Category: Featured Post

  • California Apple Commission Grows Staff

    The California Apple Commission has been strengthened by three recent hires: Michelle Borges, Mary McDonnell, and Ethan Cranmer.  Led by Executive Director Todd Sanders, the Commission is responsible for expanding export markets and the implementing marketing campaigns for international markets. The Commission also serves as a liaison between industry and research scientists, responding to pest and disease issues, and providing a unified industry voice to foreign dignitaries. This same dynamic team is also charged with similar responsibilities in leading the California Blueberry Commission, Olive Oil Commission of California, California Olive Committee, and the California Wild Rice Advisory Board, overseeing research, marketing, education, policy, and export markets. Read about the new team members below:

    Michelle Borges, Director of Technical Affairs and Operations

    Since she was a young child, agriculture has been an important part of Michelle Borges’ life. Originally from Oakdale, California where both of her parents have careers in education instilled a passion in her for the love for learning. She graduated in May of 2023 from California State University, Chico with a Bachelor of Science in Agricultural Science with an option in Communication and Leadership. Throughout her time at Chico State, she was actively involved in her sorority of Sigma Kappa, the Panhellenic Council, Ag Ambassadors, and various other clubs and organizations. After Chico State, Borges completed her Master of Science in Agricultural Education, specializing in Natural Resource and Agricultural Communications at Oregon State University. Now back in the heart of California’s Central Valley, Borges is excited to start her career as the Director of Technical Affairs and Operations for the California Apple Commission. She hopes to advocate for the agricultural industry in a dynamic, forward-thinking way while being an active member of her community supporting local 4-H clubs and FFA programs. In addition, Borges plans to be involved in professional development organizations such as California Women for Ag and Farm Bureau Young Farmers and Ranchers. Borges strives to be a leader between consumers and producers to bridge the gap of farm to fork and to serve as a role model for young women in agriculture. In her free time, she enjoys any activity outdoors, spending quality time with her family and friends, and is always on the hunt for a new adventure.

    Mary McDonnell; Program Supervisor

    Mary’s journey from Jacksonville, FL to Los Angeles, CA, was fueled by her passion for both academics and athletics. At Biola University, Mary pursued a degree in Public Health while excelling as a collegiate volleyball player. The balance between academic challenges, athletic commitment, and part-time work shaped her discipline, leadership, and teamwork skills, which she is now excited to apply in her role as Program Supervisor at the Commission.

    Throughout her academic journey, Mary developed a deep understanding of health systems, community wellness, and the vital intersection of public health and agriculture. She believes in the importance of advancing agricultural practices that not only support the industry but also prioritize the well-being of all individuals involved. As she settles in Clovis, Mary is determined to leverage her experience to research and promote sustainable, health-driven agricultural initiatives that adhere to established health and safety standards.

    In addition to her academic and professional pursuits, Mary is passionate about contributing to the community that has welcomed her. She is dedicated to ensuring that agricultural practices benefit both the local community and the broader public, and she is excited to help shape the future of agriculture through a health-focused lens.

    Ethan Cranmer, Program Coordinator

    As a dedicated student of Agriculture Business at Fresno State, Ethan Cranmer brings a profound connection to the agricultural landscape, having been raised in the heart of it. With roots deeply intertwined with the rich soil and the rhythm of farm life, he embodies the spirit of innovation and stewardship that defines the agricultural community.

    Growing up surrounded by the vibrant orchards and fields of the Central Valley, Ethan developed an unwavering passion for the citrus and apple industry. This passion has been the driving force behind his academic pursuits, propelling him to delve into the intricacies of agricultural economics, supply chain management, and sustainable practices.

    At Fresno State, Ethan actively engages in coursework that intersects with his passion, seeking to gain insights and expertise that will shape his future contributions to the industry. He eagerly participates in extracurricular activities, such as agricultural clubs and industry events, where he can network with fellow enthusiasts and professionals.

    Beyond his academic endeavors, Ethan is committed to giving back to the agricultural community that has nurtured him. He actively seeks opportunities to contribute his time and skills to local farms and organizations, eager to make a meaningful impact and uphold the legacy of agricultural excellence.

    Looking ahead, Ethan is driven by a vision of a thriving citrus and apple industry that embraces innovation, sustainability, and inclusivity. He aspires to leverage his education and experiences to play a pivotal role in shaping the future of agriculture, ensuring its vitality for generations to come.

  • Economist Shares How California Farmers Should Respond to Economic Uncertainty

    Economic uncertainty can be quite unsettling and can make important business and investment decisions difficult to navigate. Inflating costs, threatening tariffs and a volatile stock market are very concerning, especially in a state like California. World-renowned economist and financial expert Marci Rossell met with Matthew Malcolm on California Ag Network following a presentation she delivered to a group of American Pistachio Growers to address these concerns as they relate specifically to California farmers, whose success rely quite heavily on a healthy export market. Watch this brief interview to learn more.

