California Fruit and Vegetable

Category: Industry News

  • Rominger Brothers Farms Receives CA Leopold Conservation Award

    Rick Rominger (left) and Bruce Rominger (right) – Photo by Paolo Vescia

    Rominger Brothers Farms of Winters has been selected as the recipient of the 2019 California Leopold Conservation Award®. Sand County Foundation created the Leopold Conservation Award to inspire American landowners by recognizing exceptional farmers, ranchers and foresters. The prestigious award, named in honor of renowned conservationist Aldo Leopold, is given in 20 states.

    The award is presented annually by Sand County Foundation, Sustainable Conservation and the California Farm Bureau Federation. Rominger Brothers Farms, Inc. of Yolo County received $10,000 and a crystal award at the California Farm Bureau Federation Annual Meeting in Monterey today.

    The farm and rangeland owned and managed by Bruce and Rick Rominger represents a community they love, respect, share with others and protect in perpetuity. They grow diversified crops – including wine grapes, processing tomatoes, rice and hay – in ways that protect the environment, using a full toolbox of stewardship practices and partnerships. This includes planting miles of hedgerows to benefit important pollinators like bees, restoring over 5,000 feet of stream corridors to connect riparian areas and wetlands to aid a variety of species, and managing irrigation water on their rice fields to boost declining shorebird populations.

    Photo Credit: Paolo Vescia

    The Romingers have long been recognized leaders for their adaptability and innovation while overcoming regulatory challenges that, together with their conservation goals, enhance their business. Community service and outreach round out the leadership character of Rominger Brothers Farms.

    “It’s an honor to even be considered for the Leopold Conservation Award, and an even greater honor to win it, especially considering all the accomplished past winners,” said Bruce Rominger. “We are humbled to be part of that list of distinguished recipients. We love what we’re doing and believe what we’re doing improves our part of California in meaningful ways for the future. To have the Leopold Conservation Award associated with our farm is a tremendous privilege.”

    “California’s environment and communities are facing some big challenges – with the effects of climate change in particular on full display with yet another round of megafires across the state this year,” said Ashley Boren, Executive Director of Sustainable Conservation, which has co-sponsored the award since its launch in California in 2006. “The Rominger brothers have spent three decades evolving their farm into a model of sustainability and climate resiliency. Their extraordinary list of accomplishments includes pioneering the use of water-wise drip irrigation, planting miles of hedgerows to benefit important pollinators, and restoring and reconnecting streams and wetland habitats – all of which helps their farm and the multitude of species that call it home endure in a changing climate.”

    “We are honored to join Sand County Foundation and Sustainable Conservation to recognize the extraordinary efforts of California farmers and ranchers who go above and beyond in managing and enhancing our natural resources,” said Jamie Johansson, California Farm Bureau Federation President. “The Leopold Conservation Award recognizes innovative and replicable strategies that our farmers or ranchers utilize to manage their land and natural resources.”

    Verwey Farms (Philip & Shelly Verwey, Frank & Kathy Cardoza, and Brent & Camberia Verwey) – Photo by Paolo Vescia

    Among the many outstanding landowners nominated for this year’s award were two finalists.  Philip Verwey Dairy, Hanford (Kings County) is a first-generation dairy whose philosophy for every management decision is: take care of the people, take care of the animals and take care of the environment on and around the farm. Their commitment to innovation and continuous improvement is evident with their 10-acre covered lagoon manure digester that generates renewable electricity that powers the farm, on-farm wells and their local community. This enables generating clean, renewable energy for two electric-powered feed mixing stations that significantly reduces the use of diesel fuel and harmful air emissions. A five-acre solar array currently being built will help the farm attain its future goal of becoming carbon-neutral.

    Rosie and Ward Burroughs and family at farm in Denair CA – Photo by Paolo Vescia

    Burroughs Family Farms in Denair (Stanislaus County) is this year’s other finalist. Rose Marie and Ward Burroughs along with their family are co-owners of five diversified, sustainable farms that produce organic almonds, beef, chicken and eggs, dairy, olives, hay and more. Exceeding organic standards, the family continually refines and enhances their systems to reduce water use and improve soil fertility. This system prioritizes biodiversity, and seeks to replenish groundwater aquifers, as well as enhance watershed and ecosystem health, while supporting their growing and diverse family enterprises.

    The 2018 recipient was Lundberg Family Farms, an organic rice and quinoa farm in Butte and Humboldt counties. The Leopold Conservation Award is made possible thanks to generous contributions from Farm Credit, The Harvey L. & Maud S. Sorenson Foundation, The Nature Conservancy, McDonald’s and California Leopold Conservation Award alumni. For more information on the award, visit www.leopoldconservationaward.org.

