California Fruit and Vegetable

Category: Featured Post

  • South Africa Market Now Open for U.S. Fresh Blueberries

    South Africa has officially approved market access for fresh blueberries from all U.S. states.

    Market Access Letter
    Operational Work Plan – West Coast
    Operational Work Plan – East Coast

    All facilities intending to ship to South Africa must register. This market will be added to the comprehensive facility registration form that the USHBC publishes every September for the following season. Exporters should watch for an email next month with facility registration details.

    If you’re interested in shipping during the 2025 season, please contact North American Blueberry Council/US Highbush Blueberry Council (NABC/USHBC) Director of Government Affairs Alyssa Houtby as soon as possible.

    After years of stalled progress, we thank the Trump administration for prioritizing this request and opening the South Africa market for U.S. fresh blueberries. We’re grateful to the dedicated team at USDA’s Animal and Plant Health Inspection Service (APHIS) for their collaboration and for securing a science-based and practical work plan for blueberry growers and packers.

    Although South Africa’s blueberry market has evolved significantly since the original access request, NABC and USHBC remain optimistic about the opportunities this market presents. We believe strongly in the importance of open, science-based trade, and will continue working to expand and strengthen global market access for U.S. blueberry growers.

    To learn more about NABC’s market access efforts, contact Director of Government Affairs Alyssa Houtby. For information on USHBC’s market development programs, contact Director of Global Business Development Haiying Zhang. 

    History of the Request for Access

    This milestone was made possible through nearly a decade of collaboration among NABC, USHBC, the California Blueberry Commission, Oregon Blueberry Commission and Washington Blueberry Commission. We also thank Rufus Isaacs, Ph.D., of Michigan State University for his technical guidance on the operational work plan, and our partners at Bryant Christie Inc., whose support was instrumental in advancing this request.

  • Questions about Growing Agave in California?

    Agave may be a slow-growing plant, but the rush to farm the drought-tolerant crop in California has been rapid. Since 2023, agave acreage has quadrupled in the state, from 50 acres to over 200.

    Yessica Fernandez Galicia is a researcher who’s organizing a webinar series to meet the most pressing questions from California agave growers. Photo by Rob Padilla

    With all those new agave farms popping up, more farmers are seeking advice to best care for this hardy succulent. To meet that need, agricultural experts from UC Agriculture and Natural Resources and UC Davis surveyed English-speaking and Spanish-speaking agave growers on their top concerns. So far, they’re received over 50 responses and counting.

    “With this survey, we’ve identified 30 farmers that we didn’t have on our radar before,” said Yessica Fernandez Galicia, a UC ANR and UC Davis agave researcher.

    Growers’ responses focused on many of the same themes: How much should you water an agave plant? Which pests and diseases affect agave? Can you get certified for growing agave sustainably?

    Those survey results have been put to good use. Based on grower input, UC ANR has developed a series of free, virtual webinars about agave, offered every month from August to December. The sessions are open to all, but please register ahead of time:

    Regenerative Agave and Certification — Aug 28, noon-1 p.m.

    Rodrigo Mestas – Agave grower in Jalisco, Mexico. Mestas is the owner of the first Regenerative Tequila Certificate, which was awarded to his business, Tequila Torrente.

    Cooperatives and Collective Action — Sept. 25, 12:30-1:30 p.m.

    Deborah Yashar – Agriculture and food co-op specialist in the California Center for Cooperative Development.

    Agave and Dry Farming Practices — Oct. 16, noon-1 p.m.

    Steve Sanchez – California farmer and consultant who promotes agave and cactus cultivation through sustainable practices and dry farming. Sanchez hosts the podcast Agave & Cactus Talk.

    Cultural Appropriation: The Significance of Maguey and Mezcal to Zapotec People — Nov. 13, noon-1 p.m.

    Fabiola Santiago – Activist, researcher, and cultural entrepreneur, originally from Oaxaca, Mexico, and raised in California. Proudly Zapotec, she dedicates her work to defending and preserving Oaxacan culture.

    Photo Caption: Agricultural experts from UC ANR and UC Davis surveyed new and long-time agave growers as the drought-tolerant crop gains popularity in California. Photo by Rob Padilla

    The webinars cover multiple topics, including grower certification and irrigation practices. According to Fernandez Galicia, attendees will leave with economic and environmental takeaways.

