The Salinas Watsonville growing region was beset by significant amounts of rain recently, so it was time to go out and have a look. According to UC Ag and Natural Resources, the fruit is being thrown away instead of being put into clamshells and boxes for shipping.
Much of the damage in the pictures below has to do with “water soaking”, meaning the riper fruit has pulled water into itself via osmotic pressure and the extra water coming in so quick has subsequently burst the epidermis.A general rule of thumb is that most varieties of strawberry can take up to 1/2 inch of water before they manifest “water soaking” damage, so the berries around here which were subjected to 1 1/2 inches of water didn’t stand a chance.
The Olive Oil Conference was a massive success that mirrored the outlook of the industry. Demand is skyrocketing for olive oil and acreage is expanding as California growers brought in a record harvest. Executive Director for the Olive Oil Commission of California Todd Sanders spoke with Matthew Malcolm from California Ag Network to discuss the latest in the industry. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Simplot for their industry support.
Ventura County will host a two-field series about regenerative ag this May, bringing together growers, ag researchers and sustainability leaders to explore the future of the region’s specialty crops.
The series will be presented in partnership with the Ecological Farming Association, and will allow attendees to examine practical approaches to regenerative farming across avocados, citrus and strawberries — three cornerstone crops in Ventura County.
The series will begin May 4 at Rancho Dos Hermanas in Fillmore, where participants will explore regenerative strategies in orchard systems, putting a focus on soil health, biodiversity and water management. The second event will take place May 11 at McGrath Family fam in Camarillo. This event, in partnership with the Rodale Institute, will highlight regenerative approaches to strawberry production that support long-term productivity and ecological resilience.
“Ventura County has long been an agricultural leader, and growers here are increasingly interested in systems that work with nature rather than against it,” Nina Morris Thomson, Co-Fournder of Ranco Dog Hermanas. “This series is designed to bring farmers and scientists together to share knowledge, exchange ideas and strengthen the future of agriculture in our region.”
People speaking and contributing to the event include:
• Dr. Jonathan Lundgren, Founder of the Ecdysis Foundation and the 1000 Farm Initiative
• Tony Serrano, regenerative organic certified farmer, Salinas Valley
Phil McGrath, McGrath Family Farms
• Researchers from Cal Poly Pomona studying diversified orchard systems
• Experts in pest management, irrigation efficiency, biodiversity and organic certification
In 2022, Jeannine Lowrimore Onstott, technical sales representative for Pacific Biocontrol, got a call from independent PCA Paul Precissi, asking if she had any mating disruption (MD) pheromones for lilac borer, Podosesia syringae, a clearwing moth that was infesting olive trees under his watch.
In 2022, PCA Paul Precissi started finding lilac borers in olive trees he advised for. Photo credit: Precissi Ag Services
Does the Peachtree Borer Pheromone Work for Lilac Borer?
Pacific Biocontrol did not have a lilac borer pheromone, but they did have a pheromone called Isomate P for another clearwing moth, the greater peachtree borer, Synanthedon exitiosa. The pheromone is a synthetic version of what greater peachtree borer females release from their abdomen to attract male moths for mating. Usually, moth pheromones are species-specific, but Onstott decided to test Isomate P on the lilac borer anyway.
For monitoring, two delta traps with peachtree borer lures from Alpha Scents were hung in both the control block and the MD block on April 26, 2022. On April 29, Isomate P-containing twist-ties were deployed at the rate of 134 per acre — one for every fifth olive tree — in the MD block. The traps were checked the same day, and six more times through June 17.
Twist-ties containing pheromone are used for mating disruption of the lilac borer. Photo credit: Pacific Biocontrol.
The twist-ties released pheromone at a consistent rate for 170 days — way more than was needed to cover the mid-March to early-June flight time of the lilac borer. Each twist-tie released a higher concentration of pheromone than did the traps.
The pheromone-treatment “shut down” the traps for the duration of the flight due to the pheromone load from the MD twist-ties being stronger and more numerous than the pheromone lures in the traps.
Achieving “trap shut down” (few or zero moths caught) was the first measure that the pheromone was effectively disrupting mating.By the end of the test, only five moths had been caught in the MD block (all on April 29), whereas 415 were caught in the control group.
