California Fruit and Vegetable

Category: Non-Video

  • May is National Salad Month, Celebrate with More US Grown Salad on the Table

    What is arguably the foundational ingredient in salad? Lettuce! USDA’s National Institute of Food & Agriculture (NIFA) supports research that is leading to stronger, healthier, more disease-resistant lettuce cultivars. See what NIFA is doing to keep healthy, safe salads on the menu for consumers everywhere.

    Current funded projects in California and Illinois include the following:

    The USDA Agricultural Research Service, Pacific West Area, in Albany, California, is working to improve the safety and survival of lettuce during fresh-cut processing and cold storage. Mechanical damage of processed leaf tissue offers new opportunities for the proliferation of E. coli, the main bacterial agent that causes lettuce-linked foodborne outbreaks. Researchers are working to identify lettuce cultivars that effectively reduce population sizes of E. coli upon shredding and cold storage and characterize defense responses on cut tissue.

    The USDA Agricultural Research Service in Berkeley, California, is studying the prevention of pathogen contamination in agriculture water in lettuce production. Researchers are developing and implementing a screening tool to test the effectiveness of sanitizer, antimicrobial resistance and tolerance to oxidizing compounds, and provide recommendations on keeping resistant strains from developing.

    The University of California – Davis is enhancing the use of resources to increase sustainable lettuce production in changing climates. This research project seeks to improve water, nitrogen and phosphate use in lettuce, and determine heat/cold/saline tolerance, to improve lettuce’s resilience. The research findings will be shared with breeders and students.

    The University of Chicago is modifying lettuce by altering its genetic makeup without introducing genetically modified genes. Researchers are using tiny fibers to inject substances that will enable changing the gene content of lettuce.

  • US Department of Labor Penalizes CA Ag Employers $225K for Failure to Meet H-2A Obligations

    US Department of Labor Penalizes CA Ag Employers $225K for Failure to Meet H-2A Obligations

    Migrant workers in the H-2A temporary agricultural worker program provide critical seasonal labor on farms across California, spending weeks away from home doing the grueling work needed to support the state’s $49 billion agricultural industry.

    The H-2A program allows employers who anticipate a shortage of U.S.-based workers to bring workers here from other countries to perform agricultural labor or services of a temporary or seasonal nature. An ongoing U.S. Department of Labor effort has revealed some California vegetable farms have not been providing H-2A workers with the pay and benefits, and personal protections the law requires.

    In a series of investigations from April 2020 to February 2022 by the department’s Wage and Hour Division, several farms were found to be failing to meet their responsibilities under the H-2A program. The investigations found five farmers failed to provide meals or kitchen facilities, did not pay required inbound and outbound transportation and meal costs, and allowed workers to be transported unsafely. The division also determined some farms shortchanged workers’ wages and failed to provide a contract to workers as required or did not abide by the terms of workers’ contracts.

    The five investigations led to the recovery of $225,114 in back wages for 588 workers, and assessments of $54,617 in penalties. They also yielded findings and administrative settlements with the following employers:

    • Adam Bros Farming in Santa Maria: Failed to provide meals or kitchen facilities, transportation and meal costs. Did not provide contract at time of hire, failed to pay all required wages and unlawfully deducting meal costs, including when meals were not provided. Failed to comply with other state and federal law. The employer paid $94,146 in back wages to 30 employees, and $7,862 in penalties.
    • Boavista Farms in Santa Maria: Failed to pay required inbound and outbound transportation and meal costs. Did not provide contract at time of hire and failed to pay all required wages and comply with other state and federal law. Boavista Farms was ordered to pay $43,297 in back wages to 28 employees, and $5,361 in penalties.
    • Profresco Inc. in Santa Maria: Failed to pay all required inbound and outbound transportation and meal costs, and transportation failed to meet safety requirements. Failed to satisfy requirements of the job order by not stating actual terms and conditions and failed to comply with other state and federal law as applicable. Profresco Farms paid $50,789 in back wages to 471 employees, and $7,505 in penalties.
    • SARC in Nipomo: Failed to pay inbound transportation and meal costs and made improper deductions for meals and unpaid hours worked. Did not ensure health and safety standards, and prepared meals failed to meet local health standards causing some workers to become ill after consuming spoiled lunch. SARC also failed to provide personal protective equipment and supplies to workers. The employer paid $34,996 in back wages to 42 employees, and $13,160 in penalties.
    • Togliatti Farms LLC in San Martin: Failed to pay for required inbound transportation and did not pay the required rate of pay. Failed to maintain required records and did not comply with pay statement requirements. Failed to contact former U.S. employees to solicit their return to the job as required and did not post H-2A information visibly for workers to see. Provided housing that failed to meet safety and health requirements. Togliatti Farms was ordered to pay $1,885 in back wages to 17 workers, and $20,729 in penalties. The employer also agreed to future compliance and paid all monetary liabilities.

