California Fruit and Vegetable

Tag: Malcolm Media

  • Tapping into Growing Market Opportunities for U.S. Blueberries

    According to Kasey Cronquist, President of the North American Blueberry Council and the U.S. Highbush Blueberry Council, the global market potential for U.S. blueberries has been largely untapped, considering the tremendous growth opportunities he sees for the industry. The U.S. may reach a new record this year in blueberry production, and the increased supply is poised to meet the growing global demand for this nutrient-dense product. Watch Cronquist’s brief interview with Matthew Malcolm at California Ag Network and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Congressman Duarte Addresses Water Issues & Solutions for California Ag

    Despite the great rainfall and snowpack California has experienced in the last couple years, little of this abundance has been shared with agriculture or even saved for the inevitable times of drought that lay ahead.  Farmers are fed up with the state’s many years of mismanagement of our water resources and lack of practical investment in our water future.  This led a farmer to run for congress and bring some new, realistic solutions to the table.  Watch this brief interview with Representative John Duarte from the 13th Congressional District of California as he shares some of these priorities that offer relatively quick and longterm water availability benefits for farmers and all Californians.

    Special thanks to American Pistachio Growers for sponsoring this video.

  • Big DPR Licensing Changes for Pest Control Advisers and Invitation to Gather for 50th Anniversary CAPCA Conference

    To help California Pest Control Advisers and qualified/aerial pesticide applicators prepare for several changes to their license renewals with DPR, Ruthann Anderson, President/CEO of the California Association of Pest Control Advisers (CAPCA), met with Matthew Malcolm on California Ag Network on August 5th to explain the changes. Among them is a significant renewal fee increase. While increasing costs are never welcome news, Anderson calls upon DPR for transparency and accountability in the use of the increased funds to better serve licensees. She also points out that 2024 is a milestone year for CAPCA, as they will be holding their 50th annual Conference this fall. Watch this brief interview to learn more specifics on California DPR license renewal changes, and some exciting things to expect in attending CAPCA’s 50th Conference this October.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Fig Harvest is Here – California Fresh Fig Industry Poised for Growth

    Madera, California, is the nation’s capitol for fig production. Fresh fig harvest is well underway and growers are expecting the best crop they’ve had in years. Karla Stockli CEO of the California Fresh Fig Growers Association and California Fig Advisory Board met with Matthew Malcolm on California Ag Network to share an exciting outlook for the 2024 crop and bright future of the fig industry. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Center for Land-Based Learning Fosters Rising Generation of CA Farmers & Ag Leaders

    Have you heard of the Center for Land-Based Learning? For over 30 years, this nonprofit organization has served California’s agricultural industries by inspiring and educating youth with an interest in food and ag — connecting them with resources and opportunities to pursue a career in farming.  Nicole Curiel, Apprenticeship Program Assistant Manager from the Center met with Matthew Malcolm on California Ag Network to share more about the program and how farmers can get involved. Watch this brief interview to learn more.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Congressman John Duarte Shares Legislative Priorities for California Ag in Crisis

    In November 2022, the newly realigned 13th Congressional District of California elected to send a farmer to represent them in congress. Representative John Duarte has been at the job for about a year in a half and has been working on a number of bills to support California’s specialty crop industries, which are in desperate need of recovery from many challenges brought on by the pandemic and drought, among other global trade, inflation, and invasive pest pressures. Watch his brief interview with Matthew Malcolm from California Ag Network to learn more.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • California Table Olive Forecast & Protection from Foreign Imports

    California is the nation’s primary producer of many specialty crops, and table olives is among those choice commodities. Todd Sanders from the Olive Growers Council of California visited with Matthew Malcolm on California Ag Network to provide an update on the developing 2024 olive crop as well as emphasizing the need for the U.S. to continue protecting the industry from foreign imports with an anti-dumping tariff. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • 2024 California Apple Forecast & New Campaign to Boost Sales

    As apple harvest begins this month in California, Matthew Malcolm from California Fruit & Vegetable Magazine met with the California Apple Commission’s new Director of Programs, Jacqueline Nakashian, to discuss the outlook of the crop this year and an exciting partnership and marketing campaign that will be launching during harvest to boost sales for California grown apples. Watch this brief interview and read more in California Fruit & Vegetable Magazine.

    Please thank this video’s sponsor Southern California Gas Company for their industry support.

  • Rising Fruit Fly Populations Concern California Growers

    Fruit fly populations spiked last season and brought multiple species, compounding the damage to vineyards and orchards following Hurricane Hilary.  This is a continued concern for California fruit growers moving into the 2024 season with limited pest management tools available. Watch this brief California Ag Network interview with Adam Borchard from the California Fresh Fruit Association to learn more.

  • Compost Tax Credit Bill for California Farmers Progresses Through Legislature

    California growers investing in compost to boost soil fertility on the farm may soon reap additional benefits in the form of a tax credit. Michael Miiller from the California Association of Winegrape Growers (CAWG) joined Matthew Malcolm on California Ag Network to share how this promising CAWG-sponsored bill is currently making its way through legislature. Watch this brief video to learn more.