California Fruit and Vegetable

Category: Blueberries

  • Blueberries Around the Globe – Past, Present, and Future

    USDA International Agricultural Trade Report — Trade and production of blueberries is expanding globally as product development boosts their profile in form and function. Hailed for their flavor, versatility, and health benefits, blueberry consumption has expanded beyond fresh, ranging from pureed to powdered forms. Blueberries are also being used as ingredients and additives in foods and beverages. These new uses and forms of blueberries are combining with increasing fresh consumption to drive up production worldwide. Global production and trade have seen the most dramatic growth between 2010 and 2019, driven ever higher by mounting consumer demand.

    Domestication of Blueberries: From Idea to Industry

    The development of cultivated blueberries began in the early 1900s through the collaboration of Elizabeth White and USDA botanist Frederick Coville. Living on a cranberry farm in New Jersey,  White started conducting her own research into wild highbush blueberry plants in the 1890s. Coville began his research on cultivating wild blueberries in 1908. After they began corresponding, White eventually invited Coville to work with her on her family farm. They become business partners in 1911, harvesting and selling their first commercial crop of blueberries in 1916.

    Since then, commercial blueberry production has expanded in the United States and to every continent except Antarctica. Enabled by advances in genetics and production practices, blueberries were grown in at least 30 countries in 2019 and in a variety of climates. The major classes of blueberry plants now grown commercially are highbush, lowbush (sometimes referred to as wild), half-high (a cross between highbush and lowbush species), Rabbiteye, and Southern highbush. Plant production can be short or long-lived, with some cultivar plants productive for as little as 1-5 years or as long as 40-60 years.

    Global Production

    Global production more than doubled between 2010 and 2019, rising from 439,000 metric tons to nearly 1.0 million. During this time, the number of countries with reportable production expanded from 26 to at least 30, with 27 countries showing growth. In 2010, only 4 countries produced more than 10,000 tons:  the United States (224,000 tons), Canada (84,000 tons), Chile (76,000 tons), and France (11,000 tons). The number of countries producing at least 10,000 tons started increasing by 2012 and has not declined since then. By 2019, at least 11 countries were above the 10,000-ton threshold. Peru had the most dramatic expansion, rising from less than 50 tons to nearly 125,000 to become the fourth-largest producer behind the United States, Canada, and Chile. Peru is now the world’s leading exporter by value.

    Southern Hemisphere countries account for nearly 40 percent of the world’s production growth during this time, reaching close to 300,000 tons in 2019. The spread of production to the Southern Hemisphere has expanded blueberries’ seasonal market presence to all 12 months of the year, boosting availability for consumers and driving worldwide demand.

    In the United States, blueberries are the second-most produced berry. Until the early 1970s, they were commercially grown mostly in three states:  New Jersey, Michigan, and North Carolina. The industry worked to develop production in other states. In the 1990s, U.S. production reached 100 million pounds or more than 45,000 tons. In 2010, Michigan was the largest producer at almost 50,000 tons, accounting for 22 percent of U.S. production. Other states were expanding output, with Washington becoming the top grower in 2015. Washington remains the leading producer averaging 58,000 tons per year and 19 percent of U.S. production, while Oregon is a close second averaging 55,000 tons. The number of states that USDA’s National Agricultural Statistics Service includes in its annual survey was reduced from 14 states to 9 states in 2018 (the other 5 states accounting for less than 5 percent of production). However, production has continued to rise, reaching a record 339,000 tons in 2019. U.S. production has averaged nearly 300,000 tons since 2015, accounting for 36 percent of global production.

    Global Exports

    The World Customs Organization (WCO) publishes the International Harmonized Commodity Description and Coding System (Harmonized System or HS), a “multipurpose international product nomenclature” that is a hierarchical framework consisting of 4- and 6-digit classification codes (referred to as headings and subheadings, respectively). Currently, blueberries do not have their own 6-digit classification code. Under the HS, they are classified and harmonized in HS-6 codes that group them with other fruits of the genus Vaccinium (including cranberries), making it difficult to get an accurate understanding of actual blueberry trade. (See section below “Working Towards Better Trade Data.”) By using data from the U.S. Census, Food and Agriculture Organization of the United Nations (FAO), and industry as a guide, leading fresh blueberry exporters include Peru, Chile, Mexico, the United States, South Africa, Poland, and Canada.

    Though the value of fresh blueberry export trade is not known for all exporting countries, looking at these countries gives a good indication of the export situation. Using U.S. Census Bureau, Trade Data Monitor, and country data provided by FAS’s overseas offices, exports for these countries totaled $2.1 billion in 2019. For these seven countries, combined growth has averaged 18 percent annually since 2016, with Peru, Mexico, Poland, and South Africa seeing continuous growth. If exports average only 5 percent growth during the next 5 years, export value for these countries alone will reach nearly $3.0 billion by 2025. According to FAO data, global export volume has not declined since at least 2010, rising on average 46,000 tons per year between 2015 and 2019. Considering the expansion in production and exports since 2010 and the continued rise in consumer demand, exports of fresh blueberries are expected to continue their upward trajectory.

