California Fruit and Vegetable

Category: Non-Video

  • Watermelon Board Boosts Efforts to Increase Consumer Demand

    The National Watermelon Promotion Board (NWPB) is realigning resources to adapt to the new climate, continuing to adjust marketing and promotional efforts to positively position watermelon as the go-to for health and happiness while making the most out of precious shoppers’ dollars.

    “Watermelon holds a special place with consumers, and it’s so much more than a sweet treat for summertime,” says Jesse Wiggins of Wiggins Farms, Texas, and current president of the NWPB. “Watermelon provides important basic health benefits like hydration at 92% water and it’s an excellent source of Vitamin C.”

    Customers are looking for health, value and versatility all in one package.

    “It’s the best value among fruit to stretch families’ budgets at only $0.17 per serving. Furthering the value position for watermelon is that it is 100% edible, so there is zero food waste, and so versatile to use in many recipes or in delicious slices,” continues Wiggins.

    The NWPB has pivoted from planned marketing activities to those more conducive to the current landscape. “While every audience is impacted, NWPB is working hard to continue to educate about those important health benefits, the terrific value for families of buying a whole watermelon, and how to use that one watermelon in various ways,” says Wiggins. “The opportunities for watermelon in the shopping basket, whether whole, mini, fresh cut or juice are endless.”

    The following are adjusted activity highlights listed by division:

    Communications

    • Special flight of YouTube television commercial – April through June flight of National YouTube television commercial highlighting watermelon’s health benefits and showing watermelon value and versatility
    • Amplify hydration and vitamin C health benefits and at-home usage in social media post calendar
    • Partner promos on Instagram Live with #WatermelonWednesday Home Workout and Watermelon Beverage Recipes
    • “Kid-Friendly Creativity in the Kitchen” national paid feature syndication
    • Jump with Jill “digital” live tour reaching virtual students and teachers with lessons, video content, PE classes and more
    • Master class media event for press and editors goes virtual in July

    Foodservice

    • Digital outreach and in-office deliveries to inspire Foodservice media with watermelon
    • Foodservice refocus to support takeout and delivery opportunities
    • Reaching culinarians and culinary educators with digital Watermelon Culinary Curriculum

    Retail & International Marketing

    • Actively distributing Retail Kit and advertorial released April 8
    • Ibotta redemption offer planned for early summer
    • Shoppable recipe activation with Fexy Media in development
    • Independent grocer outreach via Live. Balanced activation kit
    • Retail and international account management teams at the ready

    In these unprecedented times, watermelon provides a solution to consumers’ needs to feed their families nutritious meals and snacks, it is a smart value with zero food waste, and is tremendously versatile in recipes and even provides hands-on activities and crafts for the at-home world.

    For more information and to explore the resources available to retailers, foodservice and consumer audiences, visit Watermelon.org.

     

  • 2020 Strawberry Market Outlook with Rabobank

    Strawberry planted acreage in California is up YOY in 2020 from its lowest level in almost 15 years, and increased plantings in the Santa Maria producing region continue. Florida’s acreage remains flat, while strawberry plantings in Mexico continue to expand.

    Updated estimates, based on our proprietary analytical tool, show that weekly strawberry shipments will increase in 2020, especially during California peak season in May and June, bringing prices down in specific weeks, compared to observed prices in 2019. We now include estimates for the organic strawberry market. Higher yields and acreage will boost weekly shipments during spring/summer 2020. Despite general price-pressure, there are market windows with potentially more favorable opportunities in the organic space for cost-competitive firms.


    Impacts from COVID-19 are a mixed-bag for the strawberry industry. Food-service sales are in decline, while retail grocery sales have jumped. Labor availability is being negatively impacted, and remains the biggest issue.

     

    Click here to download the report

  • Andrew & Williamson/Good Farms, Rancho Guadalupe & Dynasty Farms Support Food Banks

    In one of the first agreements of its kind between California producers and a county food bank, two farms will begin providing, at a reasonable rate, produce to the Alameda County Community Food Bank, allowing it to provide additional much-needed fresh fruit and vegetables to a growing number of residents in need of assistance. This innovative pilot program assists the food banks while keeping the agricultural supply chain together which is critical to the future of food supply.

