California Fruit and Vegetable

Category: Economics

  • California Represented in First-Ever National Blueberry Industry Leadership Program

    California Represented in First-Ever National Blueberry Industry Leadership Program

    The U.S. Highbush Blueberry Council (USHBC) announced the first cohort of fellows accepted into its Blueberry Industry Leadership Program. The program, launched in March, is designed to elevate up-and-coming leaders in the blueberry industry by providing in-depth training, industry education and connection to other ag leaders for passionate blueberry professionals across the supply chain.

    “We’re thrilled to welcome this group of leaders as our inaugural class of fellows,” said Amanda Griffin, USHBC’s vice president of engagement and education. “These ag professionals will guide the blueberry industry into a bright future, and we can’t wait to be a part of their journey by helping to add to their knowledge, experience and level of connection.”

    Selected as inaugural fellows in the program are:
    • Christina Butler, Director of NW and NJ Business Units, MBG Marketing
    • Gonzalo de Elizalde, Blueberry Product Leadership Sr. Director, Driscoll’s
    • Ernesto Diaz, Director of Operations, Berry Brothers
    • Anna Jesse, Vice President, Forest Hills Farms Inc.
    • Karan Kohli, Account Manager, Mastronardi Produce
    • Scott Mainord, SE Regional Sales Manager, WECO
    • Luke McCreesh, N.A. Blueberry Operations Manager, California Giant Berry Farms 
    • Jennifer Pulcipher, Director of Food Safety & Compliance, North Bay Produce Inc.
    • Darren Sinn, Northwest Business Manager, Berry Fresh LLC
    • Micah Weiss, Sales and Grower Support, Fall Creek Farm & Nursery Inc.

    The Blueberry Industry Leadership Program is the first of its kind in the blueberry industry and will help fellows grow their leadership skill set, learn from decades-long industry leaders and develop their network of connections. Professional development within the industry is a priority as members of the blueberry industry work together to make blueberries the No. 1 berry in sales volume and premium value. Fellows in the new program will lead the industry into its next period of growth.

    The fellows will begin their training this summer and continue through next year, taking an interactive approach to leadership development through hands-on training, immersive learning experiences, engagement with key industry players and exposure to the many components of the produce supply chain.

    Fellows will participate both virtually and in person, traveling four times over the course of the curriculum through August 2023, with a graduation ceremony taking place at the 2023 USHBC fall meetings.

    The second group of fellows to enter the program will be selected in the fall of 2023.

  • Dandy® Celery Launches “Sweet That Can’t Be Beat” Consumer Sweepstakes

    Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, launches the“Sweet That Can’t Be Beat” sweepstakes, encouraging consumers to get a little corny this summer with a promotion centered around Dandy® sweet corn.

    Through recipe inspiration, cooking tips, nutrition information, super corny facts, and a chance to win, the promotion seeks to elevate the consumption of fresh U.S. grown corn among shoppers and highlight Dandy sweet corn as the premier brand when grocery shopping this summer.

    “While we are known for our celery products, we are excited to showcase our Dandy sweet corn with this promotion,” said Nichole Towell, senior director of marketing and packaging procurement at Duda Farm Fresh Foods. “Not only are we able to use a fun and engaging play on words, we’re also able to offer our shoppers more insight on corn and additional ways to use aside from the usual grilling this summer.”

    Now through July 11th, consumers can enter the “Sweet That Can’t Be Beat” sweepstakes for a chance to win one of three grand prize packs that includes a colorful name brand cooler, a pool floatie, a vibrant beach towel, a seasoned cast iron double burner reversable grill / griddle, Dandy sweet corn product samples, custom stickers and coupons. The brand is also choosing one winner a week to take home Dandy sweet corn, custom stickers and coupons.

    Duda Farm Fresh Foods will utilize a 360-degree marketing strategy that includes a regional TV segment, public relations efforts, influencer support, corn use and application inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.

    Dandy sweet corn is available in bulk as well as a pre-shucked, pre-washed and pre-cut tray pack options to help reduce meal prep time and offer a bit more convenience to cater to shoppers’ busy lifestyles. The brand takes care to grow and harvest the best sweet corn of the season from farms in Florida, Georgia, and Michigan.