    Photo credit: California Farm Bureau Federation

  • Farm Bureau Thanksgiving Survey Shows Average Cost of Holiday Meal Up One Cent From Last Year

    The American Farm Bureau Federation’s 34th annual survey of classic items found on the Thanksgiving Day dinner table indicates the average cost of this year’s feast for 10 is $48.91, or less than $5.00 per person. This is a 1-cent increase from last year’s average of $48.90.

    The centerpiece on most Thanksgiving tables – the turkey – costs slightly less than last year, at $20.80 for a 16-pound bird. That’s roughly $1.30 per pound, down 4% from last year. The survey results show that retail turkey prices are the lowest since 2010.

    The shopping list for Farm Bureau’s informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.

    Although the overall average cost of the meal was about the same this year, there were some price changes for individual items. In addition to turkey, foods that showed slight price declines include cubed bread stuffing and canned pumpkin pie mix. Foods showing modest increases this year included dinner rolls, sweet potatoes and milk. After adjusting for inflation, the cost of this year’s Thanksgiving dinner is $19.13, down slightly from last year.

    Despite the growing popularity of prepared foods, the vast majority of Americans, 92%, celebrate Thanksgiving at home or at a family member’s home and most cook their entire meal at home, according to the survey.

    More than 250 volunteer shoppers checked prices at grocery stores in 38 states for this year’s survey. Farm Bureau volunteer shoppers are asked to look for the best possible prices, without taking advantage of special promotional coupons or purchase deals.

    The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.

    By The American Farm Bureau Federation

  • Farm Bureau Thanksgiving Survey Shows Average Cost of Holiday Meal Up One Cent From Last Year

    The American Farm Bureau Federation’s 34th annual survey of classic items found on the Thanksgiving Day dinner table indicates the average cost of this year’s feast for 10 is $48.91, or less than $5.00 per person. This is a 1-cent increase from last year’s average of $48.90.

    The centerpiece on most Thanksgiving tables – the turkey – costs slightly less than last year, at $20.80 for a 16-pound bird. That’s roughly $1.30 per pound, down 4% from last year. The survey results show that retail turkey prices are the lowest since 2010.

    The shopping list for Farm Bureau’s informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.

    Although the overall average cost of the meal was about the same this year, there were some price changes for individual items. In addition to turkey, foods that showed slight price declines include cubed bread stuffing and canned pumpkin pie mix. Foods showing modest increases this year included dinner rolls, sweet potatoes and milk. After adjusting for inflation, the cost of this year’s Thanksgiving dinner is $19.13, down slightly from last year.

    Despite the growing popularity of prepared foods, the vast majority of Americans, 92%, celebrate Thanksgiving at home or at a family member’s home and most cook their entire meal at home, according to the survey.

    More than 250 volunteer shoppers checked prices at grocery stores in 38 states for this year’s survey. Farm Bureau volunteer shoppers are asked to look for the best possible prices, without taking advantage of special promotional coupons or purchase deals.

    The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.

    By The American Farm Bureau Federation

  • Detection of Citrus Disease Huanglongbing Triggers Quarantine Expansion in Portions of San Bernardino and Los Angeles Counties

    A quarantine has been declared following the detection of the citrus disease Huanglongbing (HLB), or citrus greening, in a single citrus tree in an unincorporated area of San Bernardino County, near Montclair. This is the first time the plant disease has been detected in San Bernardino County. CDFA is working with the United States Department of Agriculture (USDA) and the San Bernardino County and Los Angeles County agricultural commissioners on this project.

    The 93-square mile quarantine area will link up with existing quarantines in Los Angeles and Orange Counties, creating a contiguous 1,015-square-mile area. The new portion is bordered on the north by I-210; on the south by Chino Airport; on the west by Highway 57; and on the east by Ontario International Airport. HLB quarantine maps for San Bernardino and Los Angeles counties are available online at: cdfa.ca.gov/plant/hlb/regulation. Please check this link for future quarantine expansions in these counties, should they occur. Quarantines are already in place for HLB in portions of Los Angeles, Orange and Riverside counties.

    The quarantine prohibits the movement of all citrus nursery stock or plant parts out of the quarantine area. Provisions exist to allow the movement of commercially cleaned and packed citrus fruit. Fruit that is not commercially cleaned and packed, including residential citrus, such as oranges, lemons, grapefruits, and kumquats, must not be moved from the property on which it is grown, although it may be processed and/or consumed on the premises.