    “We are trying to educate people that the agave doesn’t need a lot of water. If you give them a lot of water, they don’t generate the adequate quantities of sugar,” she said.

    That means overwatering could make the agave unusable for commercial products like alcohol or biofuel. Cutting water use also can be a cost-saver and environmentally responsible in this drought-prone state.

    “The principal goal is to encourage practices that care for the earth and make farming more sustainable,” said Fernandez Galicia. — By Caroline Champlin, UCANR

  • Innovative Startups Selected for Blueberry Boost Accelerator’s Inaugural Cohort

    The U.S. Highbush Blueberry Council (USHBC), in partnership with VentureFuel, have announced the four companies selected for the inaugural cohort of the Blueberry Boost Accelerator. Each startup was chosen by a selection panel of blueberry industry leaders for its bold use of blueberries in innovative products that span wellness, fun snacking formats and better-for-you indulgence — offering novel, exciting ways for consumers to enjoy blueberries.

    The Blueberry Boost Accelerator was launched earlier this year to fuel forward-thinking product innovation and elevate blueberries as a hero ingredient by supporting visionary startups. From functional nutrition to clean-label desserts, this inaugural cohort exemplifies the future of the power of blueberries.

    The 2025 Blueberry Boost Accelerator cohort includes:

    • Bonny Prebiotic Fiber Powder (New York, NY) — A clean-label, prebiotic fiber powder with a blueberry-infused flavor, designed to support gut health and make fiber fun, flavorful and functional.

    •Farmer Bob’s “Beyond Berries™” (Salem, OR) — A playful, frozen, nutrient-dense fruit snack made with upcycled blueberries and raspberries, and naturally sweet dates, reshaped into a new-to-market format that’s fun, naturally sweet and family-friendly.

    •Pluff (Orlando, FL) — A high-protein, mousse-style dessert launching with a “Berry Blast” flavor made with freeze-dried blueberries. Pluff delivers indulgent texture and functional nutrition in one high-protein, low-sugar bite.

    •Sorbatto’s “Blue Cream” (Wapato, WA) — A dairy-free, allergy-friendly frozen dessert made from 75% highbush blueberries. With no added sugar or water, Blue Cream offers a creamy, fruit-first alternative to traditional ice cream.

    Companies were evaluated across various criteria: volume potential and market relevance; unique value proposition and differentiation (including blueberry prominence); product marketability and PR potential; fundability and scale; and the strength of founding teams.

    “Whether eaten by the handful or in a favorite recipe, blueberries are a delicious and special staple – and we’ve known they have huge potential in ingredient innovation,” said USHBC President Kasey Cronquist. “This cohort of inventive entrepreneurial brands is demonstrating how blueberries can add great taste, excitement and wellness benefits to products across categories. We’re thrilled to be part of the promotion and continued growth of these innovators.”

    The cohort will now enter an nine-week accelerator sprint, receiving weekly one-on-one coaching from VentureFuel, expert sessions with industry leaders, peer roundtables and support with developing marketing materials, including a professionally produced commercial. The program will culminate in a live pitch competition at The Blueberry Convention in Seattle, Oct. 8-10, where the winning company will receive a $20,000 grand prize, and the runner-up will receive $10,000.

    “This cohort shows how startup-driven innovation can introduce blueberries to new consumers in exciting, unexpected ways,” said Fred Schonenberg, founder and CEO of VentureFuel. “These founders are creating products that deliver on what today’s shoppers crave — flavor, function and fun — while unlocking new paths to commercial scale that benefit the entire blueberry category.”

    To learn more about the Blueberry Boost Accelerator, visit blueberryboostaccelerator.com.

    About the U.S. Highbush Blueberry Council
    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.

    About VentureFuel
    VentureFuel is an independent innovation advisory firm that helps the world’s best organizations commercialize innovation to ignite change by working with startups. Its innovation programs help enterprise organizations learn, test, build and invest in emerging technology to solve their biggest problems today and unlock new sources of growth. VentureFuel provides organizations like Hershey’s, Comcast, Dick’s Sporting Goods, AARP Foundation and the State of California the tools to drive transformative change with less risk, more speed, and greater proximity to the consumer than traditional innovation models. Learn more at venturefuel.net, LinkedIn, X, and Instagram, and listen to The VentureFuel Visionaries podcast wherever you get your podcasts.

