California Fruit and Vegetable

Category: Non-Video

  • The 2026 Blueberry Convention Is in Your Backyard

    The 2026 Blueberry Convention, Sept. 22-25, is taking place right in your backyard in Monterey!

    Since it’s so close to home, this is an excellent (and convenient) opportunity to connect in-person with industry colleagues, gain valuable insights during education sessions and keynotes, and help shape the future of our industry.

    Here’s what you can look forward to:

    • Get the latest category data and economic outlooks to guide your operations.
    • See the latest tech and ag solutions on Blueberry Lane and Blueberry Row.
    • Find out how our Blueberries GO BIG campaign is driving demand.
    • Learn about our health research focus on cognitive health.
    • Experience the excitement of the Blueberry Boost Accelerator live pitch competition.
    • Attend Blueberry Night at a California gem – the Monterey Bay Aquarium.
    • Join the USHBC Council and NABC Board meetings on Wednesday.

    Get a glimpse into the experience here: youtube.com/watch?v=iH988J9kvss&t=2s

    Then check out the full schedule to plan your experience (like adding the Blueberry Data & Intelligence Summit), then sign up to join us!

    [REGISTER NOW]

    More Ways to Stay in Monterey

    The 2026 Blueberry Convention will take place at the Hyatt Regency Monterey. While the deadline for our group rate has passed, you can contact the Hyatt Regency Monterey directly to check availability and pricing. Be sure to mention the NABC Convention!

    With strong interest in this year’s convention, we’ve expanded our housing options throughout Monterey. See the full list on the “Travel Information” tab on our Blueberry Convention webpage.

  • Sun World International Celebrates 50 Years

    Sun World International, a global leader in fruit genetics and licensing, celebrated its 50th anniversary during its 2026 Symposium and Field Days, marking five decades of innovation that have helped shape the fresh produce industry. The company also honored Board Chairman, David Marguleas, for his 40 years of leadership and contributions to Sun World, establishing the David Marguleas Endowed Research Fund in support of UC Davis Viticulture & Enology and dedicating the David Marguleas Tasting Room at the Sun World Center for Innovation.

    Founded in 1976 by David’s father, Howard Marguleas, along with Carl Maggio and Domenick Bianco, Sun World began as a California produce marketing company, but over five decades, they have introduced the first commercialized seedless watermelon, seedless table grapes and lemons, and have become a global fruit genetics and licensing business with brands recognized in markets around the world.

    “Fifty years ago, Sun World was founded on a simple but ambitious idea: fruit can be better,” said David Marguleas. “That idea has guided the company through every stage of its evolution, from early product introductions to the genetics, brands and global connections that define Sun World today. This anniversary is a celebration of the people who built that foundation and the opportunity we have to carry it forward.”

    More than 450 growers, licensees, marketers, retailers, researchers and industry leaders gathered for the company’s Symposium and Field Days, where attendees explored the next generation of Sun World innovation and the future of fresh produce. The anniversary celebration also brought former breeders to the stage alongside Marguleas, recognizing the scientific talent, shared expertise and long-standing relationships that have shaped Sun World’s programs across generations.

    Marguleas joined Sun World in 1986 and held leadership roles across the company for four decades. He became president and CEO in 2019 and assumed the role of executive chair in January 2025. During his tenure, Sun World evolved from a diversified produce marketing company into a global fruit variety development and licensing business, expanding its presence in key growing regions and building a broader portfolio of proprietary fruit offerings.

    The David Marguleas Endowed Research Fund will provide support for UC Davis students, faculty and researchers whose work advances California’s grape industry, while fostering stronger connections among research, education, and the industry. The David Marguleas Tasting Room dedication recognizes his vision, leadership and lasting impact on Sun World’s culture of discovery, collaboration and innovation. This will be a dedicated space where Sun World teams and guests can evaluate fruit, exchange perspectives and continue developing new consumer experiences.

