Tag: California Fresh Fruit Magazine

  • California Navel Orange Crop Forecast Down 14%

    USDA National Agricultural Statistics Service — The initial 2021-22 California Navel orange forecast is 70.0 million cartons, down 14% from the previous year. Of the total Navel orange forecast, 67.0 million cartons are estimated to be in the Central Valley. Cara Cara variety Navel orange production in the Central Valley is forecast at 6.0 million cartons. These forecasts are based on the results of the 2021-22 Navel Orange Objective Measurement (O.M.) Survey, which was conducted from June 15 to September 1, 2021. Estimated fruit set per tree, fruit diameter, trees per acre, bearing acreage, and oranges per box were used in the statistical models estimating production.

    This forecast includes production of conventional, organic, and specialty Navel oranges (including Cara Cara and Blood orange varieties).

    Survey data indicated a fruit set per tree of 239, down 25% from the previous year and b e l o w the five-year average of 344. The average September 1 diameter was 2.145 inches, below the five-year average of 2.208 inches. The Cara Cara orange set was 211 with a diameter of 2.146 inches.

    SURVEY SAMPLE

    A sample of 785 Navel orange groves was randomly selected proportional to county and variety bearing acreage, and 707 of the groves were utilized in this survey. Once a grove was randomly chosen and grower permission was granted, two trees were randomly selected. The Navel orange sample included conventional, organic, Cara Cara, and Blood orange groves.

    For each randomly selected tree, the trunk was measured along with all connected branches. A random number table was then used to select a branch, and then all connected branches from the randomly-selected branch were measured.

    This process was repeated until a branch was reached with no significant limbs beyond this point. This randomly-selected branch, called the terminal branch, was then closely inspected to count all fruit connected to this branch, as well as all of the fruit along the path from the trunk to the terminal branch. Since each selected path has a probability of selection associated with the path, a probability-based method was then applied to estimate a fruit count for the entire tree.

    In the last week of the survey period, fruit diameter measurements were made on the right quadrant of four trees surrounding the two trees of every third grove. These measurements were used to estimate an average fruit diameter per tree. Of the 707 utilized groves, 10 were in Madera County, 119 were in Fresno County, 419 were in Tulare County, and 157 were in Kern County.

    SURVEY HISTORY

    A Navel Orange Objective Measurement Survey has been conducted in the Central Valley every year since the 1984-85 crop year, except for the 1991-92 season due to a lack of funding. The data from the first two years were used for research purposes in developing crop-estimating models. The Cara Cara forecast was undertaken at the request of the California Citrus Advisory Committee.

  • Solution for California Soil Salinity

    – SPONSORED CONTENT –

    With California facing an ongoing drought that is squeezing already limited surface water supplies, farmers are extracting groundwater to continue growing food as usual. Unfortunately, ground water can contain high levels of sodium from soil leaching.

    Water with a high salt (NaCl) content can be a big issue for growers once it is deposited into the root zone. Once there, the sodium and chlorine ions separate when dissolved in water. These ions can then displace other nutrients necessary in the plant such as phosphorus and potassium. As a result of this high soil salinity and displacement of key nutrients, some crops are unable to develop properly. This can potentially lead to the costly decision of walking away from a crop. This was the exact situation a local Miller Chemical and Fertilizer territory manager witnessed. After taking some time to discuss potential solutions, a local strawberry grower and the territory manager concluded that this would be a great opportunity to test one of the products in the Miller portfolio; C.F.O.™

    C.F.O. is an organic compliant proprietary blend of carboxylic acids (40%) designed to release soil nutrients for plant uptake during critical growth and development stages. They key reason for selecting C.F.O. though is the ability to enhance calcium, phosphorus, and micronutrient uptake while also solubilizing and leaching harmful salts out of the root zone, thereby reducing plant stress. The addition of C.F.O. to the soil surrounding the root zone can release these nutrients to be utilized for plant development and improve overall plant health as a result.

    For this challenging situation, one gallon of C.F.O. was applied per acre via drip irrigation. Soil tests were taken at the start of the trial and 21 days after treatment. With 1 application of product, soil salinity was reduced 94%, from 11.5 meq/L Na to 0.75 meq/L Na. The difference is clear from a soil and crop perspective.

    To learn more, please visit Miller’s C.F.O. product page HERE.

  • Pandemic, Drought Cause Soaring Costs for Citrus Growers

    The COVID pandemic continues to have rippling effects worldwide. For the California citrus industry, COVID and now a devastating drought, have resulted in staggering increases in farming and production costs for growers and minimal price correction in the market.

    An internal industry survey of California citrus growers conducted by California Citrus Mutual (CCM) found that, on average, farming costs for the 2020-21 season increased by nearly $1,000 per acre. This represents a 19% increase since the start of the pandemic.