    “We are excited that our members have the opportunity to collaborate with like-minded organizations such as the Alameda County Food Bank who support initiatives like Food as Medicine. The COVID-19 pandemic has focused our efforts on building and supporting the health and wellbeing of our broader communities; ensuring the future of fresh produce plays a paramount role in our efforts. This partnership enables our food supply chain to stay intact and therefore our producers can continue to grow fresh produce at the same level,” says Kirti Mutakar, Chief Executive Officer of UnitedAg.

    “When the COVID-19 crisis hit, and the foodservice operations all came to a standstill overnight, millions of jobs were lost and with it the demand for our produce. To bring more diverse options to the foodbank, and at the same time recover our cost to grow and harvest it, creative solutions were necessary to take care of those who need it most and help keep agriculture whole,” says A.J. Cisney, General Manager of Rancho Guadalupe.

    Deliveries will begin May 5, with nearly 4,000 pounds of strawberries from Andrew & Williamson / Good Farms, Rancho Guadalupe, and over 7,000 crowns of broccoli from Dynasty Farms. These are foods that have not been regularly available at the food banks. The pilot program hopes to expand into the larger state network of food banks (California Association of Food Banks) and increase its product offerings. UnitedAg Member Farms are hopeful this concept will grow into something bigger.

    About UnitedAg

    Founded in 1980, UnitedAg is a multi-commodity member-owned agricultural trade association dedicated to providing innovative healthcare solutions for a strong and healthy agricultural industry. Our over 1,000 agriculture affiliated member organizations network and share creative ways to transform our ever-changing industry. UnitedAg strives to bring innovative health benefits and solutions to agribusiness by meeting our member’s employee health benefits needs, advocating for ag with lawmakers and helping members comply with regulations.  Based in Irvine, Calif., UnitedAg has offices in Oxnard, Corona, Salinas, Fresno and Santa Maria.

  • USDA Announces $15 Million for Conservation Innovation Grants

    The U.S. Department of Agriculture (USDA) announced today a $15 million investment to help support the adoption of innovative conservation approaches on agricultural lands. USDA’s Natural Resources Conservation Service (NRCS) is accepting proposals through June 29, 2020, for national Conservation Innovation Grants (CIG). CIG projects inspire creative problem-solving solutions that boost production on farms, ranches and private forests and improve natural resources.

    This year’s priorities are water reuse, water quality, air quality, energy and wildlife habitat.

    “Through Conservation Innovation Grants, we’re able to co-invest with partners on the next generation of agricultural conservation solutions,” NRCS Chief Matthew Lohr said. “Conservation Innovation Grants have helped spur new tools and technologies to conserve natural resources, build resilience in producers’ operations and improve their bottom lines. This year will be the first time we are offering water reuse as a priority, and we’re excited to see how these projects play a role in USDA’s broader strategy for water reuse on agricultural land.”

    National CIG

    CIG is a competitive grants program that supports development, testing and research of conservation technologies, practices, systems and approaches on private lands. Grantees must match the CIG investment at least one to one.

    All U.S.-based non-Federal entities and individuals are eligible to apply. Complete funding announcement information can be accessed through the Conservation Innovation Grants webpage.

    The National CIG program supports early pilot projects or demonstrations of promising conservation approaches and is distinct from the $25 million announced on March 12 for On-Farm Conservation Innovation Trials. On-Farm Trials is a separate CIG component created by the 2018 Farm Bill. It includes a Soil Health Demonstration Trial.

    State NRCS CIG

    State NRCS offices are also able to fund and hold their own CIG competitions in addition to the National CIG signup. Please visitNRCS state office websites for information about state CIG competitions.

