The specialty crop ag community was excited to gather recently in Salinas for the second edition of FIRA USA. The event featured the latest robotics and automation technologies on the market for fruit, vegetable and tree nut growers. Watch this special video presentation showcasing new technologies from several innovative companies featured at this event.
Tag: Malcolm Media
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Application Deadline Approaching for On-Farm Water Recharge Incentive Funding
It’s very important for California farmers to know that not only will there be more funding available in the next round of the NRCS Environmental Quality Incentives Program (EQIP), but the application deadline is coming much earlier this year. And for growers that are interested in getting some incentive funding for participating in on-farm groundwater recharge, applications are due by Nov. 3rd. Watch this brief interview with Wendy Rash from NRCS to learn more.
Please thank this video’s sponsor afimilk for their industry support.
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Turlock Irrigation District Comments on Serving Farmers in a Wet Year
With the bountiful supply of much needed rain and snowpack over the winter and spring, watch this brief interview with Michelle Reimers from Turlock Irrigation District as she shares how they are utilizing it, serving and protecting their farming customers this summer with full water allocations.
Please thank this video’s sponsor G3 Enterprises for their industry support.
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California Grower Concerns for Bees & Monarchs being Listed as Endangered Species
Native California bees and monarch butterflies may soon be listed as endangered species. While California farmers, and almond growers in particular, want to take care of and protect these important pollinators, listing them as endangered could prove problematic for farming as we know it. Watch this interview with Josette Lewis from the Almond Board of California as she explains.
Please thank this video’s sponsor Thunder Creek Equipment for their industry support.
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Madera Irrigation District Leads the Charge on Groundwater Recharge
While farmers are accustomed to paying for the water they use, growers in Madera Irrigation District have recently been getting their water for free for groundwater recharge purposes. While the snow melts and water is aplenty, growers are working quickly to set their farms up to be able to spread some of this water across their fields, in a ditch, or a basin to replenish their groundwater supply. This not only serves to benefit the farmer, but the entire community as well. Watch this video with Thomas Greci, General Manager of the Madera Irrigation District as he explains.
Please thank this video’s sponsor Ranch Systems for their industry support.
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Distinguishing Between Previous Recessions and Today’s Economic Circumstances
As inflation and fluctuating global economics raise concern for Americans and California farmers, watch this brief interview with world-renowned economic forecaster Marci Rossell. Dr. Rossell recently addressed pistachio growers, processors and marketers at the annual Conference of American Pistachio Growers and shared some enlightening insights regarding the difference in today’s economic dynamics from the recessions of the past.
Special Thanks to American Pistachio Growers for sponsoring this video.
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California Farmland to Serve State in Recharging Groundwater Supply
The Governor of California recently issued an Executive Order allowing local water districts to utilize floodwater for groundwater recharge purposes, a record amount of which will take place on California farmland. This is desperately needed and welcomed by farmers and other water users all over the state that have suffered decades of drought conditions. Watch this brief interview with Adam Borchard from the California Fresh Fruit Association for more insight on what the announcement entails.
Please thank this video’s sponsor Ranch Systems for their industry support.