    The two largest cost drivers are water and shipping. The spot market for surface water has increased 400% and in many cases is not available at all. Shipping costs are up as much as 380%, since the start of the pandemic due to the limited supply of containers and delays at ports around the world.

    While water and shipping costs are up significantly, all farming costs have increased over the past 18 months. Fertilizer costs are up 49% and diesel fuel costs are up 38%, leading to additional costs throughout the supply chain.

    “As the cost of growing and delivering high-quality California citrus increases, so must the prices consumers pay at the grocery store,” said Casey Creamer, President/CEO of California Citrus Mutual. “Growers simply cannot absorb these increases and stay in business. Now more than ever, growers, retailers, and consumers must work together to maintain cost controls and support policies that keep fresh and healthy food like California citrus plentiful and affordable.”

  • California Fresh Produce Industry Decries Assembly Action on SB 559

    In response to California State Senator Melissa Hurtado being forced to pull SB 559 after the California State Assembly Appropriations Committee removed all funding provisions, a coalition of leading California fresh produce organizations issued the following statement:

    “With nearly 90 percent of the state in extreme or exceptional drought, including virtually all the 3.25 million acres of farmland dependent on irrigation from the State Water Project and Central Valley Project, the move to strip SB 559 of its funding demonstrates the clear intent of the Assembly to drive food production out of California,” said California Fresh Fruit Association President Ian LeMay. “In light of the staggering state budget surplus, the decision to defund the repair of our critical conveyance systems is not financial, but ideological, and will harm thousands of multi-generational family farms and countless disadvantaged communities in the San Joaquin Valley.”

    “Water supply reliability is central to the production of food in California, and vital to the rural communities and statewide economy that is supported by the agriculture industry,” said California Citrus Mutual President and CEO Casey Creamer. “SB 559 would have funded long overdue repairs to canals and other conveyance infrastructure that have been damaged by subsidence. California cannot afford to waste even a single drop of its limited water resources in the face of changing hydrological conditions and recurring drought. In addition to the need to build more above and below ground storage, our state must also invest in fixing our broken water delivery systems.”

    “Farms that cannot irrigate crops to grow food will inevitably reduce operations or cease farming altogether. When enough of them do, farmworkers lose the most,” said Western Growers President and CEO Dave Puglia. “In once again eviscerating Senator Hurtado’s legislation to repair critical water infrastructure, the Assembly’s leaders leave no uncertainty as to the future they want for the farms, farmers, farmworkers and communities of the San Joaquin Valley. They will do whatever it takes to keep taxpayer money flowing to a high-speed rail project we can do without and do whatever it takes to deny funds to help repair water infrastructure we cannot do without. We are enormously grateful to Senator Hurtado for her tenacity and to those who stood with her even as their leaders gave them, and all of us, the middle finger.”

    About California Citrus Mutual:

    California Citrus Mutual was founded by growers in 1977 as a non-profit trade association and is headquartered in Exeter, California. Our members are citrus growers that collectively grow oranges, lemons, mandarins, and grapefruit across roughly 250,000 acres in California. They provide Californian’s and the world with the highest quality fresh citrus, are a critical economic sector for our rural communities, and provide ladders of opportunities for their hardworking employees and their families.

    About California Fresh Fruit Association:

    The California Fresh Fruit Association is a voluntary public policy organization that works on behalf of our members – growers, shippers, marketers and associates – on issues that specifically affect member commodities: fresh grapes, kiwis, pomegranates, cherries, blueberries, peaches, pears, apricots, nectarines, interspecific varieties, plums, apples and persimmons. It is the Association’s responsibility to serve as a liaison between regulatory and legislative authorities by acting as the unified voice of our members.

    About Western Growers:

    Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in California, Arizona, Colorado and New Mexico. Western Growers’ members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including half of America’s fresh organic produce.

  • POM Wonderful® Launches National Cocktail Contest To Support Local Bars Following Pandemic Closure

    Today, POM Wonderful® is excited to launch a social media cocktail contest dedicated to supporting local bars that were impacted by pandemic closures. The competition will put bartenders’ mixology skills to the test as they create cocktails using POM Wonderful 100% Pomegranate Juice. Five winners will each designate a deserving bar to receive a $10,000 cash prize and year’s supply of POM Juice.

    Mixologists across the country are encouraged to highlight the sweet-yet-tart taste of POM Juice and enter the #POMCocktailContest. Entrants will be tasked with developing a signature POM-inspired cocktail and sharing a photo of their creation on Instagram along with the recipe, tagging @POMWonderful and nominating a local bar. Entries will be judged on presentation, creativity, diversity of ingredients, and the extent to which POM Juice is featured.

    On October 1, 10 finalists will be chosen, and their cocktails will be featured on the @POMWonderful Instagram page. Consumers will have the opportunity to vote for their favorite POM cocktail by “liking” the photo to determine the semi-finalists. Five winners will be selected on October 11. The winners’ nominated bars will receive a $10,000 cash prize to help them recover from pandemic hardships, along with a year’s supply of POM Juice to incorporate into cocktails.