    More Information

    NRCS’s CIG program is identified in the federal government’s National Water Reuse Action Plan as an opportunity to support development of innovative projects that focus on water reuse on private lands. Read this April 28 post on the USDA Blog for how USDA is working with the U.S. Environmental Protection Agency, National Oceanic and Atmospheric Administration, Department of Interior, Department of Energy and others to promote water reuse across sectors.

    CIG applications must be submitted through Grants.gov by 11:59 p.m. EDT on June 29, 2020. A webinar for potential applicants is scheduled for 3 p.m. EDT on May 13, 2020. Information on how to participate in the webinar is posted on the CIG website.

    CIG also contributes to the Agriculture Innovation Agenda: a USDA initiative to align resources, programs, and research to position American agriculture to better meet future global demands. Specifically, USDA is working to stimulate innovation so that American agriculture can achieve the goal of increasing production by 40 percent while cutting the environmental footprint of U.S. agriculture in half by 2050.

    For more information on CIG, visit nrcs.usda.gov or contact your local NRCS field office .

  • USDA Announces $15 Million for Conservation Innovation Grants

    The U.S. Department of Agriculture (USDA) announced today a $15 million investment to help support the adoption of innovative conservation approaches on agricultural lands. USDA’s Natural Resources Conservation Service (NRCS) is accepting proposals through June 29, 2020, for national Conservation Innovation Grants (CIG). CIG projects inspire creative problem-solving solutions that boost production on farms, ranches and private forests and improve natural resources.

    This year’s priorities are water reuse, water quality, air quality, energy and wildlife habitat.

    “Through Conservation Innovation Grants, we’re able to co-invest with partners on the next generation of agricultural conservation solutions,” NRCS Chief Matthew Lohr said. “Conservation Innovation Grants have helped spur new tools and technologies to conserve natural resources, build resilience in producers’ operations and improve their bottom lines. This year will be the first time we are offering water reuse as a priority, and we’re excited to see how these projects play a role in USDA’s broader strategy for water reuse on agricultural land.”

    National CIG

    CIG is a competitive grants program that supports development, testing and research of conservation technologies, practices, systems and approaches on private lands. Grantees must match the CIG investment at least one to one.

    All U.S.-based non-Federal entities and individuals are eligible to apply. Complete funding announcement information can be accessed through the Conservation Innovation Grants webpage.

    The National CIG program supports early pilot projects or demonstrations of promising conservation approaches and is distinct from the $25 million announced on March 12 for On-Farm Conservation Innovation Trials. On-Farm Trials is a separate CIG component created by the 2018 Farm Bill. It includes a Soil Health Demonstration Trial.

    State NRCS CIG

    State NRCS offices are also able to fund and hold their own CIG competitions in addition to the National CIG signup. Please visitNRCS state office websites for information about state CIG competitions.

    More Information

    NRCS’s CIG program is identified in the federal government’s National Water Reuse Action Plan as an opportunity to support development of innovative projects that focus on water reuse on private lands. Read this April 28 post on the USDA Blog for how USDA is working with the U.S. Environmental Protection Agency, National Oceanic and Atmospheric Administration, Department of Interior, Department of Energy and others to promote water reuse across sectors.

    CIG applications must be submitted through Grants.gov by 11:59 p.m. EDT on June 29, 2020. A webinar for potential applicants is scheduled for 3 p.m. EDT on May 13, 2020. Information on how to participate in the webinar is posted on the CIG website.

    CIG also contributes to the Agriculture Innovation Agenda: a USDA initiative to align resources, programs, and research to position American agriculture to better meet future global demands. Specifically, USDA is working to stimulate innovation so that American agriculture can achieve the goal of increasing production by 40 percent while cutting the environmental footprint of U.S. agriculture in half by 2050.

    For more information on CIG, visit nrcs.usda.gov or contact your local NRCS field office .

  • High Winds & Very Warm Conditions to Hit So Cal Avocado Groves

    California Avocado Commission: The National Weather Service (NWS) has issued an alert concerning high wind gusts and well-above normal heat for the Los Angeles and Oxnard regions.