  • Registration Opens for 2026 Farm Robotics Challenge

    The Farm Robotics Challenge, the only collegiate agricultural robotics competition of its kind, is officially launching its 2026 season. Registration is now open for undergraduate and graduate student teams from two-year and four-year colleges and universities across the United States and worldwide.

    The competition tasks students with designing, prototyping and field-testing robotics and AI-driven solutions to tackle real challenges facing modern agriculture. The Challenge is organized by UC ANR Innovate, the innovation arm of University of California Agriculture and Natural Resources, in partnership with the AI Institute for Next Generation Food Systems (AIFS).

    “What makes the Farm Robotics Challenge unique is that students work directly with farmers to identify and solve real problems,” said Gabe Youtsey, chief innovation officer at UC ANR and founder of UC ANR Innovate. “Teams are developing practical solutions growers can put to work, and the hands-on experience prototyping and field-testing prepares students for careers in agricultural technology, while helping address some of the pressing challenges our growers face today.”

    Lead sponsor the Reservoir to award Grand Prize investment

    The Challenge is pleased to announce a partnership with the Reservoir, a leading early-stage venture capital investor and robotics incubator dedicated to accelerating real-world agricultural technology. The Reservoir joins this year as a lead sponsor, bringing with it a commitment to help student innovations leap from concept to commercialization.

    As part of this partnership, the Reservoir will award a $50,000 Grand Prize investment to the winning team. This seed funding goes beyond a traditional competition prize, as it provides a powerful springboard for turning student-built prototypes into market-ready solutions with real agricultural impact.

    “The future of agriculture will be shaped by deep tech innovators who can move quickly from lab to field,” said Danny Bernstein, CEO of the Reservoir. “The Farm Robotics Challenge brings together the kind of early-stage talent we’re eager to back – engineers, scientists and entrepreneurs with the vision to tackle real problems and the grit to commercialize their solutions. By pairing this year’s $50,000 Grand Prize investment with our on-farm incubation and venture support, we aim to help these prototypes evolve into scalable companies delivering breakthrough technologies for growers.”

    Central to the competition is the expectation that student teams work directly with growers to identify prominent issues in agriculture that could be addressed using advanced robotics, AI and automation.

    “With this challenge, teams can target a broad range of agricultural activities, such as planting, weeding, harvesting, pest management and crop monitoring, as well as focused projects in data collection, mapping and on-farm automation,” said Steve Brown, associate director of the AI Institute for Next Generation Food Systems.

    Teams are encouraged to design and prototype solutions, using robotic platforms equipped with autonomous navigation systems, intelligent algorithms and custom attachments to address real-world agricultural problems. These projects are field-tested, ensuring that they are not only theoretically sound but also practically viable in production agriculture environments.

    Supported by leading technology partners such as Bonsai Robotics, the competition places strong emphasis on innovation, hands-on learning and collaboration with growers.

    “For the past four years, we’ve partnered with UC ANR Innovate and AIFS on the Farm Robotics Challenge because we believe the future of farming depends on the next generation of innovators. There are big problems to solve in how we grow our food, and we want these inventive, engineering minds focused on them,” said Brendan Dowdle, chief business officer at Bonsai Robotics. “Our robotics platform makes it easier to design, test and deploy AI, computer vision and autonomous systems. Every year, we’re inspired by the creativity and technical skill these students bring to the field, and the ideas just keep getting bigger. We can’t wait to see what they build next.”

    Prizes offered as part of multi-phase competition cycle

    The competition unfolds across several stages, beginning with the registration period starting in August, followed by a team formation and proposal research phase through October. Project proposals must be submitted by October 30, 2025.

    Teams then embark on a six-month development and testing phase, culminating in final project submissions due on May 3, 2026.

    The competition concludes with an awards ceremony set for May 20, 2026.

    Participation in the Farm Robotics Challenge offers numerous benefits. The competition will award over $100,000 in prizes across multiple categories, and select teams will be offered travel stipends to showcase their projects at FIRA USA, North America’s leading ag tech conference. Beyond the prizes, all participants gain access to a network of academic and industry professionals dedicated to building the future of farming.

    Throughout the competition, educational webinars will be available to help students stay informed about industry trends, develop entrepreneurial skills and gain valuable insights on topics such as intellectual property, company formation and venture capital financing, presented by experts from Morrison Foerster.