    About Dandy® Celery

    For nearly 100 years, Duda Farm Fresh Foods has been a leading grower, shipper, processor and marketer of fresh vegetables and citrus. Known for their superior celery, the company has expanded their facilities over the years to accommodate recent developments such as celery juicing and other health and wellness trends in order to provide consumers with the freshest celery possible. With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods carries a commitment to innovation and sustainability and believes in growing a healthy future for generations to come. The company is a wholly owned subsidiary of A. Duda & Sons, Inc., a family-owned, diversified land company headquartered in Oviedo, Fla. For more information, please visit www.dudafresh.com.

  • Tips to Save Avocado from Root Rot

    Tips to Save Avocado from Root Rot

    Root rot is a term referring to any disease where the pathogen damage and deteriorate the plant’s root system. Root rot can occur on most woody and herbaceous plants. Root rot is caused by many soil-borne fungi. Most fungi causing root rot to prefer wet soil conditions. Some of them produce spores (microscopic biological particles that allow fungi to be reproduced) that can survive for a long time in soil or plants debris.

    Avocado root rot. Credit: California Avocado Commission

    Symptoms

    • Small, pale green, or yellow leaves
    • Wilted leaves
    • Leaves show necrotic or brown tips
    • Spare foliage and rare new growth
    • Branch dieback on top of the tree
    • A decline in fruit production
    • Small fruits

    Cause

    • Excess soil moisture or poor drainage
    • Infested soil with fungi spores

    Management

    Before infection

    • Monitor your tree regularly for disease and disease-promoting conditions
    • Purchase certified disease-free trees
    • Purchase root rot resistant cultivars
    • Inspect new tree before planting (roots and foliage)
    • Good irrigation management (stop irrigation when heavy rainfall)
    • Avoid planting your tree where you suspect there was an infected tree before
    • Plant in well-drained soil (or improve drainage by planting on a soil berm)
    • Prevent soil or water movement from an infested area
    • Apply gypsum (gypsum supplies calcium which suppresses the formation of spores
    • Use fertilizer regularly to promote good growth

    After Infection

    • Reduce irrigation schedule (especially when you forecast rainfall)
    • Add drainage around the tree
    • Dry root system by removing soil from the crown of the root system (Air drying)
    • Reapply gypsum
    • Apply fungicides such as phosphonates can help trees tolerate the disease. To apply the fungicide, follow the label. Fungicide may be sprayed onto bark or foliage, drench into the soil with irrigation water, or injected into the trunk. Remember fungicide can only help control the disease, not eradicate it.

    — By Amir Rezazadeh, University of Florida Extension

    Reference:

    UC IPM Pest Management Guidelines: Avocado
    https://www2.ipm.ucanr.edu/agriculture/avocado/Phytophthora-root-rot/

  • UC Davis Olive Center to Hold ‘Introduction to Sensory Evaluation of Olive Oil’ Event

    UC Davis Olive Center to Hold ‘Introduction to Sensory Evaluation of Olive Oil’ Event

    Friday and Saturday, June 24-25, the UC Davis Olive Center will hold its first event of the year with two days of olive oil sensory instruction including tastings, lectures and roundtable discussions.

    This practical educational program is designed to provide a solid foundation for understanding and evaluating olive oil. In addition to learning about the positive sensory attributes and the defects of olive oil, participants will explore the factors that influence olive oil flavor and how quality is measured.

    Participants will also experiment with food and extra virgin olive oil pairings and discuss the culinary use of this transformative ingredient. Attendees who complete the training will receive a certificate for the introductory level as part of the UC Davis Olive Center’s comprehensive olive educational programming.

    The price is $1,150, which includes lunch and runs from 8:30 a.m. to 4:00 p.m. each day. The location is UC DAVIS Olive Oil Center, Silverado Vineyards Sensory Theater at 392 Old Davis Road, Davis CA. The last day to register is June 15. Register and learn more here. 