    NWS notes that moderate to strong Northwest to North winds (15 – 30 mph with gusts of 30 – 50 mph) may occur through Friday, with the strongest winds (gusts as high as 65 mph) expected on Wednesday night and Thursday. The strongest and most widespread winds are predicted for the I-5 Corridor, Montecito Hills and Gaviota Pass, with winds likely to push into the San Fernando Valley and LA Basin. The wind prone areas of Santa Barbara County, Antelope Valley and Santa Clarita Valley also are expected to have gusty conditions.

    These windy conditions could lead to downed trees and branches, possible power outages, damage to portable temporary shelters, and hazardous driving conditions due to cross winds and dust. Fire weather concerns are rated “minimal” due to high fuel moistures.

    Beginning Friday, through next Monday or Tuesday, NWS also is predicting extended “very warm” conditions with max temperatures of 85˚F – 95˚F. The hottest days are expected to be Friday and Saturday, with temperatures 15 – 20 degrees above normal. Low temperatures will range from 55˚F – 65˚F and minimum humidities will vary from 12 – 25 percent.

    To ensure that California avocados maintain their superior quality it is imperative that growers manage their trees and harvest their fruit according to best management practices as outlined below.

    IRRIGATION

    Growers should be irrigating their trees now, in advance of the above normal temperatures and warm dry winds, to ensure that their trees are fully hydrated. It is recommended that an additional 50 percent of the budgeted amount of water be applied the days prior to the forecast winds and above normal temperatures. A well-watered tree will tolerate the stress of high temperatures and drying winds much better than a tree that is suffering from water stress. Signs of heat damage to trees include fruit drop, shoot damage, leaf burn and in severe cases leaf drop.

    HARVESTING

    Every attempt should be made to harvest fruit when temperatures are below 90 °F, and no harvesting should take place when temperatures exceed 95 °F. Temperature in the shade should be monitored during harvesting and, when possible, harvesting crews should be moved to the coolest, least exposed areas of the grove.

    Field bins should be placed under the trees while being filled to protect the harvested fruit from sunburn. Once filled, bins should be moved to a shade structure (open-sided roofed building), or covered with bin covers or light-colored tarps if they cannot be immediately transported to the packinghouse. Never leave filled bins exposed to the direct sun. The surface layer of fruit can easily heat up to more than 15 °F above ambient temperature when exposed to direct sun. Acute sunburn will only show on fruit after it is packed and is a major quality detractor.

    To avoid water loss and decreased fruit quality do not hold fruit too long after harvest. Transport fruit to the packinghouse at least once per day, if not twice daily. Bins should not be left in the grove for more than 8 hours after harvest. Cover bins during transport to avoid sunburn and to reduce water loss.

  • Bill and Carol Chandler Honored as the Agriculturalists of the Year

    In celebrating the tradition and innovation of the State’s number one industry, agriculture, the California State Fair Board of Directors, upon the recommendation of the Agricultural Advisory Council, selects Bill and Carol Chandler as the Agriculturalists of the Year.

    The Agriculturalist of the Year award is presented to an individual or individuals who have contributed extensively, in a professional capacity, to California’s agricultural industry. Award criteria stipulates the individual or individuals must have demonstrated leadership and clearly represented the industry over a number of years in one or more of the following areas: finance, government, production agriculture, education, labor, research, communications, trade and public service.

    As a couple, Bill and Carol Chandler, contribute to the education and growth of the agriculture industry by serving the farming community in a variety of roles. Each in their own right continue to serve at local and statewide levels. Their peers recognize their commitment and leadership.  “They are a dynamic couple who have demonstrated a true commitment to not only farming, but to family and their community,” said Cathleen Galgiani, State Senator.

    “They truly are an unmatched duo when it comes to participating in leadership roles to articulate the value and need of the marvelous bounty of food, fiber and fauna that our state produces,” said Barry Bedwell, California Agriculture Leadership Foundation.

    Bill is a third-generation farmer in Fresno County. Bill and Carol grow grapes, peaches, plums, nectarines and almonds on the family farm in Fresno County, which was founded in the 1880s by Bill’s grandfather, W.F. Chandler. Their sons, John and Tom, recently joined the family farming business.