    “David’s deep industry knowledge and commitment to discovery have helped shape who we are today,” said Bernardo Calvo, president and chief executive officer at Sun World International. “He has helped set a standard for how Sun World approaches innovation: stay curious, bring the right people together and keep raising the bar for what fresh produce can deliver. The research fund and tasting room reflect that legacy while creating spaces and opportunities that will help inspire the next generation.”

    Marguleas influence extends beyond the company’s business evolution. He has championed the relationships that link breeding and research with growers, licensees, marketers and retailers, helping Sun World build programs around both commercial performance and the consumer experience.

    “Sun World’s story has been written by people willing to ask what can be improved and then work together to make it happen,” said Marguleas. “I am deeply honored by these recognitions, and grateful to the many colleagues, growers, researchers and industry leaders who have contributed to the company’s success over the past 50 years.”

    — Story contributed by Sun World International

  • LA Times Report Highlights Corruption in Mexico’s Avocado Region

    The California Avocado Commission said a new Los Angeles Times report detailing pervasive violence and intimidation in Mexico’s major avocado-producing region underscores the urgent need for USMCA import limits on Mexican avocados to protect US growers, safeguard the U.S. food supply and prevent criminal organizations from destroying a vitally important sector of American agriculture.

    The Times report, “Avocados were a lifeline — and then a bitter fruit,” chronicles the experience of families in San Ángel Zurumucapio, Michoacán, where avocado production brought new economic opportunity but where growers have also faced extortion, kidnappings and violence. Residents ultimately organized armed self-defense groups to protect their community.

    “The human toll described by the Los Angeles Times is heartbreaking, and Mexican farmers being threatened, extorted, or caught in cartel violence deserve our sympathy and support. California growers should not have to compete against a Mexican avocado supply chain exploited by cartels that can distort markets and undermine U.S. production,” said Ken Melban, president of the California Avocado Commission. “When criminal organizations can extort growers and influence the supply chain, American farmers are left competing in a market shaped by forces far outside normal agricultural competition. That’s why CAC is calling for a seasonal TRQ, to keep trade open while protecting American growers from market-disrupting import surges during our harvest season.”

    — Story contributed by the California Avocado Commission 

  • Huanglongbing Quarantine Boundary Expands in Riverside, SD Counties

    Effective September 11, 2026, the Department is expanding the citrus greening disease boundary in the Murrieta area of Riverside County and into San Diego County (grids 484, 499, and 510). A map of the expanded boundary can be found at https://www.cdfa.ca.gov/citrus/pests_diseases/hlb/regulation.html. 

    Also effective September 11, 2026, the Department is expanding the Asian Citrus Psyllid Bulk Citrus Regional Quarantine Zone 6 in these areas to reflect the HLB quarantine boundary expansion. A map of the expanded boundary can be found at https://www.cdfa.ca.gov/citrus/pests_diseases/acp/regulation.html.

    Regulated articles and conditions for intrastate movement under the quarantine can be found at Title 3 of the California Code of Regulations (CCR) section 3435 & 3439. Pursuant to 3 CCR § 3435 & 3439, any interested party or local entity may appeal a quarantine area designation. 

    Process to Appeal the Expanded Boundary 

    The appeal must be submitted to the Department in writing and supported by clear and convincing evidence. The appeal must be filed no later than ten (10) working days from the date of this notification. During the pending of the appeal, the designated quarantine boundary under appeal shall remain in effect. 

    Mail Appeals to: CDFA – Citrus Division 1220 N Street Sacramento, CA 95814 

    Electronic Notification of Boundary Changes 

    California Code of Regulation allows interested parties to be notified of quarantine area boundary changes, as well as the opportunity to submit quarantine boundary appeals. If interested in receiving notifications, please sign up for regulatory updates through the email notification at: https://public.govdelivery.com/accounts/CADFA/subscriber/new 

    For questions regarding the regulations or map, please email Raymond Niem (Raymond.Niem@cdfa.ca.gov) or call 916-274-6300. — Story contributed by the California Department of Food and Ag

  • APHIS Expands the Citrus Greening (Huanglongbing) Quarantined Area in California