    Growth has been more moderate for U.S. exports. While the export value of fresh blueberries has grown 30 percent between 2010 and 2019, exports experienced 4 straight years of decline between 2014-2017, some of which coincided with years of lower output. On either side of that timespan, exports had peaked at $147 million in 2013 and have seen continuous growth since 2017, rising from $107 million to nearly $121 million in 2020. For 2021, January-July exports are slightly ahead of last year, up $3 million to nearly $99 million. On average, more than 80 percent of U.S. shipments go to Canada, valued at more than $106 million in 2020. Among the seven leading exporters, the United States ranks fourth behind Peru, Chile, and Mexico.

    The Future of Global Production

    Research into varieties no longer relies on public institutions but is now also happening in private industry, resulting in more rapid advances in genetics and varietal development. Research is underway to improve yield, berry quality, disease and pest resistance, and cold and heat resistance. Improvements are also happening in technology to better manage, harvest, and package crops. For example, due to its range of required chill hours (from 400 to 0 hours), Southern highbush cultivars can be grown as an evergreen, a system of managing bushes to produce berries year-round or at specific points in time. Depending on the geographic area, “evergreening” can prevent or manage defoliation through timing and severity of pruning. While prevention enables year-round production, managed defoliation allows growers to control or target when berries will be ripe, and therefore when they can be harvested. For managed defoliation, depending on the cultivar, the time period between pruning and harvest ranges from 5 to 8 months. For example, if aiming for a May harvest, bushes would be trimmed in January. While evergreen production is used in some areas of the United States, it has also allowed the spread of blueberry production to areas with warmer climates such as Australia, Mexico, Peru, and Spain.

    Current blueberry varieties are all within genus Vaccinium and section Cyanococcus. However, wild varieties outside Cyanococcus are known to exist around the world, including in more isolated areas such as islands in the South Pacific. With the success of blueberries, some of these countries are starting to cultivate their wild varieties. The current level of science does not yet easily allow the combining of genetics from Cyanococcus and non-Cyanococcus varieties. Expected advances in genetic technology will likely make this possible in the coming decades, leading to the development of new varieties and further spreading blueberry production.

    Working Towards Better Trade Data

    As noted above, blueberries are included in HS-6 codes that group blueberries with other fruits of the genus Vaccinium, such as cranberries and bilberries. Under the HS, blueberries are currently classified and harmonized globally at the HS-6 level subheadings of 0810.40 (fresh), 0811.90 (frozen), and 0813.40 (dried). Monitoring blueberry trade is challenging because only some countries break out blueberries beyond the HS-6 level as the United States does for fresh, frozen, and dried.

    Due to the considerable growth in global blueberry production and trade in the past 10 years, especially trade in fresh blueberries, FAS has prepared a proposal to submit to the WCO to amend the HS by creating specific subheadings for fresh, frozen, and dried blueberries, thereby distinguishing them from other Vaccinium fruit. Proposals for amendments to the HS are typically submitted by the industry. However, due to the need for global trade data, FAS has undertaken this effort to provide clarity on trade (and thus production) and achieve a more precise understanding of how large the market is and where trade (and thus production) is happening.

    The following are the steps for submission, review, and approval for amendments to the HS:

    1. Proposal is submitted to U.S. International Trade Commission (USITC) – if approved, USITC submits the proposal to the Trade Policy Staff Committee (TPSC).
    2. TPSC approval – if approved, USITC submits the proposal to the World Customs Organization HS Review Sub-Committee (WCO HS RSC) as an agenda item for their next meeting.
      Note:  TPSC is an interagency committee that includes representatives from USITC, USDA/FAS, the Department of State, the Department of the Treasury, the Office of the U.S. Trade Representative, the Department of Commerce, and the Department of Homeland Security/Customs and Border Protection.
    3. WCO HS RSC approval – if approved, the WCO HS RSC submits the proposal to the WCO HS Committee (HSC) for review at their next meeting.
    4. WCO HSC approval – if approved, the proposal is forwarded to the WCO for adoption.
    5. WCO adoption – if adopted, the proposed coding changes will be reflected in the next iteration of the HS, which means it will also be reflected in the Harmonized Tariff Schedule of the United States.

    FAS submitted a proposal to USITC in September 2021. If it successfully proceeds through the above process, the proposed changes will be reflected in the 2027 HS. Though it will be several years before the changes are implemented, ultimately the changes will significantly improve our ability to understand and forecast blueberry trade.