    Bill, a graduate of the University of California, Davis in Agriculture Production has had a long history of involvement in California agriculture. He has served and continues to serve and be recognized on a number of boards and commissions over the years, including:

    California Association of Winegrape Growers, Nisei Farmers League, Fresno County Farm Bureau, California Cling Peach Advisory Board, Freestone Peach Association, California Fresh Fruit Association, U.C. Davis Foundation Board, U.C. Davis Fresno County Alumni Scholarship Chair, Cal Aggie Alumni Association Director, and U.C. President’s Agriculture Advisory Committee.

    A graduate of Class 6 of the California Agriculture Leadership Program, Bill is also involved in his community as a board member of the Sequoia Council of Boy Scouts of America and is the recipient of the Silver Beaver award.

    Carol is a partner in Chandler Farms. Carol is actively engaged in the business administration portion of the farming operation. Prior to joining the family farm, Carol taught in the San Joaquin Valley, including Fresno City College. She received her Bachelor’s Degree from the University of California, Davis, and her Master’s Degree from California State University, Fresno.

    Carol is a past State President of California Women for Agriculture, a member of the Board of Directors of Western Growers Association, Fresno State Board of Governors, the Central Valley Community Foundation and American Agri-Women. She is also a member of the CSU Fresno Water Task Force and serves on the UC President’s Advisory Commission on Agriculture and Natural Resources. Carol previously served on the California State University Board of Trustees, University of California Board of Regents, California Post-Secondary Education Commission, U.S. Department of Agriculture Advisory Committee on Emerging Markets, Grape & Tree Fruit League, and the Fresno County Fair Board.

    Recognized by the California State Legislature as Woman of the Year in 1992 and 2002, Carol has further been acknowledged for her outstanding contributions to agriculture and education as the recipient of the Tapestry Award presented by Common Threads for outstanding achievements in agriculture, and as the Agriculturalist of the Year by the Fresno County Chamber of Commerce.

    The Chandlers will formally be honored at the California State Fair Gala, an evening supporting the California agriculture award winners and the Friends of the California State Fair scholarship program on Thursday, June 25, 2020. Those interested in attending and honoring Bill and Carol Chandler can purchase tickets at https://calexpostatefair.com/gala/.

     

  • USDA COVID-19 Food Assistance Program to Support Farmers

    Summary

    By Schramm, Williams & Associates, Inc. — The U.S. Department of Agriculture (USDA) announced the $19 billion Coronavirus Food Assistance Program (CFAP) to support farmers and ranchers during the COVID-19 pandemic. This program is comprised of two major elements: direct payments to farmers and ranchers and commodity purchase and distribution.

    • Direct Payments Program – Provides $16 billion in direct support based on actual losses for agricultural producers where prices and market supply chains have been impacted and will assist producers with additional adjustment and marketing costs resulting from lost demand and short-term oversupply for the 2020 marketing year caused by COVID-19.
    • Purchase and Distribution Program – $3 billion of agricultural products, including meat, dairy, and produce will be purchased to support producers and provided food to those in need. USDA will work with local food and regional distributors to deliver food to food banks, as well as community and faith-based organization to provide food to those in need.

    CFAP uses funding authorities provided in the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the Families First Coronavirus Response Act (FFCRA), USDA’s existing CCC funding, and Section 32 authority.

    Direct Assistance Program

    Source of Funds

    This program is funded using the $9.5 billion emergency program secured in the CARES Act and $6.5 billion in Credit Commodity Corporation (CCC) funding.

    Payment Allocations

    USDA will provide $16 billion in direct payments to farmers and ranchers including:

    • $2.1 billion for specialty crops producers
    • $500 million for others crops

    Payment Calculations

    Producers will receive a single payment determined using two calculations:

    1. Price losses that occurred January 1 – April 15, 2020.
    2. Producers will be compensated for 85% of price loss during that period.
    3. The expected losses from April 15 through the next two quarters.
    4. Will cover 30% of expected losses.