    Residents are urged to take several steps to help protect citrus trees:

    • Do not move citrus plants, leaves, or foliage into or out of the quarantine area or across state or international borders. Keep it local.
    • Cooperate with agricultural officials placing traps, inspecting trees, and treating for the pest.
    • If you no longer wish to care for your citrus tree, consider removing it so it does not become a host to the pest and disease.

    HLB is a bacterial disease that affects the vascular system of citrus trees and plants. It does not pose a threat to humans or animals. The Asian citrus psyllid can spread the bacteria as the pest feeds on citrus trees and plants. Once a tree is infected, there is no cure; the tree will produce bitter and misshaped fruit and die within a few years.

    CDFA staff have scheduled removal of the infected tree and are in the midst of a treatment program for citrus trees to knock down Asian citrus psyllid infestations within 400 meters of the find site. By taking this action, a critical reservoir of the disease and its vectors will be removed, which is essential to protect surrounding citrus from this deadly disease.

    CDFA, in partnership with the USDA, local county agricultural commissioners, and the citrus industry, continues to pursue a strategy of controlling the spread of the Asian citrus psyllids while researchers work to find a cure for the disease.

  • Ryan Talley is Elected New Western Growers Chairman of the Board

    Western Growers is pleased to announce that Ryan Talley, co-owner and farm manager of Talley Farms, will assume the role of Chairman of the Board of Directors. Talley, who has been committed to agriculture for more than three decades, will serve as chairman for a one-year term, taking over the responsibilities of outgoing chairman, Ron Ratto, president of Ratto Bros., Inc.

    “Ryan’s successful tenure at Talley Farms and his significant personal accomplishments make him the ideal choice to be the next Western Growers’ Chairman of the Board of Directors,” said Western Growers President and CEO Tom Nassif. “With his stellar track record on the board, there is no doubt in my mind that Ryan, along with the rest of the Western Growers Board, is poised to truly lead the organization and the fresh produce industry to even greater heights.”

    Talley spearheads Talley Farms, a diversified family-owned farming company and grower- shipper of bell peppers, cilantro, spinach, lettuce, Napa cabbage, avocados, lemons and grapes. His passion for agriculture dates back to 1985 when he first started picking beans at the age of 12, alongside his brother, Todd, and cousin, Brian. Talley earned his bachelor of science in business from Purdue University and subsequently returned to the farm to help write the computer programs Talley Farms currently uses for production, planning, their mechanic ship and the nursery. The farm is committed to supplying consumers with the best and freshest produce that California has to offer, following the company’s vision to strive for “Excellence in Everything.”

    “Western Growers has been a staple organization in the agriculture industry for nearly a century, and Talley Farms is proud to have been a part of its legacy since 1970,” said Talley. “I am both eager and honored to embark on this new role as Western Growers’ Chairman of the Board of Directors, working with the rest of the board to further our commitment to the industry.”

    Talley was named as 2020 chairman during Western Growers 94th Annual Meeting in Maui, Hawaii. During the meeting, the Board also selected Albert Keck of Hadley Date Gardens as senior vice chairman; Stuart Woolf of Woolf Enterprises as vice chairman; Carol Chandler of Chandler Farms as treasurer; and Vic Smith of JV Smith Companies as secretary.

    About Western Growers:
    Founded in 1926,     Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers. Connect with and learn more about Western Growers on our Twitter and Facebook.

  • Ryan Talley is Elected New Western Growers Chairman of the Board

    Western Growers is pleased to announce that Ryan Talley, co-owner and farm manager of Talley Farms, will assume the role of Chairman of the Board of Directors. Talley, who has been committed to agriculture for more than three decades, will serve as chairman for a one-year term, taking over the responsibilities of outgoing chairman, Ron Ratto, president of Ratto Bros., Inc.

    “Ryan’s successful tenure at Talley Farms and his significant personal accomplishments make him the ideal choice to be the next Western Growers’ Chairman of the Board of Directors,” said Western Growers President and CEO Tom Nassif. “With his stellar track record on the board, there is no doubt in my mind that Ryan, along with the rest of the Western Growers Board, is poised to truly lead the organization and the fresh produce industry to even greater heights.”

    Talley spearheads Talley Farms, a diversified family-owned farming company and grower- shipper of bell peppers, cilantro, spinach, lettuce, Napa cabbage, avocados, lemons and grapes. His passion for agriculture dates back to 1985 when he first started picking beans at the age of 12, alongside his brother, Todd, and cousin, Brian. Talley earned his bachelor of science in business from Purdue University and subsequently returned to the farm to help write the computer programs Talley Farms currently uses for production, planning, their mechanic ship and the nursery. The farm is committed to supplying consumers with the best and freshest produce that California has to offer, following the company’s vision to strive for “Excellence in Everything.”

