California Fruit and Vegetable

Category: Video News

  • How to Effectively Control Rats on California Farms in a State of Emergency

    Rats have taken an unusual interest in the specialty crop capital of the nation. Many attribute the cause to the pest multiplying unchecked in orchards and vineyards in the Central Valley that have been abandoned due to water restrictions and economic challenges. This becomes a real problem when the rats move into neighboring farms in active production, tearing up driplines, feeding on crops and damaging trees. Growers are in a state of emergency and have limited tools for managing this pest.  Malcolm Media Editor-in-Chief Matthew Malcolm met with UCCE Wildlife Specialist Roger Baldwin at the California Association of Pest Control Adviser’s annual conference to gain answers on how to knock down populations effectively and keep the pest at bay.  Watch this brief interview and learn more by attending Baldwin’s presentation on rat control at the Grape, Nut & Tree Fruit Expo at the Fresno Fairgrounds on Nov. 14 (register to attend at agexpo.biz).

    Please thank this video’s sponsor Simplot Grower Solutions for their industry support.

  • U.S. Blueberries ‘Go Big’ on Domestic & Global Marketing, California Hit a Sweet Spot This Year

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, California blueberry growers hit a sweet spot on the market this year and had a successful harvest season. Meanwhile, the two councils “Go Big” on their latest marketing efforts, determined to position blueberries as the world’s favorite fruit. Watch Cronquist’s brief interview with Matthew Malcolm on California Ag Network and learn more in California Fruit & Vegetable Magazine.

  • Global Demand Rises for California Figs, Met with Ideal Growing Conditions

    California fig growers have experienced delayed, yet ideal growing conditions this year.  Karla Stockli CEO of the California Fresh Fig Growers Association and California Fig Advisory Board met with Matthew Malcolm on California Ag Network in August to share an outlook for the 2025 crop and some exciting new global market opportunities for both fresh and dried California figs. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • Nation’s Largest Fig Grower Embraces Exciting New Variety

    There is a new fig variety finally being commercially harvested this year in California. Exclusively grown (for the time being) by the nation’s largest fig grower, The Specialty Crop Company, multi-generational Central Valley farmer Erik Herman met with Matthew Malcolm on California Ag Network in August to talk about the performance of the new variety and share some insights on this year’s fig crop and how it’s expected to be received in the market. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

  • Widespread Rat Infestation in Orchards & Vineyards, CAPCA on Tools & Resources Moving Ahead

    As if California growers and PCAs didn’t have enough on their plates with rising input costs compounded by the most restrictive laws & regulations in the nation, they’ve been further challenged with an unusual pest problem this year — rats! An  increasing number of abandoned orchards and vineyards due to poor economic circumstances has caused a feeding frenzy for some uninvited rodent guests, whose numbers have been multiplying at unprecedented levels. Ruthann Anderson, President/CEO of the California Association of Pest Control Advisers (CAPCA), met with Matthew Malcolm on California Ag Network to explain this issue and what they are doing to help provide the tools and resources growers and PCAs to combat this emergency situation, beginning with an anonymous survey they can fill out HERE. Watch this brief video to learn more.

  • UCCE Investigates New Marketable Potato Varieties that Suit California Growers Well

    While the University of California does not have an official potato breeding program, the cooperative extension has close ties and collaborations with other universities and private companies that do, and Kern County has become quite the hub for trialing new potato varieties to determine whether they are suitable for the warm and dry climate of the West.  Jaspreet Sidhu, Vegetable Crops Farm Advisor heads up these informative trials and spoke with Matthew Malcolm on California Ag Network about the most recent results at her annual Potato Variety Trial Field Day. Watch this brief interview and read the full results in the current issue of California Fruit & Vegetable Magazine.

  • Ants Protect Deadly Citrus Disease Vector – New Ant Management Tools

    Ants are known to interfere with biological control of key citrus pests because they feast upon the sugary honeydew produced by small insects. One of these key pests is the invasive asian citrus psyllid that vectors the deadly huanglongbing citrus disease. As California growers diligently work to keep this disease out of citrus orchards, effective ant management is a critical component in the game plan. Ivan Milosavljevic from the California Citrus Research Board met with Matthew Malcolm on California Ag Network to discuss some new game-changing control strategies. Watch this brief interview and read more about it in California Fruit & Vegetable Magazine.

  • California Potato Harvest Off to a Solid Start

    California is far from being the top producer of potatoes; however the Golden State is unique in its ability to cultivate potatoes year-round with four major (and diverse) growing regions.  Potato harvest is well-underway in California for some growers, while it’s still a little ways off for process potato grower Jason Selvidge of Buttonwillow Land & Cattle. California Fruit & Vegetable Editor Matthew Malcolm met with this member of the California Potato Research Advisory Board at UCANR’s recent Potato Variety Trial Field Day in Kern County. Watch his brief interview as he shares his outlook for California’s potato crop this year and read more in California Fruit & Vegetable Magazine.

  • Why California is the Coldest State in the Nation

    At the annual Conference of the California Fresh Fruit Association, keynote speaker Nicola Twilley visited with Matthew Malcolm on California Ag Network to share insights the fresh produce industry in California can learn from a recent book she authored “Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves”. From the history of refrigeration and food preservation to the evolving consumer perception of what is considered fresh, watch this brief interview on an unexpectedly compelling topic.

  • Funding Available for California Citrus Growers to Fight Asian Citrus Psyllid, Prevent Citrus Disease

    Huanglongbing (HLB), the deadly citrus disease that decimated the Florida citrus industry has shown up in Southern California and is now threatening the nation’s number one citrus state.  HLB is primarily spread by the invasive Asian Citrus Psyllid, so managing this insect is key to preventing the spread of the disease. Pest mitigation practices may be costly, the California Citrus Research Board (CRB) introduced the California Citrus Research and Field Trials program (CA-CRaFT) to help fund commercial growers (both conventional and organic) to implement these practices. CRB representative Ivan Milosavljevic met with Matthew Malcolm on California Ag Network to share details. Watch this brief interview and read more in California Fruit & Vegetable Magazine.