: they are flower generalists with a strong homing instinct, and hence will nest in the same location for many years. They also nest in dense aggregations and remain gentle around people near their nest sites.”

    Sampson said that adult chimney bees resemble small, fast-flying bumble bee workers, yet they nest and behave very differently.

    The bees get their name from their horizontal tubular nests that resemble tiny mine shafts in clay, which they harden into “adobe” with the help of water they collect. As they dig deeper into a clay bank, they use this excess clay to fashion a downward facing tube or “chimney” hanging off the nest entrance.

    Locating and relocating chimney bee nests is fairly easy, because they’re easy to find after construction projects or natural weather events disturb the land and give bees easy access to fresh-turned clay. After finding the nests, Sampson gathers earthen cocoons and moves them to where they are tested or released as fruit pollinators.

    “Since pollinator habitat is continually declining due to increasing urbanization and crop cultivation, managing wild native bees, such as chimney bees, can help conserve vital natural resources and help farmers increase their yields,” Sampson said. “And, for fruit, nuts, and vegetable crops, native bees will be an essential component for optimizing crop production per acre of land, which is vital for maintaining a stable global food supply.” – By Scott Elliott, USDA-ARS Office of Communications

  • U.S. Highbush Blueberry Council 2023 Impact Report

    Each year, the U.S. Highbush Blueberry Council (USHBC) provides an impact report that details the council’s efforts to keep blueberries front of mind (and top of cart!) with consumers and other key audiences. In 2023, USHBC’s mantra of “Inspiring Possibilities” was more powerful than ever as the USHBC focused on new and innovative ways to boost global passion for blueberries.

    Despite 2023’s challenges, the USHBC succeeded in conveying the blueberry industry’s critical messages, provided timely information and news about the market, and sustained consumer enthusiasm for the amazing blues.

    Shelly Hartmann from USHBC shared, “I encourage you to spend some time with the report to get a look at the committee members and staff who are leading the charge and learn about all of our efforts in 2023. I think you’ll be inspired when you check out the report – I know I was!”

    The report includes:

    Exciting consumer promotions and power periods.

    Outstanding media coverage.

    Health research promotions and partnerships.

    Retail marketing efforts.

    Foodservice events and activations.

    Food manufacturing product development efforts.

    Tactics for engaging blueberry industry stakeholders.

    Data and insights work.

    Global business development efforts.

    Read the Report HERE.

  • Blueberries Declared Official Fruit of Major League Pickleball

    The U.S. Highbush Blueberry Council (USHBC) today announced its partnership with Major League Pickleball (MLP by Margaritaville) for their 2024 season, promoting blueberries as “the official fruit of MLP” among a rapidly growing base of pickleball fans. One in five adult Americans, or 48 million people, play or have tried pickleball – and its popularity is growing each year at a rate of 64%. By being the first-ever produce commodity to partner with the premier organization for professional coed team pickleball, USHBC aims to increase awareness of blueberries’ benefits among pickleball enthusiasts, encouraging them to eat more blueberries for a healthy and active lifestyle.

    “Pickleball is a hugely popular sport that inspires excitement and passion – in the same way we know many people are superfans of blueberries for their deliciousness and health benefits,” said Kasey Cronquist, president of U.S. Highbush Blueberry Council. “There is tremendous opportunity to capture and grow this enthusiasm through our partnership with Major League Pickleball, which will come to life throughout the season and motivate consumers to grab a boost of blue, whether they’re a fan of playing pickleball, watching it, or both.”

    Blueberries’ partnership with MLP encompasses a comprehensive national marketing promotions program that spans 11 events in as many markets across the country, kicking off with the season’s first event, MLP Atlanta (May 9-12). USHBC advertising and messages encouraging consumers to Grab a Boost of Blue will appear in linear broadcast, streaming, courtside signage, and on MLP’s social media channels, website and newsletter. Additionally, MLP’s VIP and player tents will feature blueberries for hundreds of onsite attendees to enjoy at events throughout the season.

    To complement the sponsorship, USHBC will also work directly with pickleball influencers and players to create content that demonstrates how blueberries are a perfect partner to support nutrition for athletes and active lifestyles alike. Turnkey assets for retailers, including in-store merchandising and digital materials, will also be made available to amplify July promotions at point-of-sale, via social media, online and more.

    USHBC will also launch a National Blueberry Month campaign to further boost consumption and excitement around pickleball, including plans to host special activities during MLP’s mid-season tournament taking place July 10-14 in Grand Rapids, MI. More details will be announced in the coming weeks.

    For more information about MLP’s 2024 season, visit majorleaguepickleball.net. For blueberry information and inspiration, visit blueberry.org.

    About the U.S. Highbush Blueberry Council
    The U.S. Highbush Blueberry Council is an agriculture research and promotion group, representing blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org.

