California Fruit and Vegetable

Category: Industry News

  • This Week In Ag – September 2

    Five stories are making headlines across California agriculture this week, from a familiar Central Valley face appearing on pistachio packaging to a new tool aimed at protecting cattle from New World screwworm. Here’s what you need to know in this week’s edition of This Week in Ag.

    Josh Allen Featured on Wonderful Pistachios Packaging

    Firebaugh native and NFL MVP Josh Allen is bringing more attention to one of California’s biggest specialty crops.

    Allen is featured on new limited-edition Wonderful Pistachios packaging rolling out at select retailers. The Buffalo Bills quarterback has a personal connection to the industry as a fourth-generation pistachio farmer.

    This marks the second year of Allen’s partnership with Wonderful Pistachios and also brings back the Josh Allen Scholarship program. The program supports first-generation students from Firebaugh pursuing higher education, providing recipients with up to $12,000 over four years of college.

    Nearly 40 high school seniors were accepted into the scholarship program during its first year.

    Blueberry Industry Votes to Continue U.S. Highbush Blueberry Council

    The U.S. blueberry industry has voted in favor of continuing the work of the U.S. Highbush Blueberry Council.

    The USDA Agricultural Marketing Service announced that a majority of eligible blueberry producers and importers supported continuing the council.

    Created by the industry 26 years ago, USHBC works to increase consumer demand for blueberries, expand opportunities in global markets and provide resources to support the blueberry industry.

    FDA Authorizes Tool to Help Prevent New World Screwworm

    Cattle producers have another tool available as concerns surrounding New World screwworm continue.

    The U.S. Food and Drug Administration issued an Emergency Use Authorization for Bimectin, an ivermectin injection, to help prevent New World screwworm infestations in certain cattle.

    Under the authorization, the product can be administered within 24 hours of birth, at the time of castration or when a wound appears.

    Bimectin is not authorized for this use in lactating dairy cows or calves intended to be processed for veal.

    The FDA said available evidence indicates it is reasonable to believe the product may be effective when used as authorized and that its known and potential benefits outweigh its known and potential risks.

    UC ANR Connect Seeks New Technology for California Agriculture

    UC Agriculture and Natural Resources is looking for agricultural technology that could benefit California growers.

    Applications are open for UC ANR Connect, a grower-informed commercialization program operated by UC ANR Innovate in partnership with Farmhand Ventures.

    Selected companies will receive commercialization support, feedback directly from California growers and agricultural professionals, industry connections and an opportunity to demonstrate their technology during a field day.

    The current application cycle is focused on commercially available technology for permanent and specialty crops, including fresh fruit, table grapes, pistachios, desert vegetables, berries, citrus and avocados.

    Applications will be accepted through Sept. 18.

    Mike Forbes Named President and CEO of American Pistachio Growers

    American Pistachio Growers has announced new leadership.

    Mike Forbes officially takes over as the organization’s president and CEO on Sept. 1, bringing more than two decades of leadership experience across the food, consumer products and wellness industries.

    Forbes also has agricultural roots. A Wisconsin native, he grew up participating in 4-H and comes from a family of farmers. His career has included positions with McKinsey & Company, Jim Beam, Procter & Gamble and General Mills.

    As president and CEO, Forbes will lead American Pistachio Growers’ efforts to represent American pistachio growers and processors, strengthen domestic and international demand and promote the benefits of American-grown pistachios.

    Stay Up to Date with California Ag Network

    That’s this week’s look at five stories impacting agriculture.

    Follow California Ag Network for more news, industry updates and stories from across California agriculture.

  • Blueberry Industry Votes in Support of USHBC

    The USDA’s Ag Marketing Service (AMS) announced that a majority of eligible blueberry producers and importers voted in favor of continuing the work of the U.S. Highbush Blueberry Council (USHBC). The industry created USHBC 26 years ago to give more U.S. consumers more reasons to buy more blueberries, to expand demand for U.S. blueberries in global markets and to provide services that equip all in the sector for success.

    “When the industry comes together, we make bigger opportunities possible for everyone to build the business, life and legacy they want and I’m thrilled the work of USHBC will continue,” said Ellie Norris, an Oregon blueberry grower and chair of the USHBC. “No other organization can do for the industry what USHBC can do, especially when it comes to driving category growth.”

    The USDA requires USHBC to hold a referendum every five years, and Norris said she and the rest of the board worked closely with staff to ensure eligible voters were well-informed about the past, current and planned efforts and progress made by the industry-led body.