    “We are excited to partner with UC ANR Innovate and AIFS on the Farm Robotics Challenge,” said Michael Ward, co-head of the Morrison Foerster Food and Ag Practice. “To ensure that teams get their industry-changing ideas off the ground, it is critical that they have a solid understanding of the legal issues that arise when launching and growing a startup company in this field.”

    The webinars will feature interactive sessions designed to introduce teams to the legal knowledge needed to start and grow a business, protect their innovations and navigate the challenging regulatory landscape.

    “We will offer free confidential office hours to all competition participants to answer legal questions and provide guidance on moving their ideas into a company and taking steps to commercialization,” said Mitchell Presser, co-head of the Morrison Foerster Food and Ag Practice.

    Throughout the competition, student teams develop practical skills at the intersection of technology and agriculture, expand their professional networks and engage with a distinguished panel of evaluators and innovators.

    Past competitions have featured over 40 teams from across the U.S. and abroad, with previous winners including UC Davis, University of Georgia, University of Hawaiʻi at Mānoa and Olin College of Engineering (click to view past results).

    For those interested in participating, prospective teams are advised to assemble members with a range of technical expertise and secure a faculty or staff advisor. The next step is to partner with a grower to identify a meaningful agricultural problem and then design and rigorously test a solution using advanced robotics and AI.

    Comprehensive information, official rules and regular updates can be found on the Farm Robotics Challenge website. You can also register to participate in the Farm Robotics Challenge Info Session Webinar on September 10 at 4 p.m. (PDT).

    New for the 2025-26 academic year is the Farm Robotics Academy, intended for secondary school students. The Academy aims to equip both educators and students with knowledge and skills in leading-edge technologies that are reshaping the agricultural landscape. Learn more at https://www.farmroboticsacademy.ai/.

    Farm Robotics Challenge

    The Farm Robotics Challenge is organized by UC ANR Innovate and the AI Institute for Next Generation Food Systems, with lead support from the Reservoir, technology partner Bonsai Robotics, as well as Western Growers, Morrison Foerster, F3 Innovate, Taylor Farms, Beck’s Hybrids, Google.org, the California Tomato Research Institute, Linak U.S., and Plug and Play. The competition challenges college-level teams to identify and solve real-world agricultural problems using advanced robotics technology.

    For more information about the Farm Robotics Challenge, including details on how to participate or sponsor, visit https://farmroboticschallenge.ai.

    UC ANR Innovate

    UC ANR Innovate brings together people, resources and ideas to accelerate agricultural, food and biotech innovation in California. UC ANR Innovate develops practical technologies, generates research and policy insights, prepares a future-ready workforce and builds the ecosystems and partnerships that make innovation possible: locally, regionally and globally.

    The AI Institute for Next Generation Food Systems

    The AI Institute for Next Generation Food Systems (AIFS) is a USDA-National Institute of Food and Agriculture-funded research institute leveraging artificial intelligence to solve the world’s biggest challenges to crop and food production: ensuring a sustainable, nutritious, efficient and safe food supply while mitigating the impacts of changing conditions. For more information, visit https://aifs.ucdavis.edu.

    The Reservoir

    The Reservoir is a startup incubator and venture capital fund focused on helping ag tech startups succeed where agriculture happens – in the field. Reservoir Farms is the world’s first on-farm robotics incubator, starting in the Salinas Valley and expanding to other key regions like the Central Valley. Reservoir Ventures backs startups solving real problems in high-value crops. By combining R&D space, hands-on grower input and early-stage capital, the Reservoir helps turn promising ideas into tools for the growers who feed the world. Learn more at https://reservoir.co.

    Bonsai Robotics

    Bonsai Robotics is reimagining the agricultural industry with its AI-first platform that makes autonomous farming affordable, easy to use, and deployable across all farm equipment – whether retrofitted onto existing machines or built into next generation solutions. Its acquisition of farm-ng in 2025 combines its leading, vision-based autonomy software with modular, electric robotics to deliver next-generation machines adaptable for a wide range of crops, tasks and environments. Bonsai empowers growers to monitor and manage all farm equipment – new or legacy, autonomous or not – through a single, intuitive app. Learn more at www.bonsairobotics.ai.