    “Employers that benefit from the H-2A guest worker program must be aware of all their responsibilities,” said Wage and Hour Regional Administrator Ruben Rosalez in San Francisco. “Agricultural workers employed under the H-2A program must be paid as their contracts require and be provided with what they need to live and work safely while contributing critical labor to California’s agriculture industry.”

    Nationally, the Wage and Hour Division investigated 735 cases with H-2A violations in the last two fiscal years.These investigations recovered $9,092,624 in back wages for 13,408 workers and assessed $9,520,624 in civil penalties from employers for violations of federal labor laws.

    For more information about farmworkers’ rights and laws enforced by the division, contact its toll-free helpline at 866-4US-WAGE (487-9243). The division enforces the law regardless of a worker’s immigration status and can speak confidentially with callers in more than 200 languages. Learn more about the Wage and Hour Division, including a search tool to use if you think you may be owed back wages collected by the division.

  • U.S. Fresh Potatoes Begin Export To Mexico

    The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) and Mexico’s national plant protection organization (SENASICA) announce that the United States has begun exporting potatoes beyond the 26-kilometer border zone that previously marked the limit of their export.  The two countries reached an agreement late last year to expand that market access for U.S. potatoes, something that the United States has sought for more than 25 years.

    “Through this accomplishment, we are delivering better markets for U.S. farmers, supporting economic growth, and providing access to our southern neighbors to the high-quality and safe products our farmers work hard every day to grow and sustain.  USDA will continue to fight for new and expanded markets for American products as we help the nation build back better,” said U.S. Department of Agriculture Secretary Tom Vilsack.

    The U.S. potato industry estimates that this access for U.S. fresh potatoes to all of Mexico will provide a market potential of $250 million per year, in five years. This is an increase of $190 million from the current export value of $60 million.

  • UCCE Experts Share the Latest in Olive Disease Management

    UCCE Experts Share the Latest in Olive Disease Management

    UC Cooperative Experts shared their latest research findings in olive disease management at the recent Olive Oil Day held by the Olive Oil Commission of California (OOCC) in Stockton.

    Jim Adaskaveg, Professor in the Department of Plant Pathology at UC Riverside joined the meeting by video to present his work on epidemiology and management of olive knot and the evaluation of new fungicides for control of olive leaf spot and Peacock Spot. Dr. Adaskaveg has been working with the OOCC for years and has during this time identified a number of promising products for the control of olive knot. The objective is to have a number of products with different active ingredients/ modes of action so that pathogens are unlikely to develop resistance.

    Since these products are not registered on olives, an important part of his work now is on the regulatory side, seeing these products through the EPA process called IR-4. Unfortunately, one of the promising fungicides for Peacock Spot, Ziram (active ingredient ziram), was suddenly cancelled on all crops in February 2022.

    There are additional products in process, including Syllit (a.i. dodine); a decision is expected in October of this year. There is also a product that was previously rejected, Topsin-M (a.i. thiophanate-methyl), that is now back in consideration. In all there are five new fungicide registrations expected.

    For control of olive knot, a number of products have proven effective in the research. Some of these are GRAS (generally recognized as safe) food additives and some are antibiotics (kasugamycin and oxytetrcycline). In order to increase efficacy and reduce the danger of resistence, the most promising approach apprears to be a mixture of chemicals with different modes of action. The food additives do not require complex approvals but the antibiotics are in IR-4. There have been multiple setbacks, but a decision is now expected in December this year for kasugamycin and in March of 2023 for oxytetracycline.

    Mohammed Nouri, UCCE Orchard Systems Advisor presented an investigation of decline symptoms of super-high-density oil olives in the San Joaquin Valley. There are multiple causes of tree decline in CA, including Verticillium wilt, Botryosphaeria, Pleurostoma, Eutypa lata and freezing temperatures; accurately diagnosing these in the field can be very difficult. Consult your local UCCE office or mnouri@ucanr.edu for guidance regarding sampling.