    Please thank this video’s sponsor SQM Specialty Plant Nutrition for their industry support.

  • Untimely, New Law in California that Farm Employers Need to be Aware of

    California laws and regulations continue changing, often causing unnecessary hardships on businesses in the state. A new law has passed in California, effective January 1, 2025 (often referred to as the “Captive Audience Meetings” law) that farm employers need to be aware of. Ron Barsamian, legal advisor to the California Fresh Fruit Association, shared the details of this new law, The California Worker Freedom from Employer Intimidation Act, with Matthew Malcolm on California Ag Network and how to safely navigate the changes. Watch this brief interview to learn more.

    Please thank this video’s sponsor SQM Specialty Plant Nutrition for their industry support.

  • Central Valley Farmer Responds to Initial 2025 Water Allocation

    On February 25, the Central Valley Water Project announced an initial farm water allocation of 35%. This comes as welcome news to farmers that were hampered last year around the same time by an initial allocation of only 15%.  Watch this brief interview with pistachio/carrot grower and Director at Westlands Water District William Bourdeau, as he shares his perspective on the announcement on California Ag Network with Matthew Malcolm.

  • Wonderful Citrus Celebrates 75 Years as a World Leader in Fresh Citrus

    Wonderful Citrus proudly celebrates 75 years as a world-leading, full-service citrus company, delivering exceptional quality from growing and shipping to packing and marketing. With a diverse portfolio, Wonderful Citrus offers more than 10 varieties including mandarins, seedless lemons, lemons, navels, valencias, cara caras, grapefruit, limes, key limes, and minneolas. Additionally, Wonderful Citrus is a trailblazer in branded produce with its iconic brands consumers know and love: Wonderful Halos mandarins and Wonderful Seedless Lemons.

    Wonderful Citrus pioneered the produce industry with consumer marketing and innovation. Originally founded in 1950 as Paramount Citrus, the company marketed and sold citrus for independent California citrus growers who were underserved by packing consolidators and brokers. In 1981, Lynda and Stewart Resnick acquired Paramount Citrus, bringing their marketing prowess and financial acumen to the citrus industry. The acquisition paved the way for what is now one of the largest agricultural portfolios in the world, with The Wonderful Company establishing itself as the leader in branding and marketing of pistachios, almonds, pomegranates, mandarins, and seedless lemons.

    Zak Laffite, President, Wonderful Citrus

    “We are proud to celebrate a legacy built on deep expertise, boundless passion, and an unwavering commitment to putting our people and partners first,” said
    Zak Laffite, president, Wonderful Citrus. “As we celebrate 75 years, Wonderful Citrus is excited to continue leading the citrus category forward through innovation, quality, marketing, and sustainability — because no one knows and grows citrus like us.”

    In celebration of this anniversary milestone, Wonderful Citrus is bringing back its original namesake brand, Paramount Citrus, as a primary label within
    its portfolio, representing its heritage as a citrus grower. Consumers can find the new Paramount Citrus label, including both packaged and stickered loose fruit, in produce departments across the country. Additionally, Wonderful Citrus relaunched a newly revamped website focused on its expertise and capabilities, featuring an enhanced user experience and a dedicated online grower portal to streamline communication and support collaboration.

    Wonderful Citrus’ leadership and success are built around three pillars:

    • Cultivating our people and partners – With hundreds of growing partners around the world, imports from seven countries, and nearly 7,500 employees, Wonderful Citrus believes in investing in its people and partners. It operates 10 packing house locations in various regions across the country, including its main operations in California, Texas, New Jersey, and Mexico. As pioneers in produce marketing, Wonderful Citrus’ team of more than 200 in-store merchandisers – the largest in produce – work closely with retailers to leverage eye-catching branded packaging and high-graphic in-store point-of-sale displays in strategic locations throughout grocery stores to ensure continued growth and success. Similarly, Wonderful Citrus has expanded its impact in the food service sector by collaborating with key distributors to offer fresh, high-quality citrus that enhances menu offerings.
    • Best-in-class brands and fruit – From seed to shelf and root to fruit, Wonderful Citrus offers comprehensive nursery services, expert farming guidance, and state-of-the-art packing and juicing facilities, while delivering best-in-class sales and merchandising capabilities. Wonderful Citrus cultivates and harvests over 74,000 acres of fresh citrus and ships it around the world each year to ensure a year-round supply. By adhering to strict taste and quality standards, Wonderful Citrus maintains optimal quality for its varieties at every point of the season. This unwavering commitment to consistent quality helps set Wonderful Citrus apart from generic produce options, as consumers want brands they know and trust. Additionally, leveraging the innovation and best practices from its success with Wonderful Halos and tapping into consumers’ growing preference for seedless varieties, Wonderful Seedless Lemons is poised to disrupt the produce category. These non-GMO Project Verified, 100% naturally seedless lemons are driving substantial gains for the lemon category, accounting for 100% of bagged lemon category growth for three consecutive years.
    • Value beyond our products – Wonderful Citrus is committed to protecting the environment through sustainable farming practices, not only for the future of its business but for many communities it’s a part of. Its acreage and scale allow Wonderful Citrus to be at the forefront of progressive agricultural techniques, helping to set the bar in quality control, water conservation efforts, specialized nurseries, and integrated pest management systems. To strive for a healthier planet, Wonderful Citrus has taken measurable actions toward waste reduction, water stewardship, and carbon emissions tracking. In fact, 100% of Wonderful Citrus’ operations will be powered by renewable energy by the end of 2025. Additionally, Wonderful Citrus is a strong pillar in the community that supports unique philanthropic efforts where its employees live and work. Wonderful Citrus’ parent company, The Wonderful Company, and its owners, Lynda and Stewart Resnick, have invested more than $2.5 billion in philanthropy and corporate social responsibility initiatives globally, including $1.3 billion in environmental sustainability efforts to help fight climate change.