    Morrison Foerster

    Morrison Foerster is a leading global law firm, with clients including some of the most innovative companies – from trailblazing startups to Fortune 100 enterprises. Morrison Foerster is the firm for Food + Agriculture, representing stakeholders across the value chain, from scientists in labs optimizing plant genetics, to farmers nurturing crops, to ag tech pioneers revolutionizing farm technology, to CPG companies and global brands selling your favorite foods. With unmatched scientific depth and deep sector knowledge, Morrison Foerster has helped shape the sector for over two decades. For more information, visit www.mofo.com.

    UC Agriculture and Natural Resources brings UC information and practices to all 58 California counties. Through research and Cooperative Extension in agriculture, natural resources, nutrition, economic and youth development, our mission is to improve the lives of all Californians. Learn more at ucanr.edu.

    To read more UC ANR news, visit our newsroom at ucanr.edu/News.

  • Medfly Quarantine in Portion of Santa Clara County

    A portion of Santa Clara County has been placed under quarantine for the Mediterranean fruit fly (Medfly) following the detection of two wild female flies in the city of San José. If not stopped, Medflies can devastate fruits and vegetables grown in backyards and on local farms by reproducing and leaving larvae in produce, and the invasive flies can then spread to other regions. A quarantine is a way to minimize damage and stop the risk of spread by restricting the movement of fruits and vegetables.

    CDFA is working collaboratively with the United States Department of Agriculture (USDA) and the Santa Clara County Division of Agriculture on this project.  This project is new and separate from the recently-eradicated Medfly infestation in Alameda County.

    The quarantine area measures approximately 109 square miles, bordered on the north by Trade Zone Boulevard; on the south by Camden Avenue; on the west by San Tomas Expressway; and on the east by Evergreen Valley Community College.  The quarantine will cover parts of the cities of San José, Santa Clara, Campbell, and the town of Los Gatos. A link to the quarantine map may be found here: www.cdfa.ca.gov/plant/medfly/regulation.html

    The quarantine will affect any growers, wholesalers, and retailers of susceptible fruit in the area as well as local residents.  Home gardeners are urged to not move homegrown produce from their property.  However, residents living in the quarantine area may consume or process (i.e. juice, cook, or grind in the garbage disposal) fruit on the property where they were picked or dispose of fruit by bagging and sealing and placing in the garbage (not green waste).  These actions protect against the artificial spread of the infestation to nearby regions where it can affect California’s food supply and backyard gardens.

    Sterile male Medflies are scheduled to be released in the area as part of the eradication effort. The release rate will be 250,000 males per square mile per week in an 84.76 square mile area around the infestation.  The sterile medfly release program has a proven track record of eradication in California.  Sterile male flies mate with fertile wild female flies in the natural environment but produce no offspring.  The fly population decreases as the wild flies reach the end of their natural life span with no offspring to replace them, ultimately resulting in the eradication of the pest.  The sterile male medflies are reared at the joint CDFA/USDA sterile insect rearing facility in Los Alamitos, California, which prepares sterile flies for release everyday over California.

    Additionally, properties within 200 meters of the detection sites are treated with an organic formulation of Spinosad, which originates from naturally-occurring bacteria in soil, to eliminate any mated females and reduce the density of the population.  To further reduce the population, properties within 100 meters of infested properties are subject to host-plant or fruit removal to eliminate eggs and larvae.

    This eradication approach is the standard Medfly program used by CDFA and is the safest, most effective, and most efficient response program available.  CDFA has successfully eradicated each and every detected Medfly infestation in California history, dating back more than 40 years.

    The pest is known to target more than 250 types of fruits and vegetables. Damage occurs when the female lays eggs inside the fruit.  The eggs hatch into maggots, which tunnel through the flesh of the fruit, making it unfit for consumption.  Residents who believe their fruits and vegetables are infested with fruit fly larvae are encouraged to call the State’s toll-free Pest Hotline at 1-800-491-1899 or email reportapest@cdfa.ca.gov.

    While fruit flies and other invasive species that threaten California’s crops and natural environment are sometimes detected in agricultural areas, the vast majority are found in urban and suburban communities.  The most likely pathway for these invasive species to enter our state are by “hitchhiking” in fruits and vegetables brought back illegally by travelers as they return from infested regions of the world or from packages containing fruits and vegetable from other states or countries.  To help protect California’s agriculture and natural resources, CDFA urges travelers to follow the Don’t Pack a Pest program guidelines (www.dontpackapest.com/). 