    Dr. Nouri also spoke about the ongoing challenge of Neofabraea. This disease particularly affects the Arbosana cultivar, causing leaf and twig lesions. The infection primarily occurs in wounds caused by mechanical harvest damage but can also appear as spotting on fruit. Research has shown some control with a few fungicides that are in IR-4 for Peacock spot as well. A final optimistic result from a survey of anthracnose in CA found that this disease is not found in commercial CA orchards. It is unlikely to become a significant problem because of low humidity, dry summers, resistant cultivars and a tendency to harvest early.

    Find the full research presentation on the epidemiology and management of olive knot and the evaluation of new fungicides for control of olive leaf spot and Peacock Spot here. — By the Olive Oil Commission of California

  • Water Management Strategies for Hedgerow Olive Orchards in California

    Water Management Strategies for Hedgerow Olive Orchards in California

    After a year’s hiatus, the Olive Oil Commission of California (OOCC) held its annual Olive Oil Day on March 3, 2022, at the Robert Cabral Agricultural Center in Stockton. The purpose of the Olive Oil Day is to update OOCC members and others in the industry about Commission-funded various research projects and other activities. In keeping with the OOCC’s objective of focusing research projects on areas that will improve returns to olive farmers, the majority of the presentations dealt with olive growing and pest management. 

    Among the many informative presentations shared at the meeting, Giulia Marino, UC Cooperative Extension specialist in orchard systems, gave a report on the “Water management strategies for hedgerow olive orchards in California“. This is a 4-year project that will look at how better irrigation can maximize yields, achieve quality objectives and increase resilience to water restrictions.

    One aspect of this work has focused on better understanding the water needs of CA oil olives. All the basic water research on olives in CA was done on table olives so establishing these basic water needs for CA oil olives is essential.

    The project is using two orchards, one in Corning and one in Stockton. The treatments are a control (the grower’s usual irrigation) and three deficit irrigation regimes beginning at pit hardening (80% ET, 25% ET (x2; one will be modified this year). The trees are being extensively monitored: stem water potential, vegetative growth, fruit size and oil yield and quality, and return bloom.

    Work for the future includes measuring ET and crop coefficient, characterizing phenological stages of the olive, adding a 4th plant-based irrigation treatment and starting to develop an outreach program for better water management.

    A field day to learn more about this research project has been scheduled for June 1 in Stockton—save the date!

    Find the full research report here. 

  • Pumpkin Production can Benefit from Conservation Practices

    Pumpkins (Cucurbita pepo) are a common vegetable crop sold at local pumpkin patches and farmers markets, in addition to commercial production. In 2019, the value of harvested pumpkin was worth $180 million.

    In addition to the value of harvested pumpkins for commercial use (canned pumpkin, produce departments, etc.) pumpkins are also a staple crop in agritourism operations. In Kansas alone, there were 409 farms registered in the state in 2020. Agritourism enterprises have shown to benefit communities by connecting consumers with agriculture and help preserve farmland in rural and peri-urban areas.

    Vegetable crop production typically involves smaller acreages than agronomic production. However, farmers often rely on intensive cultivation of soil to prepare the seedbed for planting. Tilling also helps manage weeds.

    Agritourism enterprises have shown to benefit communities by connecting consumers with agriculture and help preserve farmland in rural and peri-urban communities. Shown here, a pumpkin patch where people can pick their own pumpkin as part of fall activities. Credit: Canva Pro

    Over time, extensive tillage can have negative effects on soil structure and microbial properties. Researchers in Kansas recently published a paper studying conservation practices for pumpkin production. The research was published in Soil Science Society of America Journal, a publication of the Soil Science Society of America.

    According to researcher Peter Tomlinson, “no-till production methods have been widely adopted by agronomic (field corn, soybean, wheat, etc.) growers throughout the United States. However, no-till practices for vegetable production in the Central United States are relatively rare. Mid-Atlantic States such as Pennsylvania, Virginia, and Maryland have adopted no-till practices for pumpkin and other large-seeded vegetable crops.”

    The study compared growing pumpkins in a biannual tilled control system with annual tilled systems that used cover crops. “This project is designed to compare systems, rather than individual effects of cover crops or tillage,” says Tomlinson. The authors reported the effects of a three-year project on dynamic soil properties.