  • Mechanical Pruning Trial in ‘French’ Prune – Through Year Three

    Mechanical Pruning Trial in ‘French’ Prune – Through Year Three

    Work continues at the mechanical pruning trial site in Red Bluff. The trial, funded by the California Prune Board and led by Dr. Rich Rosecrance at Chico State, was initiated in 2019 and aims to identify lower cost pruning alternatives for growers without compromising yield or fruit quality. The study site is an orchard planted in 2011 at a spacing of 15’ x 18’ on Myrobalan seedling rootstock and irrigated with buried drip. This is a vigorous, well managed orchard with a history of producing 4-5 dry ton/acre. The study treatments are:

    1. Fall: Grower standard — ladders and loppers pruning, no topping (i.e. ‘control’).

    2. Spring: Topping and hedging both ways — cutting 5 sides of the canopy, with the tree row and across the tree row, plus topping (i.e. ‘boxed’).

    3. Fall: Topping and hedging both ways — cutting 5 sides of the canopy, with the tree row and across the tree row, plus topping (i.e. ‘boxed’).

    4. Spring: Hedging both sides of the tree row, no cross hedging — cutting 2 sides of the canopy, no topping (i.e. ‘hedged’). 

    5. Fall: Hedging both sides of the tree row, no cross hedging — cutting 2 sides of the canopy, no topping (i.e. ‘hedged’).

    Several measurements are collected annually to assess the effects of the pruning treatments. Highlights of 2021 results and planned 2022 measurements include:

    • –  Canopy volume was measured in May 2021. Trees boxed in spring were significantly smaller than the hand-pruned control. Trees boxed in fall or hedged in fall or spring did not differ significantly from the control.

    • –  A bark canker pathogen survey (Cytospora, Botryosphaeria, etc.) was conducted to establish a baseline of pathogens present in the field. Several canker pathogens were found, and the control treatment had the shortest canker length. A more thorough evaluation of disease presence and severity will be performed in 2022.

    • –  In 2021, a difference in severity of sunburn damage after extreme heat events was observed. The boxed treatments both had significantly less blue prune drop due to sunburn damage than the control or hedged treatments. This was surprising – fruit is typically exposed to higher light environments in the boxed trees. Though there is no definitive cause at the moment, it may be possible that bowing branches in the hedged treatments or reduced water stress in boxed trees due to smaller canopy size may have contributed. We will continue to assess these differences.

    • –  2021 treatment yields ranged between 3.0 and 4.3 dry ton marketable (A+B screens) yield per acre and no significant differences were found among the treatments in 2021 nor in cumulative yields (Table 1). Large fruit (A + B screens) comprised between 92% and 100% of the four-pound sample from all the treatments (Table 1). The spring hedged treatment did have significantly lower percentage of marketable (A+B screen) fruit than the control and fall boxed treatments. 

      — By Becky Wheeler-Dykes (Orchard Researcher, CSU Chico), Dr. Rich Rosecrance (Professor, College of Agriculture, CSU Chico), Luke Milliron (UCCE Farm Advisor Butte, Tehama & Glenn Counties), and Franz Niederholzer (UCCE Farm Advisor, Colusa & Sutter/Yuba Counties)

  • Joe Vargas Joins USHBC and NABC as First-Ever Director of Business Intelligence

    Joe Vargas Joins USHBC and NABC as First-Ever Director of Business Intelligence

    Joe Vargas has been hired as the director of business intelligence for the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC). In this newly created role, Vargas is responsible for developing and leading a best-in-class data and insights program for the blueberry industry.

    “We’re thrilled to welcome Joe to the team and can’t wait for him to lend his expertise to providing the blueberry industry with the data insights that are needed today to make smart business decisions,” said USHBC and NABC President Kasey Cronquist. “His experience and strong communications skills make him a perfect fit to develop and lead this part of our program at a critical time for the industry. He’ll help us use data to connect the dots to help us drive even greater demand opportunities for blueberries!”

    Prior to joining the councils, Vargas was the director of marketing, business development and business intelligence for FirstFruits Marketing in Yakima, Washington, and a lecturer at Central Washington University where he taught graduate and undergraduate data analytics courses. He also has experience in sales and management for firms including Copiers Northwest, Ecolab and MDC Promotions.

    He holds a master’s degree in information technology, with a focus on data structures and analytics, from Central Washington University, and a bachelor’s in economics, also from Central Washington.