    To help prevent future introductions, residents are encouraged to:

    • Assist agriculture crews working to protect your garden by allowing them access to your yard to place traps and inspect plants.
    • When entering California from another state or country, avoid bringing agricultural products – including fruits and vegetables.  Help us protect our agriculture, natural resources, and California’s unique biodiversity from invasive fruit flies – please Don’t Pack a Pest (www.dontpackapest.com/).
    • Determine if your property is located within an active quarantine area by visiting www.CAFruitFly.com.
    • Please do not send or receive any homegrown fruit, vegetables, or meat products, as they may contain invasive species that can “hitchhike” in these products.
    • Inspect your garden regularly for signs of invasive fruit flies or maggots and report any findings to CDFA at 1-800-491-1899.

    Federal, State and County agricultural officials work year-round to prevent, deter, and eliminate the threat of invasive pests and diseases that can damage or destroy our agricultural products, natural environment, resources, and unique biodiversity.  The efforts are aimed at keeping California’s food supply plentiful, safe, and pest-free.

    Residents with questions about the project may call CDFA’s Pest Hotline at 1-800-491-1899.  To learn more about invasive species and how to protect California’s fruits and vegetables, please visit www.cdfa.ca.gov/plant/fruitfly

  • California Avocado Commission Announces Fall Grower Meetings

    Throughout September, the California Avocado Commission (CAC) will host a series of Fall 2025 District Grower Meetings in various California avocado growing regions. As with last year, CAC Board members will be in attendance to discuss the 2025-26 assessment rate and budget. CAC staff will provide reports on 2024-25 marketing and industry affairs activities, as well as engage with growers regarding communication preferences. Growers will have the opportunity to ask questions and participate in discussions.

    Below are the dates, times and locations for the 2025 District Meetings.

    Fallbrook

    Tuesday, September 9
    9:00 a.m. – 11:00 a.m.
    Fallbrook Public Utility District
    990 East Mission Road
    Fallbrook, CA 92028

    Oxnard

    Wednesday, September 10
    9:00 a.m. – 11:00 a.m.
    Hilton Garden Inn – Adagio Bella Banquet Hall
    2000 Solar Drive
    Oxnard, CA 93036

    San Luis Obispo

    Thursday, September 11
    9:00 a.m. – 11:00 a.m.
    San Luis Obispo County Farm Bureau
    4875 Morabito Place
    San Luis Obispo, CA 93401

  • Bills to Support Central Valley Specialty Crop Producers Reintroduced

    Congressman David Valadao (CA-22) has reintroduced two bipartisan bills to improve the domestic specialty crop industry—the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. California produces the most specialty crops in the country in both quantity and diversity, with over 400 commodities produced in the state per year. These bills would make technology and resources available so they can access new markets and remain competitive.

    Congressman Valadao originally introduced these bills in the 118th Congress.

    “Specialty crops are a cornerstone of Central Valley agriculture, but due to challenges like labor shortages, supply chain disruptions, and rising costs, it’s been difficult for farmers to stay competitive,” said Congressman Valadao. “We need to ensure our growers are best equipped to handle these obstacles, and these bills will give them the tools needed to expand into new markets, invest in modern technology, and continue putting fresh, nutritious food on tables across the country.”

    “CFFA is again proud to have worked with the California Table Grape Commission to co-lead this collaborative effort to promote U.S. produce domestically and help equip our farmers with the tools and technologies they need to thrive in a rapidly changing world. I would like to thank Congressman Valadao for reintroducing these bills that aim to support the modern needs of American agriculture. These bills will support farmers and their employees to ensure that America continues to be a global leader in agricultural production,” said President of the California Fresh Fruit Association, Daniel Hartwig.

    “California table grape growers are grateful to Congressman Valadao for his leadership in reintroducing the Specialty Crop Domestic Market Promotion Program Act and the Specialty Crop Mechanization Assistance Act. These measures address two of the most pressing challenges our industry faces—expanding consumer demand and addressing critical labor shortages. Investments in market development will help ensure consumers know when U.S.-grown produce is in season and available, while mechanization assistance will support growers in overcoming labor challenges. Together, these efforts strengthen the competitiveness of U.S. specialty crops, provide consumers with greater access to healthy, nutritious produce, and support the long-term viability of family farms in California and across the nation,”

    said President of the California Table Grape Commission, Ian LeMay.