  • Leslie Wada Named USHBC’s First-Ever Senior Director of Nutrition and Health Research

    The U.S. Highbush Blueberry Council (USHBC) recently announced the appointment of Leslie Wada, Ph.D., RD, as senior director of nutrition and health research. A longtime consultant for the council, Wada will continue to manage USHBC’s multi-million dollar pipeline of health research projects as she has for the past 12 years. In her expanded role, Wada will have increased ownership and responsibility in leading the health and nutrition pillar of the USHBC’s 2021-2025 strategic plan, integrating the research projects and results with the council’s overall strategy in marketing and promotions.

    A registered dietitian with an undergraduate degree in nutrition and dietetics from the University of California, Davis, Wada earned a Ph.D. in nutritional sciences from the University of California, Berkeley. She worked as a research scientist on nutrition studies and taught classes in dietetics at UC Berkeley before leaving academia to work with companies that developed functional foods and ingredients. For the past 20+ years, she has worked as an independent consultant for companies in the food and agriculture industry.

    To hear Wada tell the story of the heart-healthy properties of blueberries, check out this podcast episode of “The Business of Blueberries” from earlier in the year.

  • Blueberries & Walnuts Partner to Give Brain Health Month a Boost at Retail

    June is Alzheimer’s and Brain Awareness Month, and the California Walnut Board (CWB) and U.S. Highbush Blueberry Council (USHBC) are collaborating with a select group of retailers, including Coborn’s, Rouses Markets and Weis Markets, to encourage consumers to “grab a boost of blue and walnuts, too!” Activations will include unique opportunities such as local TV segments, e-newsletter features, Facebook Lives, and more, led by retail registered dietitians. There’s no better time to consider brain benefits through snack food choices.

    “Power periods like Brain Health Month are timely opportunities to get consumers thinking in new and different ways about the products they love,” said Jennifer Sparks, V.P., Marketing and Communications at USHBC. “This strategic collaboration helps both the walnut and blueberry industries reach new audiences and increase demand. It’s a win-win.”

    “While the health benefits of blueberries and walnuts are compelling, this campaign clearly demonstrates how agricultural groups can come together through combined thought leadership and resources, to bring exceptional value and benefit to retailers, consumers and their growers,” said Jennifer Olmstead, Senior Director of U.S. Marketing & Communications at the California Walnut Board. “By working together, we can educate consumers about the benefits of consuming walnuts and blueberries while providing simple snacking solutions that they can implement in their daily lives.”

    Just about all Americans snack daily (97%), and 22% of snackers (53 million people) are looking for snacks that promote cognitive health, according to a new snacking survey conducted by California Walnuts in partnership with Kelton Global.  Diet may have a role to play in bolstering brain health and mitigating potential risks. A growing field of research is looking at the connection between certain foods like walnuts and blueberries and cognitive function. Snacking on walnuts provides important nutrients, like ALA omega-3 fatty acid (2.5 g/oz), that have been studied in connection with brain health. A growing body of scientific evidence is examining how blueberries can be part of eating patterns to support brain health, especially as part of an overall healthy lifestyle.

    Perfect as on-the-go snacks to enjoy all month long, blueberries and walnuts are easy to add into any routine and are sure to become a family favorite. For recipe inspiration, the CWB and USHBC created a new blueberry & walnut recipe collection.

    “Grab a Boost of Blue and Walnuts Too!” is designed to inspire and motivate consumers to enjoy more of the blueberries and walnuts they love, in more ways and more often – ultimately driving demand and increasing sales. Retailers are encouraged to participate and inspire their audiences to think about brain health using engaging, easy-to-use content developed by USHBC and the CWB, including recipes, social media images, digital ads and other resources.

    California walnuts and blueberries are also teaming up for joint displays at two regional retailers.  In June, Giant Eagle will prominently integrate walnuts into their month-long “blueberry harvest” event and support the effort with a display contest awarding the stores achieving the largest sales increases.  In August, Jewel Osco will feature both California walnuts and blueberries in their circular ad and showcase both items with adjacent displays in-store.

    About the Survey: The study surveyed 1,005 nationally representative Americans age 18+ in the U.S., and was conducted online during the period of May 7-14, 2021 and the study has a margin of error of+/- 3.1%. Methodology: Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percent, from the result that would be obtained if interviews had been conducted with all personas in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton Global, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research and serves as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. For more information about Kelton Global please call 1.888.8.KELTON or visit www.keltonglobal.com.

    About the California Walnut Board 

    The California Walnut Board (CWB) was established in 1948 to represent the walnut growers and handlers of California. The CWB is funded by mandatory assessments of the handlers. The CWB is governed by a Federal Walnut Marketing Order. The CWB promotes usage of walnuts in the United States through publicity and educational programs. The CWB also provides funding for walnut production, food safety and post-harvest research.