    “The bar community played an important role in the beginnings of POM Wonderful 100% Pomegranate Juice, bringing to life the iconic POMtini and pomegranate margarita. With so many bars impacted by COVID-19 closures, we wanted to rally behind those who have supported us,” said Adam Cooper, senior vice president of marketing, The Wonderful Company. “Through a friendly competition and unique POM cocktails, we hope to bring some hope, excitement and flavor to the bars and bartenders that have had a challenging year.”

    As a cocktail ingredient, POM Juice adds a unique burst of flavor and antioxidant goodness, perfect for those looking for a better-for-you mixer. To learn more about the contest and for official rules, please visit POMCocktails.prizelogic.com. For cocktail inspiration and information about POM Wonderful, please visit POMWonderful.com, on Facebook at /POMWonderful, and Instagram at @POMWonderful.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends, and teas. We grow, handpick and juice our own pomegranates to ensure the highest quality. POM Wonderful is part of The Wonderful Company, a privately held $5 billion company, which also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine, and Teleflora®. To learn more about The Wonderful Company, visitwww.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

  • California Avocado Commission Launches Sustainability Webpage

    The California Avocado Commission has launched a webpage to showcase the sustainability practices of California avocado growers. The information illustrates how California avocado growers are good stewards of the land as well as contributing members of their communities. The Commission’s consumer website, CaliforniaAvocado.com, now includes a section called “California Avocado Sustainability” where website visitors can learn about the four pillars of California avocado sustainability: environmentally friendly farming, worker well-being, healthy communities and economic viability.

    The website explains that California avocado growers farm under robust federal and state requirements and follow Good Agricultural Practices and the Food Safety Modernization Act. It highlights that tilling is not used in California avocado production and that California avocado farmers help to generate healthy soils. Regenerative agriculture practices that are already part of what California avocado growers do are noted as well.

    In the worker well-being section several California laws and regulations that set the state apart both from other states and other countries are noted building awareness that workers in the California avocado industry are treated well. The healthy communities section showcases both the physical benefits of avocado groves in a community as well as the contributions by California growers who participate in making their communities better.

    Economic viability is a key part of sustainability. Clearly, if California avocado growers can’t survive financially then the business cannot be sustained. This pillar of the sustainability initiative puts a spotlight on the economic value of the California avocado industry and encourages purchasers to support their communities and choose locally grown when available.

    One of the ways of communicating this sustainability information and making it more relatable to key purchasers, is by tying it back to California avocado grower stories. If you have a story you would like to share about your environmentally friendly growing practices, the well-being of your employees or your involvement in your community, please contact Ken Melban at kmelban@avocado.org.

  • Slowing the Onset of Alzheimer’s by Eating Berries

    Americans are growing old and, sadly, the aging process for many means more than simply turning gray or thinning hair.

    According to the United States Census, in about a dozen years the number of Americans over 65 will outnumber children. Further, the Centers for Disease Control and Prevention project the number of Americans living with Alzheimer’s disease (AD) to nearly triple by 2060.

    Fortunately, USDA-funded research may have found a tasty way to slow disease onset.

    study published in the American Journal of Clinical Nutrition suggests that diets high in flavonoids may protect cognitive health. Flavonoids are plant nutrients known for their antioxidant, antiviral, and anticancer properties and are found in berries, tea, dark chocolate, and other foods.

    “Alzheimer’s disease is a significant public health challenge,” said Paul Jacquesnutritional epidemiologist at the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University in Boston. “Given the absence of drug treatments, preventing Alzheimer’s disease through a healthy diet is an important consideration.”

    According to Jacques, who co-authored the study, about one in nine adults over age 65 are living with AD. While memory loss is the hallmark of AD, Jacques said it has many other cognitive and behavioral changes, including difficulty carrying out simple multistep activities, such as dressing or cooking; loss of judgement and attention; and changes in behavior such as depression and agitation.

    Jacques’s study, one of the first truly large, long-term studies to examine the effects of flavonoids on AD, showed that diets high in certain types of flavonoids present significant promise toward preventing the onset of Alzheimer’s.

    “Our study examined the association between long-term flavonoid intakes and AD over an average follow-up of 19.6 years among 2,809 participants,” he said. Results show that those who consumed the most of three types of flavonoids were more than 50 percent less likely to develop AD risks compared with those who ate the least. Plant foods, such as vegetables, fruits, berries, nuts, and seeds are good sources of flavonoids, as is a cup of green tea each day.

    Age 50 is not too late to make positive dietary changes. “While the risk of dementia increases over age 70, it is now believed that its preclinical stage may predate clinical diagnosis by decades” he said. “A healthy diet during this preclinical period may provide the best opportunity for slowing the development of AD. When you approach 50, you should start thinking about a healthier diet if you haven’t already.”