    “We have momentum on our side. Thanks to decades of USHBC marketing informed by health research, U.S. consumers know blueberries are good for them and now they want and expect them year-round.” said Norris. “That said, I recognize not everyone voted ‘yes,’ and I hope those who have different perspectives or new ideas will become more involved in USHBC moving forward. Diverse perspectives are welcome and can make us stronger.”

    According to AMS, 58% of producers and importers representing 84% of the volume of blueberries grown, were in favor of continuing the program.

    “I’m excited about what’s next because the work of USHBC has never been more important than it is today,” said Brittany Lee, a Florida grower and USHBC vice chair. “The marketplace is certainly filled with pressures, including growing supply, but it’s also filled with promise and there is plenty of room to create more demand.”

    USHBC’s 2026 Blueberry Convention will take place in Monterey, California, Sept. 22-25, and registration remains open for all in the industry.

    “It’s a place to find helpful information, share and discuss future plans and make meaningful connections” said USHBC President Kasey Cronquist. “I hope growers, marketers, suppliers and everyone with an interest in the future success of the industry can join us, because we’ve got more work to do.”

    — Story contributed by the U.S. Highbush Blueberry Council

  • UC ANR Connect Seeks Ag Tech for California Crops

    Applications are now open for UC ANR Connect, a grower-informed commercialization program operated by UC ANR Innovate, the innovation arm of University of California Agriculture and Natural Resources, in partnership with ag tech venture firm Farmhand Ventures. Applications will be accepted through Sept. 18.

    Selected companies receive commercialization support, direct feedback from California growers and agricultural professionals, industry connections and the opportunity to demonstrate their technology live at a field day.

    The current application cycle is focused on commercially available technologies for permanent crops, including fresh fruit, table grapes, pistachios, desert vegetables, berries, citrus and avocados.

    “Entering the California market requires more than a strong technology. Companies need to understand how farmers make decisions, how their products fit into agricultural operations and what it takes to earn trust,” said Helle Petersen, director of UC ANR Innovate. “UC ANR Connect gives companies a structured way to build that understanding while developing relationships across California agriculture.”

    The program begins with challenges identified by California growers and agricultural professionals. UC ANR Innovate’s advisory board and agricultural partners help define priority needs and evaluate whether applicants have commercially available solutions that are relevant to those needs.

    Participants engage directly with growers, UC Cooperative Extension advisors, researchers and industry partners through customer-discovery conversations and feedback sessions. That input helps companies refine their value proposition, strengthen their market positioning and communicate more effectively with the people who may use, recommend or support their products.

    “The unique thing about our program is that it starts with grower priorities based on their biggest operational constraints,” said Hannah Johnson, industry lead for UC ANR Connect. “We are looking for teams that have solutions to those problems and are ready to build lasting relationships in California agriculture.”

    The program culminates in a live field-day demonstration, where companies show their technology in an agricultural setting, explain how it works and answer questions from growers and other attendees. The demonstrations give companies immediate, practical feedback while allowing growers to evaluate emerging technologies before considering adoption.

    During its first two years, UC ANR Connect has worked with 55 companies through eight program cycles and brought more than 1,000 growers, researchers, agricultural professionals and industry representatives to its field days.

    Past participants have included Carbon Robotics, Verdant Robotics, Sami Robotics, Bonsai Robotics and Verdi Ag, with technologies spanning weed control, equipment automation, irrigation management, mechanical pollination, disease detection and harvest assistance.

    Applications must be submitted by Sept. 18, 2026. Learn more and apply at ucanr.edu/site/uc-anr-innovate/ucanr-connect.

    UC ANR Innovate will host a virtual information session for prospective applicants and other interested stakeholders on Sept. 10, 2026, at 8 a.m. PDT. The webinar will explain how the program works, who should apply, how companies are selected and what participating companies can expect.

    Register for the webinar at https://ucanr.zoom.us/webinar/register/WN_5x2lvlO-SjWcQjUIW3PFdQ#/registration.

  • This Week In Ag

    This Week in Ag: Five stories you need to know from across California agriculture.

    This week, we’re covering new funding to stop the spread of glassy-winged sharpshooter, a potential new tool for fighting navel orangeworm, free business training for producers, a USDA trade mission to Singapore, and a $2 million investment aimed at helping the tree nut industry overcome trade barriers.