    Limitations

    • The payment limit is $125,000 per commodity with an overall limit of $250,000 per individual or entity.
    • Qualified commodities must have experienced a 5% price decrease between January and April.

    Expected Timeframe

    Program Sign-up: Beginning in Early May

    Payment Distribution: End of May or early June

    Food Purchase and Distribution Program

    Commodity Procurement

    It will begin with the procurement of an estimated:

    • $100 million per month in fresh fruits and vegetables;
    • $100 million per month in a variety of dairy products;
    • $100 million per month in meat products.

    Distribution

    The distributors and wholesalers will provide a pre-approved box of fresh produce, dairy, and meat products to food banks, community and faith-based organizations, and other non-profits serving Americans in need.

    Additional Food Purchasing

    In addition to the two targeted programs, USDA will utilize other available funding sources to purchase and distribute food to those in need.

    • USDA has up to an additional $873.3 million available in Section 32 funding to purchase a variety of agricultural products for distribution to food banks. The use of these funds will be determined by industry requests, USDA agricultural market analysis, and food bank needs.
    • The FFCRA and CARES Act provided an at least $850 million for food bank administrative costs and USDA food purchases, of which a minimum of $600 million will be designated for food purchases. The use of these funds will be determined by food bank need and product availability.

     

    Further details regarding eligibility, rates, and other implementation will be released at a later date.

  • USDA COVID-19 Food Assistance Program to Support Farmers

    Summary

    By Schramm, Williams & Associates, Inc. — The U.S. Department of Agriculture (USDA) announced the $19 billion Coronavirus Food Assistance Program (CFAP) to support farmers and ranchers during the COVID-19 pandemic. This program is comprised of two major elements: direct payments to farmers and ranchers and commodity purchase and distribution.

    • Direct Payments Program – Provides $16 billion in direct support based on actual losses for agricultural producers where prices and market supply chains have been impacted and will assist producers with additional adjustment and marketing costs resulting from lost demand and short-term oversupply for the 2020 marketing year caused by COVID-19.
    • Purchase and Distribution Program – $3 billion of agricultural products, including meat, dairy, and produce will be purchased to support producers and provided food to those in need. USDA will work with local food and regional distributors to deliver food to food banks, as well as community and faith-based organization to provide food to those in need.

    CFAP uses funding authorities provided in the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the Families First Coronavirus Response Act (FFCRA), USDA’s existing CCC funding, and Section 32 authority.

    Direct Assistance Program

    Source of Funds

    This program is funded using the $9.5 billion emergency program secured in the CARES Act and $6.5 billion in Credit Commodity Corporation (CCC) funding.

    Payment Allocations

    USDA will provide $16 billion in direct payments to farmers and ranchers including:

    • $2.1 billion for specialty crops producers
    • $500 million for others crops

    Payment Calculations

    Producers will receive a single payment determined using two calculations:

    1. Price losses that occurred January 1 – April 15, 2020.
    2. Producers will be compensated for 85% of price loss during that period.
    3. The expected losses from April 15 through the next two quarters.
    4. Will cover 30% of expected losses.

    Limitations

    • The payment limit is $125,000 per commodity with an overall limit of $250,000 per individual or entity.
    • Qualified commodities must have experienced a 5% price decrease between January and April.

    Expected Timeframe

    Program Sign-up: Beginning in Early May

    Payment Distribution: End of May or early June

    Food Purchase and Distribution Program

    Commodity Procurement

    It will begin with the procurement of an estimated:

    • $100 million per month in fresh fruits and vegetables;
    • $100 million per month in a variety of dairy products;
    • $100 million per month in meat products.

    Distribution

    The distributors and wholesalers will provide a pre-approved box of fresh produce, dairy, and meat products to food banks, community and faith-based organizations, and other non-profits serving Americans in need.

    Additional Food Purchasing

    In addition to the two targeted programs, USDA will utilize other available funding sources to purchase and distribute food to those in need.