    About Major League Pickleball (MLP by Margaritaville)

    MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.

  • California Blueberry Growers Anticipate and Welcome Largest Crop Ever

    As blueberry harvest begins in California, watch this brief video of California Fruit & Vegetable Editor Matthew Malcolm interviewing Todd Sanders from the California Blueberry Commission, who anticipates California’s largest harvest of blueberries ever this season.

  • Mexican Blueberry Acreage & Production on the Rise

    Mexico’s 2024 blueberry production is forecast at 81,000 MT, an eight percent increase over 2023 on sufficient water access and growing export demand. The rate of production growth is projected to be slower in 2024 compared to 2023 due to competition from Peru. Production in 2023 reached an estimated 74,800 MT, a twelve percent increase over the previous year due to production innovations and strong export demand. Blueberry exports totaled 71,509 MT in 2022, down about two percent compared to 2021. Imports reached 13,715 MT in 2022, a ten percent decrease from the previous year. The United States is Mexico’s top blueberry export market, with a nearly 97 percent share.

    Executive Summary

    Mexico’s blueberry sector has seen rapid growth in the past decade, with increasing prices encouraging growers to expand production or switch from other crops to blueberries. Production grew over 80 percent between 2017 and 2022, reaching 66,847 metric tons (MT), making Mexico the world’s fifth largest blueberry producer.

    Mexico’s per capita blueberry consumption is barely 70 grams per year, constrained by price as well as consumer preference, with blueberries not occupying a place in traditional Mexican cuisine.

    In 2022, Mexico’s total blueberry exports totaled 71,509 MT, down about two percent compared to 2021. By value, blueberry exports totaled USD 629 million in 2022. Imports reached 13,715 MT in 2022, a ten percent decrease from the previous year. While both import and export volumes decreased in 2022 compared to 2021, rising blueberry prices pushed up trade value, with both imports and exports increasing about seven percent by value from 2021 to 2022.

    The United States is Mexico’s top blueberry export market, with a nearly 97 percent share, valued at USD 607 million. Other export destinations include the Netherlands, Canada, Germany, the United Kingdom, Japan, Hong Kong, and Singapore. The U.S. is also Mexico’s number one blueberry supplier.

    Production

    Mexico’s calendar year (CY) 2024 blueberry production is forecast at 81,000 MT, an eight percent increase from forecast 2023 production based on expected adequate access to water and growing demand from international markets, predominantly the United States. Despite drought conditions throughout Mexico, local producers report that the berry sector will avoid the impact of water shortages in the near term (1-3 years). The sector is well-equipped with highly efficient irrigation systems, including private reservoirs, and ample operating funds.

    Production growth is projected to remain strong in 2024, although not as as robust as in 2023 due to a shortened growing and harvest season. Historically, Mexico’s harvest began in early October, peaking between late April and early May. In contrast, industry sources report that for the 2024 harvest, producers have taken steps to delay the start of the harvest to early February in response to competition from Peru, which offers a similar product at lower prices during the October-January period. Faced with this competition, Mexican growers have shifted the growing season by delaying new plantings, which is projected to dampen overall prodution given the relatively significant place of new plantings in total planted area, with the sector currently undergoing a transition from Biloxi to proprietary varieties. Producers are actively switching away from the Biloxi variety to take advantage of the ongoing development of improved varieties that provide higher yields and better taste. According to farmer contacts, 23 percent of blueberry area is currently planted with the Biloxi variety and 74 percent is planted with proprietary varieties, and they expect the share of Biloxi to decrease significantly in the near term. In addition to delaying new plantings, Mexican producers report that they are delaying fertilizer applications as another technique to push the harvest beyone the Peruvian harvest period.

    Blueberry production in 2023 reached an estimated 74,800 MT, a twelve percent increase over the previous year due to the use of improved varieties and other innovative production technology as well as strong export demand.

    According to data from Mexico’s Agri-food and Fisheries Information Service (SIAP), blueberry production totaled 66,847 MT in 2022. Beginning in 2023, SIAP stopped reporting official blueberry data, for reasons that are not publicly available.

    Mexico’s blueberry sector has been growing steadily in recent years, realizing a production growth of over 80 percent between 2017 and 2022. During this period blueberry planted area grew from 3,642 hectares (ha) to 4,444 ha, a 22 percent increase. Mexican blueberry exporters benefit from geographical proximity to the United States, with shipments reaching the U.S.-Mexico border in 18 hours or less. Berries are shipped to the U.S. market by truck daily. In addition, Mexico is able to provide blueberries during the off-season periods for other major producing countries, particularly the United States. Further, producers benefit from sustained investment to take advantage of growing export opportunities. Access to improved infrastructure and production methods enables growers to achieve greater yields and protect their crops against risks from pests, extreme weather, and other climate impacts. Read the full report from USDA Foreign Ag Service HERE.