    The Animal and Plant Health Inspection Service (APHIS), in cooperation with the California Department of Food and Agriculture (CDFA), is expanding the citrus greening (Huanglongbing; HLB) quarantined area in California. APHIS is adding one square mile to the Santa Paula quarantined area in Ventura County, which impacts 151.7 acres of commercial citrus. APHIS is adding 10 square miles to the quarantined area in Riverside and San Diego Counties, which impacts 121.5 acres of commercial citrus. This measure parallels the intrastate quarantine that CDFA established on July 15, 2026. APHIS is taking this action because plant tissue samples from residential properties tested positive for Candidatus Liberibacter asiaticus, the causal agent of HLB.

    APHIS is applying safeguarding measures outlined in 7 Code of Federal Regulations (CFR) 301.76 through 301.76-11 and associated Federal Orders that govern interstate movement of regulated articles from the quarantined areas. This action helps prevent HLB from spreading to areas that are not currently infested.

    For updated maps and details, visit the APHIS Citrus Greening and Asian Citrus Psyllid webpage. APHIS will also publish a notice of this change in the “Federal Register.”

    For additional information contact Abby R. Stilwell at 919-323-6296 or abby.r.stilwell@usda.gov

    — Story contributed by the USDA Animal and Plant Health Inspection Service

  • Blueberry Industry Votes in Support of USHBC

    The USDA’s Ag Marketing Service (AMS) announced that a majority of eligible blueberry producers and importers voted in favor of continuing the work of the U.S. Highbush Blueberry Council (USHBC). The industry created USHBC 26 years ago to give more U.S. consumers more reasons to buy more blueberries, to expand demand for U.S. blueberries in global markets and to provide services that equip all in the sector for success.

    “When the industry comes together, we make bigger opportunities possible for everyone to build the business, life and legacy they want and I’m thrilled the work of USHBC will continue,” said Ellie Norris, an Oregon blueberry grower and chair of the USHBC. “No other organization can do for the industry what USHBC can do, especially when it comes to driving category growth.”

    The USDA requires USHBC to hold a referendum every five years, and Norris said she and the rest of the board worked closely with staff to ensure eligible voters were well-informed about the past, current and planned efforts and progress made by the industry-led body.

    “We have momentum on our side. Thanks to decades of USHBC marketing informed by health research, U.S. consumers know blueberries are good for them and now they want and expect them year-round.” said Norris. “That said, I recognize not everyone voted ‘yes,’ and I hope those who have different perspectives or new ideas will become more involved in USHBC moving forward. Diverse perspectives are welcome and can make us stronger.”

    According to AMS, 58% of producers and importers representing 84% of the volume of blueberries grown, were in favor of continuing the program.

    “I’m excited about what’s next because the work of USHBC has never been more important than it is today,” said Brittany Lee, a Florida grower and USHBC vice chair. “The marketplace is certainly filled with pressures, including growing supply, but it’s also filled with promise and there is plenty of room to create more demand.”

    USHBC’s 2026 Blueberry Convention will take place in Monterey, California, Sept. 22-25, and registration remains open for all in the industry.

    “It’s a place to find helpful information, share and discuss future plans and make meaningful connections” said USHBC President Kasey Cronquist. “I hope growers, marketers, suppliers and everyone with an interest in the future success of the industry can join us, because we’ve got more work to do.”

    — Story contributed by the U.S. Highbush Blueberry Council

  • UC ANR Connect Seeks Ag Tech for California Crops

    Applications are now open for UC ANR Connect, a grower-informed commercialization program operated by UC ANR Innovate, the innovation arm of University of California Agriculture and Natural Resources, in partnership with ag tech venture firm Farmhand Ventures. Applications will be accepted through Sept. 18.

    Selected companies receive commercialization support, direct feedback from California growers and agricultural professionals, industry connections and the opportunity to demonstrate their technology live at a field day.

    The current application cycle is focused on commercially available technologies for permanent crops, including fresh fruit, table grapes, pistachios, desert vegetables, berries, citrus and avocados.