    Stay informed on the issues and opportunities shaping California agriculture.

    For more news impacting the California ag industry, follow California Ag Network.

  • California Blueberries Harvested at the Right Moment

    California blueberry growers had a good season, with the crop arriving at the right time to get a good price. Kasey Cronquist of the U.S. Highbush Blueberry Council and North American Blueberry Council spoke with Matthew Malcolm from California Fruit & Vegetable about some of the ways his organizations are promoting American blueberries and helping growers, including September’s Blueberry Convention in Monterey. Watch this quick video and learn more in California Fruit and Vegetable Magazine.

  • USDA Accepting Applications for a Trade Mission to Singapore

    The USDA Foreign Agricultural Service (FAS) announced it is now accepting applications for its upcoming trade mission to Singapore, scheduled for Dec. 7 to 9.

    FAS Agribusiness Trade Missions directly connect American agribusinesses with overseas buyers, expanding market access and boosting exports for U.S. producers. Current and potential U.S. exporters interested in exploring trade opportunities in Singapore, Malaysia and Thailand must submit their application via the official online form by 11:59 p.m. EST, Sept. 8, 2026.

    “Expanding our footprint in Southeast Asia is critical as we work to diversify export opportunities and build new, resilient paths for getting safe, high-quality American agricultural products into more markets,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg. “Getting producers face-to-face with buyers cultivates long-term trade relationships in vibrant, rapidly developing markets—ensuring our producers have multiple avenues to meet global demand instead of relying on a single buyer.”

    In 2025, U.S. agricultural product exports to Singapore, Malaysia and Thailand reached more than $3 billion in total. This regional total includes $1.3 billion to Thailand and $1 billion to Malaysia. In Singapore, U.S. exports reached $769 million, with consumer-oriented products— such as tree nuts, dairy products, wine and processed foods—making up 65% of that value.

    In addition to brokering business-to-business meetings, FAS staff and regional experts will hold in-depth market briefings and host site visits and networking events to strengthen trade relationships throughout the mission.

    USDA anticipates significant growth opportunities in the region for several product categories, including:

    • Tree nuts
    • Food preparations, such as baking ingredients
    • Seafood
    • Beef
    • Wine and distilled spirits
    • Processed fruits and vegetables
    • Dairy, eggs and egg products
    • Pet food
    • Pulses, such as dry yellow and green split peas

    In 2025, USDA trade missions connected more than 250 U.S. companies with buyers in Hong Kong, Thailand, Peru, Guatemala, the Dominican Republic, Taiwan and Mexico, generating projected 12‑month sales of $125 million.

    Singapore will be USDA’s final Agribusiness Trade Mission for 2026—a year in which USDA sent delegations to Malaysia, Indonesia, Guatemala, El Salvador, the Philippines, Vietnam, Argentina, and Ecuador. USDA will announce 2027 missions soon.

    For information on these and other trade missions, visit https://www.fas.usda.gov/topics/trade-missions.

  • APHIS Expands Sweet Orange Scab Quarantine

    Effective Aug. 19, USDA’s Animal and Plant Health Inspection Service (APHIS), in cooperation with the California Department of Food and Agriculture (CDFA), expanded the area quarantined for sweet orange scab (SOS) in the Burbank, Los Angeles and Long Beach areas of Los Angeles County and the Anaheim and Garden Grove areas of Orange County. SOS is a disease caused by the fungus Elsinöe australis. APHIS is expanding the quarantined area by 110 square miles in Los Angeles County and 67 square miles in Orange County. APHIS is taking this action because of SOS detections in plant tissue samples collected from residential properties in Los Angeles and Orange Counties. There are 2.5 acres of commercial citrus impacted by the Anaheim and Garden Grove area expansion

    APHIS is applying safeguarding measures outlined in Federal Order DA-2024-34 pertaining to the interstate movement of regulated articles from the quarantined areas in California. This measure parallels the intrastate quarantine that CDFA established on June 18, 2026. This action is necessary to prevent the spread of SOS to non-infested areas of the United States

    The APHIS Sweet Orange Scab webpage has information on this disease, Federal Orders, APHIS approved packinghouse procedures, and a description of current Federal SOS quarantined areas.