    According to Jacques, flavonoid-rich diets help more than just Alzheimer’s disease and related dementia.

    “The bottom line is that there are many reasons to consume a healthy diet, including lower risks of cardiovascular disease and some cancers. We can now add protection of cognitive health and prevention of Alzheimer’s disease to that list.” – By Scott Elliott, USDA-ARS Office of Communications

  • Japan Grants Market Access To California Plums

    The United States Department of Agriculture (USDA) announced that Japan has granted market access for California plums. Eliminating the phytosanitary barriers keeping California plums out of the Japanese market required multiple rounds of technical negotiations that were somewhat hampered by the COVID-19 pandemic.

    The California Fresh Fruit Association (CFFA) would like to extend its appreciation to the USDA Animal Plant Health Inspection Service and Agricultural Research Service’s negotiators and experts, as well as the Fresno County and Tulare County Agricultural Commissioner offices for their invaluable contributions to this process.

    There will be strict packing and fumigation protocols in place but given the success of the existing California nectarine program for Japan, California stone fruit exporters have already demonstrated a commitment to meeting Japan’s requirements.

    “Trade barriers threaten the health and viability of the industry. This represents a significant opportunity for California plums, as Japanese consumers value premium fruit and recognize California fruit’s superior quality. As the global economy rebounds from the COVID-19 pandemic, expanding market access will continue to be critical to the industry’s success,” said Ian LeMay, CFFA President.

    The California Fresh Fruit Association (CFFA) is a voluntary, nonprofit agricultural trade association that represents California’s fresh fruit industry. CFFA promotes California nectarines, peaches, and plums (stone fruit) around the world by reducing trade barriers and expanding markets. The California stone fruit industry, based predominantly in the San Joaquin Valley, is dependent on opening new markets and maintaining access to approximately 50 countries around the world. 

  • Growers Urged to Participate in Kern County Coordinated Treatment

    Citrus Pest & Disease Prevention Program — A significant number of Asian citrus psyllid (ACP) detections in Kern County – more than 115 since this time last year – is a stark reminder to remain vigilant against the pest and the deadly disease it can spread, Huanglongbing (HLB). Last week, an adult ACP was confirmed from a commercial citrus trap in the east Edison area. This detection, along with two recent detections in Arvin residential properties, provides more urgency for growers with citrus east and south of Bakersfield to participate in the upcoming coordinated treatment.

    The preferred timing of the treatment is mid-August through mid-September to prevent ACP populations from building on the fall foliar flush. Coordinated treatments like this were done during the same time period in 2018 and 2019 with great success in significantly suppressing ACP populations in commercial citrus orchards.

    The San Joaquin Valley ACP/HLB Task Force recommends growers treat all commercial citrus orchards located south or east of Bakersfield – including young, non-bearing trees. For more information on ACP treatments and effective materials, see the University of California’s UCIPM Pest Management Guidelines for Asian Citrus Psyllid.

    Past coordinated treatments in the county have been successful in suppressing ACP populations. By participating in this late summer/early fall treatment, Kern County can greatly reduce the number of psyllids, and thus reduce the risk of HLB being transmitted to our commercial citrus.

    If you suspect ACP in your orchard, please notify the California Department of Food and Agriculture Pest Hotline at 1-800-491-1899. For questions, contact Kern County Grower Liaison Judy Zaninovich at jsleslie@msn.com or 559-730-8691 or the Kern County Agricultural Commissioner’s Office at 661-868-6300.

  • 2021 CA Table Olive Forecasted to More than Double

    The 2021 California table olive forecast is 55,000 tons, up considerably from last year’s crop of 23,200 tons, according to a survey conducted by the USDA, National Agricultural Statistics Service, Pacific Regional Office. Bearing acreage is estimated at 12,800, which results in a yield of 4.30 tons per acre.

    The Manzanillo production forecast is 53,800 tons, Sevillano production forecast is 1,100 tons, and other varieties are expected to total 100 tons.

    Growers reported variable crop yields by both variety and area. Manzanillo yields were reported to be higher and more consistent than the Sevillano variety yields. Sizes were reported to be smaller than normal due to high heat and lack of water availability.

    Labor costs and marketing remains an issue for California olives growers, with many uncertain how much of their crop will be economical to harvest.

    SURVEY SAMPLE

    There were 309 growers sampled for the survey. Reports from 153 were used to establish this forecast. The sample is designed to provide a State estimate of all varieties; estimates by variety are less precise.

    ACKNOWLEDGMENTS

    A special thanks goes to the many olive growers who participated in the survey. Time spent completing the survey is appreciated, and helpful in estimating current condition of the olive industry in California. The California Table Olive Forecast is funded by the California Olive Committee.