    “Entering the California market requires more than a strong technology. Companies need to understand how farmers make decisions, how their products fit into agricultural operations and what it takes to earn trust,” said Helle Petersen, director of UC ANR Innovate. “UC ANR Connect gives companies a structured way to build that understanding while developing relationships across California agriculture.”

    The program begins with challenges identified by California growers and agricultural professionals. UC ANR Innovate’s advisory board and agricultural partners help define priority needs and evaluate whether applicants have commercially available solutions that are relevant to those needs.

    Participants engage directly with growers, UC Cooperative Extension advisors, researchers and industry partners through customer-discovery conversations and feedback sessions. That input helps companies refine their value proposition, strengthen their market positioning and communicate more effectively with the people who may use, recommend or support their products.

    “The unique thing about our program is that it starts with grower priorities based on their biggest operational constraints,” said Hannah Johnson, industry lead for UC ANR Connect. “We are looking for teams that have solutions to those problems and are ready to build lasting relationships in California agriculture.”

    The program culminates in a live field-day demonstration, where companies show their technology in an agricultural setting, explain how it works and answer questions from growers and other attendees. The demonstrations give companies immediate, practical feedback while allowing growers to evaluate emerging technologies before considering adoption.

    During its first two years, UC ANR Connect has worked with 55 companies through eight program cycles and brought more than 1,000 growers, researchers, agricultural professionals and industry representatives to its field days.

    Past participants have included Carbon Robotics, Verdant Robotics, Sami Robotics, Bonsai Robotics and Verdi Ag, with technologies spanning weed control, equipment automation, irrigation management, mechanical pollination, disease detection and harvest assistance.

    Applications must be submitted by Sept. 18, 2026. Learn more and apply at ucanr.edu/site/uc-anr-innovate/ucanr-connect.

    UC ANR Innovate will host a virtual information session for prospective applicants and other interested stakeholders on Sept. 10, 2026, at 8 a.m. PDT. The webinar will explain how the program works, who should apply, how companies are selected and what participating companies can expect.

    Register for the webinar at https://ucanr.zoom.us/webinar/register/WN_5x2lvlO-SjWcQjUIW3PFdQ#/registration.

  • APHIS Expands Sweet Orange Scab Quarantine

    Effective Aug. 19, USDA’s Animal and Plant Health Inspection Service (APHIS), in cooperation with the California Department of Food and Agriculture (CDFA), expanded the area quarantined for sweet orange scab (SOS) in the Burbank, Los Angeles and Long Beach areas of Los Angeles County and the Anaheim and Garden Grove areas of Orange County. SOS is a disease caused by the fungus Elsinöe australis. APHIS is expanding the quarantined area by 110 square miles in Los Angeles County and 67 square miles in Orange County. APHIS is taking this action because of SOS detections in plant tissue samples collected from residential properties in Los Angeles and Orange Counties. There are 2.5 acres of commercial citrus impacted by the Anaheim and Garden Grove area expansion

    APHIS is applying safeguarding measures outlined in Federal Order DA-2024-34 pertaining to the interstate movement of regulated articles from the quarantined areas in California. This measure parallels the intrastate quarantine that CDFA established on June 18, 2026. This action is necessary to prevent the spread of SOS to non-infested areas of the United States

    The APHIS Sweet Orange Scab webpage has information on this disease, Federal Orders, APHIS approved packinghouse procedures, and a description of current Federal SOS quarantined areas.

    For additional information growers may contact:

    Abby R. Stilwell
    Agriculturalist
    919-323-6296
    abby.r.stilwell@usda.gov

    — Story contributed by USDA APHIS

  • Dragon Fruit Production and Farm Tour Coming to Southern California

    UC Ag and Natural Resources is hosting a Dragon Fruit Production Workshop and Farm Tour for growers in the San Diego area. The two-day event will discuss topics ranging from variety selection and field establishment to irrigation, pest management and marketing. Growers will have an opportunity to see the latest research and witness hands-on demonstrations, gain insights from local grower experiences and find out how to gain access to industry resources for this increasingly popular fruit.