    “Western Growers has been a staple organization in the agriculture industry for nearly a century, and Talley Farms is proud to have been a part of its legacy since 1970,” said Talley. “I am both eager and honored to embark on this new role as Western Growers’ Chairman of the Board of Directors, working with the rest of the board to further our commitment to the industry.”

    Talley was named as 2020 chairman during Western Growers 94th Annual Meeting in Maui, Hawaii. During the meeting, the Board also selected Albert Keck of Hadley Date Gardens as senior vice chairman; Stuart Woolf of Woolf Enterprises as vice chairman; Carol Chandler of Chandler Farms as treasurer; and Vic Smith of JV Smith Companies as secretary.

    About Western Growers:
    Founded in 1926,     Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers. Connect with and learn more about Western Growers on our Twitter and Facebook.

  • Finding Truth & What to Do Amidst the Controversy Over Crop Protection Materials “Pesticides”

    Agriculture and the science of crop protection materials is too often misunderstood by the public and is under constant attack by extremists in the political arena. As legislation and jurisdiction begins to more commonly ignore sound science in their decision-making, farmers are rightfully concerned about the future of agriculture and what may or may not be in their power to make a difference in protecting their freedom to utilize these valuable tools.  Watch this brief interview with Jay Vroom, former CEO of CropLife America as he shares some insights.

    Please thank our sponsor Duarte Nursery for their industry support by visiting them at their booth at Malcolm Media’s Annual Grape Grower Expos next month.

  • One Ton Champion Gourd Dominates Half Moon Bay Art and Pumpkin Festival

    The World Pumpkin Capital of Half Moon Bay recently celebrated its bountiful fall harvest and autumn splendor with the 50th annual Half Moon Bay Art & Pumpkin Festival.  This festive event included a special display of gigantically enormous/heavyweight champion pumpkins, smashing entertainment with four stages of stellar live music, the home-spun Great Pumpkin Parade, boo-tiful harvest-inspired crafts, tasty homestyle foods, premium wines, seasonal craft beer, pumpkin-infused ales, pumpkin-flavored artisanal cocktails, expert pumpkin carver Farmer Mike sculpting monster pumpkins into amazing one-of-a-kind masterpieces, photos with the gargantuan grand champion mega-gourd, pie-eating and costume contests, pumpkin carving for fun, the world’s largest mosaic pumpkin sculpture that measures 12-feet long, 11-feet high and weighs 10,000 pounds by artist Peter Hazel,  the Xfinity Take 5 Lounge with giant screen TV, wet and wild waterballerz, ultra thrilling bungee jump, Cornhole game area, Stay Cool Misting Tent, selfies and fun with the delightfully rotund, playful and mischievious Pumpkin Festival mascot “Gourdy”, and the Sunday-only “Made on the Coast” local artists block with art and live music, and the Sunday-only Great Pumpkin Run – 10k, 5k, Half Marathon and Kids’ Fun Run, plus sweet sponsor swag giveaways and samples. Presented by the non-profit Half Moon Bay Beautification Committee which has raised several million dollars for community service organizations and civic improvements in its 50 year history.

    The event was preceded by the annual World Championship Pumpkin Weigh-Off, featuring the World’s Greatest Gourd Growers and their titanic orbs. Organizers offered a hefty, world’s biggest top prize of $7 per pound and $30,000 in total prize money for a new world record entered at Half Moon Bay plus beefed up overall prize money to the Top 20. Two-time Half Moon Bay champion Leonardo Urena’s Goliath (Napa, CA) 2,175-pound mega-gourd obliterated a formidable field of heavyweight contenders in winning the 2019 Safeway World Championship Pumpkin Weigh-Off and setting a new California record.  As impressive as Urena’s mega-gourd is, it did not exceed the world record – 2,624 pounds set in 2016. With the win, Urena claimed a cash prize of $15,225. The Goliath grand champion mega-gourd, along with the top four heaviest weigh-off pumpkins, were displayed at the Pumpkin Festival.

  • Finding Truth & What to Do Amidst the Controversy Over Crop Protection Materials “Pesticides”

    Agriculture and the science of crop protection materials is too often misunderstood by the public and is under constant attack by extremists in the political arena. As legislation and jurisdiction begins to more commonly ignore sound science in their decision-making, farmers are rightfully concerned about the future of agriculture and what may or may not be in their power to make a difference in protecting their freedom to utilize these valuable tools.  Watch this brief interview with Jay Vroom, former CEO of CropLife America as he shares some insights.