    About the U.S. Highbush Blueberry Council 

    The U.S. Highbush Blueberry Council is an agriculture promotion group, representing blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at blueberrycouncil.org.

  • Breeding Better Blueberries with USDA

    Drs. Jim Polashock (JP) and Jeannie Rowland (JR) are researchers with the Genetic Improvement for Fruits & Vegetables Laboratory located in Beltsville, MD. Their work involves the improvement of blueberries through the identification and evaluation of genetic markers linked to traits like fruit color, cold hardiness, and disease resistance. In an “Under the Microscope” (UM) interview with the USDA-ARS, the following was shared:

    UM – Blueberries are often hailed as ‘superfruits.’ What makes these berries so healthy?

    JR – The same compounds that give blueberries their hue are also potent antioxidants. Anthocyanins have been linked to many health benefits, from improving night vision and preventing macular degeneration to ameliorating inflammation associated with chronic diseases like cancer and heart disease.

    JP – In addition to the anthocyanins, blueberries are relatively low in calories and packed with other nutrients including vitamin C, potassium, and compounds called flavonoids. The flavonoids also have been linked to anti-inflammatory activity.

    Side by side comparison of two blueberry lines; ‘Bluecrop’ (left) has light blue-colored fruit with a waxy coating, while ‘Nocturne’ has black-colored fruit without a waxy coating.

    UM – Which blueberry traits are you and your team looking to improve?

    JR – We focus on improving traits that are important to the blueberry industry. For example, we hope to discover the genes that are responsible for climatic adaptation (like cold hardiness and chilling requirement), which help determine the geographical range where plants can be grown. We’re also studying several fruit quality traits, such as firmness and scar size. The scar is the opening on the back of the berry that is left when the stem detaches. This can be an entry point for diseases, so it is important that the opening is small.

    Fruit color is also an important trait that we are researching.  Berries can range from black to the more desirable light blue color. The light blue color is the result of a waxy coating on the fruit that can help prevent disease and desiccation (the drying out of the fruit).

    Blueberry plants of a new ARS-developed cultivar ‘Talisman.’

    JP – Another one of our goals is to improve natural disease resistance in blueberries. We are working on uncovering the genes associated with disease resistance. Once discovered, we can bring resistance genes from various blueberry plants into superior plants through traditional breeding. Blueberries with improved resistance reduce production costs and help protect the environment and consumers. We are also working on varieties suitable for machine harvesting, which requires the fruit to be firm and ripen around the same time. Machine harvesting increases sustainability by reducing costs.

    UM – The U.S. blueberry crop alone is estimated to be worth more than $900 million and the global blueberry market is swiftly expanding.  What kinds of threats do blueberry growers and producers currently face?

    JP – To be competitive, growers must produce a quality product while keeping costs down. This involves research across several different disciplines including breeders, horticulturalists, pathologists, and others that all contribute to various aspects of developing improved varieties, disease control and production practices.

    JR: In some years, severe low temperatures in winter can cause damage to flower buds. Also, frosts in late winter and early spring can cause major damage to opening flowers in some years. This kind of damage to flower buds and opening flowers decreases fruit yield.

    UM – What common pathogens or fungi should home gardeners be aware of? 

    JP – Since blueberries are native to North America, they are well-adapted to grow here and have few important disease problems. However, the most common disease home gardeners are likely to see is fruit rot — called anthracnose — that is caused by a fungus. While not harmful to consume, it can make the berries soft and unappealing.  Another common fungus-caused threat to blueberries is a disease called mummy berry, which results in leaf infections and small dried fruit called ‘mummies.’

    Blueberries can also acquire viral infections that reduce plant vigor and yield.  Unfortunately, virus-infected blueberries cannot be cured and affected bushes must be removed to contain the virus. In addition, most of these viruses are transmitted by sucking insects, so the best way to prevent blueberry viruses from spreading is through insect control.

    UM – How can growers protect their blueberries?

    JP – Home gardeners should check with their local gardening supply store for recommendations on how to control the diseases and insects. Birds eating the berries as they ripen is probably more of issue for home gardeners. Bird netting can be purchased at gardening supply stores to help protect the crop.

    UM – How can consumers extend the shelf life of blueberries?

    JP – Fresh blueberries generally disappear pretty quickly but keeping them in the refrigerator will help extend shelf life. They can also be frozen for longer term storage.

    UM – Do blueberries lose some of their nutritional value if frozen or mixed with other fruits?

    JP – Blueberries maintain all of their nutritional quality after being frozen. In fact, freezing can help preserve some nutrients. The berries will be soft when they defrost but will still taste great.

    UM – Can your research in blueberry improvement be applied to other fruits, such as other members of the genus Vaccinium like cranberries? 