Since the male moths could not find the traps, presumably they also could not find the female moths to mate with them. The moths remained in the orchard until early June, but presumably most failed to reproduce and create the next year’s population.
Once the effectiveness was confirmed, Pacific Biocontrol applied for approval to use Isomate P to control the lilac borer. Even though growers were waiting to use it, and it was registered in other states for organic use, not to mention that pheromones have zero toxicity, the application sat on DPR’s (California Department of Pesticide Regulation’s) desk for 18 months before they finally approved it in 2025.
What Is the Lilac Borer?
Native to North America east of the Rockies, the lilac borer, or ash borer, was first noticed in California in the 1970s.
A clearwing moth that flies in the daytime, it resembles a large paper wasp — as a way of defending itself.
It should not be confused with the emerald ash borer, a beetle native to Asia that has decimated North American ash tree populations.The lilac borer does infest ash trees, though, and other trees in the same plant family, Oleaceae, including lilac, privet and olive.
What Is the Lilac Borer’s Life Cycle?
The adults emerge early to mid-March and immediately start mating.Each mated female lays about 400 eggs in crevices in the bark within 7-14 days of emerging.
The eggs hatch in another 14 days and then burrow into the wood, leaving sawdust protruding from the hole.The following March, the larvae pupate and the cycle starts over.The pupal case often is left hanging at the entrance hole.
Where Is the Lilac Borer Found?
No one knows why the lilac borer is now infesting olives, nor the exact range of where they are a problem.San Joaquin County extension specialist Jhalendra Rijal reported the borer in olive trees in the northern San Joaquin Valley in May of 2020.It has also been reported as far south as Modesto and as far north as Corning, 100 miles northwest of Sacramento — overall, in Stanislaus, San Joaquin, Yolo and Tehama counties.
Matt Morelli, a Nutrien PCA based in Woodland, finds the borer infestation to be most severe in the Picual cultivar of oil olives. Photo credit: Nutrien Ag Solutions.
Precissi says he would love to see most California olive growers put at least one trap in each olive orchard to get an idea of how widespread the borers are.(California is the only US state that produces olive oil on a large, commercial scale.)
Onstott concurs with him.The moths are very sensitive to the pheromone and “super easy to trap,” whereas “the sawdust and tunnels are easy to miss,” she notes.
Precissi finds the lilac borer to be more common in riparian areas and near ornamental olives.He says the borers can kill trees aged 1- 4 years and damage stressed trees, whereas mature, healthy trees seem to weather the infestation.
He mainly consults for oil olives, but people have called him about ornamental olives, and the borer was present in those, too.
Matt Morelli, a Nutrien PCA based in Woodland, finds the borer infestation to be most severe in the Picual cultivar of oil olives.
He recalls pulling out a block of 15 or 20 acres in an orchard west of Yolo after about 12th leaf. The moth was boring into the base of the tree even though it usually likes smaller diameter wood, girdling half the tree.
Morelli thinks Picual may be more susceptible because it has softer wood. For the most part, though, he agrees with Precissi.
“It’s not common to see a mature orchard go out like that — it usually affects young trees more,” Morelli says.
What Are the Signs & Symptoms of Lilac Borer?
The best way to detect lilac borer is to set up pheromone traps in the orchard, by March 1 if possible. One visible sign is 3 mm diameter holes in pruning cuts. Digging into such holes reveals the larvae. Adults can be seen from March through early June.
Some of the entry holes will have a pupal case hanging out, left behind by the emerging adult. The holes tend to have frass around them, too.
The bark was cut away to reveal a lilac borer larva in a young olive tree. Photo credit: Randy Post.One sign of lilac borer infestation is a pupal case protruding from the 3 mm entry hole. Photo credit: Matt Morelli.
How to Prevent and Manage Lilac Borer
“It’s easier to prevent rather than battle your way out — especially since it is a borer, so hard to control,” says Onstott.
Randy Post of Agricultural Advisors recommends using the pheromone lures plus insecticides plus pruning out dead limbs and burning them before March 1. Photo credit: Agricultural Advisors.
According to Precissi, prevention includes avoiding suckering or pruning soon before or during the lilac borer’s flight, because wounds tend to be the entry point. Olive knot infections, frost damage, wet feet — anything that weakens the tree makes it more enticing to the opportunistic lilac borer.