    Please thank our sponsor Duarte Nursery for their industry support by visiting them at their booth at Malcolm Media’s Annual Grape Grower Expos next month.

  • California Prunes Shine in Fourpoints Energy Bars

    The world comes to California for prunes, and so does energy bar innovator, Fourpoints®. Denver-based Fourpoints is the first-and-only energy bar to feature California Prunes as the star ingredient.

    “The energy bar category is crowded and full of the same old date based and syrup-based bars,” said Kevin Webber, co-founder of Fourpoints. “You have to have a one-of-a-kind product to stand out, and for us, that means a one-of-a-kind ingredient: California Prunes. We created our product out of both passion for outdoor recreation and out of personal need for a low-glycemic, better functioning bar inspired by our families fight with diabetes.”

    Fourpoints is disrupting the energy bar market by taking full advantage of the fresh, naturally sweet taste and exceptional nutritional profile of California Prunes.

    “California Prunes have a low-glycemic index meaning a slower rise in blood sugar that increases satiety to delay hunger during exercise. This makes prunes an ideal energy source,” said Leslie Bonci, registered dietitian, sports nutrition expert, and California Prune Board nutrition consultant. “California Prunes deliver the nutritional clout of macros (carbohydrates and fiber), micros (vitamins and minerals), and phytos (polyphenols). They are neat little bites that add big taste delight.”

    Fourpoints bars are crafted to offer hours of slow-burning energy without the dreaded “spike and crash” typically associated with higher-glycemic bars that make up much of the category, adds Webber.

    “We use only the highest-quality ingredients, like prunes – exclusively sourced from California – to make Fourpoints bars,” said Webber. “Those seeking action and adventure deserve an energy bar that delivers clean energy, tastes amazing, and is easily enjoyed on-the-go, too. Fourpoints and California Prunes deliver on both.”

    Fourpoints & California Prunes Co-brand New Packaging

    California Prunes are such an important ingredient on the inside of the bars, Fourpoints features the California Prunes brand on the outside, too. Each package of Fourpoints energy bars highlights the new California Prunes brand.

    “It’s refreshing to partner with a company that truly believes in the power of prunes,” said Donn Zea, Executive Director, California Prune Board. “Fourpoints not only recognizes the remarkable benefits that prunes offer but they’ve gone the extra mile to feature the California Prunes brand on packaging in prime real estate near the list of ingredients where health-conscious consumers gravitate.”

    California Prunes are the best prunes in the world due in large part to the ideal growing conditions, high environmental standards and craftsmanship used in growing and drying the crop to create a premium prune with legendary sweetness. California is the world’s largest prune producer and the most reliable source in the industry.

    “The California Prunes brand represents all that makes California Prunes exceptional. It’s more than a logo and a tag line, it’s a statement about being the best,” said Zea. “California Prunes are a versatile and functional ingredient making them particularly attractive for manufacturers, such as Fourpoints.”

    In addition to the California Prunes brand integration on the Fourpoints packaging, California Prunes and Fourpoints are partnering on strategic integration opportunities including co-promotion via special events, social media outreach, sampling, and more. Fourpoints will be on center stage at this weeks’ Naturally Boulder Annual Autumn Pitch Slam.

    Fourpoints energy bars are available nationally at REI, regionally in the Denver area at Safeway and King Soopers, and on the Fourpoints website at www.fourpointsbar.com. They come in five unique flavors including Alpine Apple Pie, Backcountry Banana Bread, Mountain Mocha Espresso, Powder Day PB&J, and Trailhead Gingerbread and can be purchased by the box of 12 for $36.00 USD. This fall their flagship line converts to 100% hemp-based protein while introducing a hemp-free tactical line using whey protein isolate for active duty military and professional athletes. For more information about California Prunes, visit www.californiaprunes.org.

    ABOUT THE CALIFORNIA PRUNE BOARD

    Created in 1952, The California Prune Board aims to amplify the premium positioning and top-of-mind awareness of California Prunes through advertising, public relations, promotion, nutrition research, crop management and sustainability research, and issues management. The California Prune Board represents approximately 800 prune growers and 28 prune, juice, and ingredient handlers under the authority of the California Secretary of Food and Agriculture.

    ABOUT FOURPOINTS

    Made from 100% real food and designed to offer hours of slow-burn energy without the sugar spikes and crashes, Colorado based Fourpoints® made the energy bar better than it has to be so you can perform better when you need to!  The only prune-based bars on the market are available in five unique flavors to elevate your performance. BONUS:  THEY DON’T FREEZE! Follow us with #WHEREVERYOUPLAY and help us to protect the places we play!