    JP – Blueberries and cranberries are actually closely related North American fruit crops.  Although they appear to be quite different, as blueberries grow on bushes with soft sweet fruit while cranberries grow on low-growing vines and bear firm tart fruit, they are actually genetically quite similar.

    JR – We have been working on team projects to sequence the blueberry and cranberry genomes.  Due to their similarities, we can compare traits and markers of one species to those in other related species and transfer information between the two.

  • ITC Deems Foreign Imported Blueberries Not a Threat to Domestic Production

    The U.S. International Trade Commission (USITC) today determined that fresh, chilled or frozen blueberries are not being imported into the United States in such increased quantities as to be a substantial cause of serious injury, or the threat of serious injury, to the domestic industry producing an article like or directly competitive with the imported article. The determination was made in the context of an investigation initiated on September 29, 2020, under section 202 of the Trade Act of 1974 (19 U.S.C. § 2252) at the request of the U.S. Trade Representative. Information about this investigation and global safeguard investigations in general can be found here.

    The Commission’s determination resulted from a 5-0 vote. Chair Jason E. Kearns, Vice Chair Randolph J. Stayin, and Commissioners David S. Johanson, Rhonda K. Schmidtlein, and Amy A. Karpel voted in the negative. As a result of today’s vote, the investigation will end, and the Commission will not recommend a remedy to President Joe Biden. The Commission will submit its report containing its injury determination and the basis for it to the president by March 29, 2021.

    The American Blueberry Growers Alliance (ABGA) released the following statement regarding the outcome of the ITC’s global safeguard investigation into imports of fresh, chilled or frozen blueberries:

    “The American Blueberry Growers Alliance (ABGA) is disappointed with the decision today by the U.S. International Trade Commission (ITC) to find that rising imports of foreign-grown blueberries are not a substantial cause of serious injury, or threat of serious injury, to domestic farmers. We disagree with the outcome of the Commissioner’s investigation.

    Throughout this case, blueberry growers across the United States provided the ITC with extensive data and personal experiences about the significant harm caused by surging imports on the supply and pricing of blueberries in the U.S. market, especially during our critical growing and harvest seasons. We believed this data and testimony made a compelling case that safeguard measures were critical to the survival of our domestic farmers, and we are disappointed by the Commission’s decision.

    We actively participated in this investigation because we believe U.S. trade laws must support a level playing field for American farmers – one in which lower labor costs and more lax environmental standards in other countries does not drive our domestic growers out of business. The outcome of this investigation reveals deficiencies in U.S. trade laws, which unfortunately will put the long-term viability of the domestic blueberry industry in jeopardy.

    We have received strong support from members of Congress, state elected officials, agricultural associations and other farm interests throughout this investigation, and we plan to work with these groups on other remedies to ensure that American consumers continue to have access to fresh, high-quality, safe, domestically grown blueberries.

    Meanwhile, our domestic growers will face another year of economic uncertainty as they grow and harvest their 2021 blueberry crop. No doubt, imports will now accelerate to overwhelm our domestic market this year. This will cause even greater hardship on family-owned farm operations, as well as on providers of packing and freezing services, and damage to local communities and tax bases.”

  • U.S. Blueberry Farmers Testify to ITC of Import Harm

    Members of the American Blueberry Growers Alliance (ABGA), a group representing U.S. domestic blueberry farmers, today provided information to the U.S. International Trade Commission (ITC) during a hearing on the impact of rising imports during the U.S. growing and harvest seasons. American blueberry growers across the country – mostly small, family-run farms – have been devastated by an influx in blueberry imports by 75 percent in the past five years, according to U.S. import data.

    “Because of booming domestic demand, we should be enjoying a market in which there is room for both domestic and foreign growers to profit,” said Jerome Crosby, Chairman of the ABGA Board of Directors and owner of Pineneedle Farms in Willacoochee, Georgia. “However, foreign government policies targeting the United States market and large corporate import interests have combined to bring massive volumes of blueberries into our market, increasingly during periods that in the past provided growers with the bulk of their revenues and often all of their profits for the year.”

    “The massive increase in Mexican imports during our harvesting season has crippled the Florida blueberry industry and threatens its very existence,” said Brittany Lee, Executive Director of the Florida Blueberry Growers Association and owner of Florida Blue Farms. “Over the period 2009 to 2019, we saw imports from Mexico increase by 2,111 percent. We have experienced a significant decline in price per pound for fresh blueberries in Florida, and a huge loss of market share.”

    Farmers said the U.S. blueberry industry has made extensive marketing efforts over many years to educate purchasers and consumers about blueberries, which has increased demand. “Foreign producers are taking the benefit of those efforts, in some instances by creating industries out of nothing and exploiting cheap labor and poor environmental regulation overseas,” said Rex Schultz of Heritage Blueberries in Bangor, Michigan and President of the Michigan Blueberry Advisory Committee. “Producers in foreign countries are totally dependent on our market, and they have every incentive to keep shipping more and more product here. This is not a sustainable situation for the American blueberry farmer.”

