California’s table olive industry is over 100-year-old, and it is currently undergoing transformation to mechanically harvestable acreage similar to almond, walnut, prune, pistachio, and other tree crops.
The modern acreage configuration for table olives provides multiple benefits including increased tree count, efficient irrigation methods, mechanically adapted spacings, and a uniform tree structure. While traditional olive acreage is typically planted 60 to 80 trees per acre and hand-harvested, the modern acreage system is optimized with 200 to 250 trees per acre and mechanical harvesting using shaker technology. This approach doubles the yield per acre and reduces harvesting costs to roughly one-third of hand harvesting, which drives significantly improved grower economics.
Olive trees are also drought-tolerant and annually use less water than almonds or walnuts – a critical attribute given California’s constant drought concerns, rising water costs, and tightening water supply. The trees enjoy peak productivity for decades and perform well on marginal soil, which helps minimize capital investment. Another outstanding attribute of the California olive industry is virtually all products are marketed and sold within the United States with zero reliance on export markets.

These many attributes are why modern olive acreage has been coined “California’s crop of the future” by no less of an authority than the UC Davis Olive Center. Join industry leaders to discuss how California’s table olive industry is transforming to a state-of-the-art, high-density, mechanically harvested tree crop and get more information on what it takes to make the transition.

The webinar is scheduled for Wednesday, June 23, from 9 a.m. – 10:30 a.m. Hear from Dan Flynn, the founding executive director, UC Davis Olive Center, and Dennis Burreson, Vice President of Field Operations and Industry Affairs, Musco Family Olive Co. Register for the webinar HERE.


“I’ve never seen the trees so heavy with apricots,” said Fruit World sales director, Cindy Richter. “It was a great set. The color and sugars are still developing, a week or so behind schedule due to the weather cooling off a bit, but as soon as we start shipping we’ll have promotable volumes through June and maybe into July.” Fruit World grows organic apricots in Reedley, CA. Continuing a long and fruitful partnership, Fruit World is also marketing Blossom Hill apricots from their ranches in Patterson, CA. In addition to the standard pack styles, this year they are excited to offer a new sustainable cardboard clamshell.
When it comes to peaches and nectarines, Fruit World is the exclusive marketer of the world-renowned organic Masumoto Family Farm fruit. “We appreciate growers who share our values and vision. That’s why we’re super excited about our partnership with Masumoto Family Farm, bringing their legendary peaches and nectarines to market,” Kaprielian effused. “And we’re also excited to begin shipping organic peaches this year from our own orchard.”



The SME group will build a set of documented interfaces so startups can connect to tractor manufacturers like John Deere, sensor manufacturers like Bosch, navigation equipment providers like Trimble, and other manufacturing partners.The Washington Tree Fruit Research Commission (WTFRC) has been a key partner for WG in supporting the GHAI by providing recommendations for SMEs and harvest startups with traction based on WTFRC’s 52 years of experience with tree fruit innovation. In addition, WTFRC has committed $200,000 in funding over three years to support the overall GHAI initiative.

The SME group will build a set of documented interfaces so startups can connect to tractor manufacturers like John Deere, sensor manufacturers like Bosch, navigation equipment providers like Trimble, and other manufacturing partners.

“It is a great honor to be appointed Chairman of the United Agricultural Benefit Trust. I am incredibly proud of the leadership and our accomplishments over the past four decades. Since 1983, United Agricultural Benefit Trust has provided health benefits to approximately 3 million individuals in rural communities and has paid over $830,000,000 in health, dental, vision, and life claims to plan participants and saved employers millions of dollars in premium cost. I look forward to continuing our efforts in leading the charge in providing premium health plans to an under-served community.” said Miller.