Management of the borer is three-fold, according to Randy Post of Agricultural Advisors.First, use the pheromone.
Onstott says the 2026 price for Isomate P is about $45/acre for 100 dispensers/acre and about $60/acre for 134 dispensers/acre, the rate used in the study.
To give an idea of the labor involved, the test run required six people 1.5 hours to cover 13 acres, hanging 134 dispensers/acre at five to six feet in the canopy.
Second, use insecticides.Not many are registered for oil olives, but the ones registered are effective in combination with the pheromone. Altichor or Danitol attacks the egg and larval stages. If sprayed on the tree, and the female lays her eggs on it, the eggs should not hatch.
Carbaryl, in turn, attacks the adult stage of the borer, and has the side benefit of controlling olive scale as well.
Third — according to Post — is to cut out dead limbs and burn them before March 1 when the overwintered generation starts emerging as adults.“It’s very labor intensive but it’s the life of your orchard,” he asserts.
Lilac borers infest and girdle the branches of young olive trees. Photo credit: Randy Post.
Since olive trees do not age out at 20 years like almond trees, he sees it as a big hit to the grower if a tree dies or is impaired. “With a pest like this that is detrimental to the tree, you want to throw the kitchen sink at it to eradicate it, not manage it,” he proffers.
Biocontrol of Lilac Borer
So far, biocontrol is not being used in commercial olive orchards in California to combat the lilac borer, but some options may be developed in the future from the borers’ natural enemies. One such enemy is ichneumonid wasps that parasitize the borers within their tree galleries.
The University of Massachusetts recommends the fungus Beauveria bassiana, which is commercially available for organic use for borers in some states.
The Missouri Botanical Garden recommends spraying gallery entrances with Steinernema carpocapsae nematodes on ornamental trees infected with lilac borer.
Finally, woodpeckers are important predators of lilac borers.
Even without commercial biocontrol options, growers can prune before March and use pheromone lures, insecticides and sanitation to prevent this new pest from causing major disruption to California olive growing.
The California Department of Food and Agriculture (CDFA) announced it is expanding its sweet orange scab (SOS) quarantine in the La Puente area of Los Angeles County (grids 456 and 457). The quarantine is effective as of April 8.
SOS is believed to be caused by Elsinöe australis, a fungal pathogen. The disease results in the formation of pustules and lesions on the skin of the citrus.
Regulated articles and conditions for intrastate movement under the quarantine can be found at Title 3 of the California Code of Regulations section 3443. Interested parties and local entities may request to lift the quarantine area designations by submitting a written appeal supported by convincing evidence. Appeals must be filed within 10 working days of the notification. Quarantines will remain in effect during the appeal’s pending. Appeals can be mailed to: CDFA – Citrus Division 1220 N. St. Sacramento, CA 95814.
The USDA Farm Service Agency (FSA) today announced the agency is reopening the 2025 crop acreage reporting period required for specialty crop producers who want to apply for the Assistance for Specialty Crop Farmers (ASCF) program. Announced by U.S. Secretary of Agriculture Brooke L. Rollins on Feb. 13, the ASCF program is designed to help address market disruptions, elevated input costs, persistent inflation, and market losses from foreign competitors engaging in unfair trade practices that impede exports. Specialty crop producers now have until April 24, 2026, to report 2025 acres to FSA.
The ASCF program is authorized under the Commodity Credit Corporation Charter Act.
*Dry edible beans and peas covered by the Farmer Bridge Assistance program will not be eligible for ASCF. Commodities covered by FBA will not be eligible for ASCF.
Program Participation
ASCF payments are based on reported 2025 planted acres. Eligible farmers should ensure their 2025 acreage reporting is factual and accurate by Friday, April 24, 2026. USDA will release commodity-specific payment rates soon after the acreage reporting deadline.
Following completion of acreage reporting, producers are encouraged to prepare for the eventual announcement of the ASCF program application period by creating a Login.gov account. Doing so ensures that once FSA starts taking ASCF program applications, those producers who wish to apply online will experience an expedited application and payment process. Assistance will also be available through local FSA county offices.