    For additional information growers may contact:

    Abby R. Stilwell
    Agriculturalist
    919-323-6296
    abby.r.stilwell@usda.gov

    — Story contributed by USDA APHIS

  • Dragon Fruit Production and Farm Tour Coming to Southern California

    UC Ag and Natural Resources is hosting a Dragon Fruit Production Workshop and Farm Tour for growers in the San Diego area. The two-day event will discuss topics ranging from variety selection and field establishment to irrigation, pest management and marketing. Growers will have an opportunity to see the latest research and witness hands-on demonstrations, gain insights from local grower experiences and find out how to gain access to industry resources for this increasingly popular fruit.

    The workshop will be held Sept. 18 from 8 a.m. to 5 p.m. at the San Diego Farm Bureau in Escondido, and the farm tour will be held Sept. 19 from 8 a.m. to 4 p.m. Farm stops and itinerary are yet to be decided. Registration comes with a $60 charge and must be completed by Sept. 11.

    WORKSHOP TOPICS

    Dragon Fruit Varieties, Establishment and Economic Considerations for Commercial Production

    The Dragon Fruit Value Chain and Market Dynamics, from Producer to Consumer

    Dragon Fruit Diseases and Cactus Virus X (CVX) Incidence and Management Strategies in Florida

    Issues and Challenges with Dragon Fruit Production in Southern California – Facilitated Discussion with Local Growers

    Dragon Fruit Sensory Evaluation and Post-Harvest Management

    Dragon Fruit Value-Added Product Development

    Weed Management Strategies for Dragon Fruit Production

    Irrigation System Design Considerations and Water Management

    Insect Pests and Management Strategies for Dragon Fruit Production

    Agritourism as a Marketing Tool for Dragon Fruit

    Lightning Presentations About UCANR & Other Support Programs

    Food Safety Technical Assistance Program

    California Agricultural Land Equity

    California Under Served Population (CUSP) Program

    Transitioning to Organic Agriculture

    Climate Smart Agriculture Program

    Mission Resource Conservation District (RCD) Programs

    FIELD DAY ACTIVITIES- (Tour stops to be determined)

    Host farm overview and Tours

    Pruning, Pollination and Trellis System demonstration

    Irrigation Systems Design and Components

    Insect and/or Weed Pest Identification Clinic

    Backpack Sprayer Calibration Clinic

    Value-added Product Development demonstration

    Pitahaya and Value-added product tasting

    — Story contributed by UC Ag and Natural Resources

  • Free Business Skills Training Offered to Growers, Ranchers and Food Vendors

    UC Ag and Natural Resources and F3 are offering  free skills training courses to help California growers navigate the hurdles of planning, marketing, social media, capital access and buyer engagement.

    Small- to mid-size growers, ranchers, fishers, food producers and food business owners are invited to join the Business Launchpad, a free, cohort-based business development program designed to help them build stronger, more resilient businesses.

    Growing and preparing exceptional food is only part of what it takes to build a successful food business. Today’s producers are expected to be marketers, financial managers, regulatory experts and sales professionals – all while continuing to farm, ranch, fish or manufacture food products. While they excel at their craft, many people would benefit from developing the business skills needed to grow and sustain their operations.

    “We are recruiting up to 40 participants across the state to be part of a nine-week virtual cohort designed to improve the financial stability and operational resilience of small- to mid-sized agricultural enterprises in California,” said Tracy Celio, regional director of F3 Local Farm and Food Innovation and UC ANR’s Southwest Regional Food Business Center.

    Business Launchpad participants will receive practical instruction from experts on key business topics, including recordkeeping, business planning, access to capital, marketing, branding and food safety. In addition to weekly online sessions, participants will receive individualized technical assistance and have opportunities to connect with peers and buyers in person.

    The fall 2026 cohort will run from October through December 2026. Participants will attend one online session each week, with each session lasting approximately 2.5 hours. Weekly educational sessions and coaching are delivered virtually, while regional networking and resource fair events will be held in person in Northern California, Central California and Southern California.

    The course will cover:

    • Business planning
    • Financial literacy
    • Regulatory compliance
    • Marketing and branding

    Participation will be hybrid with:

    • Virtual courses
    • 1:1 coaching
    • Regional networking events for professional growth

    Applications will be accepted until Sept. 1, and applicants will be notified of acceptance by Sept. 10, 2026.

    Learn more and complete the application for Business Launchpad: Growing Resilient Roots For Food, Farm and Ranch Businesses at https://bit.ly/Foodbizlaunch.

  • Strawberry Chicken Pasta Salad Recipe