    Imports have also had a devastating effect on blueberry farmers in Western states. “Ten years ago, imports filled an important role by ensuring supply of fresh berries in the few months is no longer the case,” said Jayson Scarborough, a blueberry farmer in Central California. “Imports from Mexico and Peru, in particular, now enter our market throughout our harvesting period in California. Prices for these imported berries are extremely low, which means that when we begin to sell our harvests, the price point has already deteriorated significantly due to the presence of large volumes of imported fruit in the market.”

    Farmers said that massive amounts of fresh blueberries coming in from Mexico and South America often arrive without a buyer. “Peruvian product can arrive in massive shipments, with hundreds of thousands and even millions of pounds of perishable fresh blueberries on one ocean-going vessel that has been in transit at least two weeks before being unloaded at U.S. ports,” said Shelly Hartmann, owner of True Blue Farms in Grand Junction, Michigan. “When these blueberries are released all at once onto the fresh market, they cause prices to crater. This pushes domestic production of blueberries grown for the fresh market into the frozen market.”

    In addition, several members of Congress also testified before the ITC in support of American blueberry growers, including Reps. Austin Scott (R-Ga.), Bill Huizenga (R-Mich.), Earl L. “Buddy” Carter (R-Ga.), Gregory Steube (R-Fla.) and John Rutherford (R-Fla.).

    The U.S. International Trade Commission (ITC) is conducting a global safeguard investigation into imported fresh, chilled or frozen blueberries under Section 201 of the Trade Act of 1974. The ITC will determine if the dramatic increase of foreign berries is “a substantial cause of serious injury, or the threat thereof” to American blueberry growers.

    About American Blueberry Growers Alliance

    American Blueberry Growers Alliance (ABGA) is a national association representing blueberry growers and farmers in the United States. ABGA provides a unified voice for blueberry growers in states across the country, including California, Florida, Georgia and Michigan, advocating on behalf of their interests and for the long-term viability of the domestic blueberry industry. For more information, visit: americanblueberrygrowers.com.

  • U.S. Blueberry Growers Form New Alliance to Seek Import Remedies

    Blueberry growers across America today established a new coalition, the American Blueberry Growers Alliance, to seek relief from rising imports that are harming their businesses. The Alliance will provide information and support to an ongoing U.S. International Trade Commission (ITC) investigation into the serious injury caused by increased imports of fresh, chilled and frozen blueberries under Section 201 of the Trade Act of 1974.

    Blueberry imports are sourced from several countries in the Western Hemisphere. Imports rose by more than 60 percent between 2015 and 2019. Imports from Peru and Mexico have increased by 1,258 and 268 percent during that same period, respectively, driving blueberry prices down by double digits, which has had a devastating impact on the domestic blueberry industry.

    Alliance members are asking for bipartisan support from the U.S. government and Congress to use existing trade laws to remedy the injury to U.S. growers, support hard-working blueberry farmers, and preserve and enhance a U.S.-grown blueberry supply. The Alliance is also warning that in addition to injuring domestic businesses and livelihoods, rising imports expose American consumers to products from countries with poor food safety protocols.

    “We have been telling Washington about unfair trade practices for years,” said Jerome Crosby, CEO of Pineneedle Farms in Georgia and head of the Alliance’s steering committee. “Our family farms continue to be harmed by a flood of blueberry imports. We need relief and for our leaders to stand with American growers.”

    “Many family farms have become a casualty of rising imports and are being forced out of commercial production as other countries increase production to deliberately target the U.S. market,” said Brittany Lee, executive director of the Florida Blueberry Growers Association. “If something is not done, we will lose the blueberry industry in the United States.”

    The Alliance includes blueberry growers in Georgia, Florida, Michigan and California.

    The Alliance recently received support from a coalition of 32 members of the U.S. House of Representatives. In a letter to the U.S. International Trade Commission, the congressional members said: “The significant surge of imports of blueberries in recent years, the timing of such imports during U.S. harvest periods, the extremely low pricing of the imports, and the targeting of the U.S. blueberry market by foreign exporters has had a devastating impact on the blueberry industry…As the Commission develops the evidentiary record in this case, it will be clear that imports are a substantial cause of serious injury to farmers. We urge the Commission to promptly make an affirmative determination in this regard.”

    The ITC plans to hold hearings in early 2021 and then deliver a report on blueberry injury and remedies to the White House. Under Section 203, the President then determines what action to take. To support this investigation, Alliance members are providing data and evidence on how blueberry imports are impacting their production, pricing and marketing activities, especially during the critical U.S. spring and summer harvesting seasons.