Login.gov is the public’s one account for government engagement. Producers can use one account and password for secure, private access to participating government agencies, including FSA. Begin the Login.gov process by visiting fsa.usda.gov/fba to create a Login.gov account. Producers who have an existing Login.gov account can work with FSA using their existing account. For assistance creating a login.govaccount, visit https://login.gov/help/.
Crop insurance linkage will not be required for the ASCF program. However, USDA strongly urges producers to take advantage of the new One Big Beautiful Bill Act (OBBBA) risk management tools to best protect against price risk and volatility in the future.
More information on ASCF is available online at https://www.fsa.usda.gov/fba. Producers can contact their local FSA county office to make an appointment to complete their 2025 crop acreage report. — By the USDA Farm Service Agency
With the cost of diesel climbing, it is causing a chain reaction, raising the costs of copper wire and other materials. This is leading to an increased risk of gas and copper theft on farms. At the Nisei Farmers League Annual Meeting, Fresno County Sheriff’s Office Detective Jared North talked with Matthew Malcolm of California Ag Network about how growers can protect themselves from theft. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Simplot for their industry support.
California pear growers are optimistic about the upcoming 2026 season, with an early and abundant harvest expected following a warm spring that accelerated bloom across key growing regions.
“California pears are always the first to harvest in North America and our season is even earlier this year than normal with harvest anticipated in late June and promotable volume available in early July,” said Chris Zanobini, Executive Director of the California Pear Advisory Board (CPAB).
“When California comes into the market, they offer consumers the only fresh, locally grown Bartlett pear in the U.S.,” said Zanobini. “California pears are produced by multi-generational family farms who operate under the most stringent regulations in the world to protect people and the environment. We’re looking for support from retailers to kick-start this year’s pear season with early promotions.”
Zanobini noted that Bartlett pears are the favorite of consumers.In recent years, Argentina has been exporting increasingly more pears to U.S. retailers in the late Spring.Since 2016, Argentine exports of fresh pears to the U.S. have increased by 125 percent, directly competing with California Bartlett pears at the start of their season.
“Last year was especially challenging, with roughly 70 percent of imports arriving in April and May, creating a backlog of inventory as California began harvesting its first pears of the season, said Zanobini. “We are urging retailers to stop importing pears well before California pear harvest begins in July.
“Retailers should also understand that Argentine exporters sometimes treat pears with the anti-ripening agent, 1-MCP, at post-harvest to prolong shelf life,” explained Zanobini. “This treatment results in pears that don’t ripen, slowing consumer purchases and reducing retail profitability. So, when buying imported pears – or even those from domestic producers — make sure they are not treated with 1-MCP.”
California growers are committed to delivering a consistently high-quality product.
“California pear growers have pledged never to use 1-MCP,” Zanobini said. “Instead, we allow Bartlett pears to ripen naturally, ensuring an optimum eating experience for consumers.”
To support a successful transition to domestic fruit, CPAB recommends retailers phase out offshore pears by late April or early May. The California pear industry is ready to support retailers with promotion and consumer advertising to bring California Pears to light as a great summer fruit. — By the California Pear Advisory Board
The forecast is bright for strawberry growers in California, with steady demand and record acreage reported in Santa Maria accompanied by strong production on the Central Coast. Rabobank Analyst David Magaña discussed these developments with Matthew Malcolm from California Ag Network. Watch this quick video and learn more in California Fruit & Vegetable Magazine.
Please thank this video’s sponsor Simplot for their industry support.
The U.S. Department of Agriculture will lead a trade mission to Manila, Philippines, from April 13–16, 2026, to expand market access for American farmers, ranchers, and producers.
This mission follows a landmark trade agreement negotiated by President Trump in July of last year, which opened new opportunities for U.S. agricultural exports to the Philippines. Deputy Under Secretary for Trade and Foreign Agricultural Affairs Michelle Bekkering will lead the mission, heading a delegation of 58 U.S. agribusinesses, trade associations, and representatives from four State departments of agriculture.
“USDA is committed to getting American farmers, ranchers and agribusinesses better access to strong markets and fair opportunities abroad,” said Deputy Undersecretary Bekkering. “Since the Philippines is one of the fastest-growing markets in Asia, this mission will connect U.S. exporters directly with reliable buyers, strengthen our trade relationship, and help keep American agriculture globally competitive.”