    • USDA has up to an additional $873.3 million available in Section 32 funding to purchase a variety of agricultural products for distribution to food banks. The use of these funds will be determined by industry requests, USDA agricultural market analysis, and food bank needs.
    • The FFCRA and CARES Act provided an at least $850 million for food bank administrative costs and USDA food purchases, of which a minimum of $600 million will be designated for food purchases. The use of these funds will be determined by food bank need and product availability.

     

    Further details regarding eligibility, rates, and other implementation will be released at a later date.

  • California Olive Oil Day 2020 Recap

    Roughly 150 olive oil industry members were present at third annual California Olive Oil Day held in early March.  The day started at 9 a.m. with a session focused on maximizing grower profits through grove management. Leandro Ravetti, Technical Director at Modern Olives spoke about irrigation management in olive orchards for oil production. His presentation included important information on the best times to irrigate, frequency of irrigation, and soil and plant monitoring.

    Ravetti also stressed the importance of careful site and variety selection as well as grove design prior to planting, noting that these practices can help growers increase profitability in the long term.

    William Krueger, Farm Advisor Emeritus of Glenn County, provided the group with information on canopy management in olive orchards for oil production. Krueger’s talking points included row orientation, best hedging practices to increase sunlight exposure for super high-density groves, how to prune modern high density, proper times to prune and mechanical options.

    The session on grove management was followed by Q&A with an industry panel who spoke to their own orchards and experiences. Panelists included Ravetti and Krueger as well as Lizandro Magana, Director of Farming at California Olive Ranch and Jeff Colombini, an olive grower in Lodi. The session was moderated by Adam Englehardt.

    The next session of the day dealt with disease management to prevent reduced yields and improve quality. First to present was Dr. Florent Trouillas, Assistant Cooperative Extension Specialist in the Department of Plant Pathology, UC Davis and Kearney Agricultural Research and Extension Center. Trouillas presented on the biology and control of Neofabraea in California and as well as his investigation into the occurrence and distribution of olive anthracnose in California.

    Through his research, Trouillas found that anthracnose was not present in commercial olive orchards in California. As for his research on Neofabraea, he discovered that the disease is emerging in California but remains limited to super high-density orchards at this time. This may be due to mechanical harvesting in SHD orchards, since the disease requires wounds on leaves and twigs to spread.

    Next Dr. James Adaskaveg from the Department of Plant Pathology at UC Riverside presented his research on epidemiology and management of olive knot and evaluation of new fungicides for the control of olive leaf spot/peacock spot. Adaskaveg recommended preventative care as the best means of managing these diseases. Since olive trees are most susceptible to olive knot and peacock spot at a point of injury, like that which occurs after mechanical harvesting and pruning, he recommended that trees be sprayed with a treatment the same day as the damage occurs.

    Dr. Askaskaveg also spoke about several new products that are in the process of being registered for use in California — an effort that has been made possible through research funded by the OOCC.

    During the Q&A portion of the session Adaskaveg, and Trouillas were joined by Paul Busalacchi, Director of Ag Operations at Corto and John Post, President, Agricultural Advisors to answer attendees’ questions.

    The final session featured Dan Flynn, Director of the UC Davis Olive Center who referred to California olives as “the crop of the future”. Flynn gave an update on the Olive Center as well as a recap of the year’s research. He also challenged growers to double yields by the year 2030, which some growers stated they thought was an achievable goal. His plan to help the industry achieve this included implementing a benchmark assessment of current production, conveying best practices in the New Olive Oil Production Manual and pushing higher yields through field research.

    All presentations from California Olive Oil Day can be found on the Research page of the OOCC website under the Research Presentations tab or downloaded below.

    Irrigation Management in Olive Orchards for Oil Production Canopy Management in Olive Orchards for Oil Production

    Biology and Control of Neofabraea in California and Investigating the Occurrence and Distribution of Olive Anthracnose in California

    Epidemiology and Management of Olive Knot and Evaluation of New Fungicides for Control of Olive Leaf Spot/Peacock Spot

    UC Davis Olive Center