    Additional co-sponsors include: Rep. Josh Harder (CA-09), Rep. Julia Brownley (CA-26), Rep. Jimmy Panetta (CA-21), and Rep. Doug LaMalfa (CA-01).

    The Specialty Crop Domestic Market Promotion Program Act would create a program that helps specialty crop producers market their products to access American markets. It replicates the popular Market Access Program (MAP) through USDA’s Agriculture Marketing Service (AMS) specifically for specialty crop producers to break into niche domestic markets.

    Read the full text of the bill here.

    The Specialty Crop Mechanization Assistance Act makes it easier for specialty crop producers to remain competitive in the face of labor shortages by making expensive automation technology more accessible to producers. This bill aims to create a reimbursement-based cost-share program which would permit growers and processors to invest more in these time and money-saving technologies.

    Read the full text of the bill here.

  • The Wonderful Company Ranks No. 1 on PEOPLE®’s List of Companies that Care

    The Wonderful Company has taken the coveted No. 1 spot on the 2025 PEOPLE® Companies That Care list, rising from No. 3 last year. The $6 billion enterprise, with 10,000 employees worldwide and a portfolio of well-known healthy brands, earned the recognition for its commitment to employees, communities, and the environment. This commitment is rooted in the vision of founders Lynda and Stewart Resnick, whose philanthropic giving, along with their foundations and company, accounts for more than $2.5 billion and focuses extensively on the communities where Wonderful employees and their families live and work.

    Based in Los Angeles, The Wonderful Company is one of the largest privately held companies in the United States and among the world’s largest agriculture companies. With operations spanning the Central Valley and wine regions of California, Texas, New Jersey, Arizona, Oregon, Oklahoma, Arkansas, and the countries of Mexico and Fiji, its family of brands include Wonderful Pistachios, FIJI Water, POM Wonderful, Wonderful Halos, Wonderful Seedless Lemons, Teleflora, and JUSTIN, Landmark, and Lewis Cellars wines. To qualify for the PEOPLE® list, thousands of anonymous employee survey responses provided input attesting to The Wonderful Company’s culture, leadership, and relationships with workers.

    In bestowing the top honor, PEOPLE® highlighted The Wonderful Company’s signature Career Pathways program, which empowers students to obtain an associate’s degree upon graduating from one of seven partner high schools in the Central Valley. Students also receive critical work- based learning experiences by participating in job shadows, career workshops, and paid internships at Wonderful. Since 2018, more than 1,600 students have graduated from the program with an associate’s degree.

    Wonderful Career Pathways Graduation

    “In the Central Valley of California, our people do the hard work of feeding our nation. Their children deserve every opportunity,” says Lynda and Stewart Resnick, owners of The Wonderful Company. “Wonderful Career Pathways is one of the many ways we are committed to ending the cycle of poverty by taking a holistic view and focusing on the social determinants of a healthy society. This program empowers students to enter college with 60 credits and a two- year head start on classes – or graduate high school and step right into higher-paying jobs in health care, education, and agriculture. And, Wonderful is with them every step of the way.

    Over the past decade, The Wonderful Company and the Resnicks, along with their foundations have committed over $1 billion in the Central Valley, home to more than 3,000 of their employees. Wonderful offers free health care services to its full-time workforce in the Central Valley, including preventive care, physical therapy, prescriptions and more. Every meal served at its onsite cafeterias is fresh, nutritious, and cooked from scratch. They also support 5,000 students across 70 schools, including two public charter schools the Resnicks founded, and over 1,000 Wonderful Scholars, many of whom are employees’ children, with tutoring, academic coaching, emotional support, up to $40,000 each in college scholarships, and more. To learn more about Wonderful’s award-winning CSR and philanthropy, please visit csr.wonderful.com.

    “Witnessing the innovative spirit with which these companies invest in their employees, communities, and the world is trulyinvigorating,” says Charlotte Triggs, PEOPLE GM and editor- in-chief. “Their commitment reflects our mission, to feature what happens when ordinary people do extraordinary work.”