    In his new role, Vargas will collect, analyze and communicate data that helps growers and industry experts make effective business decisions. He’ll also lead the USHBC and NABC Data and Insights Program, and will be responsible for building a production, inventory and historical price reporting program.

    “I’m thrilled to be joining USHBC and NABC in this critical new role for the industry,” Vargas said. “We live in an information age – data can be useful, but it’s even more valuable when combined with intelligence, research, context and professional judgment, and that’s where I’ll focus.”

  • Turlock Irrigation District Serves Growers, Conserves Water with New Technology

    Amidst a threatening drought, groups and individuals are working to find more ways to conserve the precious resource of water, and Turlock Irrigation District has been leading the way for sustainable water management with new technologies and strategies. Watch this brief interview with Michelle Reimers from Turlock Irrigation District as she explains their recent improvements and plans.
    Please thank this video’s sponsor Trece for their industry support.

     

  • Turlock Irrigation District Serves Growers, Conserves Water with New Technology

    Turlock Irrigation District Serves Growers, Conserves Water with New Technology

    Amidst a threatening drought, groups and individuals are working to find more ways to conserve the precious resource of water, and Turlock Irrigation District has been leading the way for sustainable water management with new technologies and strategies. Watch this brief interview with Michelle Reimers from Turlock Irrigation District as she explains their recent improvements and plans.
    Please thank this video’s sponsor Trece for their industry support.

     

  • CA State Fair Announces 2022 Extra Virgin Olive Oil Competition Winners

    CA State Fair Announces 2022 Extra Virgin Olive Oil Competition Winners

    The California State Fair is pleased to announce the winners of the 2022 California Commercial Extra Virgin Olive Oil Competition. A panel of 12 certified sensory analyst judges gathered at the Cal Expo Fairgrounds, in Sacramento on May 18, to swirl, sniff, sip and analyze samples of olive oil from producers all over California. The annual competition celebrates the olive-growing and olive oil producing industries in California, and is open only to Extra Virgin and Flavored Olive Oils made from 100% olives which are grown, pressed and packaged in California.

    This year 468 shining, new bottles of olive oil lined the cellar shelves of Cal Expo. Each of the 117 entries arrived with the hope of their producers that their care, expertise and hard work would result in a coveted Best of Show Golden Bear Trophy.

    Competition Head Judge Orietta Gianjorio enlisted the talents of an exceptional group of skilled and experienced judges, some with over 20 years of experience in the industry. Gianjorio commented on the judging event, “It is always an honor to participate in the California State Fair Olive Oil Competition. All judges are incredibly talented and gifted tasters, deeply committed to the industry and high quality. The excitement in the room is palpable. After a couple of years of absence, we are all very happy to finally taste together and share our passion for California Extra Virgin Olive Oil. We are all thrilled to share our comments and taste amazing oils produced from this wonderful state of California.”

    The 2022 Best of Show Extra Virgin Olive Oil is the Tuscan Blend by Olive Truck of San Francisco, California. Sam Bayraktar’s personal initiative, Olive Truck, started operation in 2019 which he describes as “the most exciting food project of all time.” This mobile mill combines Sam’s own experience with a state of the art vacuum-milling technology. The Olive Truck can take production straight to the groves which allows manufacturing of high-quality, extra-fresh olive oil right from the source.

    The Best of Show Flavored Olive Oil is Kaffir Lime by IL Fiorello Olive Oil Company of Fairfield, California. IL Fiorello is a family-owned company dedicated to growing and milling the finest quality artisan olive oil. Owners Ann and Mark Sievers produce oil from their own certified organic groves.

    This competition honors Olive Oil producers at all production levels. The Best California Extra Virgin Olive Oil by a Micro-producer (Less than 500 gallons annually) was awarded to “Elegante” Certified Organic Arbequina by Fandango Olive Oil of Paso Robles, California. The Best of California Extra Virgin Olive Oil by an Artisan Producer (between 500 and 5,000 gallons annually) was awarded to Kaffir Lime by IL Fiorello Olive Oil Company of Fairfield, California. The Best California Extra Virgin Olive Oil by a Large Producer (more than 5,000 gallons annually) went to Arbequina by Wild Groves of Newcastle, California.