    The annual systems used cover crops planted into the soil. They were terminated before planting the pumpkins. The team researched cereal rye and oat alone, as well as cereal rye with other cover crops mixed in. They performed the study over three growing seasons at two sites – Eastern and South-Central Kansas. Both sites have humid climates with warm summers, and loam-type soils.

    A field planted with pumpkins grown in a cover crop system with cereal rye. Cover crops have proven environmental benefits, though many vegetable growers in the Midwest have been slower to adopt this conservation practice. A recent study showed soil health benefits with no reduction in yield. Credit: DeAnn R. Presley

    At each of the study sites, soil health was assessed at two key times; plots were sampled 2-3 weeks after pumpkin planting, and immediately after pumpkin harvest.

    The main soil physical property that was affected by management systems used in this study was an improvement with the use of conservation systems in total soil aggregation and the presence of very large aggregates. Soil aggregates are small particles of soil held together with a glue-like substance. This is usually due to microbial activity. Soil aggregates help in the stability of the soil making it less prone to wind and water erosion.

    “Adding cover crops and reducing tillage in a pumpkin production system can cause a measurable change in soil aggregation in a short period of time, two years in this study,” says Tomlinson.

    “There were few instances where the species or mixture of species influenced the results,” he continues. “Rather, the presence of cover crops in the conservation systems appears to have a more dominant role. The significance of this work is that it demonstrated there can be measurable changes in some dynamic soil properties in the short term (two years). This is within a system that involves a reduction in tillage operations and the addition of cover crops.”

    “We conclude that the use of less tillage and a cover crop in a conservation system is generally beneficial as compared to a conventional system. This study illustrates the potential for improving some soil health parameters in as little as two years,” says Tomlinson. Future research will focus on how the implementation of conservation system across a range of agricultural systems and time scales effect dynamic soil properties.”

    Funding for this research was provided by NRCS Conservation Innovation Grant.

    Cathryn Davis measuring infiltration rates in an oat cover crop during her MS research published in this paper (photo by DeAnn R. Presley)
  • Blueberry Industry’s Kasey Cronquist Named NAMA Ag Association Leader of the Year

    Blueberry Industry’s Kasey Cronquist Named NAMA Ag Association Leader of the Year

    Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC), has been named the National Agri-Marketing Association’s (NAMA) Ag Association Leader of the Year for 2022. Cronquist was recognized at an awards ceremony April 7 at the 2022 Agri-Marketing Conference in Kansas City.

    The award, one of NAMA’s highest honors, recognizes outstanding leadership, achievement and excellence among senior executives who have made significant contributions to the agriculture industry in their roles with associations or commodity organizations.

    “With more than 15 years’ experience with government, association, and non-profits, Kasey was named president of the North American Blueberry Council and the U.S. Highbush Blueberry Council in 2019. It was the perfect place and time,” said Jenny Pickett, NAMA CEO. “Long-term, strategic vision is Kasey’s strength. And while the industry was riding high, new challenges demanded a bold, new vision to ensure continued growth.”

    Soon after taking the helm in 2019, Cronquist led the organization through a strategic refresh, followed by development of a new strategic plan, with a refined vision, mission and plan to make blueberries the world’s favorite fruit. Cronquist recognized the importance of fostering greater collaboration among all industry stakeholders and the need to unite to address challenges and opportunities that will take USHBC programs to the next level. The industry’s support of the changes and vision for the future were reflected in the results of the 2021 referendum. Of those who voted, 84% of producers and importers, who also represent 93% of the volume of highbush blueberries grown, were in favor of continuing the program. This represents a 10% increase in producers and importers (and 13% more volume), of those who voted in favor of USHBC in 2016.

    In 2020, USHBC launched a new overarching brand theme of Inspiring Possibilities for the industry, as well as Grab a Boost of Blue as a motivating call-to-action for consumers. Additionally, the USA Blueberriesexport brand was created to raise awareness of the quality and food safety assurance of U.S. grown blueberries. In June 2020, Cronquist initiated “The Business of Blueberries,” an industry podcast currently surpassing 35,000 downloads.

    In his short time with the organization, Cronquist has built a staff of longtime ag experts to execute the organization’s strategic plan; expanded the NABC and USHBC’s programs through voluntary funding; and led the USHBC through pandemic challenges, including labor and supply chain issues.