    Earlier this year, The Wonderful Company was also named one of Fortune® magazine’s 100 Best Companies to Work For. It was recognized again as one the Best Places To Work in the Central Valley by Best Companies Group for its commitment to the well-being of its workforce.

    To be considered for the PEOPLE® and Fortune® lists, companies must be Great Place To Work Certified™ and have at least 10 U.S. employees.

    About The Wonderful Company’s Corporate Social Responsibility

    The Wonderful Company and its co-owners, Lynda and Stewart Resnick, have a long-standing commitment to investing inthe communities where their employees live and work, especially in California’s Central Valley, home to 3,000 employees. The Resnicks, along with their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across the Central Valley, Fiji, and the world. To learn more about The Wonderful Company, and its core values, visit csr.wonderful.com.

    About the PEOPLE® Companies that Care List

    Great Place To Work selected the 2025 PEOPLE Companies that Care List by gathering and analyzing over 1.3 million confidential survey responses from companies representing more than 8.4 million U.S. employees at Great Place To WorkCertified organizations. Of those, more than 1 million responses came from employees at companies eligible for the list and these rankings are based on that feedback. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey and essays submitted by participating companies. Read the full methodology.

    To get on this list next year, start here.

    About Great Place To Work

    As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model™ helpcompanies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified or receiving recognition on a coveted Best Workplaces™ List.

    Follow Great Place To Work on LinkedIn, Twitter, and Instagram or visit greatplacetowork.com and sign up for the newsletter to learn more.

  • UCCE Investigates New Marketable Potato Varieties that Suit California Growers Well

    While the University of California does not have an official potato breeding program, the cooperative extension has close ties and collaborations with other universities and private companies that do, and Kern County has become quite the hub for trialing new potato varieties to determine whether they are suitable for the warm and dry climate of the West.  Jaspreet Sidhu, Vegetable Crops Farm Advisor heads up these informative trials and spoke with Matthew Malcolm on California Ag Network about the most recent results at her annual Potato Variety Trial Field Day. Watch this brief interview and read the full results in the current issue of California Fruit & Vegetable Magazine.

  • Blueberries GO BIG with New Consumer Marketing Campaign

    Blueberries have long been known and appreciated for their health benefits, and now it’s time to shine a spotlight on blueberries in a big way. The U.S. Highbush Blueberry Council (USHBC) today announced the launch of an exciting marketing campaign with two new ads that celebrate how the small and simple blueberry packs huge benefits in each bite or handful. “Blueberries GO BIG” demonstrates an emotional connection to the fruit in two different but equally captivating scenarios, showcasing the big things that can happen when you grab a boost of blue.

    The two ads can be viewed on Youtube.com/@eatblueberries:

    •A Better Way – Up your “coolness” factor and shake up your post-workout recovery.

    •Next-Level Snacks – Blueberries come in clutch for your kid’s team at halftime.

    “Blueberries GO BIG” is debuting via a comprehensive paid media campaign directed to a targeted audience of 18 million blueberry consumers, which includes programmatic display, online video (OLV), audio, connected TV (CTV), paid social, paid search and more. A TikTok TopView campaign on July 29, reaching millions of users, showcases a thumb-stopping behind-the-scenes look at one of the ad’s big stunts. USHBC is also partnering with influencers to demonstrate how blueberries “go big” for content creators in their own ways.

    “Our new campaign illustrates the many benefits of blueberries, including health as foundational message, while also giving more air time to attributes like the great taste and easy-to-eat benefits that we know are important to our consumer but are not always focused on as much,” said Kevin Hamilton, USHBC vice president of global marketing and communications. “‘GO BIG’ helps us tell a story that connects to our consumer more emotionally, and highlights the better-for-you snacking opportunities around our fruit.”

    USHBC works to increase demand for blueberries across all channels through marketing promotions, research and resources, all while empowering the industry to make blueberries the world’s favorite fruit. Working with Schafer Condon Carter (SCC), USHBC’s partner agency for brand and consumer marketing, the GO BIG platform is the next phase in the continuous evolution of blueberries as a brand.

    To learn more about the strategy and work behind the campaign, as well as USHBC’s comprehensive marketing and promotions programming, blueberry industry stakeholders are invited to attend The Blueberry Convention, October 8-10, in Seattle.

    For more information, visit Blueberry.org or USHBC.Blueberry.org.

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers, exporters and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org and blueberry.org.