    As Wonderful Citrus looks ahead, it will focus on long-term growth and expansion, along with supply chain diversification. This will be achieved by continuing to strengthen relationships with growers and suppliers worldwide to ensure a premium-quality and reliable year-round supply, while also expanding into new international markets for exports. Wonderful Citrus is also investing in farming and cultivation activities to introduce and enhance the availability of high-demand varieties throughout the year.

    For more information about Wonderful Citrus and its industry leadership, visit wonderfulcitrus.com

    About Wonderful Citrus

    Wonderful Citrus is the world’s leading vertically integrated citrus company that grows, ships, and packs fresh citrus, including clementine/mandarin, navel, and Valencia oranges; lemons; limes; grapefruits; and other citrus varieties. Wonderful Citrus cultivates and harvests over 74,000 acres of fresh citrus and ships it around the world each year to ensure a year-round supply. Its citrus can be found in the produce department of grocery stores across America under the flagship consumer brands of Wonderful Halos mandarins and Wonderful Seedless Lemons.

    Wonderful Citrus is part of The Wonderful Company, a privately held $6 billion global company, which also has other No. 1 brands such as Wonderful Pistachios, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora. To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, and Instagram. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

  • California Association of Pest Control Advisers Celebrates 50th Conference

    The California Association of Pest Control Advisers (CAPCA) recently gathered for their 50th annual conference. Bringing together a bright group pest control advisors tasked with protecting the most diverse agricultural landscape in the nation, watch this special video presentation highlighting what CAPCA is all about and what it means to be a member of this organization as they celebrate this milestone year.

  • Harnessing the Power of Hydrogen to Support California Agriculture

    California leads the nation in the adoption of renewable energy. Significant investments have been made in solar electricity generation and biogas digesters in its agricultural industry, but what about hydrogen power? The State of California was recently awarded $1.2 billion from the Federal Dept. of Energy to invest in hydrogen power as a renewable energy source and offers much promise to the agricultural processing and trucking industries. Neil Navin from SoCalGas met with Matthew Malcolm on California Ag Network to share some of the possibilities, and explain how hydrogen power compares with electricity in its sources for sustainable generation and its ability to serve the needs of trucking and large equipment. Watch this brief interview and learn more in Malcolm Media’s agricultural publications.

  • Ag Processing Labor Contractor Thoughts on New Indoor Heat Illness Rule

    California has experienced an unusually hot Summer this year, which may have had influence in Cal/OSHA’s recent approval of a new regulation “Heat Illness Prevention in Indoor Places of Employment” that went into effect immediately, which impacts indoor workplaces in ag such as nut hulling and processing facilities, wineries, dairies, packinghouses and more. Key indoor temperature/heat index thresholds of 82 & 87 degrees F will mandate certain procedures to ensure the health and safety of employees. Looking into the impact of the new regulation, Matthew Malcolm visited with labor contractor Robert Heredia of H&R Labor, who specializes in meeting the labor needs of food processing facilities in one of the hottest regions in the nation — the Central Valley of California. Watch this brief interview as Heredia shares his thoughts on the recent changes.

    Special thanks to American Pistachio Growers for sponsoring this video.

  • Tapping into Growing Market Opportunities for U.S. Blueberries

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Congressman Duarte Addresses Water Issues & Solutions for California Ag

    Despite the great rainfall and snowpack California has experienced in the last couple years, little of this abundance has been shared with agriculture or even saved for the inevitable times of drought that lay ahead.  Farmers are fed up with the state’s many years of mismanagement of our water resources and lack of practical investment in our water future.  This led a farmer to run for congress and bring some new, realistic solutions to the table.  Watch this brief interview with Representative John Duarte from the 13th Congressional District of California as he shares some of these priorities that offer relatively quick and longterm water availability benefits for farmers and all Californians.

    Special thanks to American Pistachio Growers for sponsoring this video.