    During the 2022 California State Fair, July 15 – July 31, fair guests will enjoy an exhibit featuring award-winning extra virgin olive oils, free tastings, and the opportunity to purchase olive oil directly from award-winning California olive oil producers.

    Complete results and competition information can be found on the California State Fair website at CalExpoStateFair.com/California-Commercial-Extra-Virgin-Olive-Oil

    About the California State Fair

    The California State Fair is an international award-winning fair, receiving top honors at the International Association of Fairs and Expositions out of more than 1,100 fairs world-wide. The California State Fair is dedicated as a place to celebrate the best the state has to offer in agriculture, technology, and the diversity of its people, traditions, and trends that shape the Golden State’s future. The 2022 State Fair will include a comprehensive list of competitions, including California’s best commercial wines, cheeses, olive oils, and fine arts, among others.

  • POM Wonderful Begins Transition To 100% Recycled Plastic And Renewable Energy

    POM Wonderful Begins Transition To 100% Recycled Plastic And Renewable Energy

    POM Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is proud to announce it is furthering its commitment to a sustainable future with the transition to 100% recycled plastic (rPET) bottles and shifting more than 90% of its electricity needs to renewable energy.

    Throughout North America, starting in May 2022, all 16 oz. bottles of POM Wonderful juices–100% Pomegranate Juice, Pomegranate Blueberry 100% Juice, and Pomegranate Cherry 100% Juice–will be bottled in 100% rPET. The new bottles will feature a “100% Recycled Plastic” logo. This commitment is just the beginning of the company’s overall strategy to reduce single-use plastic and transitions more than 11 million bottles to 100% rPET annually as the brand approaches its 20th anniversary this fall.

    As part of POM Wonderful’s ongoing sustainability journey, the company completed work on a solar farm at its processing plant in Del Rey, California. This project, which will be operational in June 2022, is expected to deliver more than 90% of the company’s electricity needs by 2023. These initiatives are part of the company’s larger sustainability road map to reduce its carbon footprint and build a more sustainable future through responsible agriculture and farming, energy, waste, packaging, and emissions.

    “As an agricultural company at heart, we know that sustainability is critical to our future. That’s why it’s important that we make environmental sustainability a core principle of our work, and conserve natural resources to minimize our company’s impact on the environment,” said Derrick Miller, president, POM Wonderful. “As we celebrate the transition to rPET and renewable energy, we continue to look for new ways to minimize our impact, serve as community stewards, and enhance sustainability across every part of our business.”

    In 2020, POM Wonderful launched an innovation challenge, offering $1 million in funding and development resources to innovators who could develop an economical and environmentally friendly pilot-ready solution for the 50,000 tons of pomegranate husks generated each year by the company. In 2021, two winners were announced: BCD Bioscience and Enagon. As a direct result of this funding, BCD Bioscience is discovering ways to harness new value from pomegranate husks, and Enagon is working on upcycling the husks to transform them into new and nutritious ingredients.

    To date, The Wonderful Company and owners Stewart and Lynda Resnick have invested more than $1.3 billion in environmental sustainability initiatives to help fight climate change. This billion-dollar commitment includes the unprecedented $750 million gift from the Resnicks to Caltech in support of the school’s environmental sustainability research.

    In 2019, The Wonderful Company joined RE100, a global initiative made up of some of the world’s biggest companies, which have all committed to using 100% renewable energy. The POM solar farm joins solar installations at Wonderful Pistachios & Almonds facilities, JUSTIN Vineyards, and Wonderful Halos as a part of this journey toward a more sustainable future.

    For more information, and for the latest updates on POM Wonderful, please visit POMWonderful.com or @POMWonderful on Instagram.

    About POM Wonderful

    POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States as well as the worldwide leader in fresh California pomegranates and pomegranate-based products including our 100% pomegranate juices, healthy juice blends, and teas. We grow, handpick, and juice our own pomegranates to ensure the highest quality. POM Wonderful is part of The Wonderful Company, a privately held company with a portfolio that includes other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® wine, and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com.