The Philippines is the tenth‑largest market for U.S. agricultural and food products, averaging $3.4 billion in annual exports over the past five years. With a population of 118 million, a rapidly expanding middle class, and strong consumer preference for U.S. products, the Philippines offers enormous growth potential for American exporters.
During the visit, USDA’s Foreign Agricultural Service staff and regional experts will host market briefings, site visits, and business-to-business meetings with buyers from the Philippines.
State departments of agriculture from Idaho, Kansas, Nebraska and Wisconsin will join the mission alongside the 58 agribusinesses and trade associations, which include:
7th Sky Ventures LLC – Tampa, Fla.
Aerocos International Ltd – Marlboro, N.J.
American Egg Board –Chicago, Ill.
American Peanut Council – Alexandria, Va.
BestBuy Grocers, Inc. – Sherman Oaks, Calif.
BNutty, Peanut Butter –Portage, Ind.
California Milk Advisory Board – Tracy, Calif.
California Table Grape Commission – Fresno, Calif.
CAS InterGlobal – Pleasanton, Calif.
Commercial Creamery Company –Spokane, Wash.
Dairy Farmers of Wisconsin –Madison, Wis.
Dragonfly Cakes –Tacoma, Wash.
East-West International Group, Inc – Moreland Hills, Ohio.
Foodlinx – Brentwood, Calif.
Fort McCoy Meat, LLC –Fort McCoy, Fla.
GaldisaUSA – Conroe, Texas
Global Export Marketing Co. Ltd. (GEMCO) –New York, N.Y.
Globex International – New York, N.Y.
Groceries USA – New York, N.Y.
Grove Services –Atlanta, Ga.
Indiana Corn Marketing Council –Indianapolis, Ind.
International Market Brands –Issaquah, Wash.
Intervision Foods –Atlanta, Ga.
Jack’s Alimentary Supply, Inc. (JASI) –Lowell, Mass.
Kizable, LLC – Fort Lauderdale, Fla.
MacDonald Meat – Seattle, Wash.
MEM Fairway Inc. – Irvine, Calif.
Nebraska Corn Board – Lincoln, Neb.
North American Export Grain Association –Washington, D.C.
Ocean Gold Seafoods –Westport, Wash.
Pacific Cheese Co., Inc. – Hayward, Calif.
PacRim Wines & Spirits –San Rafael, Calif.
Potatoes USA – Denver, Colo.
Prime Pecan, LLC – Ocean Springs, Miss.
Raisin Administrative Committee – Fresno, Calif.
Scout & Zoe’s –Anderson, Ind.
Sollarom Foods – Lakewood, Calif.
Southern Forest Products Association –Metairie, La.
Space Enterprises LLC – The Woodlands, Texas
TAG Enterprise Ltd. –Beverly Hills, Calif.
Tomex Foods Group –Lombard, Ill.
Tranect LLC –Boston, Mass.
Trinity Foods, Inc – San Diego, Calif.
U.S. Dairy Export Council – Arlington, Va.
U.S. Grains & BioProducts Council – Washington, D.C.
U.S. Highbush Blueberry Council – Folson, Calif.
U.S. International Foods LLC – St. Louis, Mo.
U.S. Livestock Genetics Export – Mount Horeb, Wis.
U.S. Meat Export Federation – Denver, Colo.
U.S. Soybean Export Council – Chesterfield, Mo.
U.S. Wheat Associates – Arlington, Va.
United Dairy Ingredients Group LLC – Monterey Park, Calif.
US Rice Producers Association – Katy, Texas
USA Poultry and Egg Export Council – Tucker, Ga.
USA Pulses – Moscow, Idaho
Valley Pride Ag Co. –Fresno, Calif.
Virginia Distillery Co. – Lovingston, Va.
Wonderful Citrus –Delano, Calif.
In 2025, USDA trade missions connected more than 200 U.S. companies with buyers in Hong Kong, Thailand, Peru, Guatemala, the Dominican Republic, Taiwan and Mexico, generating projected 12‑month sales of $125 million. USDA will continue expanding export opportunities in 2026 with upcoming missions planned for Australia and Vietnam.