    “Kasey has made a tremendous impact helping the blueberry industry thrive and leading the USHBC into an exciting and successful future,” said USHBC Chair Shelly Hartmann. “His efforts have impressed blueberry growers, marketers, exporters and industry allies alike, and have become the guiding force in making blueberries the world’s favorite fruit.”

    Cronquist is also the president of the North American Blueberry Council; a member of the United Fresh Governmental Affairs Council and the International Blueberry Organization (IBO); He was previously the CEO and ambassador of the California Cut Flower Commission.

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.blueberry.org.

  • Grower-Shipper Interests Are Intertwined During These Volatile Times

    Grower-Shipper Interests Are Intertwined During These Volatile Times

    Pre-Season ground prep work was completed in late-2021, first-turn plantings have been well under way since November, and harvesting of early Cole crops have begun in earnest.

    For Tri-County vegetable growers their cycle of implementing their standard cultural practices for the 2022 growing season has been under way since late-2021. The standard fundamentals of “blocking and tackling” to successful growing will evolve seasonally, ranging from pest management practices and field labor time management to updated food safety requirements, to highlight a few.

    For the upcoming 2022 growing season, however, costing standards will be taking a dramatic upturn. Unlike prior pre-pandemic seasons, the 2022 season backdrop is a continued convergence of worsening supply chain hurdles and inflationary input cost increases.

    Unlike this time last season, the uncertainty of whether the cost increases would be transitory or persist and continue to increase is now self-evident. As reported by the U.S. Bureau of Labor statistics, the benchmark for measuring national cost increases, the CPI-U, has increased to 7.9 percent over the prior 12 months.

    The current events unfolding in Ukraine only exacerbate the already-challenging supply-chain situation. For growers, predicting what some of their direct input growing costs, such as seasonal fertilizer requirements or any petroleum-based by-products, is proving to be “best-guess work,” even for as short a period as three to four months in advance.

    The old local adage of “What’s good for the shipper is good for the grower” is generally still true. Because the grower-shipper interests are intertwined, namely partnering to supplying the highest quality, healthiest and safest vegetables at a competitive value proposition.

    Many of the aforementioned grower-shipper relationships are deep-rooted and have covered the course of generations in some instances. The foundations of these relationships have been based on trust, mutual respect, and business execution in good years, in which both realize profitability in order sustain their respective operations. To this end, with the intent to ensure growers’ direct inflationary growing costs as well as packing and manufacturing shipper and processing costs are “passed through” to the buying community via finished fair price increases.

    The growing community applauds the unusual yet vital measure the shipper and processing community has taken with this action. The grower community could no longer absorb the steep inflationary cost increases on top of the annual margin compression driven by input costs outpacing general contract price increases of the past decade. These actions will make the old adage shift to “What’s good for the grower is good for the shipper AND processor.”

  • White Clay Spray Mix Repels Major Vegetable Pest

    Tomatoes are big business in the United States, but an insect no bigger than a grain of rice threatens growers’ fields each season.

    Kaolin and limonene applied to a seedling tomato (photo by Xavier Martini, UF/IFAS).

    The whitefly prefers the underside of leaves, enjoying a variety of plants and spreading a few diseases, including Tomato yellow leaf curl virus. The pests are also persistent, said Xavier Martini, an entomologist at the University of Florida Institute of Food & Agricultural Sciences (UF/IFAS) North Florida Research and Education Center (NFREC) in Quincy. Most commonly, growers apply insecticides weekly to the plants, which may not prevent the disease from reaching and spreading throughout a field, he said.

    “I was contacted by a local tomato producer, who has now had two recent seasons with his fields overtaken by this virus, despite weekly spraying,” Martini said. “The whitefly is able to use other plants as hosts, including surrounding row crops and weeds, which helps it to remain near crop fields even where insecticides are being used.”

    The farmer’s plight inspired Martini and Nicholas Johnston, a Ph.D. student in his lab, to look into another remedy. They assembled a team of NFREC researchers: Mathews Paret, associate professor of plant pathology; Josh Freeman, associate professor of horticultural science; and Thomson Paris, postdoctoral researcher in entomology.

    Previous studies helped narrow their testing focus to a white clay called kaolin and an essential oil called limonene, each of which is approved by the Environmental Protection Agency for agricultural use. Although previous publications have not documented use of the two in combination, kaolin’s absorbency of essential oils is well-noted.

    “These products are easily found and relatively inexpensive, and they can be applied using a tractor that is standard spray equipment on most farms,” Martini said. “They also happen to meet the requirements for organic production, so although that was not a specific goal for this study, it is a bonus.”