    For more information, please visit americanblueberrygrowers.com.

  • Clarification on Impact of EU Retaliatory Tariffs on Blueberries

    On Nov. 10, the European Union (EU) imposed an additional retaliatory tariff of 25% on a range of U.S. agricultural products, including fresh blueberries (HS 0810.40.50) and frozen blueberries (those imported under tariff lines HS 0811.90.50 Vacinnium myrtillus and HS 0811.90.70 Vacinnium myrtilloides and Vaccinium angustifolium). This development will take the total EU tariff on U.S. fresh blueberries to 28.2%, and on those frozen lines listed to 25%.

    While both HS codes may be used to describe a “common blueberry,” the HS 0811.90.50 Vacinnium myrtillus is most commonly used to classify bilberries and whortleberries, and the HS 0811.90.70 Vacinnium myrtilloides is most commonly used to classify velvetleaf huckleberry, velvetleaf blueberry, Canadian blueberry and sourtop blueberry. Vaccinium angustifolium is commonly known as the wild lowbush blueberry.

    It’s important to note that the other main frozen blueberry tariff lines, HS 0811.90.19.90, HS 0811.90.39.90, and HS 0811.90.95.70, are not included in the EU action. Additionally, the final EU tariff list did not include dried blueberries. This adjustment may reflect the reduced retaliatory amount sanctioned by the World Trade Organization (WTO). It was originally anticipated that the EU would sanction up to $11 billion in retaliation against the U.S. The final amount was instead $4 billion.

    NABC emphasizes that other frozen tariff lines may be available that are not subject to the EU retaliatory tariff. Other lines applicable to frozen blueberries may include the following, some of which are still subject to high EU MFN tariff rates:

    As background, in October 2019, the Trump administration imposed tariffs on EU products following a successful ruling at the WTO against illegal EU subsidies to Airbus. This October, the WTO authorized the EU to impose similar tariffs on U.S. goods following the EU’s successful ruling at the WTO against illegal U.S. subsidies to Boeing. The EU did not immediately implement tariffs and indicated that it would wait until after the election to act. Now that the election is over, the European Commission is proceeding with the implementation of retaliatory tariffs.

    NABC received confirmation that the UK will impose the retaliatory duties as part of this EU action as long as the U.S. duties on Airbus remain in place. However, it should be stressed that the EU and UK are keen to reach a resolution on this issue.

    For more information, please contact NABC Vice President Alicia Adler at aadler@nabcblues.org.

  • Blueberry Councils Appoint Two New Hires

    Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications.

    Jennifer Sparks

    In her new role as part of the USHBC/NABC executive team, Sparks will manage various advertising agencies and marketing partners, and oversee all aspects of the marketing strategic plan, including branding, merchandising, promotions, advertising, public/media relations, market research and consumer affairs to spotlight the health benefits of blueberries and increase consumption. She will lead the implementation of brand-driven internal and external communications across a range of categories: consumer, retailer, food service and industry relations. She will work with a diverse group of industry stakeholders – growers, handlers, importers and retailers – across two continents.

    Sparks brings more than two decades of association management and industry promotion experience, most notably 17 years as vice president of marketing for the Society of American Florists (SAF). There, she spearheaded the floral industry’s public education and media relations campaigns, experiential marketing initiatives, influencer programs, digital content and collateral materials. The SAF program developed strategies, messaging and key tactics inspired by consumer insights and groundbreaking university research to promote the emotional health and well-being benefits of flowers. Sparks also served as the industry spokesperson and trained others in media relations best practices.

    Sparks holds a master’s degree in public relations/corporate communications with a specialty in crisis management from Boston University, and a bachelor’s degree in journalism from Radford University in Virginia.

    “We’re thrilled to have Jennifer on board to help direct our marketing and demand-driving efforts,” shared NABC/USHBC President Kasey Cronquist. “She brings a depth of experience and leadership that gives me great confidence in where our blueberry industry can go from here.”

    A self-proclaimed blueberry enthusiast since childhood, Sparks says, “I am grateful for the opportunity to join such a dynamic team to help build brand recognition, enhance thought leadership, amplify the value proposition and promote the amazing benefits of blueberries.”

    Sparks shared more of her experience and thoughts on the new direction for 2021 in a recent episode of USHBC’s “The Business of Blueberries” podcast.

    Adam Winland Joins NABC and USHBC as Financial Controller

    Adam Winland has been hired as the financial controller for the North American Blueberry Council (NABC) and the U.S. Highbush Blueberry Council (USHBC), a newly created position that will oversee the councils’ day-to-day accounting and provide strategic financial direction.

    Adam Winland

    Winland brings 15 years of financial management experience to the councils. He most recently spent four years as controller for Ideal Dental Management Partners based in West Sacramento, California. He managed the finances of multiple dental offices and was involved in the acquisitions and sales of dental practices.