    The workshop will be held Sept. 18 from 8 a.m. to 5 p.m. at the San Diego Farm Bureau in Escondido, and the farm tour will be held Sept. 19 from 8 a.m. to 4 p.m. Farm stops and itinerary are yet to be decided. Registration comes with a $60 charge and must be completed by Sept. 11.

    WORKSHOP TOPICS

    Dragon Fruit Varieties, Establishment and Economic Considerations for Commercial Production

    The Dragon Fruit Value Chain and Market Dynamics, from Producer to Consumer

    Dragon Fruit Diseases and Cactus Virus X (CVX) Incidence and Management Strategies in Florida

    Issues and Challenges with Dragon Fruit Production in Southern California – Facilitated Discussion with Local Growers

    Dragon Fruit Sensory Evaluation and Post-Harvest Management

    Dragon Fruit Value-Added Product Development

    Weed Management Strategies for Dragon Fruit Production

    Irrigation System Design Considerations and Water Management

    Insect Pests and Management Strategies for Dragon Fruit Production

    Agritourism as a Marketing Tool for Dragon Fruit

    Lightning Presentations About UCANR & Other Support Programs

    Food Safety Technical Assistance Program

    California Agricultural Land Equity

    California Under Served Population (CUSP) Program

    Transitioning to Organic Agriculture

    Climate Smart Agriculture Program

    Mission Resource Conservation District (RCD) Programs

    FIELD DAY ACTIVITIES- (Tour stops to be determined)

    Host farm overview and Tours

    Pruning, Pollination and Trellis System demonstration

    Irrigation Systems Design and Components

    Insect and/or Weed Pest Identification Clinic

    Backpack Sprayer Calibration Clinic

    Value-added Product Development demonstration

    Pitahaya and Value-added product tasting

    — Story contributed by UC Ag and Natural Resources

  • Free Business Skills Training Offered to Growers, Ranchers and Food Vendors

    UC Ag and Natural Resources and F3 are offering  free skills training courses to help California growers navigate the hurdles of planning, marketing, social media, capital access and buyer engagement.

    Small- to mid-size growers, ranchers, fishers, food producers and food business owners are invited to join the Business Launchpad, a free, cohort-based business development program designed to help them build stronger, more resilient businesses.

    Growing and preparing exceptional food is only part of what it takes to build a successful food business. Today’s producers are expected to be marketers, financial managers, regulatory experts and sales professionals – all while continuing to farm, ranch, fish or manufacture food products. While they excel at their craft, many people would benefit from developing the business skills needed to grow and sustain their operations.

    “We are recruiting up to 40 participants across the state to be part of a nine-week virtual cohort designed to improve the financial stability and operational resilience of small- to mid-sized agricultural enterprises in California,” said Tracy Celio, regional director of F3 Local Farm and Food Innovation and UC ANR’s Southwest Regional Food Business Center.

    Business Launchpad participants will receive practical instruction from experts on key business topics, including recordkeeping, business planning, access to capital, marketing, branding and food safety. In addition to weekly online sessions, participants will receive individualized technical assistance and have opportunities to connect with peers and buyers in person.

    The fall 2026 cohort will run from October through December 2026. Participants will attend one online session each week, with each session lasting approximately 2.5 hours. Weekly educational sessions and coaching are delivered virtually, while regional networking and resource fair events will be held in person in Northern California, Central California and Southern California.

    The course will cover:

    • Business planning
    • Financial literacy
    • Regulatory compliance
    • Marketing and branding

    Participation will be hybrid with:

    • Virtual courses
    • 1:1 coaching
    • Regional networking events for professional growth

    Applications will be accepted until Sept. 1, and applicants will be notified of acceptance by Sept. 10, 2026.

    Learn more and complete the application for Business Launchpad: Growing Resilient Roots For Food, Farm and Ranch Businesses at https://bit.ly/Foodbizlaunch.