    The study, published in the journal Crop Protection, details applications in both closed-cage plants and open-field test plots, with some plants receiving a single type of treatment and others a combination of the two. While the single treatments resulted in fewer nymphs and adults than non-treated control plants, the combination resulted in the smallest whitefly counts.

    The next iteration of the study is testing the same combination on squash (Photo by Tyler Jones, UF/IFAS).

    “It’s not clear why the whitefly doesn’t like the leaves applied with the clay,” Martini said. “We know whiteflies are attracted to the color yellow, so we initially thought it was a visual repellent. We found that it was more likely the texture of the coating. But when combined with another type of repellent in limonene, we saw the whiteflies were even less drawn to the plant.”

    The trials required weekly applications due to plant growth and rainfall, although Martini noted the clay’s water solubility can also be viewed as a positive for producers. Any spray that may remain on harvested produce can be easily rinsed off during processing.

    UF/IFAS research on kaolin-limonene treatments is continuing, Martini said, and will next focus on squash and other cucurbits. These plants are also susceptible to whiteflies and contract diseases like cucurbit leaf crumple virus.

    The publication, “Repelling whitefly (Bemisia tabaci) using limonene-scented kaolin: A novel pest management strategy,” can be accessed at doi.org/10.1016/j.cropro.2022.105905. Research was funded through a USDA grant administered by the Florida Department of Agriculture and Consumer Services. — By Kirsten Romaguera, University of Florida Institute of Food & Agricultural Sciences

  • U.S. Highbush Blueberry Council Seeks Nominees for Importer 2, 3, 4 and Exporter 2, 3, 4 Positions

    U.S. Highbush Blueberry Council Seeks Nominees for Importer 2, 3, 4 and Exporter 2, 3, 4 Positions

    The USHBC Industry Relations Committee is seeking nominees to be considered for USHBC Importer #2, #3, & #4, Exporter #2 (Canada), Exporter #3 (Peru), and Exporter #4 (Mexico) positions on the Council. Nominees are being sought for the three-year term, except for Exporter #3 & #4 whose initial term is 2 years, that begins January 1, 2023.

    The committee plans to present a slate of potential nominees to the USHBC Executive Committee for consideration by July 31, 2022. The Council will then make final candidate selections at the next USHBC Meeting. At this meeting, the Council will recommend to the U.S. Secretary of Agriculture a final candidate for three importer members and alternates, and three exporter members and alternates, along with two additional candidates for each of these six positions, for consideration by the Secretary for final appointments.

    Blueberry industry members interested in being considered for the USHBC Importer #2, #3, #4 or Exporter #2 (Canada) Member and Alternate positions are asked to complete a USHBC Importer/Exporter Nominee Application and send their completed application to the USHBC via fax at (916) 983-9022 or email to elections@blueberry.org no later than Friday, April 29, 2022.

    The USHBC has adopted a diversity outreach plan to attempt to achieve a diverse representation on the council. USHBC programs and meetings are open to all individuals. The USHBC prohibits discrimination in all its programs and activities on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, genetic information, parental status and marital or family status. It is USHBC policy that membership on the council and its committees reflect the diversity of individuals served by its programs. To accomplish this objective, the USHBC will strive to attain representation of growers and other industry participants from diverse backgrounds on the council and USHBC committees. To this end, the USHBC strongly encourages women, minorities and persons with disabilities to seek nominations to the USHBC and to participate in council and USHBC committee activities.

    Producers and importers of highbush blueberries approved the establishment of the USHBC through a referendum conducted by the USDA Agricultural Marketing Service in 2000. The USHBC was formally established in August 2000. The program is funded by an assessment of $18 per ton on domestic highbush blueberries, and $18 per ton on fresh and processed imported highbush blueberries. Market promotion activities funded through the USHBC began in January 2002.

    About the U.S. Highbush Blueberry Council

    Established in 2000, The U.S. Highbush Blueberry Council (USHBC) is a federal agriculture research and promotion program with independent oversight from the United States Department of Agriculture (USDA). USHBC represents blueberry growers and packers in North and South America who market their blueberries in the United States and overseas, and works to promote the growth and well-being of the entire blueberry industry. USHBC was established by blueberry growers and currently has 2,500 growers, packers and importers. USHBC is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at ushbc.org.