    He previously spent two years as assistant controller for Easter Seals Bay Area based in Pleasant Hill, California, and six years as vice president of accounting and finance for TKG International, a real estate investment firm based in Livermore, California. At TKG, he was involved in the management of the company’s 100-acre vineyard and helped it transition to organic growing practices and become certified by California Certified Organic Farmers.

    He is a native of Michigan and a 2004 graduate of Eastern Michigan University with a master’s degree in accounting and a bachelor’s degree in accounting information systems, with a minor in economics.

    Winland will be part of the councils’ executive team and manage an annual budget exceeding $13 million. He will oversee accounting, investments, cash flow management, and short- and long-range financial projections. He will also ensure the accuracy of NABC/USHBC accounting data and financial records, produce annual budgets and financial reports, and oversee financial and regulatory audits. He’ll head up administrative services, which includes human resources, benefits, policies and procedures, and operations.

    “We’re excited to have Adam bring his knowledge and expertise to the team,” said Kasey Cronquist, president of NABC and USHBC. “His prior experience in ag and finance make him a perfect fit as we look to grow our program alongside the growing demand for blueberries.”

    “I’m thrilled to be part of these organizations and I look forward to helping NABC and USHBC achieve their respective visions,” Winland said. “Coming back to my ag roots is an absolute pleasure, and I’m happy to contribute to the success and sustainability of the councils.”

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.

    About the North American Blueberry Council
    Since 1965, the North American Blueberry Council (NABC) has been the voice of the blueberry industry in the U.S. and Canada. NABC’s members represent approximately 70% of the North American highbush blueberry crop. NABC was instrumental in the establishment of the U.S. Highbush Blueberry Council (USHABC), a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). Learn more at nabcblues.org.

  • New Study Reveals Blueberry Growers Strengthen U.S. Economy by the Billions

    Growers of U.S. highbush blueberries generate more than $4.7 billion in annual economic impact, translating to more than $12.7 million flowing into the U.S. economy every day of the year.

    “The U.S. highbush blueberry industry – including 12,739 blueberry farms – is a powerful financial force,” said Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC). “Behind every farm are growers who not only tend a truly remarkable superfruit, but also stimulate business activity, create thousands of jobs and contribute mightily to the economy.”

    In addition to the $4.7 billion in total economic impact, which includes several factors related to increased business activity as a result of growing blueberries, a new economic impact study commissioned by the USHBC further reveals:

    • Jobs: U.S. highbush blueberry growers alone create and sustain more than 44,535
      full-time equivalent jobs each year. These jobs are a result of the business activities of growers and the multiplier effect their purchases generate in a variety of farming and nonfarming sectors.It is important to note that this substantial job number does not include the jobs supported by blueberry processors or handlers. We would see even higher numbers if the full blueberry supply chain was considered, but for the purposes of this study, we focused exclusively on the economic impact of highbush blueberry growers, said Cronquist.
    • Labor Income: Nearly $1.8 billion in labor income is generated by the business activities of growers – equating to more than $4.9 million each day. These are dollars going to wages and salaries for new employment, as well as expanded incomes to those already in the labor force for activities such as overtime pay. These dollars are then diffused throughout the U.S. economy as the funds are spent on crucial goods and services such as food, housing, transportation and health care, Cronquist added.

     

    • Indirect Business Taxes: Each year, more than $145 million in indirect business taxes, not including income taxes, are generated by U.S. highbush blueberry growers. These collective indirect business taxes translate to nearly $400,000 per day. To put this in context, the annual tax revenue generated from U.S. highbush blueberry growers is more than the 2019 U.S. Department of Homeland Security’s Operations and Support budget ($129 million) or the 2019 U.S. Department of Energy’s Cyber Security, Energy Security and Emergency Resources budget ($96 million).

    “It is clear that blueberry growers play a significant role in strengthening the economic climate of the United States,” said Cronquist. “Their activities are diffused throughout the economy, touching nearly every aspect of life throughout the country.”

    U.S. Highbush Blueberry Growers Stimulate Major Economic Impact in Key Growing States

    In addition to the dramatic national economic influence of highbush blueberry growers, contributions are also significant at the state level in terms of financial influx and jobs created. A breakout of the grower impact in the top eight highbush blueberry states is included here:

     

    State Economic Impact
    (Millions/Annual)    		 Jobs Created
    (Full-time Equivalent/Annual)
    Michigan $530.4 6,600
    Georgia $521.8 4,140
    California $458.6 4,240
    Washington $464.4 4,450
    Oregon $353.5 3,505
    Florida $295.3 2,540
    New Jersey $149.3 1,885
    North Carolina $125.9 990

     

    About the U.S. Highbush Blueberry Council
    Established in 2000, the U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.